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Webflow Reviews & Product Details

KD
Graphic Designer
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Webflow?

I like that this program offers web design from a developer's point of view. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The drag-and-drop capability could be improved. Review collected by and hosted on G2.com.

Recommendations to others considering Webflow:

From a user-interface perspective, there are definitely easier web design programs out there for individuals who are just now getting into coding and development (ie: Squarespace). But Webflow offers considerably more capabilities and design freedoms than those you would find in pre-made templates on most other CMS programs. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

I use it for developing my personal website. It has been very effective not only to lay out and design my site, but also as a content management system. Review collected by and hosted on G2.com.

Webflow Overview

What is Webflow?

Webflow is a Website Experience Platform that empowers modern marketing teams to visually build, manage, and optimize stunning websites that offer both the consumer experience teams expect and the enterprise-grade performance and scale they need. With AI-driven personalization baked in, Webflow helps teams significantly boost conversion rates, translating directly into measurable business growth. Today, over 300,000 of the best companies in the world from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.

Webflow Details
Product Website
Languages Supported
English
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Product Description

Webflow is a web design tool, CMS, and hosting platform in one.

How do you position yourself against your competitors?

Webflow offers a single platform to transform your site into your most valuable marketing asset. Unlike traditional platforms that require marketers to be reliant on engineering teams, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.

Webflow customers can leverage a flexible visual builder, a composable CMS, and native tools for AI-powered personalization, A/B testing, SEO, localization, and more. By centralizing essential tools, marketers, designers, and developers are empowered to collaborate and optimize in a single integrated platform.


Seller Details
Seller
Webflow
Company Website
Year Founded
2012
HQ Location
San Francisco, California
Twitter
@webflowapp
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,143 employees on LinkedIn®
Description

Webflow is an integrated Website Experience Platform that lets Marketers, Designers, and Developers build, manage, and optimize your website —with the power of AI — so it can deliver real business impact.


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Recent Webflow Reviews

DJ
Derek J.Small-Business (50 or fewer emp.)
4.5 out of 5
"The professional visual web dev tool of choice. If only, more at Webflow knew this."
As a daily tool I continue to enjoy building websites in Webflow. Through it I've been able to take my designs in Figma and develop them with ease ...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Couldn't imagine any other service to use"
It is by far the best and easiest website development tool.
JC
Jahangir C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Webflow Is the Ultimate No-Code Platform for Modern Web Design"
Webflow has completely changed the way I design websites. As someone who isn’t a full-time developer, I love how it gives me full creative control ...

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798 Webflow Reviews

4.4 out of 5
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798 Webflow Reviews
4.4 out of 5
798 Webflow Reviews
4.4 out of 5

Webflow Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
DJ
Freelance Web Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

As a daily tool I continue to enjoy building websites in Webflow. Through it I've been able to take my designs in Figma and develop them with ease in Webflow. It's truly become a professional visual web development tool that's taught me more about the fundamentals of HTML, CSS, and JS that any other website builder. Also, there's pretty much no limitations of what you can create given custom code being inserted anywhere. Oh, and the CMS features and powers in Webflow is unbeatable. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The performance is lacking unfortunately. Now, please know the Webflow team is very active and responsive in the community which is a huge plus but reliability needs to be improved. Also there are bugs in Webflow that have existed since I started using it in 2018. Sadly, it feels like many making decisions on what to focus on for Webflow aren't an actual user of Webflow. More dogfooding would be my recommendation as they'd quickly realize performance and reliability is an area for improvement. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

As a freelance web designer I'm able to take my design and develop them with little to no limitations while focused on good build quality. This means I have very happy clients and so in turn I am able to make a living by doing this while also being the catalyst for me to further learn about development. Review collected by and hosted on G2.com.

LB
Design Lead
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

It's really a world-class website builder that couldn't have been imagined a few years ago. As a platform it's made recent strides such as Tokens that brings Webflow's model of creation closer to the reality of web development, which makes it an easier sell and integrates with other existing design systems or assets. I don't even prototype or design in Figma, I just go directly into Webflow such is my level of dexterity Review collected by and hosted on G2.com.

What do you dislike about Webflow?

