Compare HubSpot Marketing Hub and Keap 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Small-Business (88.8% of reviews)
Entry-Level Pricing
$0.00
Starting at $249.00 1500 Contacts Per Month
HubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKeap
Star Rating
(1,561)4.2 out of 5
Market Segments
Small-Business (88.8% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in Automated Email Responses with a score of 8.8, while Keap's score of 8.7 shows it also performs well but slightly less effectively in this area.
- Reviewers mention that HubSpot's Ease of Use is rated at 8.6, making it more user-friendly compared to Keap's 7.2, which users find can be more complex to navigate.
- G2 users highlight HubSpot's superior Landing Pages and Forms feature, scoring 8.5, while Keap's score of 7.7 indicates it may not offer the same level of customization and effectiveness.
- Users on G2 report that HubSpot's Quality of Support is rated at 8.7, which is higher than Keap's 8.3, suggesting that HubSpot provides more responsive and helpful customer service.
- Reviewers mention that HubSpot's Marketing Automation Integration scores an impressive 8.8, while Keap's score of 8.5 indicates it also integrates well but may lack some of the advanced features that HubSpot offers.
- Users say that HubSpot's Campaign Management features, with a score of 8.8, are more robust compared to Keap's 8.0, allowing for better tracking and optimization of marketing efforts.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Keap
Ignite
Starting at $249.00
1500 Contacts Per Month
For smaller teams
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
8.5
8,702
8.3
1,224
Ease of Use
8.6
9,530
7.2
1,237
Ease of Setup
8.1
5,410
6.6
709
Ease of Admin
8.5
4,532
7.5
701
Quality of Support
8.7
8,244
8.3
1,208
Has the product been a good partner in doing business?
8.8
4,453
8.3
698
Product Direction (% positive)
8.8
8,359
7.7
1,187
Features by Category
Sales Force Automation
Not enough data
8.4
320
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
285
|
Verified
Not enough data
8.0
306
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
263
|
Verified
Not enough data
7.6
229
|
Verified
Not enough data
7.4
214
|
Verified
Not enough data
7.3
226
|
Verified
Marketing Automation
Not enough data
8.8
337
|
Verified
Not enough data
8.8
326
|
Verified
Not enough data
8.5
316
|
Verified
Not enough data
7.4
247
|
Verified
Customer Support
Not enough data
7.5
236
Not enough data
7.6
258
Not enough data
7.6
269
Not enough data
7.1
231
Not enough data
7.4
229
Reporting & Analytics
Not enough data
7.7
300
|
Verified
Not enough data
7.9
325
|
Verified
Not enough data
6.7
220
Mobile & Social
Not enough data
6.3
62
Not enough data
6.3
66
Not enough data
7.1
223
|
Verified
Platform
Not enough data
8.0
205
|
Verified
Not enough data
8.2
199
|
Verified
Not enough data
8.3
218
|
Verified
Not enough data
7.0
140
Not enough data
7.2
158
|
Verified
Not enough data
7.4
168
|
Verified
Not enough data
8.2
219
|
Verified
Not enough data
7.1
161
Integration
Not enough data
7.8
214
|
Verified
Not enough data
7.8
205
|
Verified
Not enough data
7.8
186
|
Verified
Generative AI
Not enough data
6.0
68
Email Marketing
8.8
4923
|
Verified
8.4
434
|
Verified
8.9
4793
|
Verified
8.6
425
|
Verified
8.6
4796
|
Verified
8.1
417
|
Verified
8.8
4505
|
Verified
8.7
414
|
Verified
Online Marketing
8.5
4660
|
Verified
7.7
385
|
Verified
8.3
4005
|
Verified
7.7
335
8.1
3724
|
Verified
7.0
254
8.2
4258
|
Verified
7.2
344
8.1
3916
|
Verified
7.5
256
Lead Management
8.6
4444
|
Verified
8.4
368
|
Verified
8.2
4193
|
Verified
8.1
353
|
Verified
8.4
4297
|
Verified
8.4
364
|
Verified
8.0
3811
|
Verified
7.8
291
|
Verified
8.5
4236
|
Verified
8.6
355
|
Verified
8.3
3981
|
Verified
7.5
289
|
Verified
8.4
3959
|
Verified
8.3
354
|
Verified
8.4
3961
|
Verified
8.4
349
|
Verified
Campaign Management
8.2
3568
|
Verified
8.2
327
|
Verified
8.0
3168
|
Verified
8.0
291
8.0
3126
|
Verified
7.6
237
7.3
2283
|
Verified
7.1
212
Social
7.8
3240
|
Verified
6.2
182
8.3
3641
|
Verified
6.9
214
|
Verified
8.2
3609
|
Verified
6.8
198
8.1
3487
|
Verified
6.6
198
|
Verified
7.7
2717
|
Verified
6.4
186
|
Verified
Reporting & Analytics
8.3
4622
|
Verified
7.8
387
|
Verified
8.1
4300
|
Verified
7.1
271
|
Verified
7.6
3465
|
Verified
6.9
254
|
Verified
7.6
3149
|
Verified
7.3
247
|
Verified
7.7
3581
|
Verified
6.2
209
Platform
8.0
2953
|
Verified
7.8
263
|
Verified
8.5
2986
|
Verified
8.1
240
|
Verified
8.7
2953
|
Verified
8.1
253
|
Verified
8.0
1961
|
Verified
7.1
159
|
Verified
7.5
1855
|
