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Best Lead Scoring Software

A
Researched and written by Alanna Iwuh

Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as lead capture, landing page builders, or CRM.

To qualify for inclusion in the Lead Scoring category, a solution must:

Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
Integrate with sales and marketing software solutions, as well as advanced analytics or lead intelligence
Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)

Best Lead Scoring Software At A Glance

Leader:
Salesforce Sales Cloud
Salesforce Sales Cloud
Highest Performer:
ZoomInfo Operations
ZoomInfo Operations
Best Contender:
6sense Sales Intelligence
6sense Sales Intelligence
Most Niche:
Demandbase One
Demandbase One
Most Trending:
Apollo.io
Apollo.io
Show LessShow More
Best Contender:
6sense Sales Intelligence
6sense Sales Intelligence
Most Niche:
Demandbase One
Demandbase One
Most Trending:
Apollo.io
Apollo.io

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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90 Listings in Lead Scoring Available
Salesforce Sales Cloud
(23,272)4.4 out of 5
Optimized for quick response
2nd Easiest To Use in Lead Scoring software
View top Consulting Services for Salesforce Sales Cloud
Save to My Lists
DealsSpecial offer!
25% off: Starting at $18.75/user/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

    Users
    • Account Executive
    • Account Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 34% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Sales Cloud is a customer relationship management tool that integrates with various sales applications, provides real-time updates, and allows for lead management, opportunity tracking, and contact management.
    • Reviewers appreciate the ease of use, the ability to integrate with other work applications, the real-time updates, and the comprehensive features that aid in lead management, opportunity tracking, and contact management.
    • Users experienced difficulties in learning how to use the tool properly, issues with account updates, frequent need to sign in, slow customer support, and occasional system update delays.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Sales Cloud Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    4,511
    Features
    3,895
    Lead Management
    2,335
    Customizability
    2,156
    Customization
    2,108
    Cons
    Learning Curve
    2,176
    Missing Features
    1,428
    Expensive
    1,397
    Limitations
    1,362
    Limited Features
    1,297
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Sales Cloud features and usability ratings that predict user satisfaction
    8.6
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    8.9
    Lead Opportunity
    Average: 8.8
    8.3
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    582,924 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost pr

Users
  • Account Executive
  • Account Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 34% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Sales Cloud is a customer relationship management tool that integrates with various sales applications, provides real-time updates, and allows for lead management, opportunity tracking, and contact management.
  • Reviewers appreciate the ease of use, the ability to integrate with other work applications, the real-time updates, and the comprehensive features that aid in lead management, opportunity tracking, and contact management.
  • Users experienced difficulties in learning how to use the tool properly, issues with account updates, frequent need to sign in, slow customer support, and occasional system update delays.
Salesforce Sales Cloud Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
4,511
Features
3,895
Lead Management
2,335
Customizability
2,156
Customization
2,108
Cons
Learning Curve
2,176
Missing Features
1,428
Expensive
1,397
Limitations
1,362
Limited Features
1,297
Salesforce Sales Cloud features and usability ratings that predict user satisfaction
8.6
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
8.9
Lead Opportunity
Average: 8.8
8.3
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
582,924 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Apollo.io
(8,562)4.7 out of 5
Optimized for quick response
1st Easiest To Use in Lead Scoring software
View top Consulting Services for Apollo.io
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with

