Save to My Lists
Optimized for quick response

AMS360 Reviews & Product Details

AMS360 Overview

What is AMS360?

AMS360® is the agency management system that empowers independent insurance agencies to streamline operations, drive growth, automate workflows, and focus on what matters most—their clients. Agencies depend on AMS360 as their source of truth for client communications and servicing, financial reporting, sales operations, data analysis, and policy management. AMS360 is also the central solution for AgencyOne, Vertafore’s integrated platform for connecting an agency’s business end-to-end. AgencyOne provides one interface, so users can log into their favorite Vertafore products with a single sign-on, enjoy a 360-degree client view, find information quickly with one search, and navigate quickly across the platform. Throughout the insurance industry, independent agencies leverage AMS360 to: Manage their bottom line. Unlike many agency management systems that include basic bookkeeping features, AMS360 features full general ledger accounting capabilities. The solution manages billing and invoicing, auto-calculates commission splits, and provides comprehensive, customizable financial reports. Identify actionable business intelligence. AMS360 provides data-based insights into sales, client behavior, and other key metrics so agencies can make accurate business decisions. Drive client communications. Because AMS360 is automatically integrated with Vertafore Client Communications and InsurLink, users can easily track client communications to improve service and stay in close contact with clients. By automating client-service processes, insurance agencies stay ahead of policy renewals, communicate about cross-sell opportunities, and draw referrals from happy clients. Integrate across technology platforms. AMS360 doesn’t just integrate with other Vertafore solutions—it is also built to integrate seamlessly with many carrier and third-party applications. By leveraging its open API architecture, AMS360 users can build tech stacks that meet their agency’s individual needs. The user sets the list of possible integrations, not the software. Track leads and prospects. AMS360 improves conversion rates by tracking leads and prospects and increasing the quoting speed and policy processes to close more sales. Manage a policy’s lifecycle. Integrating with rating solutions, populating data across platforms, and automatically generating policy documents, AMS360 makes policy management seamless and efficient. Customize dashboards and workflows. AMS360 users can customize dashboards and reporting to match their needs and workflows. With endless configuration options available, no two dashboards look the same.

AMS360 Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

AMS360 is agency management software that enables you to focus on the heart of your business - your customers. It streamlines accounting, automates manual processes, and enables seamless connections with carriers, so you can dedicate more time to your customers and prospects.

How do you position yourself against your competitors?

More than 4,000 independent agencies leverage AMS360. Here are just a few reasons agencies choose AMS360:

Single source of data: When an agency management system is a reliable single source of truth, agencies can make data-based decisions.

Scalability: AMS360 is designed for agencies of all sizes. For those looking to grow or expand, the product scales easily to meet expanding needs and requirements.

Intuitive user experience: With its customizable dashboard, robust reporting functions, and individualized workflows, AMS360 is easy to use, customize, and onboard.

Strong financial functionality: Unlike other agency management systems with minimal bookkeeping capacities, AMS360 features full general ledger accounting.

Endless integration capacity: AMS360, with its open architecture, is designed for endless integrations. At Vertafore, we say, “You choose, we integrate.”

Best-in-industry support and resources: Vertafore customers have come to expect robust customer service, a comprehensive user information library, and an extensive menu of tips and tricks to support AMS360 users.


Seller Details
Seller
Vertafore
Company Website
Year Founded
1969
HQ Location
Denver, CO
LinkedIn® Page
www.linkedin.com
2,913 employees on LinkedIn®
Description

Vertafore is a leading technology provider for the insurance industry, offering cloud-based software solutions designed to streamline operations, enhance customer service, and improve overall efficiency. Their comprehensive suite of products includes agency management systems, compliance tools, and data analytics, catering to the needs of insurance agencies, brokers, and carriers. With a focus on innovation and user-friendly interfaces, Vertafore aims to empower insurance professionals to navigate the complexities of the industry effectively. For more information, visit their website at [vertafore.com](https://www.vertafore.com).


