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ownerIQ Reviews & Product Details

ownerIQ Overview

What is ownerIQ?

ownerIQ, or "The Q" is at the forefront of a digital disruption, helping retailers and brands form natural marketing partnerships and leverage the digital audiences of their marketing partners. Since ownerIQ's inception we have grown to be the leading programmatic solution for retailers and brands and the first of its kind transparent second-party data sharing marketplace offering a full product suite to retailers and brands to experience next level digital advertising through transparency, relevancy and scalability. owneriq, 2017 Digiday’s Signal Award winner for Best Data Management Platform, was also recently named in the Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. After 157% growth in revenue in just 3 years, The Q is slated for significant growth and looking to increase the Q's footprint in the Fort Point neighborhood in Boston.

ownerIQ Details
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Product Description

Second-Party Data solutions powering the largest transparent data economy.


Seller Details
Seller
OwnerIQ
Year Founded
2007
HQ Location
Boston, MA
Twitter
@OwnerIQ
1,084 Twitter followers
LinkedIn® Page
www.linkedin.com
112 employees on LinkedIn®
Description

OwnerIQ, accessible at https://owneriq.com, is a company specializing in second-party data solutions aimed at enhancing digital advertising and marketing strategies. They focus on connecting retailers, brands, and marketers through collaborative data sharing, enabling companies to reach more relevant audiences and optimize their advertising efforts. By leveraging data from various cooperative sources, OwnerIQ helps businesses improve targeting, increase customer engagement, and achieve better marketing ROI. Their platform supports programmatic advertising and provides insights into consumers' purchasing journeys and preferences.


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Overview Provided by:

Recent ownerIQ Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Review of OwnerIQ"
They have access to numerous 1st party data that can be used/combined in several ways.
JH
James H.Small-Business (50 or fewer emp.)
3.0 out of 5
"OwnerIQ provides great data for my programmatic campaigns, along with an amazing account team!"
The data and targeting helps us achieve unprecedented results for our clients! We also have a great account team that partners with us to drive the...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Data Bidder Company "
For the most part, the people are nice that you work with. The data they provide on the back-end is easy to work with, and the system used to share...

ownerIQ Media

ownerIQ Demo - ownerIQ's Data Marketplace
The largest transparent data economy
ownerIQ Demo -  ownerIQ Advertiser Dashboard
Get full campaign performance metrics in real-time
ownerIQ Demo - Campaign Audience Insight Reporting
Get deeper insights on your campaigns and audience
ownerIQ Demo - Manufacturer Dashboard
See the value of sharing your audience data with advertisers
ownerIQ Demo - Retailer Engagement Reports
Monitor the utilization of your audience with the opportunity to boost engagement
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Have you used ownerIQ before?
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13 ownerIQ Reviews

4.3 out of 5
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13 ownerIQ Reviews
4.3 out of 5
13 ownerIQ Reviews
4.3 out of 5
G2 reviews are authentic and verified.
JH
Programmatic Campaign Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about ownerIQ?

The data and targeting helps us achieve unprecedented results for our clients! We also have a great account team that partners with us to drive the success! Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

The platform could still use some tweaking. I would like to pull my own reports especially. Review collected by and hosted on G2.com.

Recommendations to others considering ownerIQ:

Amazing account teams will help you set up a killer campaign! OwnerIQ will provide your brand and or clients with amazing data to power your programmatic campaigns! Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

OwnerIQ gives us the opportunity to expand our marketing reach outside of our retargeting pools with retargeting like returns! Its great data, which I think is the most important part of a programmatic campaign. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ownerIQ?

They have access to numerous 1st party data that can be used/combined in several ways. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

They can increase their datasets by maybe targeting car companies Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

We have the ability to reach users who are ancillary to our product line, hereby increasing our potential customers Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about ownerIQ?

For the most part, the people are nice that you work with. The data they provide on the back-end is easy to work with, and the system used to share the data interim campaign is easy to use, as well. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

They're a little slow on the uptake -- we will ask them to check to ensure things are right for a campaign, and often times it'll be the day before a campaign is set to launch and they'll come back and tell us something is wrong. It's frustrating. Review collected by and hosted on G2.com.

Recommendations to others considering ownerIQ:

As far as data companies go, they're fairly easy to work with. They've got individuals with whom you can easily communicate (for the most part), and it's nice to establish that partership. Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

ownerIQ is helping us to bid online -- we do not have the capability to do that ourselves, so it's great to have a company do the real time bidding so we can sell our digital portfolio to clients with seamless integration. Review collected by and hosted on G2.com.

GC
Digital Planner
Marketing and Advertising
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about ownerIQ?

The account management proactiveness on potential problematic situations. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

The campaign started to hinder and I would have liked to have seen them cooperate with Placed more since that is what our campaigns primary KPI's were based on to give us the confidence that they were doing all that they could do. Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

Hyperlocal advertising, driving customers to storefronts. Review collected by and hosted on G2.com.

TS
Senior Account Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ownerIQ?

I like the conversion performance I have seen over the past 6 months. Very efficient and successful targeting methodology and execution. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

Nothing to date. Maybe some additional reporting into what specific retailer information is working the best Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

We are solving inefficient ticket purchasing from the multitude of display providers available. We have realized that with the right targeting, we can even outperform Remarketing in some cases. Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ownerIQ?

OwnerIQ's second party data allows us to deliver ads to consumers who are likely to click on our ads, spend above average time on our site and bounce at a significantly lower rate than other providers. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

I could use better reporting and an easier to use back end. It is slow to pull information and crashes on my website often. Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

Having a strong digital presence. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ownerIQ?

The team is incredibly communicative and willing to spend the time to inform and listen to their agency clients. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

We ended up having to cut OwnerIQ from one of our plans due to performance of invalid traffic. We use MOAT to track and verify and OwnerIQ simply was not able to make the adjustment needed to justify keeping them on the plan. Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

We've utilized OwnerIQ as one of our display partners. Review collected by and hosted on G2.com.

JD
Senior Media Planner
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ownerIQ?

Combination of the highly adept sellers and campaign managers Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

Inability to layer additional data sources Review collected by and hosted on G2.com.

Recommendations to others considering ownerIQ:

Definitely worth considering Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

B2B Telco sales - Highest programmatic CVR on plan Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ownerIQ?

OwnerIQ taps into the data of some of the largest retailers in the market, leveraging data and insights to drive performance. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

With a somewhat inconsistent results across campaigns it is sometimes difficult to justify consistent spend. Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

We have leveraged their managed campaigns to drive conversions on our brand.com. We are using OwnerIQ as a managed partner - not their DSP functionality. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about ownerIQ?

The shopping targeting allowed to be layered on. Review collected by and hosted on G2.com.

What do you dislike about ownerIQ?

The CPM prices can be a bit tricky to add to some of our lower budgeted plans sometimes. Review collected by and hosted on G2.com.

What problems is ownerIQ solving and how is that benefiting you?

Who are the users most likely to consume our campaigns. Review collected by and hosted on G2.com.