    Users
    • Account Executive
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Apollo.io is a platform designed for B2B sales and prospecting, offering features such as an extensive contact database, email automation, CRM integrations, and the ability to filter contacts for targeted campaigns.
    • Users frequently mention the ease of finding and contacting leads, the helpfulness of the automation features, and the value of the platform even on the free tier.
    • Reviewers mentioned issues with data accuracy, outdated contact details, a cluttered user interface, and a steep learning curve for new users.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Apollo.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2,334
    Lead Generation
    1,809
    Helpful
    1,794
    Features
    1,651
    Contact Information
    1,466
    Cons
    Missing Features
    762
    Inaccurate Data
    557
    Contact Management
    524
    Outdated Contacts
    480
    Learning Curve
    470
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Apollo.io features and usability ratings that predict user satisfaction
    8.8
    Analysis
    Average: 8.4
    8.5
    Conversion Viability
    Average: 8.2
    9.0
    Lead Opportunity
    Average: 8.8
    9.2
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Apollo.io
    Company Website
    Year Founded
    2015
    HQ Location
    San Francisco, CA
    LinkedIn® Page
    www.linkedin.com
    1,574 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apollo is an all-in-one sales intelligence platform with tools to help you prospect, engage, and drive more revenue. Sellers and marketers use Apollo to discover more customers in market, connect with

Users
  • Account Executive
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 68% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Apollo.io is a platform designed for B2B sales and prospecting, offering features such as an extensive contact database, email automation, CRM integrations, and the ability to filter contacts for targeted campaigns.
  • Users frequently mention the ease of finding and contacting leads, the helpfulness of the automation features, and the value of the platform even on the free tier.
  • Reviewers mentioned issues with data accuracy, outdated contact details, a cluttered user interface, and a steep learning curve for new users.
Apollo.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2,334
Lead Generation
1,809
Helpful
1,794
Features
1,651
Contact Information
1,466
Cons
Missing Features
762
Inaccurate Data
557
Contact Management
524
Outdated Contacts
480
Learning Curve
470
Apollo.io features and usability ratings that predict user satisfaction
8.8
Analysis
Average: 8.4
8.5
Conversion Viability
Average: 8.2
9.0
Lead Opportunity
Average: 8.8
9.2
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Apollo.io
Company Website
Year Founded
2015
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
1,574 employees on LinkedIn®

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ActiveCampaign
(13,910)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Lead Scoring software
View top Consulting Services for ActiveCampaign
Save to My Lists
DealsSpecial offer!
15% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 93% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ActiveCampaign Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,885
    Automation
    1,671
    Automations
    1,378
    Features
    1,257
    Email Marketing
    1,134
    Cons
    Learning Curve
    847
    Missing Features
    709
    Expensive
    587
    Limited Features
    546
    Steep Learning Curve
    498
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ActiveCampaign features and usability ratings that predict user satisfaction
    8.1
    Analysis
    Average: 8.4
    8.0
    Conversion Viability
    Average: 8.2
    8.1
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 8.8
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
    • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
    • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
    • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ActiveCampaign
    Company Website
    Year Founded
    2003
    HQ Location
    Chicago, IL
    Twitter
    @ActiveCampaign
    13,312 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    853 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ActiveCampaign is your all-in-one solution for creating and automating personalized customer experiences that grow your business + Powerful automations that drive meaningful customer experiences

