Compare Act-On and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (50.3% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
$900/month
$0.00
Act-On
Star Rating
(1,044)4.1 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Entry-Level Pricing
$900/month
Browse all 2 pricing plansHubSpot Marketing Hub
Star Rating
(12,408)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
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Pricing
Entry-Level Pricing
Act-On
Professional
$900
/month
Full featured marketing automation platform for growing businesses. Starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. Annual contract required.
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Act-On
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.2
883
8.5
8,704
Ease of Use
8.0
890
8.6
9,532
Ease of Setup
7.6
502
8.1
5,411
Ease of Admin
8.2
514
8.5
4,533
Quality of Support
8.7
849
8.7
8,246
Has the product been a good partner in doing business?
8.6
494
8.8
4,454
Product Direction (% positive)
8.1
874
8.8
8,361
Features by Category
Email Marketing
8.4
702
|
Verified
8.8
4925
|
Verified
8.8
694
|
Verified
8.9
4795
|
Verified
8.3
688
|
Verified
8.6
4798
|
Verified
8.5
612
|
Verified
8.8
4507
|
Verified
Online Marketing
7.9
635
|
Verified
8.5
4662
|
Verified
7.8
535
|
Verified
8.3
4007
|
Verified
7.9
515
|
Verified
8.1
3726
|
Verified
7.9
599
|
Verified
8.2
4260
|
Verified
7.8
516
|
Verified
8.1
3918
|
Verified
Lead Management
8.1
576
|
Verified
8.6
4446
|
Verified
8.0
557
|
Verified
8.2
4195
|
Verified
8.4
622
|
Verified
8.4
4299
|
Verified
8.2
587
|
Verified
8.0
3813
|
Verified
8.2
571
|
Verified
8.5
4238
|
Verified
8.1
569
|
Verified
8.3
3983
|
Verified
8.0
511
|
Verified
8.4
3961
|
Verified
8.0
530
|
Verified
8.4
3963
|
Verified
Campaign Management
8.1
504
|
Verified
8.2
3570
|
Verified
7.8
424
|
Verified
8.0
3170
|
Verified
7.4
333
|
Verified
8.0
3128
|
Verified
7.3
76
7.3
2285
|
Verified
Social
6.9
303
|
Verified
7.8
3242
|
Verified
7.1
370
|
Verified
8.3
3643
|
Verified
7.0
314
|
Verified
8.2
3611
|
Verified
7.6
94
|
Verified
8.1
3489
|
Verified
6.8
230
|
Verified
7.7
2718
|
Verified
Reporting & Analytics
7.9
645
|
Verified
8.3
4624
|
Verified
7.7
573
|
Verified
8.1
4302
|
Verified
7.1
408
|
Verified
7.6
3467
|
Verified
6.9
352
|
Verified
7.6
3151
|
Verified
7.3
386
|
Verified
7.7
3582
|
Verified
Platform
7.6
374
|
Verified
8.0
2955
|
Verified
7.8
334
|
Verified
8.5
2988
|
Verified
8.3
395
|
Verified
8.7
2955
|
Verified
7.8
203
|
Verified
8.0
1962
|
Verified
7.1
201
|
Verified
7.5
1857
|
Verified
8.3
389
|
Verified
8.6
2792
|
Verified
7.6
256
|
Verified
8.0
2038
|
Verified
Integration
8.2
391
|
Verified
8.4
2965
|
Verified
7.8
304
|
Verified
8.1
2662
|
Verified
7.4
279
|
Verified
8.1
2453
|
Verified
Administration
8.0
35
Not enough data
7.3
35
Not enough data
8.0
34
Not enough data
8.3
34
Not enough data
6.9
25
Not enough data
7.8
29
Not enough data
Integrations
7.1
25
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.9
29
Not enough data
Platform
7.7
25
Not enough data
7.4
24
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.7
26
Not enough data
7.9
34
Not enough data
7.5
28
Not enough data
7.8
35
Not enough data
Lead Intelligence
Not enough data
7.8
964
|
Verified
Not enough data
8.0
998
Not enough data
8.1
1043
Lead Management
Not enough data
8.3
1132
Not enough data
7.5
962
Not enough data
8.1
1022
Marketing Campaigns
Not enough data
7.9
982
Not enough data
7.4
873
Not enough data
7.6
928
Not enough data
7.9
919
|
Verified
Not enough data
8.1
1076
Campaign Execution
Not enough data
7.9
966
Not enough data
7.9
901
Not enough data
7.7
848
Not enough data
8.8
1213
Messenger
Not enough data
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Channels
Not enough data
8.1
1308
|
Verified
Not enough data
8.2
1287
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Customers
Not enough data
8.2
1352
|
Verified
Not enough data
8.3
1337
|
Verified
Not enough data
8.3
1485
|
Verified
Not enough data
8.4
1434
|
Verified
Not enough data
8.2
1340
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
18
Not enough data
8.5
19
Not enough data
9.0
17
Not enough data
8.6
14
Not enough data
8.6
7
Not enough data
Design and Customization
Not enough data
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Campaigns
Not enough data
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Integrations
Not enough data
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Generative AI
Not enough data
6.6
22
Attribution Modeling
Not enough data
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Marketing
Not enough data
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Reporting
Not enough data
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Platform Basics
Not enough data
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Platform Data
Not enough data
8.4
197
Not enough data
8.0
192
Platform Additional Functionality
Not enough data
8.5
217
Platform Basics
Not enough data
8.3
477
Not enough data
8.6
560
Platform Reporting