VM
Overview Provided by:

AMS360 Integrations

(7)
Verified by AMS360

Recent AMS360 Reviews

KE
Katie E.Small-Business (50 or fewer emp.)
0.5 out of 5
"used to be a fantastic product - now they've lost focus and ruined a good thing"
accounting ability, integration, cloud based
NJ
Narda J.Small-Business (50 or fewer emp.)
5.0 out of 5
"Informational, educational and user friendly."
AMS360 is a great insurance agency tool, it's an essential tool for our office to organize all client documents and activities. I also like it beca...
MW
Marissa W.Small-Business (50 or fewer emp.)
3.5 out of 5
"AMS360 comes with both strengths and weaknesses."
I like the simplicity of the platform for new hires. It is easy to train employees on the main foundation. Then, build from their as they learn mor...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

19 months

Average Discount

8%

Perceived Cost

$$$$$
View More Pricing Information

AMS360 Media

Official Downloads

Answer a few questions to help the AMS360 community
Have you used AMS360 before?
Yes

Video Reviews

701 AMS360 Reviews

4.3 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
701 AMS360 Reviews
4.3 out of 5
701 AMS360 Reviews
4.3 out of 5

AMS360 Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MW
Personal Risk Advisor as well as Sales / Operations Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AMS360?

I like the simplicity of the platform for new hires. It is easy to train employees on the main foundation. Then, build from their as they learn more of the office workflows, etc. It is nice to we are able to set up defaults for suspense's/activities, it is helpful for entering a large batch of the same action. It is also a nice to be able to amend how the documents are labeled in the event of adjusting the name or if it was attached in error to note it. AMS does have nice reports that can be utilized, and some of the reports are very easy to customize. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

Unfortunately, there are downsides in AMS when it comes to field customization. I wish there were ways to add certain fields to the main screens. There is not a way to set defaults for our agency, each user has to update their system. I am having difficulty with carriers that download, I have tried AMS support, the carrier and IVANS, everyone points the finger someone else's direction on who needs to fix it. The connection is lost often, the good news is nothing is lost, you just have to wait a few minutes for it to reconnect. The policy view is not that customizable and not easily updated, a lot of the times there is misinformation listed (active vs cancel and vice versa). Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

Organization of client files, documents, notes, etc. Also, it is helpful for proper follow up as well as reminders to contact clients. Review collected by and hosted on G2.com.

DW
PRODUCER
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AMS360?

We've been using AMS360 for a while now, and it’s become an integral part of our daily operations. From managing client policies to streamlining renewals and billing, the platform offers a robust set of tools that help us stay organized and efficient. The integration with other systems, like email and eDocs, is particularly helpful, saving us a lot of time.

What stands out most is how customizable and scalable the system is—whether you’re a small agency or a growing team, AMS360 adapts to your workflow. The reporting features are also top-notch, allowing us to track performance and compliance with ease.

There’s a learning curve at first, especially for team members new to the system, but the training resources and customer support have been incredibly helpful.

Overall, AMS360 has significantly improved our agency's productivity and client service. I’d definitely recommend it to other insurance professionals looking for a comprehensive agency management solution. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

No complaints so far—everything works smoothly for our needs Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

AMS360 streamlines policy management and client servicing, saving us time and improving efficiency. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about AMS360?

AMS360 is helpful because there are many tasks available right from the customers file such as printing, emailing, or signing documents through docusign. You have access to reports and can create proposals. Download is great because the information is automatically in our system from the company. I love reference connect too. There is a lot of information that is used when reviewing our accounts/exposures. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

For our larger commercial clients, it can be very tedious to find documents attached to the file. We often refer to documents even several years down the road. Review collected by and hosted on G2.com.

Recommendations to others considering AMS360:

I recommend that you research everything AMS360 has to offer because there is so much available that will help make you more efficient. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

On occasion, you cannot open a document. You have to click on another view & then go back for it to open. Or, you have to log out and log back in. This still happens on occasion. Review collected by and hosted on G2.com.

Response from Hillarie Holcomb of AMS360

Hello,

Thank you for reviewing AMS360! We're happy to hear that it's an excellent fit for your agency and that it's making your agency more efficient. When everything is all in one place, you can focus on what's important – providing stellar service to your clients. And thank you for the ReferenceConnect shoutout! Isn't it awesome when everything works together so seamlessly?

Thanks!

NJ
ASSISTANT CLIENT SPECIALIST
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AMS360?

AMS360 is a great insurance agency tool, it's an essential tool for our office to organize all client documents and activities. I also like it because it's user friendly, a customer service necessity, easy to use and works well with outlook emails. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

Would like the option to edit or make changes an activity note, it currently does have that feature. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

We are able to leave a record of our daily interactions with each client, attach all correspondence/documents. create a to do list, set up a suspense to remind you of what needs to be completed, add a sticky note to each client (which pops up once on their profile) and the ability to generate evidence of insurance, id card and binders directly from AMS360. Review collected by and hosted on G2.com.