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 93% Small-Business
  • 7% Mid-Market
ActiveCampaign Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,885
Automation
1,671
Automations
1,378
Features
1,257
Email Marketing
1,134
Cons
Learning Curve
847
Missing Features
709
Expensive
587
Limited Features
546
Steep Learning Curve
498
ActiveCampaign features and usability ratings that predict user satisfaction
8.1
Analysis
Average: 8.4
8.0
Conversion Viability
Average: 8.2
8.1
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 8.8
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for ActiveCampaign, left between February 2022 and May 2022.
  • Reviewers appreciate ActiveCampaign’s advanced automation capabilities and the ease of use regarding the ActiveCampaign’s contact management
  • Reviewers like the product’s robust feature set and particularly value the customer service provided, leading to more tailored features
  • Reviewers value the product’s wide array of integrations, but some have stated a desire for additional native integrations rather than reliance on third-party software
Seller Details
Seller
ActiveCampaign
Company Website
Year Founded
2003
HQ Location
Chicago, IL
Twitter
@ActiveCampaign
13,312 Twitter followers
LinkedIn® Page
www.linkedin.com
853 employees on LinkedIn®
6sense Sales Intelligence
(700)4.0 out of 5
Optimized for quick response
10th Easiest To Use in Lead Scoring software
View top Consulting Services for 6sense Sales Intelligence
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 54% Mid-Market
    • 32% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • 6Sense is a sales and marketing tool that provides insights into customer behavior, identifies key accounts, and suggests potential targets.
    • Users frequently mention the tool's ability to provide accurate intent data, ease of use, and its helpfulness in targeted outbound prospecting and identifying key accounts to prioritize with personalized messaging insights.
    • Reviewers noted issues with outdated or incorrect contact data, difficulty in navigating the platform, and the need for constant maintenance and learning to fully utilize the tool.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Sales Intelligence Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    233
    Lead Generation
    196
    Buyer Intent
    181
    Prospecting
    155
    Ease of Use
    134
    Cons
    Inaccurate Data
    179
    Data Quality
    122
    Outdated Contacts
    95
    Lead Quality
    92
    Inaccurate Information
    83
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Sales Intelligence features and usability ratings that predict user satisfaction
    7.4
    Analysis
    Average: 8.4
    7.1
    Conversion Viability
    Average: 8.2
    7.4
    Lead Opportunity
    Average: 8.8
    8.9
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,280 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,603 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 54% Mid-Market
  • 32% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • 6Sense is a sales and marketing tool that provides insights into customer behavior, identifies key accounts, and suggests potential targets.
  • Users frequently mention the tool's ability to provide accurate intent data, ease of use, and its helpfulness in targeted outbound prospecting and identifying key accounts to prioritize with personalized messaging insights.
  • Reviewers noted issues with outdated or incorrect contact data, difficulty in navigating the platform, and the need for constant maintenance and learning to fully utilize the tool.
6sense Sales Intelligence Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
233
Lead Generation
196
Buyer Intent
181
Prospecting
155
Ease of Use
134
Cons
Inaccurate Data
179
Data Quality
122
Outdated Contacts
95
Lead Quality
92
Inaccurate Information
83
6sense Sales Intelligence features and usability ratings that predict user satisfaction
7.4
Analysis
Average: 8.4
7.1
Conversion Viability
Average: 8.2
7.4
Lead Opportunity
Average: 8.8
8.9
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,280 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Get a quote
ZoomInfo Operations
(309)4.3 out of 5
6th Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

    Users
    • Salesforce Administrator
    • Marketing Operations Manager
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 66% Mid-Market
    • 19% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Operations Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Data Accuracy
    31
    Contact Information
    21
    Accurate Data
    20
    Lead Generation
    19
    Cons
    Inaccuracy Issues
    13
    Inaccurate Data
    12
    Data Quality
    11
    Outdated Information
    11
    Expensive
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Operations features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    9.3
    Conversion Viability
    Average: 8.2
    9.5
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,674 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Operations is a comprehensive data quality management platform for operations teams to clean, enrich, and route their sales and marketing data. With no-code, automated data management engine,

Users
  • Salesforce Administrator
  • Marketing Operations Manager
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 66% Mid-Market
  • 19% Small-Business
ZoomInfo Operations Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Data Accuracy
31
Contact Information
21
Accurate Data
20
Lead Generation
19
Cons
Inaccuracy Issues
13
Inaccurate Data
12
Data Quality
11
Outdated Information
11
Expensive
10
ZoomInfo Operations features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
9.3
Conversion Viability
Average: 8.2
9.5
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,674 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
Get a quote
6sense Revenue Marketing
(1,025)4.3 out of 5
Optimized for quick response
8th Easiest To Use in Lead Scoring software
View top Consulting Services for 6sense Revenue Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

    Users
    • Account Executive
    • Sales Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Mid-Market
    • 33% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • 6sense Revenue Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Intent Data
    225
    Ease of Use
    172
    Features
    149
    Lead Generation
    143
    Insights
    139
    Cons
    Steep Learning Curve
    90
    Learning Curve
    78
    Learning Difficulty
    73
    Inaccurate Data
    71
    Complexity
    62
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • 6sense Revenue Marketing features and usability ratings that predict user satisfaction
    7.8
    Analysis
    Average: 8.4
    7.7
    Conversion Viability
    Average: 8.2
    7.9
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    6sense
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @6senseInc
    17,280 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,603 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

