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VanillaSoft Reviews & Product Details

BH
Independent Insurance Agent
Insurance
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about VanillaSoft?

It helps me follow up with leads so no sales fall through the cracks. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

I wish there were more tutorials of how to use the service. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

Lead follow up Review collected by and hosted on G2.com.

VanillaSoft Overview

What is VanillaSoft?

VanillaSoft is a lead optimization platform designed to assist fast-response sales teams in maximizing their conversion rates. By providing a structured and efficient approach to lead management, VanillaSoft ensures that every potential customer receives the attention they deserve. This platform is particularly beneficial for sales teams that operate in high-pressure environments where timely follow-ups can significantly impact sales outcomes. The primary audience for VanillaSoft includes sales professionals, team leaders, and organizations that rely on quick and effective communication with leads. The platform is tailored for teams that prioritize responsiveness and efficiency, making it an ideal choice for industries such as real estate, insurance, and financial services. With its focus on optimizing lead engagement, VanillaSoft serves as a critical tool for sales teams aiming to enhance their performance and streamline their processes. One of the standout features of VanillaSoft is its real-time workflow, which automatically prioritizes leads based on their engagement levels. This functionality allows sales agents to focus on the warmest leads, reducing the time spent on administrative tasks and increasing the time available for meaningful conversations. Furthermore, the platform simplifies the agent's daily activities by providing a clear and organized interface that minimizes distractions and enhances productivity. In addition to lead prioritization, VanillaSoft ensures that communication is timely and effective. The platform manages the sequence of calls, emails, and texts, ensuring that messages are sent in the optimal order and with the appropriate content. This capability not only improves the likelihood of successful contact but also helps agents avoid common pitfalls such as spam filters and blocked calls. By streamlining communication, VanillaSoft enhances the overall effectiveness of sales efforts, allowing teams to reach their leads more consistently. Overall, VanillaSoft's comprehensive system is built on the principles of effectiveness and efficiency, equipping sales teams with the tools they need to succeed in a competitive landscape. By prioritizing leads, simplifying agent activities, and optimizing communication, VanillaSoft stands out as a valuable solution for organizations looking to enhance their sales processes and achieve better results.

VanillaSoft Details
Product Website
Languages Supported
English
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Product Description

VanillaSoft is a powerful, cloud-based sales management software designed for outbound call centers and inside sales teams. This solution combines the best of Sales CRM, lead management and telemarketing software into one, easy-to-use solution.

How do you position yourself against your competitors?

Most CRMs or lead management systems present a list to their users - typically sales representatives. The sales representatives occasionally will receive signals from other platforms as to what email or other action to take next. Often though they are left with an overwhelming amount of data to decipher in order to decide who to reach out to next - who the next best lead is. This leaves sales reps being a decision-making engine, an analyst, rather than doing what sales reps do best - selling.

VanillaSoft makes that easier - we are the decision-making engine, serving only the next best record for the sales rep to contact. Using our powerful intellective routing engine that can use hundreds of signals, paired with sales management prioritization, sales reps maintain their focus on selling.


Seller Details
Company Website
Year Founded
2005
HQ Location
Plano, TX
Twitter
@VanillaSoft
26,618 Twitter followers
LinkedIn® Page
www.linkedin.com
92 employees on LinkedIn®
Description

VanillaSoft is a leading sales engagement platform designed to enhance the productivity of sales teams. It offers a suite of tools that streamline the sales process, including lead management, automated dialing, and performance analytics. With a focus on improving communication and efficiency, VanillaSoft helps organizations increase their sales effectiveness and drive revenue growth. For more information, visit their website at https://vanillasoft.com.


