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Gold Lasso Reviews & Product Details

Gold Lasso Overview

What is Gold Lasso?

Gold Lasso is a free email service provider exclusively for media companies helping them monetize their email assets with native advertising and email newsletter automation.

Gold Lasso Details
Languages Supported
English
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Product Description

Gold Lasso is a perfectly priced email marketing/marketing automation suite for mid to large sending volumes.

How do you position yourself against your competitors?

Gold Lasso makes newsletter automation cost-effective (free) and easy by providing an all-inclusive feature set scalable for clients to grow their marketing without having to migrate to more expensive systems. Additionally, we provide every client with a dedicated account rep who's job it is to provide strategic guidance and ensure program success.


Seller Details
Year Founded
2002
HQ Location
Gaithersburg, MD
Twitter
@GoldLasso
1,728 Twitter followers
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Description

Gold Lasso, accessible at [https://www.goldlasso.com](https://www.goldlasso.com), is a company specializing in email marketing solutions. Their platform is designed to cater primarily to media companies seeking to enhance their relationship with audiences through advanced email technologies. Gold Lasso provides a range of services including email automation, monetization, and audience development tools aimed at making email marketing efforts more efficient and effective. The services are enhanced by their commitment to delivering innovative solutions that support the dynamic needs of modern digital marketing.


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Recent Gold Lasso Reviews

RK
Rick K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Feature-rich Product that Yields Results"
Sheer breadth of features. There's something for everyone here from the part-time marketer to the seasoned expert. Once we got used to all the feat...
KW
Kasia W.Small-Business (50 or fewer emp.)
4.0 out of 5
"A lot of features and very responsive customer service"
Gold Lasso has a lot of features, and their customer service is very responsive. They made a customization specifically for us, and they made it wi...
MS
Michael S.Small-Business (50 or fewer emp.)
5.0 out of 5
"Gold Lasso"
Gold Lasso provides an excellent and very dependable suite of online marketing solutions. When I log in, their control panel is quite intuitive an...

Gold Lasso Media

Gold Lasso Demo - eLoop Marketing Suite
Application and data flow.
Gold Lasso Demo - Robust Message Section
Create dyanmic messages from custom templates, system templates or scratch
Gold Lasso Demo - eLoop Dashboard
Get a comprehensive, customized overview of all account activity.
Gold Lasso Demo - Advanced Segementation
Segment subscribers based on any criteria including behavior.
Gold Lasso Demo - Deliverability Reports
Get a comprehensive understanding of your deliverability - not general statistics.
Gold Lasso Demo - OS Report
Get the platform breakdown: Desktop, Phone, Tablet, Mac, or PC.
Answer a few questions to help the Gold Lasso community
Have you used Gold Lasso before?
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16 Gold Lasso Reviews

4.8 out of 5
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16 Gold Lasso Reviews
4.8 out of 5
16 Gold Lasso Reviews
4.8 out of 5
G2 reviews are authentic and verified.
JF
Owner
Construction
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Gold Lasso?

Its extensive features and ease of operation allows me to reach my customers and engage in a professional manner.

The support suggests that I can talk to an advisor and get answers to question at the ease of a click. The price point was also a strong selling feature that made everyone in the company happy. After trial and error of multiple companies that pretended to provide similar services proved to be a waste of valuable time to both myself and other members of my team. I am very very satisfied with this product and wish it was avaialbe 10 years ago and my company would be stronger and more profitable. I love this product and enjoy using it and watching my company profit from it everyday. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

Nothing. This is a wonderful product and I am looking forward to sharing this product information with my friends and associations that I am involved with. I will also tell people the names of the other companies that were over priced and under performing. When running a small bussiness yout time is the most valuable assett and these imposters truly tested my patience and wasted my time. it was all a learning curve that we all experience when owning and running a small company. Review collected by and hosted on G2.com.

Recommendations to others considering Gold Lasso:

I would reccomend this product to anyone looking to do online marketing automation. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

An easy way to reach all of my customers in one easy to use tool. Review collected by and hosted on G2.com.

RK
VP, Solutions Architecture
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Gold Lasso?

Sheer breadth of features. There's something for everyone here from the part-time marketer to the seasoned expert. Once we got used to all the features, eloop became the control panel to our email marketing operations. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

Nothing to dislike -- this is a very compelling product. I suppose one might say there's somewhat of a learning curve to understanding all the features it offers and how they work together. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

This platform allows us to "tune" our messaging like none other. We have a very distinct audience to which we can run multiple tests to determine which message resonates. You have to pick your message carefully, and not waste contact points on ineffective messaging -- if each customer/prospect contacts costs $ and time, eloop saves us $ and delivers results. Review collected by and hosted on G2.com.

JH
Senior Director, Strategy & Planning
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gold Lasso?

