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UpContent Reviews & Product Details

DE
Owner, Co-Founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Being able to drill down the options to search Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I have trouble finding the right keywords to search with Review collected by and hosted on G2.com.

Recommendations to others considering UpContent:

Lots of content Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Efficiency and productivity Review collected by and hosted on G2.com.

Response from Marissa Burdett, CPC, ELI-MP of UpContent

Thank you so much, Denise! Your feedback is really valuable to us. It's awesome that you're able to drill down to a more specific search. We know that creating the best search query can be a bit of a challenge and we're working on making that easier for our users. In the meantime, we'd be happy to help you get set up with a topic that serves you even better. Feel free to reach out and we'll get you taken care of! Thanks again.

UpContent Overview

What is UpContent?

Build trust and deepen relationships with curated content. A better way to discover, collaborate, and distribute relevant third-party content that helps turn leads into loyal customers. UpContent’s patent-pending technology helps reduce the amount of time spent searching for content by 65% on average and is available both as a standalone application as well as a premier Hootsuite Content Source and Stream. UpContent's suggestions are used by marketers worldwide to power their social media, email marketing, and website conversion efforts as well as support their original content creation. The technology offers an array of plans that are designed to offer only the features needed at a price-point that fits your budget.

UpContent Details
Product Website
Languages Supported
Danish, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

UpContent is a content discovery tool that helps users find and take action on relevant and engaging content to drive new, more meaningful conversations.

How do you position yourself against your competitors?

UpContent's proprietary crawler is continuously looking for new articles that match the custom topics each of our customers create (not forcing you to select from a finite set of categories or add your own RSS feeds).

Further, our machine learning algorithms quickly identify and remove the noise while our unique sorting options help you find the articles that are the most engaging, relevant, and influential within the criteria you define.

Finally, our collaboration features allow all members of your team to work together seamlessly - ensuring consistency in your messaging and enabling the iterative process that is required in effective curation.


Seller Details
Seller
UpContent
Company Website
Year Founded
2017
HQ Location
Pittsburgh, PA
Twitter
@getupcontent
3,698 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
Description

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identify and leverage the right content, in the right channel, at the right time.


AN
Overview Provided by:
Founder and CEO, UpContent

Recent UpContent Reviews

VP
Vikas P.Small-Business (50 or fewer emp.)
4.0 out of 5
"A great tool for content curation and integration with your website."
I purchased UpContent early on as a replacement for similar deals on Wix and WordPress and I have a sweet, sweet deal.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Great platform to collect content"
Ease of choosing content and publishing.
DJ
Dennis J.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great customer Service"
They are very responsive when I've had trouble and always worked out the issue I was having in a very timely manner. It is a neat platform that is ...

UpContent Media

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283 UpContent Reviews

4.4 out of 5
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283 UpContent Reviews
4.4 out of 5
283 UpContent Reviews
4.4 out of 5

UpContent Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
SS
Senior Digital Content Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about UpContent?

I genuinely appreciate how intuitive UpContent’s interface is—it makes curating high-quality content that aligns with my audience’s interests incredibly easy. It’s a valuable tool that streamlines discovery and helps me consistently deliver relevant, engaging information with efficiency. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I've noticed some occasional glitches when using UpContent, particularly when switching between different web browsers. I often alternate between Edge and Chrome to maintain functionality, but recently, the platform seems to be crashing more frequently than usual. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

UpContent makes curating high-quality content simple and effective. Effortlessly discover, organize, and share valuable insights from trusted, reputable sources—all in one place. With UpContent, you can streamline your curation workflow while boosting both the credibility and engagement of your content. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Hey Sylvia!

Great to read that you are finding the right content for your team to drive their internal engagement and elevate their credibility externally.

We enjoy working with you and the team and look forward to continuing to grow together!

Cheers,

Scott

JC
Founder @TestGuild
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I purchased UpContent through an AppSumo deal, and it has quickly become one of the few tools I rely on every week. As someone who creates a weekly news show and newsletter in the software development and testing space, staying on top of the latest industry updates is critical. UpContent makes it incredibly easy to discover, curate, and manage relevant articles without wasting hours sifting through irrelevant content.

The tool is intuitive and provides highly relevant suggestions tailored to my niche, helping me keep up with the ever-evolving world of software testing and automation. The integration options also make it seamless to incorporate curated content into my workflow.

If you're in a fast-changing industry like tech or software, UpContent is a game-changer. It saves time, ensures you're always informed, and delivers consistent value every single week. Highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Setting up filters to fine-tune topics can be complex, making it difficult to exclude irrelevant content. This complexity can lead to a less efficient curation process, as users may spend additional time refining their filters to achieve the desired results. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Keeping up with the ever-changing software development and testing industry is a significant challenge. Manually searching for relevant and high-quality news is time-consuming and often leads to information overload or missing key updates. Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

This was great to read, Joe! Thanks for taking the time to share your experience and advice,

Let us know what additional assistance we can provide in creating your filters to keep the noise to a minimum and ensure the fast-changing industry trends you want to see are always at the top of your recommendations.

