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Sugar Sell Reviews & Product Details

Verified User in Insurance
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Sugar Sell?

We recently shifted to SugarCRM from a similar program with fewer capabilities and could not be more pleased with it. It has allowed our small office to streamline so many processes, and has helped all of our employees and recruiters be on the same page during various campaigns. In the past we primarily used spreadsheets to track contracts, which left a lot of room for human error. SugarCRM allows multiple users to access information without accidentally screwing it up. My experience on the admin side is minimal, but as a frequent user, I am quite pleased with the capabilities. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

There is a bit of a learning curve for users in the beginning. The layout is not exactly intuitive, which may be partly due to how our office has it set up. It can be a little frustrating to navigate at first, and the terminology takes a bit of getting used to (Contacts, Contracts, Leads, Opportunities, etc). Review collected by and hosted on G2.com.

Recommendations to others considering Sugar Sell:

Check out all of the different ways you can customize SugarCRM and integrate other programs. We have our entire phone system set up through it and it has been fantastic for keeping track of client communications. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

We are a small business, and our employees are very team-oriented. We all back each other up. SugarCRM has made this even easier, we all have access to the same data and are able to track history with clients (phone call, email history, etc) so anyone can pick up where the last person left off. Review collected by and hosted on G2.com.

Sugar Sell Overview

What is Sugar Sell?

Sales Automation for Sales Warriors: Click Less, Sell More. Sugar Sell from SugarCRM takes the blind spots, busy work, and roadblocks out of customer relationship management, making it easier for sales organizations to focus on engaging with their customers and growing their business. With Sugar Sell, you can empower your sales teams to drive revenue, increase efficiency, shorten sales cycle, and deliver meaningful customer buying experiences.

This product is included in:
Sugar Sell Details
Product Website
Languages Supported
Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Estonian, Finnish, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Albanian, Serbian, Swedish, Thai, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
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Product Description

Sugar Sell is a leading sales automation platform that provides organizations with real-time, holistic insights into their business with fast, automated, and predictable forecasting. Companies using Sell will empower their sales teams to drive revenue, increase efficiency, shorten sales, cycle, and deliver meaningful customer buying experiences.

How do you position yourself against your competitors?

SugarCRM makes the hard things easier for marketing, sales, and service users. Sugar Sell, provides a flexible, cloud-based or on-premises (Sugar Enterprise) sales force automation solution that’s designed for growing organizations. Sell is built upon Sugar’s unique customer experience platform - the only time-aware, predictive platform in the industry. With built-in AI and forecasting tools, Sugar Sell gives sales warriors the ability to automate anything, accelerate everything, and predict what’s next, without the need to invest in costly third-party tools.


Seller Details
Seller
SugarCRM
Company Website
Year Founded
2004
HQ Location
Cupertino, CA
Twitter
@SugarCRM
21,190 Twitter followers
LinkedIn® Page
www.linkedin.com
583 employees on LinkedIn®
Phone
+1 (408) 454-6900
Description

Sugar gets timely predictive insights in the hands of the right people, empowering companies to anticipate and fulfill customer needs — before they realize they have them. These businesses are able to create customers for life, and have a sustainable competitive advantage.


AT
Overview Provided by:
Senior Director, Customer Marketing at SugarCRM

Recent Sugar Sell Reviews

KW
Katarzyna W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Reliable"
They are very confident in what they do and they are doing it very fast. There is always very little of what I have to explain.
MW
muhamed w.Small-Business (50 or fewer emp.)
5.0 out of 5
"perfect"
easy use and makes you familiar with the process get used to it easily
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Maximizing Customer Success with SugarCRM Sell: A Powerful, Streamlined Tool with Room for Growth"
I like Sell's user-friendly interface, powerful automation features, and centralised customer data that make it easier to manage accounts and track...

Sugar Sell Media

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Video Reviews

767 Sugar Sell Reviews

3.8 out of 5
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767 Sugar Sell Reviews
3.8 out of 5
767 Sugar Sell Reviews
3.8 out of 5

Sugar Sell Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
SK
Assistance to the CEO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Sugar Sell?

SugarCRM allows a very good management of your sales and distribution processes but also of further processes like invoice processes due to the high flexibility respective the ability to customization. Hereby it is possible for an admin to provide lots of changes and adjustments so that there is no need for an IT-consultant for every single change in the system.