6sense is a sophisticated Revenue AI solution designed to assist organizations in creating, managing, and converting their sales pipeline into revenue. By leveraging advanced analytics and artificial

Users
  • Account Executive
  • Sales Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Mid-Market
  • 33% Enterprise
6sense Revenue Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Intent Data
225
Ease of Use
172
Features
149
Lead Generation
143
Insights
139
Cons
Steep Learning Curve
90
Learning Curve
78
Learning Difficulty
73
Inaccurate Data
71
Complexity
62
6sense Revenue Marketing features and usability ratings that predict user satisfaction
7.8
Analysis
Average: 8.4
7.7
Conversion Viability
Average: 8.2
7.9
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
6sense
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@6senseInc
17,280 Twitter followers
LinkedIn® Page
www.linkedin.com
1,603 employees on LinkedIn®
Get a quote
Freshsales
(1,220)4.5 out of 5
9th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:Starting at $9.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

    Users
    • CEO
    • Business Development Manager
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 67% Small-Business
    • 26% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Freshsales Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    89
    Features
    61
    Customer Support
    46
    Helpful
    46
    Intuitive
    34
    Cons
    Missing Features
    42
    Learning Curve
    26
    Limited Features
    21
    Limitations
    20
    Integration Issues
    19
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Freshsales features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.6
    Conversion Viability
    Average: 8.2
    8.7
    Lead Opportunity
    Average: 8.8
    9.0
    Has the product been a good partner in doing business?
    Average: 8.8
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
    • User Sentiment
    How are these determined?Information
    These insights are written by G2's Market Research team, using actual user reviews for Freshsales, left between February 2022 and May 2022.
    • Reviewers appreciate how easy Freshsales is to use and the user interface, although some noted a desire for increased customization to tailor to specific needs
    • Reviewers value the product’s ability to manage leads, but some noted the reporting functionality as an area of improvement
    • Reviewers like the robust feature set offered by the product, but some noted the desire for more integrations with other sales platforms
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Freshworks
    Year Founded
    2010
    HQ Location
    San Mateo, CA
    Twitter
    @FreshworksInc
    18,875 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    8,591 employees on LinkedIn®
    Ownership
    NASDAQ: FRSH
Product Description
How are these determined?Information
This description is provided by the seller.

Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow s

Users
  • CEO
  • Business Development Manager
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 67% Small-Business
  • 26% Mid-Market
Freshsales Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
89
Features
61
Customer Support
46
Helpful
46
Intuitive
34
Cons
Missing Features
42
Learning Curve
26
Limited Features
21
Limitations
20
Integration Issues
19
Freshsales features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.6
Conversion Viability
Average: 8.2
8.7
Lead Opportunity
Average: 8.8
9.0
Has the product been a good partner in doing business?
Average: 8.8
User Sentiment
How are these determined?Information
These insights are written by G2's Market Research team, using actual user reviews for Freshsales, left between February 2022 and May 2022.
  • Reviewers appreciate how easy Freshsales is to use and the user interface, although some noted a desire for increased customization to tailor to specific needs
  • Reviewers value the product’s ability to manage leads, but some noted the reporting functionality as an area of improvement
  • Reviewers like the robust feature set offered by the product, but some noted the desire for more integrations with other sales platforms
Seller Details
Seller
Freshworks
Year Founded
2010
HQ Location
San Mateo, CA
Twitter
@FreshworksInc
18,875 Twitter followers
LinkedIn® Page
www.linkedin.com
8,591 employees on LinkedIn®
Ownership
NASDAQ: FRSH
Read Freshsales Reviews
Velocify Lead Manager
(294)4.4 out of 5
12th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$60 user/month (billed...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    To survive and succeed in today’s mortgage market, you need a streamlined and optimized sales process. Velocify® by ICE Mortgage Technology® puts sales automation to work to keep your team organized a

