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Ethnio Reviews & Product Details

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

There are so many steps involved in finding, recruiting, scheduling, and paying participants for a study, and Ethnio makes the process so much easier. This isn't just because they have intercepts that pop up on our website; they also make recruiting through email much smoother. I have so much more time to focus on my actual research, thanks to Ethnio. Additionally, having the possibility to intercept customers has opened up the possibilities of what kinds of research my team can do, and the kinds of users we can talk to. We've gotten more creative with our projects as a result, which yielded great insights. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I wish it was easier to add people that we recruited outside of Ethnio. For example, from time to time, we use different recruiting services to find people who are outside of my company's customer base. It's a little tricky to add them. Additionally, there is a learning curve, and I'm still having the most trouble, admittedly, with the Pool feature (which helps you keep track of participants and potential participants). It's still more confusing than I would like it to be, considering it's supposed to make it easy for me to keep track of people who responded to my emails or screeners, and people who participated in research. I know the Ethnio team is still working hard at it though and I look forward to seeing more improvements. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Schedule several calls with Ethnio's time to go over everything you need. They have SO many useful features but you may need help discovering them. Also, they have lots of creative ideas/solutions that they're happy to share. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I am streamlining recruiting and scheduling, and keeping a record of everyone my team has 'touched' for research. Review collected by and hosted on G2.com.

Ethnio Overview

What is Ethnio?

Ethnio is a powerful user research CRM designed to streamline and enhance the research operations process for organizations. This comprehensive tool assists users in managing various aspects of user research, including research panel management, participant recruiting, scheduling, screening, and incentive distribution. By consolidating these essential functions into a single platform, Ethnio enables research teams to operate more efficiently and effectively. Targeted primarily at program managers, research operations teams, UX researchers, design teams, and even the occasional PM, Ethnio caters to a diverse audience that requires robust solutions for managing research ops. The platform is particularly beneficial for teams that conduct a high volume of research or need to conduct a few quick studies. Ethnio’s capabilities allow users to focus on the research itself rather than getting bogged down by administrative tasks, making it an invaluable asset for organizations looking to optimize their research workflows. Key features of Ethnio include its intuitive panel management system, which allows users to create and maintain a database of potential research participants. This feature simplifies the recruiting process, enabling researchers to easily identify and reach out to suitable candidates based on specific criteria. Additionally, Ethnio offers scheduling tools that facilitate the coordination of research sessions, ensuring that participants are available and prepared for their involvement. The screening process is also streamlined, allowing researchers to assess participant qualifications efficiently. One of the standout aspects of Ethnio is its incentive management feature, which helps researchers distribute rewards to participants seamlessly. This functionality not only enhances participant satisfaction but also encourages higher response rates, ultimately leading to more successful research outcomes. By integrating these various components into a single tool, Ethnio reduces the complexity of managing user research operations, allowing teams to focus on gathering insights that drive product development and user experience improvements. Overall, Ethnio serves as a comprehensive solution for research operations, addressing the unique challenges faced by user researchers. Its user-friendly interface and robust feature set make it an essential tool for any organization looking to enhance its research capabilities and drive informed decision-making through effective user engagement.

Ethnio Details
Product Website
Languages Supported
Belarusian, Danish, German, English, French, Hebrew, Japanese, Portuguese, Russian, Spanish, Chinese (Simplified)
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Product Description

Ethnio is the leading UX research participant recruitment platform in the world. The Ethnio participant CRM helps research operations teams screen, schedule, and manage research participants seamlessly. With automated scheduling, screener surveys, incentives management, and CRM integration, Ethnio streamlines the program management for UXR teams by speeding up recruitment for user interviews, usability testing, and customer research. Trusted by Fortune 500 organizations, Ethnio enhances UX research efficiency, compliance, and engagement with secure payment options and advanced targeting tools. Optimize your research workflow with Ethnio’s powerful participant panel management and real-time insights.

How do you position yourself against your competitors?