They do change their minds a lot as a platform. Seat pricing for one seems to be always shifting and requires juggling of users. There are also a few semi-basic features which are not yet on the platform (unknown reason) — such as inability to nest CMS's (which is huge for blogs, video repositories, events to be shown on websites). And in general, unless if you are an enterprise customer, support is not great. You are forced to use community-sourced forums which are often poorly maintained or don't resolve issues. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

The main issue with website builders is that they are very inaccessible for most people. You need to be a developer, the technical framework of a website is confusing and illogical for marketers who need to use it every day. Webflow allows you to define these processes and data structures yourself (within reason) so a website can be set up in any way that suits your business. Review collected by and hosted on G2.com.

LB
Web Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

The versatility in its design features allows you to control and design every element on the page as if you are coding it by hand, but visually. It makes it very easy to quickly make and publish design changes without needing background maintenance support that you would otherwise need with custom servers. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Their pricing structure can be very confusing and steep. Certain plans have very bad limits which can makes any plans shorter of the Business Plan useless for any medium to high traffic websites. Additionally, their pricing has been very unpredictable recently as prices and features constantly move around between different pricing tiers and plans. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow helps me build websites and web apps more efficiency than what I could do with custom coding and hosting environments. It provides a visual canvas for building and provides low level control of every element, making manual coding of websites feel obsolete and slow in comparison. Review collected by and hosted on G2.com.

GM
Director, Digital Experience
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

It is a great balance between control, visual design and hard coding. We are enterprise level and the support team is awesome. We use it daily. The A/B testing elements built into Webflow is super easy and very useful. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Advanced coding interferes with the visual designer making it somewhat more complex and appears to break the designer. For example if you use advanced animation, effects etc. Essentially once you go off of Webflow native code, the visual designer starts to appear a bit wonky. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow makes life easier for my team by tackling common challenges like complicated coding, slow content updates, and difficult website optimization. With its simple, visual interface, my team can quickly create, manage, and measure web content without needing extensive development skills or resources.

Plus, Webflow gives us built-in analytics and A/B testing capabilities, helping my team easily optimize content to boost conversions. That means we can test ideas faster, make smarter decisions, and create better-performing websites overall. Review collected by and hosted on G2.com.

DC
Webflow Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

One of the biggest upsides of Webflow is that you don’t need to know HTML, CSS, or JavaScript to get started. It’s a highly useful tool for designers. Webflow also offers excellent learning resources through Webflow University, which are especially helpful for beginners.

Some underrated features include:

- The ability to publish CMS items without publishing the entire site.

- The option to utilize custom attributes to target specific elements.

- Automated backups with a long history.

- Additionally, Webflow supports a wide range of tool integrations, making it even more versatile.

Another highlight is Webflow’s support team, which is responsive and helpful. They provide clear solutions and even follow up to ensure your issue is fully resolved. Additionally, Webflow has a large and active community on the Webflow Forum and Reddit, where users share insights, troubleshoot issues, and offer best practices. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

One of the biggest downsides is the pricing. Webflow has a relatively high cost if you want to launch a website. As a developer, there are some frustrating aspects of Webflow, but they’re not major issues, for example, it occasionally crashes for no apparent reason. Sometimes, you need to reload the page to make edits to content. It also has some underdeveloped features, like E-commerce, which aren’t very useful for larger websites. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow manages SEO, hosting, security, and performance optimization with minimal technical hassles. Seamless integrations with Zapier and other tools to automate and enhance functionality. Webflow offers me more creative control, streamlines the workflow process, and enables me to build professional websites faster and with less hassle. With custom code, it offers more flexibility to implement advanced features and unique design elements that go beyond template limitations. Review collected by and hosted on G2.com.

TS
Freelance Designer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

I've used Webflow and I liked it so much that I'm considering not taking on anymore WP projects in the future. Webflow is a great tool for building 98% of the website without having to touch code. You just might sometimes get that 2% where you need a bit of code to get the result you want. Good autosave, backup and version history features are built into the platform. It’s easy to build, style and reuse forms in Webflow. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

The price is the only part that makes it difficult for me to switch over to it 100%. Also, there’s no Yoast-style SEO plugin for Webflow available. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

A large selection of high-quality free and premium templates. There is an enormous range of typefaces available out of the box in Webflow. There is a wealth of high-quality learning materials available for the platform via its ‘Webflow University’ resource. Good autosave, backup and version history features are built into the platform. Review collected by and hosted on G2.com.

