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Asana Reviews & Product Details

Asana Overview

What is Asana?

Asana, a leading enterprise work management platform, is where work connects to goals. Over 169,000 customers like Amazon, Accenture, Morningstar, Anthropic and Suzuki rely on Asana to manage and automate everything from goal setting and tracking to capacity planning to product launches. To learn more, visit www.asana.com.

Asana Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Chinese (Traditional)
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Product Description

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 139,000 paying customers and millions of free organizations across 200 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.

How do you position yourself against your competitors?

With Asana, organizations can orchestrate their work in a living system where everyone can see, discuss, and execute on company priorities.

Because Asana is so easy for users in any function to adopt, team members can get organized and start collaborating right away. And when chaos becomes clarity, everyone accomplishes more.

Along with helping any single team, Asana also brings disparate teams together. By eliminating silos, teams can do their best work and make the biggest impact together.

Asana is the only product to create organization-wide visibility. When you connect your organization's mission and goals to the underlying work, leaders can effortlessly track progress, identify risks, and pivot teams to achieve company goals.

Asana replaces anxiety and overload with confidence and flow. As our customers like to say, “If it’s in Asana, we’ll get it done.”


Seller Details
Seller
Asana
Company Website
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@Asana
122,708 Twitter followers
LinkedIn® Page
www.linkedin.com
3,815 employees on LinkedIn®
Ownership
NYSE: ASAN
Description

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 114,000 paying customers and millions of free organizations across 190 countries. Global customers such as Amazon, Japan Airlines, Sky, and Affirm rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns.


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Recent Asana Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
0.5 out of 5
"good for basics, but severely lacking in engineering/production environment"
Task management for the whole team. Allows us to add notes and track task status.
SM
Sarah M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Asana Live Trainings Are Amazing!"
It really makes it easier to keep track of tasks, hold each other accountable when working with a team, and update statuses. The more I use it, the...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great Organization Software!"
Asana is a great tool to keep yourself organized. It allows you to not only track and remind yourself of your own tasks and goals. It can help you ...

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Video Reviews

11,432 Asana Reviews

4.4 out of 5
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11,432 Asana Reviews
4.4 out of 5
11,432 Asana Reviews
4.4 out of 5

Asana Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MG
Foudner
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Asana?

Apparently if you aren't tricked into putting in your CC info, their free tier is solid. Review collected by and hosted on G2.com.

What do you dislike about Asana?

I signed up for what I thought was a free trial. Turns out, they required my credit card just to try the platform. I never used the service once, completely forgot about it (the trial was long), and then—without any notice—a charge of $60.98 hits my card.

Let’s set aside how absurd that price is for a basic collaboration tool.

I contacted support, explained that I never used the platform and didn’t even recall entering my credit card. Instead of owning the situation, they shuffled me between three different agents, each one more unhelpful than the last. The end result? No refund. Just a link to their “subscription terms.”

This is a company that’s happy to take your money even if you never used their product. Zero integrity. Zero customer care.

You've been warned. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

N/A Review collected by and hosted on G2.com.

JR
SR Research & Development Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

Over the years, I’ve tested more project management tools than I can count — but nothing has matched Asana’s ability to truly transform the way I work. It’s not just software; it’s a strategic partner in productivity. Every day, it helps me prioritize what matters, reduce clutter, and keep every team member on the same page.

What I Like Best About Asana

• Ease of Use: From the moment I logged in, Asana felt intuitive. No steep learning curve, no fluff — just clean, purposeful design that makes it easy to get work done.

• Ease of Implementation: Deploying Asana across my team was seamless. Templates, training resources, and clear onboarding paths made the rollout refreshingly simple.

• Customer Support: Every time I’ve had a question or needed clarification, the support team has been responsive, knowledgeable, and invested in helping me succeed.

• Frequency of Use: Asana isn’t just something I check occasionally — it’s my daily dashboard. From morning planning to end-of-day wrap-ups, I live in Asana.

• Number of Features: It’s loaded with powerful tools — from automations and forms to workload views and project dashboards — yet it never feels bloated.

