The Winter 2016 Subscription Management Grid℠ Report revealed these high-level insights about the subscription management software market:
Service Matters - For all products, customer service played an important role in reviewers’ opinions. Reviewers in this category appreciated fast response times, multiple contact methods, and detailed implementation and setup materials from their software providers.
First Impressions - Reviewers complained about a lack of customizability in places where their customers interact with the subscription management software. Payment pages were a common gripe among reviewers who were unhappy when they couldn’t customize the pages to match the design of their websites.
Room to Improve - Email functionalities offered in subscription management software were rated slightly lower than other features. Reviewers called for more personalization and additional templates when using these tools to communicate with their customers. The average satisfaction ratings for email marketing, in particular, came in low at 68%. This suggests that these features have yet to be perfected by the vendors in this category.
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Stripe | 31 |
96 |
48 |
72 |
Chargebee | 33 |
93 |
27 |
60 |
FastSpring | 16 |
85 |
26 |
55 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Braintree | 15 |
41 |
53 |
47 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Zuora | 36 |
25 |
47 |
36 |
Chargify | 10 |
36 |
23 |
29 |
Recurly | 16 |
29 |
28 |
28 |
Fusebill | 15 |
30 |
20 |
25 |
Subscription management software, also referred to as recurring billing and subscription billing, allows businesses with online marketplaces to manage their customer subscriptions and recurring revenue by storing payment data and processing charges on a recurring basis. Products in this category are offered as either a software suite or a standalone tool: subscription management software suites manage the subscription process from payment gateway to customer analytics, while standalone products include specialized solutions that make it easy for businesses to add subscription models to their current product or service offerings.
Subscription management software is especially popular among SaaS, digital publishing, and other e-commerce companies and integrates with other tools they use like e-commerce platforms, shopping cart tools, payment gateways, catalog management software, as well as other e-commerce tools.
The Grid represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates subscription management products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.
Technology buyers can use the Grid to help them quickly select the best subscription management product for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid provides benchmarks for product comparison and market trend analysis.
G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor market presence scores in real time.
The satisfaction rating is affected by the following (in order of importance):
The market presence score is affected by the following (in order of importance):
The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through December 25, 2015. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real-time as additional data is received, and we will update this report at least twice per year. By improving their products and support and/or by having more satisfied customer voices heard, contenders may become leaders and niche vendors may become high performers.
Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer and verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.
Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.
All products in a G2 Crowd category that have at least 10 reviews from real users of the product will be included in the Grid. Inviting other users, such as colleagues and peers to join G2 Crowd and share authentic product reviews will accelerate this process.
If a subscription management product is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to our subscription management category.
Stripe has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Stripe received the highest Satisfaction score among subscription management products. 100% of users rated it 4 or 5 stars and 94% of users believe Stripe is headed in the right direction.
Stripe is an online payments tool that functions as a payment gateway as well as a subscription management tool.
Some points of interest about Stripe in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Stripe user demographics and feedback:
In review ratings and short-answer responses, users liked Stripe’s:
In review ratings and short-answer responses, some users disliked Stripe’s:
Reviewers recommended Stripe to potential users for its extensive developer documentation and ease of implementation. They advised users to make sure the currencies and regions they plan to do business with are accepted by Stripe. Users said they were likely to recommend Stripe at a rate of 94%.
Overall, users found Stripe to be an excellent solution for managing subscriptions.
Response provided by: , at
Chargebee has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 100% of users rated it 4 or 5 stars and 80% of users believe Chargebee is headed in the right direction.
Chargebee is a SaaS billing solution that allows businesses to manage their subscriptions and recurring billing.
Some points of interest about Chargebee in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Chargebee user demographics and feedback:
In review ratings and short-answer responses, users liked Chargebee’s:
In review ratings and short-answer responses, some users disliked Chargebee’s:
Reviewers recommended Chargebee to potential users because of its wide range of accepted currencies and payment gateways. They advised users to consult with the support team to make sure integrating with Chargebee will be a good fit. Users said they were likely to recommend Chargebee at a rate of 96%.
Overall, users were pleased with Chargebee and found it to be a full-featured subscription management solution.
