Conversion rate optimization (CRO) tools are a type of software that give businesses testing and visualization features for improving user experience and increasing conversion rates. CRO tools work alongside other digital analytics software for tracking visitor behavior. These tools collect and study data about how people use the website, so they can identify ways to make it easier to use and more appealing. Different types of CRO tools serve different purposes, such as helping businesses understand their current conversion rates or testing new website experiences to see how they affect conversion rates.
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