Ethnio stands out from competitors by offering the first and most trusted research CRM platform designed specifically for UX research participant management. Unlike generic recruiting tools offering every single feature under the sun, Ethnio excels in real-time intercepts, automated incentive payments, and seamless integration with research recruiting workflows. It provides granular participant segmentation, advanced scheduling features, and compliance with global data privacy regulations—all in one intuitive interface. While other platforms may focus on external panels, Ethnio uniquely combines both, ensuring researchers can efficiently find, manage, and compensate high-quality participants without juggling multiple tools.


Seller Details
Seller
Ethnio
Company Website
Year Founded
2016
HQ Location
Los Angeles, CA
Twitter
@ethnio
1,462 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
Description

Ethnio is a user research platform designed to help organizations recruit participants for UX research studies. It offers tools to find, screen, and schedule participants efficiently, ensuring that businesses can connect with the right individuals for their research needs. The platform supports various integrations and provides features such as automated scheduling, screener surveys, and seamless participant management. Ethnio helps streamline the participant recruitment process, ultimately aiding in the collection of valuable user insights.


NB
Overview Provided by:
Founder, Ethnio

Recent Ethnio Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Comprehensive Tool with User Friendly Interface"
Ethnio allows us to recruit, screen, house, and pay participants easily. The processes are easy to understand/learn, and the team is always helpful...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Ethnio makes it super easy to run our international incentives program"
There are lots of things I like about Ethnio. I like how easy it is to send payment to recipients in various countries, and choose what type of pay...
TT
Tim T.Small-Business (50 or fewer emp.)
5.0 out of 5
"A valuable and critical research partner!"
I've worked with Ethnio for over three years, and I've constantly been impressed by their ability to listen and respond to our business priorities ...

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20 Ethnio Reviews

4.2 out of 5
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20 Ethnio Reviews
4.2 out of 5
20 Ethnio Reviews
4.2 out of 5
G2 reviews are authentic and verified.
Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Rating Updated ()
What do you like best about Ethnio?

There are lots of things I like about Ethnio. I like how easy it is to send payment to recipients in various countries, and choose what type of payments they can receive, including charity donations. I like how all I have to do is upload emails, and the rest is already written (but editable if I need to customize anything). I like how easy it is to track the status of the payment, and provide reports to my finance team. On top of that, the support from Ethnio is always super fast and helpful. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

The platform does have a bit of a learning curve, and has so much functionality that it can feel like a lot to figure out in the beginning. But not that everything is configured how we want it, I'm in and out within a minute whenever I send incentives. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

As an international product and company, we have to send incentives worldwide, and Ethnio has made that very easy. It's also made it easy for us to track and audit how much we're sending. Review collected by and hosted on G2.com.

Verified User in Research
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

Ethnio allows us to recruit, screen, house, and pay participants easily. The processes are easy to understand/learn, and the team is always helpful when we face a problem. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Our use case does not always require specific features, but Ethnio is very accommodating with tweaking things to fit our needs; i.e., matching the current workflow to our team's needs. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

We recently needed a feature to be moved from one location, locked down to a few admins, to another page that is accessible by the majority of users; this increased the efficiency of recruitment and issuing payment to participants. Review collected by and hosted on G2.com.

TT
Research Operations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Rating Updated ()
What do you like best about Ethnio?

I've worked with Ethnio for over three years, and I've constantly been impressed by their ability to listen and respond to our business priorities and our rapidly changing needs. Ethnio is always a willing partner who rolls up their sleeves to solve problems. Nate and Shirin are amazing, and make us feel like we are their most important client even though we know they have larger clients. We can come to them with problems, ideas, pain points and they are always willing to listen, brainstorm and problem solve! Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There are no real flags that I have to call out about working with Ethnio. The only thing I've experienced is an issue on my side where my internal security team struggles with working with a smaller, more adaptable external partners. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Ethnio has helped us solve problems around incentivizing our research participants around the global. Ethnio has supported our large research panels which has hundreds of panelist around the globe in multiple languages. Ethnio enabled us to do research with those individuals where we would have otherwise not have.

Beyond that, Ethnio has worked with us on building out our research operations infrastructure from scheduling participants, participant database, internationalization of research and more! We started working with Ethnio due to its intercept platform but we've expanded into working with them and leveraging them for so much more! Review collected by and hosted on G2.com.