Response provided by: Germain Brion, VP Customer Success and Partnerships at Chargebee
Chargebee is a plug-and-play, subscription billing and management solution. We enable businesses to automate the backend processes of invoice generation and payment collection, working with multiple leading payment gateways such as WorldPay, PayPal, Stripe, Braintree, and Authorize.Net. Our scalable approach addresses the nuances of each customer scenario. We diligently assist companies, via custom onboarding and API implementation, phone-based customer support and free payment-flow consulting. Chargebee is PCI DSS Level 1 certified and allows for complete data portability, which means no lock-ins. We underscore this freedom with a "bootstrapper" program that allows startups to use our service for free until they can fully commit and scale. While always anticipating and evolving the subscription business model and user experience, Chargebee is truly customer-centric, empowering to our users so they can focus on their growing businesses.
FastSpring has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 94% of users rated it 4 or 5 stars and 86% of users believe FastSpring is headed in the right direction.
FastSpring is a feature-rich subscription management tool.
Some points of interest about FastSpring in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on FastSpring user demographics and feedback:
In review ratings and short-answer responses, users liked FastSpring’s:
In review ratings and short-answer responses, some users disliked FastSpring’s:
Reviewers recommended FastSpring to potential users because of its breadth of features geared towards SaaS businesses like software licensing and localization. Users said they were likely to recommend FastSpring at a rate of 95%.
Overall, users were impressed with FastSpring’s functionality, and complaints were few and far between.
Response provided by: Scott Halstead, SVP Business Development & Marketing at FastSpring
FastSpring is an integrated e-Commerce platform for digital goods and services that includes full-featured Commerce, Payments, Marketing, and Merchant Management capabilities. Integral to our Commerce Engine is a robust Subscription Management functionality that supports a range of business models from simple recurring billing to complex usage-based offerings.
Our Merchant-of-Record business model vastly simplifies the process of rolling-out subscription-based businesses by removing the onus on our vendors for tax collection & remittance, chargeback management, and fraud screening. In addition, our Payments Engine enables a global transaction footprint without the hassle of local entities and merchant accounts.
The FastSpring platform currently serves businesses ranging from SMB to Enterprise scale and offers this full-range of capabilities via a single integration and a simple, flexible pricing structure.
Braintree has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. Braintree has the largest Market Presence among subscription management products. 93% of users rated it 4 or 5 stars and 80% of users believe Braintree is headed in the right direction.
Braintree’s global payments platform powers payments for thousands of online and mobile commerce businesses.. Braintree was acquired by PayPal in 2013 and currently operates as a subsidiary.
Some points of interest about Braintree in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Braintree user demographics and feedback:
In review ratings and short-answer responses, users liked Braintree’s:
In review ratings and short-answer responses, some users disliked Braintree’s:
Reviewers recommended Braintree to potential users because of its simple user interface. Reviewers warned potential users to make sure their existing software is compatible with Braintree before committing to the tool. Users said they were likely to recommend Braintree at a rate of 85%.
Overall, users had mixed reactions to Braintree. While most had a positive reaction, some users struggled with features essential to subscription management.
Response provided by: , at
Zuora has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 78% of users rated it 4 or 5 stars and 78% of users believe Zuora is headed in the right direction.
Zuora is a comprehensive SaaS solution for subscription management and recurring billing.
Some points of interest about Zuora in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Zuora user demographics and feedback:
In review ratings and short-answer responses, users liked Zuora’s:
In review ratings and short-answer responses, some users disliked Zuora’s:
Reviewers recommended Zuora to potential users because of its integrations and reporting capabilities. They advised users to research other options before committing to Zuora if they are working for an enterprise-level business. Users said they were likely to recommend Zuora at a rate of 77%.
Overall, users found Zuora to be a complete solution for managing subscriptions.
Response provided by: , at
Chargify has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 90% of users rated it 4 or 5 stars and 100% of users believe Chargify is headed in the right direction.
Chargify is a subscription management and recurring billing software.
Some points of interest about Chargify in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Chargify user demographics and feedback:
In review ratings and short-answer responses, users liked Chargify’s:
In review ratings and short-answer responses, some users disliked Chargify’s:
Reviewers recommended Chargify to potential users because of its ease of setup and use. They advised users to research necessary integrations before implementing Chargify. Users said they were likely to recommend Chargify at a rate of 88%.
Overall, users found Chargify to be enough to get the job done; however, the software struggled when it came to more complex features.