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Overview Provided by:

Recent VanillaSoft Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Better CRM than most"
Quick and user-friendly. Reliable. Automated correction on info for clients and calls.
MC
MaryJo C.Mid-Market (51-1000 emp.)
4.5 out of 5
"Vanilla soft is so user friendly anyone can use it!"
It is easy to navigate around and also shows you everything. I like the fact that it's very user friendly and very self explanatory
SS
Susan S.Mid-Market (51-1000 emp.)
5.0 out of 5
"BDC"
It is very easy to navigate, it doesnt take long to learn the system

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

7%

Perceived Cost

$$$$$
View More Pricing Information

VanillaSoft Media

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Video Reviews

521 VanillaSoft Reviews

4.6 out of 5
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521 VanillaSoft Reviews
4.6 out of 5
521 VanillaSoft Reviews
4.6 out of 5

VanillaSoft Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
TG
Assistant Director of Annual Giving
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

The platform's robust ability and flexibility, as well as the training and help desk staff, are excellent and patient. I love the ability to make changes on the fly as you're making calls and need to pivot directions, plans, and scripts. The ability to create templates and change them as needed with ease, and support if required. The product is self-contained, enabling users and administrators to manage their workflow efficiently. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

The support hours are not conducive to the Pacific coast after 5 pm. Currently, their support is primarily based on the East Coast and Canada, and matches those hours. As a result, those of us on the Pacific coast who call beyond the 5 pm timeframe may be without support or the ability to fix system glitches after 5 pm. This can cause you to shut down your calling until the next day. This is an issue I have requested a review of. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

The ability to facilitate all the information for the caller to be able to speak personally to the constituent with all relevant information and placemat data at their fingertips, the ability to keep detailed notes, and update bio information. Flag constituents for fundraisers and admin to follow up real time, and the flow to send further details through pre-set emails and SMS makes this a robust and easy-to-use system. The ability to drop pre-recorded voicemails makes us an efficient and comprehensive call center. In one system that connects to our CRM, it maintains all calls, details, payments, emails, and texts in one place for recording and generating very detailed reports. This allows us to track our calls for data-driven reporting. Review collected by and hosted on G2.com.

RB
Researcher, Youth Wing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

The main reason why VanillaSoft should be chosen as a solution over other similar offerings is the customer service. It really is unique how tailored the support is, and how willing your rep is to answer every single tiny question (because there will be many), whether on a Zoom call or by email, often before you thought to ask. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

While the training schedule is nice and long, some elements of the software are a bit unintuitive, so I often found myself trying to find certain features or tabs buried in places I wasn't expecting, even after spending a while with the software. This is very minor though, and it seems like improvements are being shipped all the time. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

Reducing costs of traditional consultant-based telephone fundraising campaigns by bringing everything in-house. Review collected by and hosted on G2.com.

KM
Advancement Technical Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

Vanillasoft is one of the most comprehensive calling platforms I've used, and I've used several. I appreciate the flexibility in being able to implement IR filters, easily view and change calling assignments, and the built-in reporting features. Customer service is one of the best I've received from a vendor product/service. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

There is a learning curve to Vanillasoft, especially for someone new to calling softwares if you are. Once you spend time in it it becomes easier and easier, but initially it can be overwhelming especially for entry level staff. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

It solves the problem of needing multiple products or services instead of a "one stop shop" in regards to outreach/outbound call tracking/mgmt. It benefits me and the team by increasing efficiency in setting up our nightly calling shifts. Review collected by and hosted on G2.com.

JP
Beauty and Wellness Professional
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

I like how I can call clients faster with the progressive dialer and I can also not do that by using the preview only screen which i do a lot so I can email and text clients. I like that I can text clients on there too, the company I'm with now we don't have the feature but I have used it in the past and it was nice Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

I wish it could reverse search the correct phone numbers for me so I don't have to do that to save time. people put the wrong number or inactive numbers all the time. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

It's putting client info in one space so I know info about them which is great for warm calling Review collected by and hosted on G2.com.

KW
Business Development Representative
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

Queue-based lead management – VanillaSoft uses a queue-based system instead of static lists, ensuring sales reps contact the next best lead automatically. This improves speed-to-lead and reduces decision fatigue.

Cadence and scripting tools—It provides customizable workflows and sales cadences, making it easier for teams to stay on message and follow best practices without needing complex CRM setups.

Real-time lead routing – Leads can be routed immediately to available reps based on priority, source, or performance, which helps increase conversion rates.

Built-in tools – With integrated calling, email, texting, and recording features, reps don’t need to switch between multiple platforms, keeping them more productive.

Ease of use – It’s user-friendly for both reps and managers, especially compared to more complex CRM systems like Salesforce. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

Dated user interface – While functional, the UI can feel clunky or outdated compared to more modern platforms, which may impact user adoption or satisfaction.