• Ease of Integration: Asana plays perfectly with the rest of my stack. Integrations with Slack, Google Workspace, Zapier, and others make it feel like the central hub for everything.

Why It Stands Out

Asana evolves with me. New feature rollouts are frequent, relevant, and always focused on real user needs. Whether I’m managing long-term strategy or the fine details of daily execution, it scales beautifully. I’ve used it for product development, marketing campaigns, operations planning — and it adapts every single time.

It’s more than a task manager. It’s a living, breathing system for getting things done — efficiently, collaboratively, and transparently.

If you’re juggling spreadsheets, Slack threads, and sticky notes, you’re missing out on the clarity and momentum that Asana brings. For any team serious about scaling their productivity, Asana isn’t optional — it’s essential. Review collected by and hosted on G2.com.

What do you dislike about Asana?

Honestly? There’s nothing I dislike about Asana right now — and that’s rare for any tool I use daily. I’ve had moments with other platforms where workarounds or limitations became frustrating over time. But with Asana, I keep finding new ways it supports my workflow better.

What impresses me most is that any time I think I’ve hit a limitation, I either find a feature I hadn’t fully explored or see that it’s already on their product roadmap. It feels like the team behind Asana is always one step ahead, building exactly what I didn’t even know I needed.

So while I know no platform is perfect, Asana gets closer than any other tool I’ve used — and continues improving faster than I ever expect. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

Asana is solving the chaos of scattered communication, missed deadlines, and siloed project tracking. Before adopting Asana, project updates lived in emails, Slack messages, spreadsheets, and sticky notes — and it was easy for things to fall through the cracks.

With Asana, everything lives in one transparent, organized workspace. I can visualize progress across multiple teams, assign ownership with clarity, and ensure accountability — all without micromanaging. Dependencies, timelines, files, and conversations are centralized, so I’m not wasting time chasing updates or wondering who’s doing what.

This has led to:

• Faster execution cycles — because no one’s blocked by lack of information.

• Better collaboration — across departments, time zones, and roles.

• Stronger strategic alignment — thanks to tools like Goals, Portfolios, and project dashboards.

Ultimately, Asana frees up mental space, allowing me to focus on creative and strategic work rather than task wrangling. It’s not just a task manager — it’s the operational backbone that powers how I move work forward every day. Review collected by and hosted on G2.com.

FD
Administrative Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about Asana?

I've been loving my experience with Asana! As someone who thrives on making lists and tracking tasks to stay productive and efficient, this app has truly become my go-to tool.

Ease of Use: The interface is clean and user-friendly — even as a first-time user, it was easy to navigate and start organizing tasks right away.

Ease of Implementation: Getting started was quick and seamless. I didn’t need any special training or setup time to start using it effectively.

Customer Support: While I haven’t had to reach out often, the help resources available are super helpful and detailed, and I feel confident knowing support is there if I need it.

Frequency of Use: I use Asana every single day to keep track of tasks, collaborate, and stay focused on priorities.

Number of Features: It has everything I need — task assignment, due dates, tags, timelines, integrations, and more. It's packed with features but never feels overwhelming.

Ease of Integration: I love how easily it integrates with tools I already use, like Google Workspace and Slack, which makes the workflow smoother. Review collected by and hosted on G2.com.

What do you dislike about Asana?

There’s not much to dislike, honestly! If I had to mention one thing, it would be that under “Projects,” the sort/filter settings don’t stay locked in like they do under “My Tasks.” It would be great if those settings could be saved automatically unless manually changed, just to streamline the workflow even more. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

Asana helps me avoid overwhelm by turning all my ideas, tasks, and to-dos into structured, manageable lists. It solves the problem of juggling multiple responsibilities by giving me a clear overview of priorities, deadlines, and progress. That clarity helps me stay focused, meet deadlines, and feel accomplished at the end of each day. It’s like having a personal assistant that keeps everything on track. Review collected by and hosted on G2.com.