Response provided by: Adam Feber, Director of Marketing at Chargify
Chargify is a trusted company in the billing industry, used my thousands of small to medium sized business and a number of Fortune 500 companies.
Our billing software is extremely secure and reliable. We support a wide-range of billing scenarios, and offer elegant quantity-based and metered component billing options that rival our competitors’ offerings.
We are proud to claim our support is amongst the best in the industry. Not just because we are the only company to offer 24/7 phone support but also because our friendly customer success team is here to help customers succeed.
Outside of the fundamental subscription management and recurring billing, we provide a wide range of features that go beyond the basics to help our customers grow and succeed – features only found with a company that’s been doing this since 2010.
Chargify is based in the US, has been profitable since 2012, and continues to grow year over year.
Recurly has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 94% of users rated it 4 or 5 stars and 60% of users believe Recurly is headed in the right direction.
Recurly is a subscription management solution that offers an integrated payment gateway.
Some points of interest about Recurly in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Recurly user demographics and feedback:
In review ratings and short-answer responses, users liked Recurly’s:
In review ratings and short-answer responses, some users disliked Recurly’s:
Reviewers recommended Recurly to potential users because of its breadth of features. They advised users to research other subscription management solutions if their businesses do not require Recurly’s additional functionality. Users said they were likely to recommend Recurly at a rate of 79%.
Overall, Recurly was well-received by its users. Reviewers were happy with the available features and were not discouraged by occasional bugs.
Response provided by: , at
Fusebill has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 87% of users rated it 4 or 5 stars and 100% of users believe Fusebill is headed in the right direction.
Fusebill is a subscription management and recurring billing solution for small and mid-market businesses.
Some points of interest about Fusebill in G2 Crowd’s Winter 2016 Subscription Management Grid℠ Report:
Based on Fusebill user demographics and feedback:
In review ratings and short-answer responses, users liked Fusebill’s:
In review ratings and short-answer responses, some users disliked Fusebill’s:
Reviewers recommended Fusebill to potential users because of the flexibility Fusebill offers for unique billing situations. They advised users to make sure Fusebill supports all necessary payment gateways and regions. Users said they were likely to recommend Fusebill at a rate of 84%.
Overall, users found Fusebill effective in managing their subscriptions but complained that occasional bugs are troublesome.
Response provided by: , at
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
Satisfaction | |||||||||
Likely to Recommend |
94% |
96% |
95% |
85% |
77% |
88% |
79% |
85% |
87% |
Product Going in Right Direction? |
94% |
80% |
86% |
80% |
78% |
100% |
60% |
100% |
85% |
Satisfaction by Category | |||||||||
Meets Requirements |
93% |
91% |
93% |
90% |
78% |
84% |
89% |
84% |
88% |
Ease of Admin |
96% |
88% |
95% |
84% |
82% |
88% |
93% |
90% |
90% |
Ease of Doing Business |
95% |
95% |
97% |
93% |
79% |
94% |
93% |
94% |
92% |
Quality of Support |
90% |
96% |
99% |
88% |
81% |
89% |
87% |
89% |
90% |
Ease of Setup |
98% |
87% |
86% |
84% |
72% |
82% |
89% |
87% |
86% |
Ease of Use |
95% |
90% |
87% |
87% |
82% |
87% |
91% |
89% |
88% |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
Net Promoter Score (NPS) | |||||||||
