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Typeform Reviews & Product Details

Typeform Overview

What is Typeform?

Typeform is a refreshingly different online form-building solution that helps over 150,000 businesses collect the data they need with forms, surveys, and quizzes in a user-friendly manner that people enjoy. This innovative platform stands out in the crowded field of form builders by prioritizing aesthetics and user experience, making it appealing not only to businesses but also to their customers. The versatility of Typeform allows users to create a wide range of interactive content, including customer satisfaction surveys, lead generation forms, event registration and product recommendation quizzes. By offering a visually appealing interface, Typeform encourages higher completion rates, making it an ideal choice for those who want to ensure their audience engages with their content. Key features of Typeform include customizable templates, brand kits and themes, and a variety of question types, such as multiple choice, rating scales, open-ended responses and video. These features enable users to design forms that align with their branding and meet their specific data collection needs. Additionally, Typeform supports integrations with popular tools like Google Sheets, Klaviyo, HubSpot and Slack, allowing for seamless data management and communication. The platform also offers analytics tools that provide insights into response rates and user engagement, helping businesses refine their strategies based on real-time feedback. Designed to look striking and feel effortless to fill out, Typeform drives over 500 million responses every year and integrates with many essential tools, making it valuable for any organization seeking to gather insights and feedback effectively.

Typeform Details
Product Website
Languages Supported
Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Croatian, Hungarian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian, Chinese (Simplified)
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Product Description

Make every interaction count

How do you position yourself against your competitors?

Express yourself
A flexible interface and design features make it easy for you to look and feel professional. Or awesome. Or silly. Whatever's more you.

Personalized journeys for the audience
She had the soup? Why ask about the salad. Features like Logic Jump or Hidden Fields give your typeforms a bigger brain and a beating heart.

Conversion tracking.
With Typeform you can use Facebook Pixel and Google Tag Manager for conversion tracking, site analytics, remarketing, audience building, and more.

Versatile
Get more leads, improve your products or services, sell things, and validate your ideas.

Easy to use
Choose from over a hundred form, survey or quiz templates, or create your typeform from scratch. For design you can add your own brand assets and pick a font and color to match. When you’re done, just share the typeform link, post it on social, or embed it into your site.


Seller Details
Seller
Typeform
Company Website
Year Founded
2012
HQ Location
Barcelona
Twitter
@typeform
28,707 Twitter followers
LinkedIn® Page
www.linkedin.com
741 employees on LinkedIn®
Description

Typeform is a refreshingly different form builder that helps you collect zero-party data while providing a stellar brand experience.


OG
Overview Provided by:

Recent Typeform Reviews

PL
Philippe L.Small-Business (50 or fewer emp.)
0.0 out of 5
"Shocking gatekeeping of essential CAPTCHA, only form builder engaging in this behavior"
Truly a solid form builder all around, modern design, good feature set, visual automation designer, but excluding CAPTCHA on all but their "growth"...
AK
Amy K.Mid-Market (51-1000 emp.)
5.0 out of 5
"Great tool for low budget branded surveys"
I like that you can add your brand kit to the tool so that you can ensure your organisation's brand consistency remains intact despite it being a t...
LC
Laura C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Amazing!!"
Typeform is amazing!!! Love the questions and how quickly they go. They are accurate and also when there is a problem they quick to respond to help...

Typeform Media

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Video Reviews

809 Typeform Reviews

4.5 out of 5
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809 Typeform Reviews
4.5 out of 5
809 Typeform Reviews
4.5 out of 5

Typeform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
AK
Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Typeform?

I like that you can add your brand kit to the tool so that you can ensure your organisation's brand consistency remains intact despite it being a third-party tool. I also like that you can embed the survey onto your own web page so that you don't have to leave to another site/ remain on your website. Surveys are easy to set up and you can integrate easily. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

The only dislike about Typeform is that if you have an automated email set up, it is a bit clunky - in both setting up, and also in look and feel. It would be nice to be able to add branding, different coloured fonts for headings etc. However, all in all it is a great tool. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

Not having to do major devs on our website to have a nice looking survey on the website Review collected by and hosted on G2.com.

Response from Elizabeth Babinski of Typeform

Thanks so much for the review! We're glad to hear you love the embed and brand kit features. We're working on releasing some new features to the notifications, so stay tuned!