    Users
    • Mortgage Loan Officer
    • Loan Officer
    Industries
    • Financial Services
    • Banking
    Market Segment
    • 51% Mid-Market
    • 26% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Velocify Lead Manager features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    9.8
    Conversion Viability
    Average: 8.2
    9.2
    Lead Opportunity
    Average: 8.8
    8.8
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Intercontinental Exchange
    Year Founded
    2000
    HQ Location
    Pleasanton, CA
    Twitter
    @ICE_Markets
    72,060 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    511 employees on LinkedIn®
    Ownership
    NYSE: ELLI
Product Description
How are these determined?Information
This description is provided by the seller.

To survive and succeed in today’s mortgage market, you need a streamlined and optimized sales process. Velocify® by ICE Mortgage Technology® puts sales automation to work to keep your team organized a

Users
  • Mortgage Loan Officer
  • Loan Officer
Industries
  • Financial Services
  • Banking
Market Segment
  • 51% Mid-Market
  • 26% Small-Business
Velocify Lead Manager features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
9.8
Conversion Viability
Average: 8.2
9.2
Lead Opportunity
Average: 8.8
8.8
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Intercontinental Exchange
Year Founded
2000
HQ Location
Pleasanton, CA
Twitter
@ICE_Markets
72,060 Twitter followers
LinkedIn® Page
www.linkedin.com
511 employees on LinkedIn®
Ownership
NYSE: ELLI
Read Velocify Lead Manager Reviews
Koala
(28)5.0 out of 5
3rd Easiest To Use in Lead Scoring software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 57% Small-Business
    • 36% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Koala Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    18
    Features
    16
    Lead Generation
    15
    Helpful
    14
    Intent Data
    13
    Cons
    Missing Features
    3
    Missing Information
    3
    Not Intuitive
    3
    Visitor Identification
    3
    Data Management
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Koala features and usability ratings that predict user satisfaction
    9.2
    Analysis
    Average: 8.4
    10.0
    Conversion Viability
    Average: 8.2
    9.8
    Lead Opportunity
    Average: 8.8
    10.0
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Koala
    Year Founded
    2022
    HQ Location
    San Francisco, California
    Twitter
    @getkoala_com
    213 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    26 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Koala is an end-to-end pipeline generation engine. Give reps a single-pane-of-glass for account prioritization, deep research, and identifying buying committees.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 57% Small-Business
  • 36% Mid-Market
Koala Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
18
Features
16
Lead Generation
15
Helpful
14
Intent Data
13
Cons
Missing Features
3
Missing Information
3
Not Intuitive
3
Visitor Identification
3
Data Management
2
Koala features and usability ratings that predict user satisfaction
9.2
Analysis
Average: 8.4
10.0
Conversion Viability
Average: 8.2
9.8
Lead Opportunity
Average: 8.8
10.0
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Koala
Year Founded
2022
HQ Location
San Francisco, California
Twitter
@getkoala_com
213 Twitter followers
LinkedIn® Page
www.linkedin.com
26 employees on LinkedIn®
Read Koala Reviews
D&B Rev.Up ABX
(109)4.4 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 40% Mid-Market
    • 33% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • D&B Rev.Up ABX Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    36
    Analytics
    35
    Insights
    35
    Data Accuracy
    33
    Analytics Insights
    27
    Cons
    Learning Curve
    21
    Expensive
    19
    Complexity
    15
    Learning Difficulty
    14
    Steep Learning Curve
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • D&B Rev.Up ABX features and usability ratings that predict user satisfaction
    9.1
    Analysis
    Average: 8.4
    8.3
    Conversion Viability
    Average: 8.2
    8.8
    Lead Opportunity
    Average: 8.8
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Dun & Bradstreet
    HQ Location
    Short Hills, NJ
    Twitter
    @DunBradstreet
    21,965 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,752 employees on LinkedIn®
    Ownership
    NYSE: DNB
    Total Revenue (USD mm)
    $1,738
Product Description
How are these determined?Information
This description is provided by the seller.