AB
Director of Owner Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

Three months ago, our team transitioned from paper checklists and endless email threads to Asana, and the impact has been transformative. Initially, there was some resistance, but now we can’t imagine reverting to our old ways. The training webinars were a standout, simplifying company-wide adoption and enabling daily use.

Asana’s transparency is a game-changer—everyone can see each team member’s progress on a project. I particularly appreciate the task dependency feature, where my tasks activate only after preceding ones are completed, eliminating the need for constant email updates to track project status. Custom templates have removed ambiguity around task completion, and the notes feature ensures delays are clearly documented and understood.

The platform’s intuitive design means we’ve rarely needed customer support, though I’m confident they’d be responsive if we did. Asana has undeniably boosted our team’s productivity, streamlining workflows and enhancing clarity. Thank you, Asana! Review collected by and hosted on G2.com.

What do you dislike about Asana?

I have not really found anything that I dislike about Asana. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

Asana has eliminated the inefficiencies of paper checklists and back-and-forth email communication by providing a transparent platform where project progress is clear to all team members. It has resolved confusion around task completion through custom templates and notes, ensuring clarity on statuses and reasons for delays. Additionally, the task dependency feature has streamlined workflows by triggering tasks only when prerequisites are met, saving time and reducing manual follow-ups. Review collected by and hosted on G2.com.

SM
Safety Advisor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

Asana has transformed how I work. It makes task management easier, enhances my productivity, and ensures I stay on top of all my responsibilities. Whether it’s keeping my tasks organized, tracking progress, or managing multiple projects. One of the features I appreciate the most is how my boss adds tasks for me. It makes it easy to not only see all my tasks but also filter and view them by different projects, ensuring I don’t lose track of anything important. I find myself using Asana daily, if not multiple times a day. It’s become my go to tool to keep a close eye on my tasks and their progress. Whether it’s completing tasks or simply checking in on what’s coming up it is just so user-friendly. The calendar view is especially helpful for managing individual tasks it allows me to put my own tasks into calendar and make sure to stay on top of follow-ups I have to do to achieve the task that have been assigned to me. Review collected by and hosted on G2.com.

What do you dislike about Asana?

I face some glitches sometimes but overall, no complaints at all. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

My task management, it has been a game changer for me to stay on top of my tasks list and ensure they get completed. Review collected by and hosted on G2.com.

MD
Engagement & Operations Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

Asana's best features are being able to easily integrate task management and project management. Different views (e.g. list, board) allow users to engage in information at different depths, and the ability to add tasks to multiple projects enables and promotes visibility across teams.

I like to leverage Asana as both my high-level project and milestone planning as well as my day-to-day task tracker, which allows my supervisor to support strategic planning and stay out of the unnecessary details of how that plan gets implemented. All while allowing me to minimize time consuming and duplicative tracking.

Finally, automations and rules are so valuable in saving time as you go! Review collected by and hosted on G2.com.

What do you dislike about Asana?

Asana is certainly a tool that gets easier to use the more you use it. The natural downside of this is that it can be a learning curve to onboarding new team members and getting them to adopt the system.

There are also a number of really helpful features that are only available at certain tiers. I've tried the free version, and would only use Asana at a paid level. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

Asana allows me to do my project management and task management all in one tool. When tasks are shared across projects, details, attachments, and comments follow, which means that there is increased visibility for my team members. Review collected by and hosted on G2.com.

MP
Operations Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

Asana can help cut down on the duplicated work, and all the issues that come along with duplicate work. We've removed a lot of potential copy and paste issues by migrating more of our work and documentation into Asana. This increase of accountability has helped us work as a tighter and more strategic team.

The education sets you up for success when planning how your system will work, function and integrate. There are a bunch of classes but the intro classes are the most important for your system admins (and users) to take so they really understand the value of the system.

I'm hoping they will launch a way to integrate AI notetakers from Zoom meetings into the notes on projects. This will exponentially streamline work. Right now, we're just copy and pasting from our AI notetakers. I'm sure they will get to that soon though. Review collected by and hosted on G2.com.

What do you dislike about Asana?

Two biggest complaints - plan break down and customer support.