VB
Digital Marketing Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

The best part of Typeform is how easy it is to create complex forms and still make it personal to the person filling the form out. It has vastly reduced spam submissions on my website and increased general enquiries. The results page is also useful for collecting customers' stats super quick. I feel like I have only touched the surface with what Typeform can do. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

I don't like that they have a premium service and some tools are unavailable unless you pay a higher a price. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

We got Typeform to build complex forms and make them easy to use for the user. A lot of our forms depend on a variety of attributes about the customer and that changes how the form is answered. Using Typeform's easy to use interface ensures that each customer has a personal form.

We originally bought Typeform to build a quiz for the website which has different results depending on the answers. This was something our website devs couldn't build - but by far the best part of the quiz is how easy it is to look into the data of the results. Review collected by and hosted on G2.com.

MS
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

I like that you have a lot of freedom for different survey pathways. If you receive negative feedback, you can find out more with one line of questioning while, if you receive positive feedback, you can ask for permission to use this as a review in another line of questioning. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

I think that there should be more 'viewer' seats with the basic package. Having to set up an automatic export so that teams that should not use or manipulate this tool but need to review the results is excessive. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

We use typeform to capture trip and booking feedback primarily, it's a great tool that we embed in our client emails and we love that we can see results from years ago no matter how many responses we receive. We also have used this for NPS and other marketing surveys in my organization, allowing us to get a better grasp on how our current customers feel about Savoya. Review collected by and hosted on G2.com.

PM
Marketing Manager B2B
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

Typeform stands out for its sleek, interactive design that makes surveys and forms more engaging. The user-friendly interface, seamless integrations (like Zapier, Slack, and Google Sheets), and robust analytics make it an excellent tool for collecting high-quality responses. Its conditional logic and customization options also allow for a more personalized user experience. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

While Typeform offers a great experience, the pricing can be a bit high for small businesses or individual users. While the design is excellent, heavy customization beyond the provided templates can be slightly limited. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

Typeform solves the problem of low engagement with traditional forms by offering an intuitive, interactive experience that keeps users engaged. It helps streamline data collection with automation and integrations, reducing manual work. The platform also enhances user experience with its modern design, leading to higher response rates and more actionable insights. This ultimately saves time, improves decision-making, and enhances the overall effectiveness of data collection. Review collected by and hosted on G2.com.

LC
Owner/cashier
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

Typeform is amazing!!! Love the questions and how quickly they go. They are accurate and also when there is a problem they quick to respond to help you solve the issue. I will continue to use this software and give my truth feed back as I hope to help researchers and others out there that need it. Thank you. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

Nothing so far!!! I honestly haven't had any issues. Sometime with soo many people using it maybe it slows down a bit but if you clear you or history and cache it starts working again as it did before the issues. Easy fix in my opnion. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

To be a better business person, easier way to answer questions but helps me communicate with other business members. Review collected by and hosted on G2.com.

Response from Elizabeth Babinski of Typeform

We're thrilled to hear that you're enjoying Typeform and finding it helpful for your business. Thank you for your positive feedback!

PL
CTO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Typeform?

Truly a solid form builder all around, modern design, good feature set, visual automation designer, but excluding CAPTCHA on all but their "growth" plans is *crippling*. More on this in the dislike section.

Again, good ease of use, ease of implementation, and ease of integration. Form builders are central to what we do, and plays a pivotal role in lead generation for us every day. None of this matters, however, when you're getting overwhelmed with bot and click farm form fills.

Their customer support was good, but there's nothing they can do to help you with an policy driven, intentionally crippled product. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

CRIPPLEWARE ALERT

TLDR: AVOID THIS BUILDER unless you want to pay $199/m or $349/m for a builder WITH essential CAPTCHA to protect you from an avalanche of fake leads/form fills.

We spent a lot of time tuning our elaborate array of forms only to realize afterwards that CAPTCHA (or any other bots protection) is purposely withheld, and not available as an addon on any of their standard plans. When you go to their website, there's a link to their pricing in the main nav. None of the plans on this page have basic bot protection. Bots/AI is a growing problem. You have to click on a small button/tab to go to another page with their only two usable "growth" plans. They are fully aware that none of their "core plans" are viable for any of their customers due to how disruptive it is to deal with overwhelming bot traffic. It's even worse if you run PPC ads, since bot form fills will count as conversions, cost you money, and train your campaign algorithms to look for more bot traffic. Again, if you are counting form fills as lead conversions in ads, you will be paying for these fake leads and training your campaign to go get more like them (more bots leads) because Typeform won't allow you to filter these out unless you pay for their top tier plans.