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 40% Mid-Market
  • 33% Small-Business
D&B Rev.Up ABX Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
36
Analytics
35
Insights
35
Data Accuracy
33
Analytics Insights
27
Cons
Learning Curve
21
Expensive
19
Complexity
15
Learning Difficulty
14
Steep Learning Curve
14
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.1
Analysis
Average: 8.4
8.3
Conversion Viability
Average: 8.2
8.8
Lead Opportunity
Average: 8.8
9.1
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Dun & Bradstreet
HQ Location
Short Hills, NJ
Twitter
@DunBradstreet
21,965 Twitter followers
LinkedIn® Page
www.linkedin.com
5,752 employees on LinkedIn®
Ownership
NYSE: DNB
Total Revenue (USD mm)
$1,738
Read D&B Rev.Up ABX Reviews
ZoomInfo Marketing
(137)4.4 out of 5
14th Easiest To Use in Lead Scoring software
View top Consulting Services for ZoomInfo Marketing
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 37% Mid-Market
    • 36% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • ZoomInfo Marketing is a platform that provides intent data and company insights, integrates with CRM systems, and helps in targeting specific accounts and leads.
    • Reviewers appreciate the platform's ability to identify companies showing interest in their industry, its user-friendly interface, and its accurate data that integrates well with other systems.
    • Reviewers mentioned that setting up the platform and understanding its interface can be overwhelming for new users, the data isn't always accurate, particularly for smaller companies, and the high cost can be a barrier for smaller teams.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ZoomInfo Marketing Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    38
    Features
    37
    Lead Generation
    30
    Data Accuracy
    25
    Audience Targeting
    24
    Cons
    Expensive
    20
    Cost
    17
    Data Inaccuracy
    17
    Learning Curve
    16
    Complexity
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ZoomInfo Marketing features and usability ratings that predict user satisfaction
    8.7
    Analysis
    Average: 8.4
    8.9
    Conversion Viability
    Average: 8.2
    8.7
    Lead Opportunity
    Average: 8.8
    8.7
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ZoomInfo
    Company Website
    Year Founded
    2000
    HQ Location
    Vancouver, WA
    Twitter
    @ZoomInfo
    23,674 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4,268 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ZoomInfo Marketing helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple channels, including displ

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 37% Mid-Market
  • 36% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • ZoomInfo Marketing is a platform that provides intent data and company insights, integrates with CRM systems, and helps in targeting specific accounts and leads.
  • Reviewers appreciate the platform's ability to identify companies showing interest in their industry, its user-friendly interface, and its accurate data that integrates well with other systems.
  • Reviewers mentioned that setting up the platform and understanding its interface can be overwhelming for new users, the data isn't always accurate, particularly for smaller companies, and the high cost can be a barrier for smaller teams.
ZoomInfo Marketing Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
38
Features
37
Lead Generation
30
Data Accuracy
25
Audience Targeting
24
Cons
Expensive
20
Cost
17
Data Inaccuracy
17
Learning Curve
16
Complexity
11
ZoomInfo Marketing features and usability ratings that predict user satisfaction
8.7
Analysis
Average: 8.4
8.9
Conversion Viability
Average: 8.2
8.7
Lead Opportunity
Average: 8.8
8.7
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
ZoomInfo
Company Website
Year Founded
2000
HQ Location
Vancouver, WA
Twitter
@ZoomInfo
23,674 Twitter followers
LinkedIn® Page
www.linkedin.com
4,268 employees on LinkedIn®
Get a quote
Act-On
(1,044)4.1 out of 5
Optimized for quick response
11th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$900 /month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 50% Mid-Market
    • 39% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Act-On Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    74
    Customer Support
    48
    Helpful
    38
    Automation
    33
    Email Marketing
    33
    Cons
    Limited Features
    33
    Missing Features
    25
    Email Issues
    23
    Learning Curve
    21
    Not Intuitive
    20
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Act-On features and usability ratings that predict user satisfaction
    7.4
    Analysis
    Average: 8.4
    6.5
    Conversion Viability
    Average: 8.2
    7.5
    Lead Opportunity
    Average: 8.8
    8.6
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Act-On Software
    Company Website
    Year Founded
    2008
    HQ Location
    Portland, OR
    Twitter
    @ActOnSoftware
    33,002 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    240 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionab

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 50% Mid-Market
  • 39% Small-Business
Act-On Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
74
Customer Support
48
Helpful
38
Automation
33
Email Marketing
33
Cons
Limited Features
33
Missing Features
25
Email Issues
23
Learning Curve
21
Not Intuitive
20
Act-On features and usability ratings that predict user satisfaction
7.4
Analysis
Average: 8.4
6.5
Conversion Viability
Average: 8.2
7.5
Lead Opportunity
Average: 8.8
8.6
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Act-On Software
Company Website
Year Founded
2008
HQ Location
Portland, OR
Twitter
@ActOnSoftware
33,002 Twitter followers
LinkedIn® Page
www.linkedin.com
240 employees on LinkedIn®
Get a quote
Salesforce Marketing Cloud Account Engagement
(2,395)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Account Engagement
Save to My Lists
Entry Level Price:$1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 50% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Account Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    74
    Automation
    51
    Integrations
    51
    Salesforce Integration
    44
    Customer Engagement
    42
    Cons
    Learning Curve
    45
    Expensive
    32
    Steep Learning Curve
    29
    Complexity
    24
    Learning Difficulty
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
    8.2
    Analysis
    Average: 8.4
    7.9
    Conversion Viability
    Average: 8.2
    8.4
    Lead Opportunity
    Average: 8.8
    7.9
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    582,924 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 50% Mid-Market
  • 31% Small-Business
Salesforce Marketing Cloud Account Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
74
Automation
51
Integrations
51
Salesforce Integration
44
Customer Engagement
42
Cons
Learning Curve
45
Expensive
32
Steep Learning Curve
29
Complexity
24
Learning Difficulty
23
Salesforce Marketing Cloud Account Engagement features and usability ratings that predict user satisfaction
8.2
Analysis
Average: 8.4
7.9
Conversion Viability
Average: 8.2
8.4
Lead Opportunity
Average: 8.8
7.9
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
582,924 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
LeadSquared Sales + Mobile CRM
(247)4.5 out of 5
13th Easiest To Use in Lead Scoring software
Save to My Lists
Entry Level Price:$15.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LeadSquared is a Sales Automation SaaS platform helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM platform that takes away the

    Users
    • Inside sales specialist
    Industries
    • Education Management
    • Financial Services
    Market Segment
    • 53% Mid-Market
    • 30% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LeadSquared Sales + Mobile CRM Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    21
    Lead Generation
    18
    Lead Management
    17
    Features
    9
    Easy Setup
    8
    Cons
    Slow Loading
    8
    Bugs
    7
    Lead Management
    7
    Missing Features
    7
    Technical Issues
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LeadSquared Sales + Mobile CRM features and usability ratings that predict user satisfaction
    9.0
    Analysis
    Average: 8.4
    9.3
    Conversion Viability
    Average: 8.2
    9.5
    Lead Opportunity
    Average: 8.8
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LeadSquared
    Year Founded
    2011
    HQ Location
    Bangalore
    Twitter
    @LeadSquared
    1,473 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,255 employees on LinkedIn®
    Phone
    848-248-4002
Product Description
How are these determined?Information
This description is provided by the seller.