How much you can utilize a single feature stretches across multiple membership plans. You're teased in at a lower plan, but cannot use all of it. To fully utilize some of the features, you have the most expensive plan. They teach the courses like this as well - you will go to learn how to do something that you know starts in your plan, but they show you features across the most expensive plan - which is not helpful at all if you don't have it.

Unfortunately, you have to be self taught and very independent to use this software. Their customer support is embarrassingly bad - they will send you links to 50 second videos that do nothing to answer your question and their support documentation is equally as useless. The best answers come from youtube accounts of Asana consultants. But then you will need to pay ample extra funds to get their support in solving the issue. I've given up on getting answers from the support team before I end up getting the answers I need - and that is NOT a good situation. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

We are able to manage our projects and people in one platform, allowing us to tie their performance to their actual work. Review collected by and hosted on G2.com.

HT
VP Customer Success
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Asana?

before 2025 It was better option to use. Review collected by and hosted on G2.com.

What do you dislike about Asana?

I’ve been an Asana user for years and recently migrated my team from ClickUp, expecting a smoother experience. Unfortunately, it’s been frustrating from the start.

After our trial ended, our entire project panel was locked, with no clear notice or fallback option. We couldn’t access anything, not even to remove paid features. This brought our entire workflow to a halt.

To make things worse, Asana's support team was unaware of how or where I could apply my coupon code. I was misdirected multiple times, and despite 4+ days of follow-ups, the issue is still unresolved.

It honestly feels like the system is built to force upgrades, rather than offer a fair transition or helpful guidance.

If Asana doesn’t intend to support early-stage teams or startups, it shouldn't market that it does. The experience was not just inconvenient—it was damaging to our business operations.

We expected better. A project management tool should help you grow, not block your team when you need it most. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

None Review collected by and hosted on G2.com.

MK
Director of Marketing and Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

Clear Task Ownership & Deadlines: Asana makes it easy to assign tasks, set due dates, and create subtasks, which keeps everyone accountable and ensures we’re moving forward on time-sensitive work.

Customizable Project Views: Whether we’re planning a comms calendar or managing a major fundraising initiative, we can switch between Kanban boards, calendars, and lists based on what works best for our team.

Collaboration & Transparency: Conversations stay connected to the work. Having comments, attachments, and updates all in one place helps reduce email clutter and keeps the team on the same page.

Templates: We’ve created reusable templates for campaigns and reporting cycles, which save time and help standardize workflows across the organization. Review collected by and hosted on G2.com.

What do you dislike about Asana?

Notification Overload: It’s easy to get buried in Asana notifications, especially when working across multiple projects. This can be overwhelming and lead to missed priorities unless team members are proactive about customizing their settings.

Overcomplexity for Small Teams: Sometimes, Asana can feel like using a sledgehammer to push in a thumbtack, especially for smaller or one-off projects. It can take more time to set up a workflow than to just complete the task.

Limited Reporting Without Paid Tier: While the basic version is robust, the more advanced reporting dashboards and features we’d love to use for strategic insights are behind a paywall. That’s a consideration for nonprofits trying to stay lean. Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

We aren't in the same place so being able to manage products from various spaces and places is so important. Review collected by and hosted on G2.com.

NN
Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Asana?

I needed a project management tool that wouldn’t take forever to learn, so I chose Asana based on its reputation for being user-friendly. The 30-day trial was a big plus because I could test it out without paying upfront.

Honestly, it’s been a week, and I’ve managed to get a good feel for the basics along with my small team. We haven’t run into any major issues, and it's been helpful in keeping our tasks organized. I’m curious to see how much more efficient it can make us as we start to use more of its capabilities. Review collected by and hosted on G2.com.

What do you dislike about Asana?

So far I didn't recognize any cons for Asana Review collected by and hosted on G2.com.

What problems is Asana solving and how is that benefiting you?

I have never worked with a project management software - in the time I have been using the software it helps to build projects and tasks and assigning them to my workers in a visible way that will help to streamline the work. Review collected by and hosted on G2.com.