Verified
7.3
162
|
Verified
8.6
2790
|
Verified
8.1
251
|
Verified
8.0
2036
|
Verified
7.1
182
|
Verified
Integration
8.4
2963
|
Verified
7.9
249
|
Verified
8.1
2660
|
Verified
7.8
235
|
Verified
8.1
2451
|
Verified
7.7
230
|
Verified
Lead Intelligence
7.8
964
|
Verified
Not enough data
8.0
998
Not enough data
8.1
1043
Not enough data
Lead Management
8.3
1132
Not enough data
7.5
962
Not enough data
8.1
1022
Not enough data
Marketing Campaigns
7.9
982
Not enough data
7.4
873
Not enough data
7.6
928
Not enough data
7.9
919
|
Verified
Not enough data
8.1
1076
Not enough data
Campaign Execution
7.9
966
Not enough data
7.9
901
Not enough data
7.7
848
Not enough data
8.8
1213
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.7
103
Not enough data
6.4
86
Not enough data
6.9
86
Not enough data
7.4
94
Edit
Not enough data
7.4
92
Not enough data
8.0
101
Not enough data
7.5
87
Logistics
Not enough data
7.3
95
Not enough data
7.1
91
Not enough data
7.7
92
Not enough data
7.7
89
Generative AI
Not enough data
5.5
47
Not enough data
5.5
47
Customer Requirements
Not enough data
8.7
10
Not enough data
7.9
8
Not enough data
8.9
9
Contracts
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Revenue
Not enough data
9.2
10
Not enough data
8.1
9
Not enough data
8.7
9
Text Messaging
Not enough data
7.9
42
Not enough data
7.3
37
Not enough data
8.1
35
Not enough data
7.4
30
Not enough data
7.0
33
Not enough data
7.2
31
Not enough data
8.5
40
Not enough data
7.9
32
SMS Platform
Not enough data
7.6
30
Not enough data
8.4
37
Not enough data
6.5
25
Not enough data
6.0
25
Not enough data
6.5
26
Not enough data
7.4
30
Invoice Generation
Not enough data
7.8
41
Not enough data
7.8
41
Not enough data
8.0
38
Invoice Processing
Not enough data
7.2
33
Not enough data
7.3
34
Not enough data
7.1
32
Not enough data
7.4
31
Analytics
Not enough data
7.8
36
Not enough data
7.3
32
Not enough data
7.3
30
Not enough data
7.9
37
Integration
Not enough data
7.1
36
Not enough data
8.4
40
Not enough data
6.7
27
Not enough data
7.7
30
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
8.0
62
8.0
1235
|
Verified
7.8
66
7.9
1124
|
Verified
7.4
60
8.2
1165
|
Verified
7.5
60
Page Optimization
8.2
1029
|
Verified
7.1
44
8.1
1141
|
Verified
7.5
57
8.2
1181
|
Verified
6.8
46
7.9
1068
|
Verified
6.2
42
Integrations
7.5
616
|
Verified
7.2
54
8.8
1100
|
Verified
8.5
60
8.6
1096
|
Verified
7.7
53
Generative AI
7.3
205
6.8
17
Lead Monitoring
Not enough data
8.3
97
Not enough data
8.0
92
Not enough data
7.1
80
Data Capture
Not enough data
7.4
83
Not enough data
8.0
89
Not enough data
6.4
69
Not enough data
7.4
84
Analytics
Not enough data
8.3
89
Not enough data
7.7
92
Customization
Not enough data
7.8
96
Not enough data
8.2
93
Not enough data
7.9
93
Not enough data
7.9
87
Data Sourcing
Not enough data
7.1
46
Not enough data
7.7
52
Not enough data
6.9
43
Not enough data
7.4
52
Not enough data
7.5
48
Predictive Analytics
Not enough data
7.6
51
Not enough data
7.6
48
Not enough data
6.5
37
Not enough data
7.0
46
Sales Management
Not enough data
8.0
55
Not enough data
7.2
43
Not enough data
7.6
46
Not enough data
8.1
56
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.6
26
Not enough data
7.6
25
Not enough data
7.3
25
Discovery
Not enough data
7.7
26
Not enough data
7.2
25
Not enough data
7.0
20
Management
Not enough data
6.9
20
Not enough data
7.7
21
Platform
Not enough data
7.0
21
Not enough data
7.0
24
Marketing Operations
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Not enough data
Analytics
Not enough data
8.7
104
Not enough data
8.5
103
Not enough data
8.0
91
Customizations
Not enough data
8.2
95
Not enough data
8.9
104
Not enough data
8.2
100
Not enough data
8.4
89
Not enough data
8.3
105
Generative AI
Not enough data
6.0
43
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Keap are categorized as Landing Page Builders and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, and CRM
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
16.8%
Health, Wellness and Fitness
7.5%
Professional Training & Coaching
6.7%
Real Estate
5.6%
Management Consulting
4.1%
Other
59.4%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Keap
Most Helpful Favorable Review
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Most Helpful Critical Review
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Alternatives
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Here's a...Read more
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Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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