In working with the team at Gold Lasso, they were always a very collaborative partner in helping drive initiatives, working towards resolution of issues and just a pleasure to work with. They brought a ton of expertise to the table regarding email deliverability, design best practices, and effective segmentation - that not only made my email campaigns more effective, but also helped me educate internal stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

When we first implemented our program, the user experience and feature set on eloop was a but dated - though it still served our basic program well, However, when we later upgraded to the new release of eloop, it was a leap forward, providing all the features and functionality that we were looking for. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

When working with Gold Lasso, I was focused on building email as an acquisition marketing tool in a company where email had been previously under-leveraged. The team helped me get the program up and running, and turn email into a highly efficient marketing channel, quickly eclipsing other more expensive channels that had been previously hogging marketing budgets. Review collected by and hosted on G2.com.

IA
CMO
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Gold Lasso?

I like the fact that I can do everything with this program, that whenever I need something, I realize it's already there. Most importantly, I know that I have Gold Lasso's support team, to help with everything. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

I think eloop4 didn't have the option to send surveys, but this was added to eloop5, along with other great features. Review collected by and hosted on G2.com.

Recommendations to others considering Gold Lasso:

We were looking to automate our marketing efforts and Gold Lasso allows us to do that, with the ability to measure ourselves. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

I'm using eloop5 to email our customers and I find the reports very helpful. Knowing what happens with the emails we send, if people open, click, or even opt-out, help us learn and modify our efforts. Review collected by and hosted on G2.com.

JD
Vice President - Strategic Accounts
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gold Lasso?

Robust functionality, borderline enterprise marketing automation platform w/o the enterprise class price tag. Customer service and tech support is also very responsive helpful and friendly. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

The UI takes a little getting used to. The app is so feature packed that sometimes, you have to hunt around for what you are looking to do. They could take a page out of the Apple book of design and eLoop would be damn near perfect. Review collected by and hosted on G2.com.

Recommendations to others considering Gold Lasso:

Give these guys a shot, eLoop is legit. Feature rich and the staff is down to earth. Unless you are the marketing director of a Global 100 company, you most likely will reap the benefits of eLoop versus buying one of the big 5 MA platforms or ESP's that litter the landscape with marketingese and high price points. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

Automation of hundreds of simultaneous B2B whitepaper delivery campaigns for Blue Chip clients with minimal human interaction. MIssion accomplished and has been accomplished for 3 years straight w/o any real hiccups to report. The integration is between eLoop by Gold Lasso and INTEGRATE Marketing Software (integrate.com) Review collected by and hosted on G2.com.

DH
Founder, CEO
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Gold Lasso?

The reports give us real insight into the effectiveness of our campaigns. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

Advanced features are great, but can take new users a while to understand. Review collected by and hosted on G2.com.

Recommendations to others considering Gold Lasso:

If you're emailing contacts at large corporations as we do, being able to get your message through their spam/firewall filters makes all the difference in the world...that where we've found the greatest value from Gold Lasso where other providers have failed. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

We're using Gold Lasso for new business development and to keep in touch with current clients. Our existing clients receive our communications through their corporate firewalls - where other email providers have failed. Review collected by and hosted on G2.com.

MS
Real Estate Broker, BRE# 01207862
Real Estate
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gold Lasso?

Gold Lasso provides an excellent and very dependable suite of online marketing solutions. When I log in, their control panel is quite intuitive and easy to use. I like their analysis tools and engagement metrics. When I've had any questions about how to use their product, they are there to support and provide answers. Over time, I have noticed how they continue to improve their technology and service. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

I don't have any dislikes for this product. It has been a very beneficial tool. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

If you want to grow or better manage your online marketing, then you should definitely take a look at what Gold Lasso has to offer. There are many ways to use the solutions they provide. You must experience it, to appreciate it. Review collected by and hosted on G2.com.

LR
Data Manager
Research
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gold Lasso?

Very easy to use, intuitive database management, and great support. I loved how intuitive the campaign setup and list management. Tech and customer service was always great with brainstorming my ideas and helping me see how to engage subscribers. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

I'm not a graphic designer, so wish the wisywyg editor was dumbed down just a little. But that's also an issue with my own skill level and using this forced me to learn more HTML just for troubleshooting my own mistakes. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

Lead generation, newsletters, product announcements. Great at follow up on responses, opens and clicks because it was integrated with our salesforce.com records. Review collected by and hosted on G2.com.

KW
Community Developer
Internet
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gold Lasso?

Gold Lasso has a lot of features, and their customer service is very responsive. They made a customization specifically for us, and they made it within 48 hours, when it turned out that what we needed was very difficult to achieve otherwise. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

The UI could use an upgrade, and there is very little help available online in the form of tutorials or articles. However they do have a chat. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

We are using Gold Lasso for our transactional email, as well as our other marketing campaigns. Review collected by and hosted on G2.com.

CA
Government Affairs Director
Government Relations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gold Lasso?

The versatility of this program. It is a simple to use easy system that can meet many needs. We use it for surveys, customer relations, project follow up... whatever we need, it offers. Review collected by and hosted on G2.com.

What do you dislike about Gold Lasso?

That I dont have more time to find new uses for this Review collected by and hosted on G2.com.

Recommendations to others considering Gold Lasso:

Make sure you use all of the potential capacities. They will continually surprise you. Review collected by and hosted on G2.com.

What problems is Gold Lasso solving and how is that benefiting you?

Much of what we do is research on customers, we have found new ways to gather info for our clients Review collected by and hosted on G2.com.