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4.5 out of 5
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NetLine Corporation
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KF
Kevin F.
Online Marketing Manager
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
We have used both Netline's self-service and managed-services programs. With both we have received quality leads at reasonable CPLs.
Specifically regarding the self-service model, the admin functionality is very straight forward and easy to manage. In this mode, you control everything regarding your campaign with no active Netline manager providing guidance. They have created a tool that is very intuitive. From the filtering, to asset upload, to lead allocation and lead retrievable, you can get a campaign up and running in one day. Because the self-service program is all self-run, I find the CPL to be lower than other content syndication vendors while still being able to keep our strict filters. Also, you are able to control when leads are delivered. Here, I have set lead delivery to a daily schedule. Being able to get leads the day after someone has downloaded your content is fairly fast in an excel delivery process.
In regards to the managed-services, you are assigned a campaign manger who maintains the active programs. The CPL is higher for this model but you get benefits such as direct system integration which is important in terms of time saved. With this program I have found the quality of leads to still be high. With our strict filters, Netline is still able to deliver leads weeks ahead of schedule.
I also like Netline's global reach. In both types of programs, we are syndicating globally. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
With Netline's self-service you are limited in geography filtering. For example, we would like to syndicate to specific countries in Europe, however you are only able to select Western Europe or Eastern Europe with no ability to dig deeper. With these filters you are syndication to a large geography when you may only care about a few countries. Australia is also not an option. With self-service there is no ability for direct integration into your CRM or marketing automation tool. Leads can only be sent via a spread sheet. Because of this you will need to have a person monitoring these daily/weekly and do manual uploads. In the self-service you are also limited to 10 assets that can be syndicated per campaign. This can be a challenge to balance well performing assets and newer pieces that you still want to share. In self-service you also cannot do lead-returns, they over deliver by a certain percent and hope that makes up for any bad leads. Review collected by and hosted on G2.com.
146 NetLine Corporation Reviews
4.6 out of 5
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KA
Koertni A.
Director, Content Marketing
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
The team at Netline is amazing to work with, and their portal captures great and easy-to-use intel on our audiences. I love their targeting abilities and how focused we can get on our ideal buyers and brands. The team helps us optimize campaigns as we go, working with us to adjust our filtering criteria and keep improving results. I've worked with many content syndication vendors over the years, and Netline is top notch! Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
Nothing specific comes to mind - so far, the experience has truly been great. I've worked with Netline at a few different companies now, and they're always able to help me hone in on my core audience(s) and generate awesome brand awareness + leads. Review collected by and hosted on G2.com.
NH
Neliya H.
Campaign Marketing Manager
Computer Software
Enterprise(> 1000 emp.)
What do you like best about NetLine Corporation?
We partnered with Netline for a content syndication campaign focused on generating high-quality B2B leads. From campaign setup to execution and lead delivery, the entire process was seamless and efficient.
Appreciated the transparency of their reporting dashboard, which made it easy to track progress in real time and measure ROI. The campaign concluded successfully with a strong volume of leads and valuable insights we were able to pass along to sales. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
Slight delays in campaign set up and kick off date, otherwise quick delivery. Review collected by and hosted on G2.com.
GB
Gil B.
Senior Marketing Manager
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
The support from Netline is comprehensive, consultative, and designed to help you achieve your goals. From day one, the team made themselves available to ensure a smooth onboarding and campaign launch. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
I haven't experienced anything negative with Netline. Review collected by and hosted on G2.com.
KH
Kyle H.
Marketing Data Analyst
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
Netline has provided us with many quality leads through their content syndication platform. They have provided us with several opportunities with companies we have been trying to get to for years. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
Very few downsides - Their campaign team is very organized and delivered on the promises made during the interview process. Review collected by and hosted on G2.com.
JS
Jill S.
Senior Marketing Manager
Enterprise(> 1000 emp.)
What do you like best about NetLine Corporation?
The Netline team is extremely responsive and collaborative. They always are a pleasure to work with. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
I have not had a negative experience with Netline. Review collected by and hosted on G2.com.
HM
Hunter M.
Paid Media Analyst
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
Netline provides many excellent targeting capabilities in the platform to reach the right audiences, including ABM. Additionally, their team is very responsive and helpful. I am looking forward to utilizing them as a key tactic in 2025. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
Nothing so far. I have enjoyed working with them! Review collected by and hosted on G2.com.
AR
Amy R.
Marketing Operations Manager
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
Fantastic business partnership. Our Account Exec is second to none. She is always happy to answer questions, and work with us to adjust and optimize our programs. We have consistently produced high volume, high quality leads from our Netline relationship. I am able to use a Marketo integration to seamlessly flow my customized data into my Marketo instance, and flow to my Salesforce campaigns with scored, enriched Leads for the Sales Team.
Netline has been the easiest, most productive, and positive vendor relationship I have. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
I do not have any dislikes in my Neline relationship. Review collected by and hosted on G2.com.
CM
Chaeli M.
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
I like that Netline gives the host the ability to keep landing pages consitant while adding your own branding. Its user friendly and the ability to purchase leads when you are having a hard time reaching your goal is a godsend. I use it daily in my current position. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
Netline can we be a little slow on my computer so when I get multiple edits it can take a long time. The platform is a little confusing to our suince when it comes to connecting to other platforms like the one we use for webinar hosting and our audince sometimes gets stuck in a loop trying to gain access. Review collected by and hosted on G2.com.
AH
Austin K. H.
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
We had a situation with a client where long term lead gen tactics were not producing what they needed in the correct time frame. Their situation was changing and they needed leads quickly. Netline provided us a campaign structure that was able to deliver exactly what they needed. They told us the time frame up front and what to expect with the investment available to us. Then, they delivered exactly that. Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
For their marketing segments, I wish we could get just a bit more granular with who and what we can approve and deny, but other than that, they did a phenomenal job getting us what we needed in our broader segments. Review collected by and hosted on G2.com.
DW
Demetri W.
Marketing Operations / Data Performance
Mid-Market(51-1000 emp.)
What do you like best about NetLine Corporation?
I use Netline daily in my current role. Netline is easy to use and provides great insight into your campaigns/pages. Targeting, reporting, and purchasing leads are on the list of reasons to use Netline, and that list can go on and on. Implematnation, integration, and troubleshooting are all simplified thanks to the team at Netline. Our account manager is on top of every move which is a huge stress relief and a time-saver. Can't recommend it enough! Review collected by and hosted on G2.com.
What do you dislike about NetLine Corporation?
Nothing! The team at Netline is always willing to help and problem solve if any issue comes up. Review collected by and hosted on G2.com.
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