Cheers,

Scott

Verified User in Food Production
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

My favorite thing about UpContent is that it pulls in news articles based on key words and groups of key words from all over the internet and world. It doesn't have to rely on RSS feeds, etc., or for you to input sources into the system. This opens us up to more sources, some that we never even knew about. It therefore helps our newsletter stand out from its competitors by offering new stories (not the same ones everyone is "curating").

It easily integrates with Rasa.io which we use for the delivery of our personalized newsletters.

I love that it offers a way to search Getty Images within the system to add or change a picture accompanying a story and it's very convenient to be able to edit the headlines and abstract in system too. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I find the usability of the system a little difficult and not very user friendly. It is a bit complicated to figure out what combination of key words and phrases will get you the articles you really want to see and then it's a bit complicated to figure out to refine those results via the various filter Views. That being said, the customer service is great at hoping on a call and helping you adjust filters as needed. I still feel like it takes constant refining so as to not get the tiny city/town/village news sources we don't want but while also exposing us to new larger sources we may want. For us, it doesn't seem to be a "set it and forget it" system.

I still find that we are missing large stories from major news bodies (Reuters, NYT, Wall Street Journal) that I am having to add manually, which is frustrating. I want it to work better than it is but I am not sure if it is the system or my lack of time to dedicate to optimizing it. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It's helping us be able to find new articles from all over the globe using keywords and phrases that we enter without having to rely on RSS feeds and manually entered news sources. That helps us differentiate our newsletters by providing articles and sources that our readers may not be regularly exposed to. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about UpContent?

We use UpContent for almost a year now and are very happy with the features and functionalities. We mainly used it for curating content (blog articles from various sources in English and French) and publication of our website and within our monthly newsletter. The filters and RSS feeds we use as well as the possibility to customize the layout of content is great. Also the integration with other tools such as ActiveCampaign and Wordpress work well.

Finally, a big thank you to the CSM team and particulary Dylan who is checking on us on a regular basis and always provide detailed answers to our questions. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The only think that would come to my mind would be pricing for one user and a couple of collections. Would be great to have a starting package slightly less expensive. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

- Keeping our website alive and on top of SEO

- Adding relevant third-party content to our newsletter

- Automating the content curation for our website and newsletter Review collected by and hosted on G2.com.

DJ
Research Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

They are very responsive when I've had trouble and always worked out the issue I was having in a very timely manner. It is a neat platform that is pretty intuitive. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

There have been a few times when things either aren't working like they should or I can't see some of the content we've uploaded or some of the channels that I should be seeing. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It gets our content into one place and then allows us to send select content to targeted groups. Review collected by and hosted on G2.com.

JM
Consultant / Business Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about UpContent?

Ease of use and FAST support and service. Very easy to curate articles for website or newsletters. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

No real downsides. A glitch here and there like any other products, but they resolve QUICK! Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Making the ease of curating content for weekly newsbriefs SUPER simple! Review collected by and hosted on G2.com.

Response from Scott Rogerson of UpContent

Glad to hear we can make the news briefs a breeze for you!

Removing friction in sharing your expertise with your audience is a top priority for our team. Always happy to support the continued growth of your content intelligence strategy!

Verified User in Events Services
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about UpContent?

I love that I'm able to pull articles from the web that'll be automatically populated in my newsletters. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The functions are some of the least intuitive ones I've come across. Help articles can be more robust/informative as well. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

It helps to pull the latest articles from the web that are relevant to my target audience. This saves me a lot of time that would otherwise be spent curating. Review collected by and hosted on G2.com.

VP
Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

I purchased UpContent early on as a replacement for similar deals on Wix and WordPress and I have a sweet, sweet deal. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

The interface definitely has a learning curve but once you have things set up as you like, it's set-and forget. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

Finding suitable third-party content for integration into niche (meditation and spirituality) websites. Review collected by and hosted on G2.com.

RS
Executive Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

It's an incredible tool that saves us the time of searching for relevant content. And makes it easy to plug into Constant Contact and send! The couple times I had questions or couldn't figure it out, their customer support was available immediately to assist. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

I can't think of any downsides to using UpContent Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

They provide lists of articles that are relevant to our members and their industry. It saves us a ton of time from having to research content ourselves. Review collected by and hosted on G2.com.

Verified User in Building Materials
UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about UpContent?

Stellar, super fast, friendly and attentive support.

Makes content curation easy, I can't imagine doing this manually. Easy implementation on our website and in our apps, and the result looks really good. Review collected by and hosted on G2.com.

What do you dislike about UpContent?

Some issues with things in our RSS feed not showing up.

Some interface design issues are inconvenient and don't make sense from an ease-of-use perspective. Review collected by and hosted on G2.com.

What problems is UpContent solving and how is that benefiting you?

We have the need for content curation and distribution and UpContent makes it a much easier and faster process than doing it manually, and the end result looks great and suits our needs well. Review collected by and hosted on G2.com.