Not a *single other form builder* gatekeeps CAPTCHA, and many even include it in their free plans, which is generous. Why? Because they known their products aren't usable without it.

CAPTCHA is a Google service that costs Typeform very, very little. They know their product is unusable without CAPTCHA. Sadly, most people will find this out once they have fully built out and refine their forms, go live, and evaluate performance over a month or two. They will especially find it untenable to run ads with zero line of defense against bots.

It's a real bummer they engage in bad faith tactics like this. We ended up duplicating all our efforts and switching form providers. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

Ultimately it was a wolf in sheep's clothing. Great software with a highly deceptive pricing structure. Review collected by and hosted on G2.com.

Response from Grace Porter of Typeform

Hi Philippe,

Thank you for taking the time to share your experience. Our team is actively working on expanding reCAPTCHA support, and we completely understand how important that feature is to all of our customers. We never want to lose a valued customer like you, and we’d truly appreciate the opportunity to make things right. If you're open to it, please reach out to our team at vip@typeform.com. Thank you!

FD
Digital Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Typeform?

I used Typeform for an year by now, and I think Typeform offers the best UX for a form. Using Typeform forms is a great UX experience, although options presented are very simple and basics, maybe too simple. But it's a great way to collect data from users, and it's my favourite options by now. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

Options are too basic and it could be improved a lot. You will find all basic features, but not advanced one, unless you want to use Zapier to integrate them but it will require some extra work. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

Typeform is making people happy to fill out forms thanks to the great UX it offers for mobile devices. And it's making filling of forms easy and fast for users. Review collected by and hosted on G2.com.

AJ
Operations Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

I love that Typeform offers a free plan for basic users and those who use it occasionally. The platform's extensive integrations are incredibly useful and enhance its functionality. Its intuitive interface makes form creation effortless, even for beginners. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

The design could be more interactive and engaging to capture more responses. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

Typeform enables us to collect valuable insights from our customers about their business practices and financial accounts. We can then seamlessly export this data into a document, making it easier to integrate with Notion. Unfortunately, we have not been able to integrate seemlessly into Notion. At this point, we export to a Google doc & then manually input the information into the proper lines of the database. Review collected by and hosted on G2.com.

Response from Elizabeth Babinski of Typeform

We're glad to hear that you're enjoying our free plan and extensive integrations! We appreciate your feedback about our Notion integration, and if you have any specific feedback you'd like to share, feel free to stop by community.typeform.com.

DC
Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

The aesthetic display and modern look makes it top notch and the best in the league even amongst it competitors. Generally, I love the intuitive dashboard and the seamless experience it provides and the modern looks with ability to manage data.

The security feature is also top notch because it's tight with modern features as well.

Basically, the form builder is mostly good for surveys and to capture lead. It makes users feel engaged without being bored out of the research. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

Absolutely nothing and it's gives me impressive display and help me capture good leads. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

It helps me manage users data and makes me reach top score in my industry and I love it exclusively. Review collected by and hosted on G2.com.

Response from Elizabeth Babinski of Typeform

We're thrilled to hear that you love the aesthetic display, modern look, and intuitive dashboard of Typeform! Our goal is to provide a seamless and engaging experience for our users, and we're glad to hear that it's benefiting you in managing data and capturing leads. Thank you for your positive feedback, and if you ever do think of features you'd like to see, drop us a note at community.typeform.com!

Verified User in Real Estate
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Typeform?

It is very easy for the builder and the person submitting the form to use. Make a simple form look professional. The fact that it has the option to send notifications to the person who submitted the form is a big plus.

My team and clients use it every day, so it is now a must in our daily organization. Plus, it was easy for our clients to use and implement as part of their request process for our department. Additionally, I've found they don't take long to fix any issues that arise with the platform. Review collected by and hosted on G2.com.

What do you dislike about Typeform?

While building the form, I had several issues with the logic working properly, even if the map and triggers were correct. When doing a test, the form would ignore some questions.

Also, it would be great if there was an option to upload documents without signing in. Review collected by and hosted on G2.com.

What problems is Typeform solving and how is that benefiting you?

My marketing team receives numerous requests each week. Typeform has significantly improved our ability to track these requests, especially when integrated with Trello. Now, all the information clients need to provide is centralized in one form, eliminating the need for multiple emails.

The requests for marketing materials vary widely, and the conditional logic that Typeform offers has been a game changer for us.

As a result, we save a considerable amount of time, streamline our processes, and make it clearer for clients regarding what to expect. Review collected by and hosted on G2.com.