Net Promoter Score (NPS) (Range from -100 to +100) |
84 |
88 |
88 |
47 |
14 |
40 |
25 |
53 |
55 |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
Pricing and Payments | |||||||||
Interval Subscription |
92% |
98% |
n/a |
92% |
86% |
94% |
92% |
87% |
92% |
Usage Subscription |
95% |
95% |
n/a |
88% |
84% |
n/a |
86% |
90% |
90% |
On-Demand Payment |
96% |
98% |
n/a |
86% |
87% |
n/a |
91% |
87% |
91% |
One Time Charges |
97% |
92% |
n/a |
95% |
85% |
88% |
88% |
86% |
90% |
Pricing Flexibility |
96% |
90% |
88% |
89% |
84% |
90% |
91% |
87% |
89% |
Promotions |
92% |
90% |
90% |
74% |
79% |
94% |
87% |
86% |
87% |
Payment Assurance |
96% |
92% |
n/a |
92% |
82% |
90% |
91% |
86% |
90% |
Dunning |
82% |
90% |
n/a |
n/a |
74% |
96% |
92% |
87% |
87% |
Revenue Configuration |
86% |
95% |
n/a |
80% |
81% |
91% |
69% |
80% |
83% |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
Customer Accounts | |||||||||
Self-serve Portal |
90% |
90% |
n/a |
88% |
80% |
86% |
93% |
88% |
88% |
Paywall |
100% |
94% |
n/a |
n/a |
80% |
97% |
93% |
86% |
92% |
Proration |
97% |
92% |
n/a |
n/a |
85% |
88% |
97% |
89% |
91% |
Automated Correspondence |
79% |
91% |
n/a |
80% |
81% |
84% |
92% |
90% |
85% |
Email Marketing |
n/a |
77% |
n/a |
n/a |
80% |
63% |
n/a |
n/a |
73% |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
Administration | |||||||||
Reporting and Dashboards |
93% |
87% |
88% |
90% |
68% |
83% |
86% |
77% |
84% |
API / Integrations |
99% |
96% |
88% |
89% |
81% |
86% |
94% |
81% |
89% |
Payment Gateway Integration |
84% |
95% |
95% |
89% |
87% |
96% |
93% |
86% |
91% |
User, Role, and Access Management |
91% |
94% |
97% |
91% |
78% |
88% |
94% |
83% |
89% |
Security |
98% |
97% |
96% |
96% |
88% |
94% |
92% |
89% |
94% |
Internationalization |
91% |
84% |
96% |
93% |
76% |
84% |
76% |
86% |
*n/a is displayed when fewer than five responses were received for the question.
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
Customer Segments Served | |||||||||
Small Business (50 or fewer emp.) | 84% | 62% | 85% | 57% | 3% | 89% | 40% | 64% | 60% |
Mid-Market (51-1000 emp.) | 13% | 28% | 15% | 29% | 65% | 11% | 53% | 29% | 30% |
Enterprise ( >1000 emp.) | 3% | 10% | 0% | 14% | 32% | 0% | 7% | 7% | 9% |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
Average |
|
---|---|---|---|---|---|---|---|---|---|
B2B or B2C Companies: Customers | |||||||||
Businesses | 29% | 0% | 25% | 33% | 60% | 40% | 30% | 33% | 31% |
Consumers | 17% | 0% | 50% | 33% | 20% | 20% | 60% | 0% | 25% |
Both | 54% | 100% | 25% | 33% | 20% | 40% | 10% | 67% | 43% |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
|
---|---|---|---|---|---|---|---|---|
Deployment Method | ||||||||
Cloud |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
On-Premise |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
Implementation Method | ||||||||
Led by In-House Team |
90% |
100% |
90% |
100% |
64% |
100% |
83% |
100% |
Led by Vendor PS |
0% |
0% |
10% |
0% |
27% |
0% |
17% |
0% |
Led by 3rd Party |
10% |
0% |
0% |
0% |
9% |
0% |
0% |
0% |
Stripe |
Chargebee |
FastSpring |
Braintree |
Zuora |
Chargify |
Recurly |
Fusebill |
|
---|---|---|---|---|---|---|---|---|
Vendor Information | ||||||||
Year Founded |
2010 |
2011 |
2005 |
1998 |
2007 |
2009 |
2009 |
2010 |
Revenue ($MM) |
n/a |
n/a |
n/a |
$3,100 |
n/a |
n/a |
n/a |
n/a |
Employees on LinkedIn (Vendor) |
332 |
43 |
34 |
14,359 |
607 |
21 |
94 |
15 |
LinkedIn Followers |
14,817 |
1,063 |
431 |
179,807 |
14,798 |
347 |
1,142 |
534 |
Twitter Followers (Vendor) |
51,731 |
3,430 |
1,735 |
368,415 |
15,920 |
3,788 |
3,202 |
3,235 |
Klout Score (Vendor) |
63.0 |
48.0 |
47.0 |
89.0 |
60.0 |
49.0 |
49.0 |
44.0 |
Alexa Web Traffic Rank |
3,986 |
31,668 |
4,801 |
33 |
41,208 |
29,949 |
18,101 |
521,550 |
© 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.