You can not also build up your own customer relationship managementsystem in a sandbox environment but also your own controlling tools and forecast reports (e.g. about upcoming sale opportunities) Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

SugarCRM has no option that allows you to restore deleted data in an easy way in the standard version (e.g. in the SugarCRM Cloud Edition without any plugins).

The "programming language" which is used in the SugarCRM Backend respective in the so called "Studio" is quite difficult to learn when you are not into programming at all. The given examples in the studio to generate calculated fields and to provided logics to your customized frontend are not always helpful. However, there is a good internet community that provides helpful solutions. Review collected by and hosted on G2.com.

Recommendations to others considering Sugar Sell:

You can use the SugarPortal for any issus you have with sugarCRM. The support ist amazing and realy quick. We also cooperate with an IT-Service-Provider that is responsible for our bigger and major customizations. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

We are solving several Problems, e.g. the customer acquisition (together as a team) for it is easy to assign contacts and contract to your colleges and to share information about the data in your team.

Furthermore, customers and their contracts are linked in our SugarCRM. We can generate invoices for the customers out of the contract module.

Moreover, we use SugarCRM as an archiv for emails and some of the users are working with the integrated scheduler respective calender as well. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hello Stefan,

Thank you so much for taking the time to write such a thoughtful review on your experience with Sugar. Everyone at Sugar loves when a customer takes the time to share their honest feedback. We're pleased to hear you are working closely with our Support team to address any challenges that come up. I've gone ahead and passed your feedback regarding the programming language and the difficulty of restoring deleted data to our product team.

In the meantime, if you've not yet joined us in our user community, SugarClub, we'd love to see you there (and at ClubZone this September!) I've shared a link below for your reference.

Stay well,

Aleighjean Traver

Sr. Customer Marketing Manager, SugarCRM

See how Sugar Sell improved
Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Sell?

I like Sell's user-friendly interface, powerful automation features, and centralised customer data that make it easier to manage accounts and track customer health. The customisable dashboards and robust reporting tools help you make data-driven decisions, while automation saves time and ensures no client is overlooked. Plus, its integration capabilities streamline workflows, making your team more efficient in driving customer success and satisfaction. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Advanced Reporting & Analytics: Although the reporting tools are powerful, more advanced analytics features like predictive modeling or deeper insights into customer behavior could be beneficial for teams focused on long-term success and strategy. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

SugarCRM Sell is helping the customer success team by streamlining account management, automating routine tasks (like follow-ups and renewals), and providing a clear, centralised view of customer data. This reduces manual effort, minimises the risk of overlooking important customer interactions, and helps identify potential issues early—ultimately improving response times and boosting customer satisfaction. Review collected by and hosted on G2.com.

JB
H
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Sugar Sell?

Optimising new account processes and client management functionality allowed us to be more efficient, automated, and capable of collecting valuable data and customer information to create a high-definition customer experience.

The BPM is so flexible and allowed us to set up any combination of automated processes, and this alone has been vital in helping us make so many time-saving changes to how we are working.

Action buttons! When these were introduced this again was a game changer for some repetitive tasks. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

When you have lots of dashboards it's difficult to find the correct one, so the ability to create your own logical groups would be very useful. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Very flexible dashboard and report creation tools are fantastic, these enable me to surface data and keep my finger on the pulse. Sharing of dashboards now enables business-critical information to be available to those that need it. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hello Jason,

Wow! What a delightful testament to your experience. Everyone at Sugar loves when a customer takes the time to write such a thoughtful review, and we are so pleased to hear how you're achieving a high-definition customer experience. Just a note, I've shared your feedback regarding the mobile app with our product team.

If you haven't yet joined us in SugarClub, our user community, we'd love to have you (and at our user conference in two weeks, ClubZone.) I've shared a link below for reference.

We can't thank you enough for sharing your feedback.

Sincerely,

Aleighjean Traver

Sr. Customer Marketing Manager

See how Sugar Sell improved
Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Sugar Sell?

We started using SugarCRM when it was the (no longer available) open-source community version. It was free and customizable but soon, we needed more features which ultimately brought us to using Sugar Sell. I like that (as an Admin), I can fully customize the modules, fields, layouts, etc, without needing any developer knowledge. Sugar Support is also excellent at helping with any issues. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Sugar Sell uses a workflow/process manager that is super particular. I like that it has more capabilities, but it also is such a pain to build for what used to be a simple workflow in the older versions. Review collected by and hosted on G2.com.