Not enough data
8.5
576
Not enough data
8.6
619
Content & Collaboration
Not enough data
8.4(won by default)
1136
Not enough data
8.4(won by default)
1191
Not enough data
8.2(won by default)
885
Not enough data
8.4(won by default)
958
Not enough data
8.8(won by default)
1263
Not enough data
8.3(won by default)
825
Social Management
Not enough data
8.2(won by default)
2032
Not enough data
8.7(won by default)
2208
Not enough data
8.4(won by default)
1950
Not enough data
8.4(won by default)
2096
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
798
Not enough data
7.4(won by default)
172
Platform Basics
7.9
18
8.3
284
7.5
17
8.2
298
Platform Data
7.3
17
8.1
291
6.4
13
8.1
293
7.5
19
8.7
336
6.8
17
8.3
298
Platform Additional Functionality
7.1
15
8.1
283
7.1
17
8.3
303
7.8
15
8.4
298
Platform Interoperability
Not enough data
8.0
485
Social Functionality
Not enough data
8.2
1177
Campaign Management
Not enough data
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Platform
Not enough data
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Page Customization
7.7
39
8.5
1197
|
Verified
7.4
38
7.9
1236
|
Verified
7.3
35
7.9
1125
|
Verified
7.6
38
8.2
1166
|
Verified
Page Optimization
7.2
30
8.2
1029
|
Verified
7.2
42
8.1
1142
|
Verified
7.3
33
8.2
1181
|
Verified
6.7
26
7.9
1068
|
Verified
Integrations
5.4
16
7.5
616
|
Verified
8.0
33
8.8
1101
|
Verified
7.9
30
8.6
1097
|
Verified
Generative AI
6.9
9
7.3
206
Lead Intelligence
Not enough data
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Lead Management
Not enough data
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Marketing Campaigns
Not enough data
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Lead Intelligence
8.1
126
Not enough data
7.9
133
Not enough data
8.0
133
Not enough data
Lead Management
8.5
139
Not enough data
8.0
122
Not enough data
7.9
124
Not enough data
Marketing Campaigns
7.7
93
Not enough data
7.5
78
Not enough data
7.6
93
Not enough data
7.9
93
Not enough data
7.8
115
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
7.5
25
Not enough data
7.4
24
Not enough data
7.0
23
Not enough data
Discovery
7.6
26
Not enough data
8.1
32
Not enough data
7.4
24
Not enough data
Management
6.5
20
Not enough data
6.9
22
Not enough data
Platform
8.0
28
Not enough data
7.4
29
Not enough data
Marketing Operations
7.8
70
|
Verified
7.8
1953
|
Verified
8.1
81
|
Verified
8.3
2386
|
Verified
8.0
80
|
Verified
8.1
2160
|
Verified
8.2
82
|
Verified
8.5
2191
|
Verified
6.7
31
|
Verified
Feature Not Available
7.3
35
|
Verified
Feature Not Available
Campaign Activity
8.3
87
|
Verified
8.3
2590
|
Verified
8.2
102
|
Verified
8.4
2828
|
Verified
7.8
69
|
Verified
7.9
2093
|
Verified
7.7
74
|
Verified
8.2
2282
|
Verified
7.9
70
|
Verified
8.1
2121
|
Verified
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
Act-On and HubSpot Marketing Hub are categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
Act-On is categorized as Customer Journey Mapping, Marketing Account Intelligence, Lead Scoring, Visitor Identification, and Transactional Email
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Attribution, Social Media Advertising, and Social Media Management
Reviews
Reviewers' Company Size
Act-On
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Computer Software
13.3%
Information Technology and Services
11.6%
Financial Services
4.9%
Telecommunications
3.0%
Other
52.7%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Act-On
Most Helpful Favorable Review
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Most Helpful Critical Review
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Joe G.
Verified User in Computer Software
The interface is very intuitive. Dashboard creation, reporting, and email are all done very easily. Landing page creation has proven to be very seamless.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Music
Aggressive, high-pressure sales calls and smoke and mirror games about getting discounted prices. Ultimately though, Act-On offered us a discount, but did not disclose what future upgrade costs would be. We made our needs of what the client count would have...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
Is it difficult to switch from Act-on to another MAP if need be?
2 comments
PM
I am glad that you are considering Act-On for Marketing Automation!
Act-On embraces an open technology ecosystem; we have a plug & play strategy. We don't...Read more
How best can I use Act-on to support sales through insights and trends?
1 comment
JP
Act-On offers several features that can support your sales process:
- Define and track your behavioral score or lead for each known customer.
- Define...Read more
Do you think you will ever integrate with Deltek tools? Engineering firms use them a lot and it would be nice to integrate with this CRM.
1 comment
RW
Find another solution and save yourself the pain and heartache.Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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