BB
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

Ethnio makes scheduling UX interviewees a set-it-and-forget-it experience. I can gather information about my potential interviewees while they receive custom, professional messaging from the Ethnio system. I especially like that Ethnio sends reminder text messages, which has really helped our show-up rate. As someone who conducts a lot of qualitative and 1:1 UX interviews, being able to leverage Ethnio has saved me a ton of time and effort and allows me to focus on the more fun parts of my job that aren't scheduling. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I do wish there were more advanced quotas. For instance, I'd love to be able to set a quota for X type of users to sign up per each Ethnio calendar, and after that quota has been reached, then no more of that user type can sign up. Right now, I achieve that functionality by creating individual calendars per each user type, but it would be great to combine it into one experience. However, Ethnio does do a good job of using qualifying criteria to exclude users who do not meet the criteria at all. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Consider Ethnio if you find yourself wasting a lot of time scheduling any 1:1 or group interviews -- it's a time saver! Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I am saving myself time communicating with users interested in participating in UX interviews with me. With Ethnio, I know that users are receiving the *correct* information, and I'm not accidentally messing up a time zone or a Zoom link. Once I verify that my Ethnio email templates are accurate when I set up the screener, I know users will receive consistent information. What's more, since users select their own interview times, I don't have to go back and forth in real time to coordinate the schedule. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

Ethnio enables in-context remote research in your product, especially with high intent true users. It’s relatively easy to set up and can be leveraged for qual and quant data collection. Their access to help is amazing. I feel confident the team is there if I ever need support.

I’ve used Ethnio at two tech organizations (I brought the tool to one of them over four years ago) and was able to conduct studies that led to some eye opening findings. It made our team not only successful but also streamlined painful jobs like recruiting, scheduling, and paying incentives. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Ethnio has added many features over the last four years which means there is some learning curve to fully utilize them all. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Ethnio allows to recruit true, non-panel customers giving even more credibility to your findings. It saves a ton of time which is critical in typical work environment where people expect to get feedback and findings fast. It is also a very engaging tool so more stakeholders want to be part of your studies. Review collected by and hosted on G2.com.

CL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

I like that I can quickly and easily get feedback from any customer, any brand. I like that I can quickly and easily recruit users for any study I'm running and even keep track of their information without asking them directly to enter their name and email! Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

Nothing, it's fantastic. Best recruiting tool by a long shot. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I am the Head of User Experience and use this tool to recruit users for all tests - across multiple products as well as get fast and large amounts of insights from our customers via surveys. It answers large questions for our business. Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

Ethnio keeps all our participants data secure.

It is convenient to have one central location to manage our entire recruiting process from screeners, to scheduling and paying participants.

It is incredibly flexible to fit the needs of our small User Research team.

Their customer experience is exceptional! They have always been available to answer our questions. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

If you want to use its more advanced features, you will likely need some training since it is a powerful tool and can be overwhelming at first. We met with the Ethnio team every week to train and help us out with our first few projects, which was very helpful. I believe that is part of our Enterprise package. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

The Enterprise package is worth it. They have really taken the time to make sure we receive all the support we need.

Connect your IT department with the Ethnio team to improve email delivery. We saw a big improvement in email delivery when we did this. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

Ethnio has really streamlined our User Research recruiting process so we have more time to focus on the actual research. We originally selected Ethnio to keep our participant data more secure. But since using the tool we have come to realize how powerful it is, and we are using it in ways we didn’t anticipate.

Screener Surveys

Instead of using SurveyGizmo to create our screener surveys, we now use Ethnio’s survey tool, which automatically uploads all the data into Ethnio. So now that we have all our screeners and participant data in one location, we can better keep track of things like answers to screener questions, who participated, who was paid and so much more. We can also set control over who can “view” and “edit” content, so we are never worried about accidentally changing or deleting something.

Incentives

We now manage just about all of our participant incentives through Ethnio, which saves us time. Before Ethnio, we were ordering e-gift cards using our corporate credit cards and then had to create an expense report. Now we just make one bulk payment to Ethnio and our whole team can use the tool to send out incentives. Ethnio will also handle any participant issues with the e-gift cards so that is one less thing we have to worry about. There is a small fee for paying out incentives in Ethnio but they are always transparent about costs. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Ethnio?