LeadSquared is a Sales Automation SaaS platform helping 2000+ organizations globally to drive sales efficiency at scale. LeadSquared has built a global, best-in-class CRM platform that takes away the

Users
  • Inside sales specialist
Industries
  • Education Management
  • Financial Services
Market Segment
  • 53% Mid-Market
  • 30% Enterprise
LeadSquared Sales + Mobile CRM Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
21
Lead Generation
18
Lead Management
17
Features
9
Easy Setup
8
Cons
Slow Loading
8
Bugs
7
Lead Management
7
Missing Features
7
Technical Issues
7
LeadSquared Sales + Mobile CRM features and usability ratings that predict user satisfaction
9.0
Analysis
Average: 8.4
9.3
Conversion Viability
Average: 8.2
9.5
Lead Opportunity
Average: 8.8
9.1
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
LeadSquared
Year Founded
2011
HQ Location
Bangalore
Twitter
@LeadSquared
1,473 Twitter followers
LinkedIn® Page
www.linkedin.com
1,255 employees on LinkedIn®
Phone
848-248-4002
Read LeadSquared Sales + Mobile CRM Reviews
PipeCandy
(35)4.3 out of 5
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 51% Mid-Market
    • 34% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PipeCandy features and usability ratings that predict user satisfaction
    8.9
    Analysis
    Average: 8.4
    9.6
    Conversion Viability
    Average: 8.2
    10.0
    Lead Opportunity
    Average: 8.8
    9.1
    Has the product been a good partner in doing business?
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PipeCandy
    Year Founded
    2016
    HQ Location
    Walnut, CA
    Twitter
    @PipeCandyHQ
    1,573 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    27 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PipeCandy is a market intelligence platform with insights on a million+ eCommerce & D2C brands. CPG & D2C brand owners & eCommerce managers use our insights to track digital channels (D2C

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 51% Mid-Market
  • 34% Small-Business
PipeCandy features and usability ratings that predict user satisfaction
8.9
Analysis
Average: 8.4
9.6
Conversion Viability
Average: 8.2
10.0
Lead Opportunity
Average: 8.8
9.1
Has the product been a good partner in doing business?
Average: 8.8
Seller Details
Seller
PipeCandy
Year Founded
2016
HQ Location
Walnut, CA
Twitter
@PipeCandyHQ
1,573 Twitter followers
LinkedIn® Page
www.linkedin.com
27 employees on LinkedIn®
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90 Listings in Lead Scoring Available

Lead Scoring Topics

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Learn More About Lead Scoring Software

What is Lead Scoring Software?

Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale.

Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers.

What Types of Lead Scoring Software Exist?

There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below.

Predictive lead scoring software: Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share.

Rules-based lead scoring software: Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form.

What are Common Features of Lead Scoring Software?

There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

Importing and exporting data: This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

Integration: Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms. 

Comparisons: This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

Scoring: Scoring features use criteria such as revenue, budget, and company size to assign scores to leads.

Rankings: Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.

Analysis: Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

Scoring management: Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

Attribution: This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities. 

Other Features of Lead Scoring Software: Lead Management Capabilities

What are the Benefits of Lead Scoring Software?

Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software:

Increased efficiency: Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase.

More impactful marketing: Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts.

Facilitates collaboration: Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment.

Prioritizes leads: Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals.

Who Uses Lead Scoring Software?

Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

Sales teams: Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles.

Marketing teams: Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads.

Finance teams: Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

Software Related to Lead Scoring Software

There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below:

CRM software: CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.

 Lead capture software: Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents.

Lead-to-account matching and routing software: Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows.

Challenges with Lead Scoring Software

Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software:

Based on assumptions: Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product.

Labor-intensive: Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated.

How to Buy Lead Scoring Software

Requirements Gathering (RFI/RFP) for Lead Scoring Software

The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers.

Compare Lead Scoring Software Products

Create a long list

Buyers can consider the following features to assemble a long list of potential products:

  • Integration capabilities with other tools (e.g., CRM and marketing databases)
  • Cost

Create a short list

Buyers can consider the following features to assemble a short list of top contenders for purchase:

  • Rules-based lead scoring vs. predictive lead scoring
  • Cloud-based program vs. on-site hardware

Conduct demos

After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams.

Selection of Lead Scoring Software

Choose a selection team

The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget.

Negotiation

During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit.

Final decision

In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made.