FC
Webflow Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

Webflow is an excellent platform for quickly building layouts and UI without sacrificing design control. One of the things I appreciate the most is its SEO management, which makes it easy to optimize websites without relying on additional tools.

The platform keeps improving with new features constantly being added, making it more powerful and versatile every day. It also integrates seamlessly with third-party apps and even with React, allowing for extended functionality when needed.

Another great advantage is version control, which provides flexibility and security when making changes. If you have a background in design and CSS, the learning curve is quite smooth, as Webflow aligns well with traditional front-end principles.

Additionally, Webflow has a strong and active community of users who share knowledge, tutorials, and best practices. Their customer support is also reliable and responsive, helping users troubleshoot issues efficiently.

Overall, Webflow is a solid choice for designers and developers looking for a no-code/low-code solution without compromising on customization and performance. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

- Not all features are for all Users, it depends on your plan

- It may not be cheap Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

It is faster than other Web Builders and it is faster than building with Code from Scratch Review collected by and hosted on G2.com.

JC
Webflow Expert
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Webflow?

Webflow has completely changed the way I design websites. As someone who isn’t a full-time developer, I love how it gives me full creative control without needing to write code. The interface is intuitive, the CMS is powerful, and the hosting is rock-solid. It’s the perfect blend of design freedom and technical reliability. Highly recommend it for designers who want more control over their work. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

Some advanced features, like user authentication or complex logic, require third-party integrations or workarounds. Also, pricing can add up quickly, especially for projects with multiple sites or clients. Lastly, eCommerce functionality is somewhat limited compared to platforms like Shopify. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Webflow lets me design and launch websites without coding, saving time and giving me full creative control. All in one platform. Review collected by and hosted on G2.com.

AK
Web Consultant
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

- I would 100% recommend Webflow to anyone looking for a powerful no-code platform that doesn’t sacrifice performance, flexibility, or design control.

- Webflow makes technical SEO so much easier with clean HTML structure, auto-generated sitemaps, customizable meta tags, canonical tags, and easy 301 redirects. Unlike other platforms, I don’t have to install multiple plugins to ensure my sites are SEO-optimized from the ground up.

- The dynamic CMS is intuitive, making it easy for clients to manage their content without needing a developer.

- Unlike traditional CMS platforms, Webflow allows us to craft fully custom designs with pixel-perfect accuracy.

- Whether it's Zapier, Mailchimp, or analytics tools, Webflow makes it incredibly easy to integrate with external tools.

- Great Customer support Review collected by and hosted on G2.com.

What do you dislike about Webflow?

- While Webflow is intuitive for designers and developers, beginners might need some time to get comfortable. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

- Building websites with Webflow is 10 times faster than coding from scratch.

- My clients love it because of its rapid development speed—we can create landing pages and start A/B testing on the same day.

- Webflow’s built-in SEO tools make optimization seamless and highly effective.

- Unlike platforms like WordPress, Webflow is highly secure and doesn’t require constant upgrades or plugin maintenance. Review collected by and hosted on G2.com.

SR
Product Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Webflow?

I've worked with every CMS under the sun, and nothing gets closed to Webflow in term of speed for making changes to your website (without a dev!). There is a slight learning curve at first (you need to understand some basic principles of design - thankfully they have an amazing library of video tutorials), but once mastered, you can make changes in mere seconds.

There is also very few limitations in terms of what you can build. Any design you can think of is doable on Webflow. There are tons of options to make your website look and act the way you want, while remaining easy enough to use.

Customer support (enterprise) is great - all done through email, I get answers within an hour or so with clear explanation or videos. Review collected by and hosted on G2.com.

What do you dislike about Webflow?

There a few elements that require some custom codes that should frankly exist out of the box, such as tables, nice carousels, etc Thankfully there are solutions (Finsweet.com) that nicely fits that niche for now. Review collected by and hosted on G2.com.

What problems is Webflow solving and how is that benefiting you?

Build websites fast that are reliable enough for an ASX200 company. Review collected by and hosted on G2.com.