Finding qualified participants for research quickly is often a barrier to doing user research. Ethnio empowers teams to do intercept/time aware research and share sophisticated screeners so agile teams get past this blocker. As a recent example, I shared a screener on Craigslist and Twitter and in 3 days, had over 225 qualified recruits for my research and scheduled 40 of them to support standing research in our sprints and iterative design cycles. I've been using Ethnio for 8 years in professional and educational capacities and I've been super impressed with how much the product has grown to accommodate needs of the research community while maintaining a support team that is as fast, friendly and supportive as ever. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There's a learning curve to getting the most out of all of the sophisticated features Ethnio has to offer and it can be daunting to team members new to the product.

That said, with enterprise accounts, the Ethnio support team very patiently hosts training for teams and is very speedy with responses to questions. They've also helped us optimize our screeners in advance of launch so they appear correctly on social media, etc. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

Ethnio will teach you how to get good at creating screeners and you should read some of their help content or best practices in advance of launching your first screener. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

It's an integrated recruiting tool so I'm not juggling emails, spreadsheets, calendars, payment processing and receipts across 10 different accounts and tools in order to get participants for research quickly. More importantly, it empowers my teams to fit user research into our 2-week sprint cycles because we have recruits ready and scheduled. In addition, we can share detailed participant matrices with our clients, many of whom are as committed as we are to making sure we are speaking to a diverse range of participants – again, I don't have to go to 3-4 different tools to share screening criteria and how well our studies meet the criteria – it's all there in Ethnio. Lastly, Ethnio's live-intercept screeners are incredible when you are able to use them. With just a few lines of code added to the site you're studying, you can do time-aware research and this always feels like magic and yields incredible results for iterating design. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

Ethnio allows me to organize my digital advisory panel communications. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

There are quite a few settings in Ethnio I do not understand how to use. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

I realized I can communicate with the participants from beginning to end with Ethnio rather than taking the final communications (confirmations) offline. Review collected by and hosted on G2.com.

GE
User Experience Research Consultant
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Ethnio?

It saves time.

Before using ethnio, our team took from 1.5 to 2.5 days to recruit participants for in-person or remote studies. Now we can have in-person participants with less than 2 hours of work, and can have a remote study running in about 30 to 45 minutes.

It integrates well, both visually and with our data.

Ethnio lets us intercept and recruit real users doing real activities on our website and app, in a way that feels natural to them, and well-integrated to our brand and visuals. I cannot stress enough how much of a difference it makes to have this quality of participants over traditional recruitment methods, like panels and e-mail. It is also very easy to integrate the user and session information to minimize the number of questions we need to screen participants. E.g. phone OS, number of purchases, which we could then use to only schedule android participants with little experience in buying goods with us.

It covers all the needs for participant recruitment -even those we didn't know we had.

Since ethnio is a dedicated recruitment tool made by and for UX researchers, it embodies the knowledge of your current AND future needs. For example, at one point we needed to start scheduling users automatically –since it was taking a lot of time–, and ethnio already had that feature, even integrated with google calendar.

Their support team works close to us and is willing to incorporate our feedback.

Even though there weren't many situations in which we needed support, the few were good experiences. It felt very much like working with a teammate rather than with a vendor. Also of note, we've seen many of our suggestions for UX enhancements and features implemented shortly after. Review collected by and hosted on G2.com.

What do you dislike about Ethnio?

I wouldn't say there's something I dislike, but that investing some time learning is a "fair price" to master any power tool. I wouldn't expect to install photoshop and master it in an hour, for example.

Nonetheless, we could be up and running on the first day, and then we learned most of the features and integrations in the first month. Review collected by and hosted on G2.com.

Recommendations to others considering Ethnio:

If you are serious about maturing your UX research practice, try ethnio. Review collected by and hosted on G2.com.

What problems is Ethnio solving and how is that benefiting you?

We take less time recruiting and more time researching.

The reason this has proved game-changing is that accelerating recruitment also accelerated ALL of the other research processes, which in turn resulted in:

* The mitigation of the "we don't have time to research" frictions.

* An increase in our ability to get buy-in from teams and senior management.

* A vast enhancement in the quality of our research, thanks to the time we _didn't_ spend in recruiting Review collected by and hosted on G2.com.