SH
Executive Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AMS360?

I can view all policies without going in and out of different pages.I can open a page on a new tab and work on both without the program freezing. I can pull reports on the program itself and don't need a seperate system. I can attach to multiple policies. I can remove policies or notes made in error. It is user friendly and they provide so many resources for training and understanding. They have excellent customer service. It has both company and employee details Review collected by and hosted on G2.com.

What do you dislike about AMS360?

There is only one emergency contact under employees and only one numberfor them as well Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

Assistance with reports on Active Clients to show all clients that are currently active and their writing companies -we had an issue of 2 policies combining providing an inaccurate report Review collected by and hosted on G2.com.

KF
Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AMS360?

Wonderful to have everything in one place, I use it everyday and it is my main platform. Almost everything I need downloads and it makes things a lot easier to be able to just log on to one website and see everything I need. Once you get used to the system, it is very easy to use. Use it as a personal lines account manager, every day I check my alerts to see what policies have expired and I use it to check my suspense to see what policies I need to follow up on. It is so helpful to have that all in one place and I know every morning I just need to login and I can see what my workload is for the day. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

I don't like how dated it looks and feels. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

Keeping everything organized. Review collected by and hosted on G2.com.

KE
Producer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about AMS360?

accounting ability, integration, cloud based Review collected by and hosted on G2.com.

What do you dislike about AMS360?

product updates have made each step more difficult, requiring more clicks and touches to accomplish the most basic of tasks. Vertafore has moved their focus to the aesthetic look and away from the functionality for end user. I've been a Vertafore user for 18 years and I'm unbelievably disappointed in the changes and the direction they are headed. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

Customer file data entry, billing Review collected by and hosted on G2.com.

Response from Hillarie Holcomb of AMS360

Hello Katie,

Thank you for taking the time to share your experience with AMS360! We're glad to hear that you've had a positive experience with our customer service team and find the functionality helpful for your agency. We appreciate your input regarding data manipulation, lag time, and development. We value your business and aim to provide the best experience possible for all customers. Hearing from customers like you helps us grow and evolve.

Thank you!

JH
PRODUCER /CRS /ADMIN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about AMS360?

BEING ABLE TO KEEP RECORD IN ONE PLACE AND MAKEING THEM SEARCHABLE.

AND THE TO INTERGRATE OTHER PLATFORMS AND CUSTOMER SERIVE IS THE BEST HELPFUL CUSTOMER SERVICE I HAVE USED. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

DOUBLE POLICY DOWNLOADS AND INTGRATION ISSUE WITH RINGCENTRAL AND GAIL BY LULA

THE WAY TO LEARNA ND SEARCH THE SYSTEM IS TIME CONSUMING. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

WE ARE IN THE WORKS OF IMPLEMENTING SERVAL VERTAFORE SYSTEM AND EXCITED TO SEE WHAT vERTOFAR ONE WILL HAVE TO OFFER Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about AMS360?

AMS 360 is a popular agency management system (AMS) and is by the brokerage that I work for. The key features that we use is policy management. I use it daily for billing, creating certificates and other various acord forms. I always keep a record of all email communications and store policy documents. It has a built in ledger to keep track of all financial transaction. I learned the system very fast on my own without any training and I highly recommend it to anyone in the insurance business. The customer service is quick and efficient and friendly. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

I would like to see an integration with a calling system in which I can track all outgoing and incoming calls relating to the policy.

I would like step by step instructional tutorials on how to use the system to its full advanatge. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

certificates and billing mostly Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about AMS360?

I have used other management systems that are user friendly, but less efficient. I like the accessibility of AMS360, the integration with a variety of other applications, and how easy it is to train new associates on the platform. Review collected by and hosted on G2.com.

What do you dislike about AMS360?

Please fix the customer search feature. One click. Just a right click on the word customer to open a new tab and find your client... just the way it was before. :)

Also, I would like to be able to attach a document to multiple policies when you APPEND an activity. If my initial activity was attached to multiple policies, and later I have another email or document to attach to that same activity, I would like to attach it once and have it APPEND to all the policy activities that were initially created. Review collected by and hosted on G2.com.

What problems is AMS360 solving and how is that benefiting you?

Data management, eDocs, claim tracking Review collected by and hosted on G2.com.