HubSpot is the easiest inbound marketing/marketing automation software I've ever used. The user interface is consistently simple and clear. The support is high quality and you get answers quickly and in an organized fashion. It's relatively easy to onboard new sales or marketing employees. I love how integrated the CRM functions are with the inbound marketing/marketing automation functions. If you want a one-stop shop for CRM and inbound marketing, give HubSpot a serious look. Review collected by and hosted on G2.com.
I'm a big fan, so there's not much about HubSpot I dislike. There's room for improvement in the number and sophistication of integrations with other software solutions, although this is true for most HubSpot competitors as well. There's also room for improvement in the granularity of the reporting. Review collected by and hosted on G2.com.
Video Reviews
12,493 HubSpot Marketing Hub Reviews
We use HS for everything—from managing our blog and website to running email campaigns and tracking performance through robust reporting tools. What makes HubSpot exceptional is how seamlessly it brings all these functions together. It streamlines our workflows, enhances team collaboration, and provides actionable insights that drive smarter decisions. For any marketing team looking for efficiency without sacrificing depth, HubSpot is a powerful partner. Review collected by and hosted on G2.com.
While HubSpot is robust and user-friendly, it comes with a premium price tag. Additionally, some of the newer AI features lack the depth and sophistication found in more specialized tools. However, the convenience of having everything in one place, combined with the platform’s scalability and support, still makes it a worthwhile investment for serious marketing teams. Review collected by and hosted on G2.com.
Email design is simple, with all the options you'd expect. Color changes, text boxes, shapes, stock images, etc. And you can create campaigns. Scheduling for social media is easy and convenient so you can pre-load content for a busy season and not miss a beat with customer contact. There are great options for lead capture and nurture and the reporting is fantastic. I can see not just number of opens, but who opened the email and how many times. Review collected by and hosted on G2.com.
Social media posting is easy, but doesn't have graphics capabilities for ads. If you're sharing a photo or video it's great. If you want to share an ad you have to create it in other software and upload the image to Hubspot before posting. Review collected by and hosted on G2.com.
We have included Hubspot Marketing Hub in our agency to get inbound leads from our already cold email funnel or prospects who have asked us to contact later. I designed all the emails and workflows to make sure everything is smooth. I would say the process was easy to setup and executable. I would recommend it to anyone who would want to use Hubspot to anyone you would want to automate their Marketing process. Review collected by and hosted on G2.com.
I tried attaching link in the email but the video embedding is not working that the video thumbnail is shown. That will really be helpful to get attention of prospects if they view my email. That will make them trust my email and link. Also, increase the response rate. Review collected by and hosted on G2.com.
HubSpot Marketing stands out with its intuitive dashboard, powerful insights, and excellent integration capabilities we use it every day. It seamlessly connects with multiple tools, including Google Ads, social media platforms, and CRM functionalities, providing valuable data-driven insights. This significantly streamlines our marketing workflows, enriches our understanding of customer behavior, and greatly enhances our lead nurturing processes. Implementation is a peace of cake! Review collected by and hosted on G2.com.
A significant drawback is the limitation of linking just one website per integration to tools like Google Analytics and Google Search Console. This restriction makes it challenging to manage multiple client websites efficiently or provide comprehensive analytical insights for clients directly within HubSpot. Consequently, it limits our ability to leverage these insights in sales funnels or expanded business models, especially when aiming to provide robust reporting for our clients. Customer support could be improved but overall when connection okay. Review collected by and hosted on G2.com.
HubSpot is a best in class tool, so you get a large variety of uses and integrations. It's a whole suite of useful marketing tools and it is very easy to use all of them. Unlike certain competitors, it is pretty easy to go from using it at one organization to another because it is so intuitive and user friendly. I've onboarded 3 companies to HubSpot and implementation has always been very smooth. Review collected by and hosted on G2.com.
It is a pricy tool and once you start using it, it is very hard to move away from it. As a whole it is very good, but certain elements are not the best or miss certain features when compared to a more specialized tool. For example, the website builder, SEO, and social media tools all range from sufficient to very good, but lose when compared to stand alone tools. Review collected by and hosted on G2.com.
The upsides of using HubSpot Marketing hub are that there is nothing to set up, it is intuitive to use, and I can create specialized and highly customized emails with a few clicks. I can include buttons, PDF downloads, and clicks to schedule a meeting, and the email is still easy to ready and looks engaging. Getting the stats for the emails is easy and then running a report to share with the team is also just a couple of clicks.
I was able to create a strong integration using n8n as well, and that allows for a lot of easy automations that make mondain tasks obsolete.
Because of the integrations, and the connection to my GSuite, I can use HubSpot daily. Review collected by and hosted on G2.com.
Because I run a small coaching practice and don't have a lot of users, my HubSpot is more ala carte, but it isn't cost-probative at all. The features come in bundles, so if you need every bell and whistle you could end up paying a bit for a small business owner. But the benefits and being able to connect to your Gmail gives it a high value. Review collected by and hosted on G2.com.
I love how easy it is to set up automated workflows and email sequences in HubSpot. The CRM is incredibly intuitive, making it easy to track deals, log calls, and keep my outreach organized. The integrations with Gmail and LinkedIn Sales Navigator are also seamless. Review collected by and hosted on G2.com.
While HubSpot is great overall, the reporting dashboard on the basic plan feels a bit limited. Also, certain automation features are locked behind higher-tier plans, which may not be ideal for smaller teams. Review collected by and hosted on G2.com.
I like that everything I need for marketing is in one place. I can create emails, set up automation, manage contacts, and track performance without switching between tools. It’s very easy to use, even if you’re not super technical. The layout is clean and makes sense, and the automation features save a lot of time. Review collected by and hosted on G2.com.
Some features are only available on higher plans, which can get expensive for small businesses. Also, the reporting could be more flexible at times. Sometimes it takes a bit of digging to find what you need, especially with custom reports. Review collected by and hosted on G2.com.
This is the second organization that I have worked for that is using HubSpot. Years ago, I was part of the team that suggested HubSpot. Today, in my new role, the decision was mine. That fact that Sales could also use the same platform was what made it easy for them.
It's easy to learn and to operate. While the AI tools are useful, I use them for inspiration and modify its suggestions to my specific needs, when I do use them.
I also like that I can customize almost all of the pages I look at for analytics. Review collected by and hosted on G2.com.
The tiers for marketing contacts could be wider. I would also love it if HubSpot also handled sales tax reporting in addition to payments. Review collected by and hosted on G2.com.
I love that it is fully integrated with our CRM Hubspot, so all the data is collected and stays where it needs to be in order for us to take the best decisions in regarding of our marketing campains. Also, it is great to automate tasks and scale inbound marketing, really a great fit for our SaaS business. Very easy to implement and easy to use, specially if you already use Hubspot as your CRM. Review collected by and hosted on G2.com.
Pricing can be a bit expensive, specially if you are a startup/Small business.Starter plan does not include advanced features so if you are short on budget maybe not the best choice. Review collected by and hosted on G2.com.