VWO Testing Reviews & Product Details

The webpage analysis tools like heatmaps and clickmaps have been a great help to improve our conversion rates on the pages. Also, the session recordings have enabled us to see user behaviour on the webpages further complimenting the improvements in CRO, CTA placements, and section sequencing. It has also been helpful in A/B testing, with useful options for targeting users, and ability to analyse results for different targets and user groups. It is also easy to learn and use, and the customer support is very engaging Review collected by and hosted on G2.com.

The AI suggestions could have some upgrade to suggest improvements personalized as per the industry and the user behaviour on the webpages, currently the suggestions seem generic, although, not there are also good suggestions which can be implemented. Review collected by and hosted on G2.com.

VWO Testing stands out for its ease of use—even non-technical team members can quickly set up and launch tests. The implementation process was smooth, with minimal developer involvement needed. It offers a rich feature set, from basic A/B testing to advanced multivariate experiments and personalization. We use it frequently as part of our CRO strategy, and the integration with tools like Google Analytics and GTM was seamless. Overall, it empowers fast experimentation and actionable insights. Review collected by and hosted on G2.com.

Some of the more advanced settings are a bit hidden and could be surfaced more clearly. For complex tests, we noticed a slight impact on page load speed. While customer support is generally helpful, response times can lag during peak hours. We’d also appreciate more in-depth documentation around edge-case implementation challenges. Review collected by and hosted on G2.com.

VWO gives users a lot of freedom when it comes to the website A/B testing. The UI is intuitive and it is easy to make changes to the website with close to 0 coding knowledge. Analytics, while tricky to set up at times, are a strong side, too. Especially the deeper dive functions like heatmaps. And when there are issues, the VWO team is there to support, replying fast and providing fixes to nearly any issue. I use VWO on daily basis for A/B testing. Review collected by and hosted on G2.com.

The analytics can be tricky to set up. Also, the library of templates and personalization features could be richer. Review collected by and hosted on G2.com.

I really like the new web editor. It allows you to easily preview all changes and make sure all changes are working as expected. It really makes everything faster. Review collected by and hosted on G2.com.

VWO Testing is a really powerful tool. I'd make it easy to update scripts that run for all variants, that's the only thing I still find hard to find. I've heard from them that they will improve this issue so it might not be relevant any more! Review collected by and hosted on G2.com.

VWO’s intuitive visual editor makes it incredibly easy to set up A/B tests without needing a developer. The real-time insights and heatmaps help us understand user behavior and optimize pages with confidence. Review collected by and hosted on G2.com.

VWO doesn’t offer early predictive insights like expected improvement or beat probability when traffic is low, which makes it harder to analyze test performance without waiting for statistically significant data. Review collected by and hosted on G2.com.

Intuitive UI. Easy to work if you have previous experience with Google optimize or any testing tool. Review collected by and hosted on G2.com.

While VWO is generally reliable, there is room for improvement in AI-driven suggestions, especially for optimizing experiments and generating insights Review collected by and hosted on G2.com.

I like that VWO’s testing module is very user-friendly and easy to use, even for those without a technical background.

I am particularly really enjoying the new Co-pilot feature which has meant that I've been able to build quite complex tests that I would usually need a developer for. I also really value being able to segment audiences and target tests based on detailed behavior or devices. The built-in reporting is clear and helps in quickly identifying winning variants, and the integration with GA4 is smooth, which adds value for deeper analysis. Review collected by and hosted on G2.com.

I still find some limitations with the reporting side. One of our key KPIs is around product performance, being able to drive a particular format (print Vs digital) or product type (subscription Vs single issue) which means I often need to rely on GA4, however the data is often very different to VWO which causes confusion and distrust in the results. Review collected by and hosted on G2.com.

We've been using VWO for A/B testing and optimization daily, and it’s been a smooth and productive experience. One of the standout features is how easy it is to use. The interface is intuitive even for non-technical users, making it simple to set up experiments, track goals, and analyze results without needing deep coding knowledge.

Another huge advantage is VWO’s customer support. Their team is incredibly responsive and helpful — whether it's troubleshooting, onboarding, or just general advice, they go above and beyond to make sure you're getting the most out of the platform.

Overall, VWO is a solid and user-friendly A/B testing tool backed by excellent support. Highly recommended for businesses looking to improve website performance through data-driven decisions. Review collected by and hosted on G2.com.

More flexible pricing model would make VWO even more accessible. Review collected by and hosted on G2.com.

Has been really useful for A/B testing, recordings, heatmaps and surveys. We use VWO every day. The analytics feature is great too. The support team has a very quick response time which is great, especially in the beginning. Review collected by and hosted on G2.com.

The visual editor is a bit buggy. The code editor has been more dependable so far. Review collected by and hosted on G2.com.

VWO Testing stands out for its ease of setup and user-friendly interface, making it simple to launch experiments quickly. The support from the VWO team has been consistently responsive and helpful, guiding us through both strategic and technical queries. Additionally, the ease of tracking performance and results allows for clear, data-driven decision-making. Review collected by and hosted on G2.com.

During A/B testing, certain elements on the website occasionally pick up the wrong CSS class, which can unintentionally alter the layout or styling of unrelated sections of the site. This requires extra attention during setup and QA to ensure accurate targeting. Review collected by and hosted on G2.com.