Limited CRM functionality – VanillaSoft isn’t a full CRM, so for more advanced CRM needs (like deep customer history or robust reporting), users often have to integrate it with other tools like Salesforce or HubSpot.

Learning curve for setup – While reps find it easy to use, the initial configuration, especially setting up workflows, routing rules, and integrations, can be time-consuming and may require support.

Reporting limitations – The built-in reporting is solid for basic metrics, but some users find it lacking in customization or advanced analytics compared to dedicated BI tools.

Mobile experience—Mobile support isn’t as strong as desktop support, which can be an issue for remote or field-based teams. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

Eliminate lead cherry-picking – With its queue-based system, reps can’t skip leads or waste time deciding who to call. This ensures faster follow-up and more consistent outreach.

Improve speed-to-lead – New leads are automatically routed to the next available rep, reducing response time and increasing the chances of conversion.

Enforce sales process – Through customizable workflows, scripts, and cadences, managers can ensure that reps are following a proven, repeatable process, especially important in high-turnover teams or fundraising campaigns.

Increase productivity – By combining dialing, email, texting, and note-taking in one platform, it reduces time wasted toggling between tools and allows reps to focus on actual conversations.

Provide visibility and accountability – Managers can track rep performance, call outcomes, and pipeline activity in real time, which helps coaching and decision-making.

The benefit is a more streamlined, scalable, and disciplined sales process, leading to more contacts made, better lead conversion, and ultimately higher revenue or donations. Review collected by and hosted on G2.com.

JJ
Insurance Agent/Broker
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

The user interface is incredibly intuitive and easy to use. It is customizable to both beginner tech users while having the capability of arming any salesperson with an artillery of self-contained information that offers easy integration capabilities with Google Calendar & texting platforms alike. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

The more you use the software, the more forgiving it is to you. On the contrary, the less frequent you use the dialer, the less forgiving it can be. Consistency is key. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

My ability to reach an astronomical volume of clients amazes me. I do not use any other software nor do I care to, as I have done all my business strictly through vanillasoft. I am a strong advocate. Review collected by and hosted on G2.com.

MC
SDR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

It is easy to navigate around and also shows you everything. I like the fact that it's very user friendly and very self explanatory Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

the only thing I dislike is sometimes I will get a error message that it cannot respond so I have to close it out or restart Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

well, it's keeping my contacts in order by the last contact. So I do not call them too often, and I can see my comments and notes. I do like that it keeps track of my notes and the last time I called so I don't call the same person two days in a row Review collected by and hosted on G2.com.

GK
Executive Producer, Writer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about VanillaSoft?

The ability to keep detailed information and update a patrons information in real time. The ability to immediately email a patron information and confirmation of their purchases Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

As much as I like the calendar for setting future appointments, I find a few small things bother me. Mostly, I can not just drag an appointment to a new date if the Appointment date changed. Review collected by and hosted on G2.com.

Recommendations to others considering VanillaSoft:

None really. It's very user friendly Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

As I stated, keeping detailed notes helps me and anyone who may need to access a patron. The calendar keeps appointments, and I am able to update information immediately Review collected by and hosted on G2.com.

AB
Insurance Agent
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

I love the ability of being able to call and text all within the vanillasoft CRM all in 1 page Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

I wish the calendar was easier to customize. I was not a fan of the lastest calendar update. I wish there was a customize way to dial certain leads with some filters. Sometimes dialing throughout the day the algorithm doesn't give me my old leads as I want to go through all my leads everyday regardless how aged. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

Keeping my business organized all within the CRM. It is the number 1 software I use daily Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about VanillaSoft?

The most helpful items are the customization options for contact/data fields, and the filtering. Using these two together allows me to get into our contacts with a fine-toothed comb, and at just the right time. I like to filter for people who haven't been called lately or ever at all, so we don't keep calling the same folks over and over. Review collected by and hosted on G2.com.

What do you dislike about VanillaSoft?

I wish I could see into the future when it comes to routing queues. So many of our contacts disappear after 9 pm, it would be great to be able to see ahead to how many people will *actually* be available to call after 9 pm. Review collected by and hosted on G2.com.

What problems is VanillaSoft solving and how is that benefiting you?

VS is helping us reach out to thousands of constituents and connecting them with our students, and in turn raising funds for the University. Review collected by and hosted on G2.com.