Recommendations to others considering Sugar Sell:

Sugar Sell is highly customizable to meet your particular needs. We love that we can do this independently (I'm sure you can also get help from Sugar/a developer if needed). We know we are underutilizing many features but are excited to keep enhancing our instance to what best suits us. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

We use Sugar Sell to manage our members' subscriptions to various resources (about 3,000 subscriptions/year for about 400 members). It's more robust than what we used to use and more customizable than a competitor that we were recently eyeing. We love the workflows that we built, as they helped us automate the subscription renewals. Review collected by and hosted on G2.com.

DK
Sales Excellence Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Sugar Sell?

We appreciate Sugar Sell's flexibility and the ease with which it can adapt to our needs. We have been able to cobfugyre e a lot of modules and fields to better adapt to our daily business. We have been using Sugar for 10+ years and it has kept improving constantly. Version 13 in particular, with it's new look and feel, has brought a tremendous improvement in user-friendliness. We are looking forward to trying AI-powered features, in particular for predictive analytics Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

There is very little to complain about. Since reporting is key to our daily activity, we would welcome more advanced reporting capabilities, such as the possibility to add more than just 1 data series to charts. Review collected by and hosted on G2.com.

Recommendations to others considering Sugar Sell:

Not all benefits are visible at once. Adoption from users is key. Train them well and give them time to learn how to make the best out of it, and you will be rewarded. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sugar Sell helps us have a 360 view of our business activity. We have 17 subsidiaries around the world and thanks to the CRM, we have been able to implement aligned sales processes everywhere. We have gained better visibility on our business pipeline, our forecasts and above all we have greatly improved the quality of our customer database. Sugar Sell has become an invaluable daily tool for all our sales and marketing teams around the world. Review collected by and hosted on G2.com.

Response from Aleighjean (AJ) Traver of Sugar Sell

Hi David-Alexandre,

It seems like a lifetime has come and gone since I had the chance to speak with you at SugarConnection in Paris; I hope you're well. I enjoyed your virtual session with Stuart for SugarConnected EMEA immensely!

Everyone at Sugar loves when a customer takes extra time to write such a thoughtful review. Thank you so much for your feedback!

By the way, have you checked out SugarClub, yet? Maybe you could get additional value out of it. I've shared a link below, just in case.

Stay well,

AJ Traver

Sr. Customer Marketing Manager, SugarCRM

See how Sugar Sell improved
AA
Managing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Sugar Sell?

Love the flexibility of being able to make changes on the fly. I can update teh application and see the changes right away. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Product itself - some of the naming conventions are questionable. Like in the Calls module, instead of a call status being set to Answered (which doesn't exist), it's set to HELD. Who uses this nomenclature?

But it was easy to change the description we see from HELD to Answered without it affecting the background application. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Keeping track and on-top of Leads and nurturing the client base. Review collected by and hosted on G2.com.

JM
A
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Sugar Sell?

I like how easy it is to enter leads, nourish them and track everything that happens with them and then the ease of converting them into contacts and later on Opportunities. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

Currently we find the notifications / process definitions a bit limiting. You can only easily send out emails to the assigned user / users manager but no way of using other custom fields tied to the user module. In stead you need to created a bunch of different flows for the custom user fields in order for them to also get a notification email. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

We had some issues related to tracking revenue and particular items that would be part of an opportunity; the revenue line items module has defiantly helped solve some of the problems. Review collected by and hosted on G2.com.

KW
Purchasing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Sugar Sell?

They are very confident in what they do and they are doing it very fast. There is always very little of what I have to explain. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

I don't think there is anything I don't like about this software Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sales analysis, product performance, customer performance Review collected by and hosted on G2.com.

JM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Sell?

Sugar Sell has recently become our CRM and what can I say !

The SugarCRM team has been really helpful in making the data migration process smooth and efficient.

The platform itself is very user-friendly, provides a great number of features from automations to integration with other softwares such as financial software or HRIS.

Most of the features are fairly easy to use and understand even for non technical staff which is always enjoyable, I also particularly appreciate how easy it is to create insightful and precise reports and dashboards for the teams.

So far so good ! Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

We are still very early in our Sugar Sell adventure but one thing that I wish was a little more optimized is the fact that on each module/record there's a lot of data displayed and most of the time you have to scroll and/or open multiple tabs to find information.

But I know that the SugarCRM team is working on these issues for future releases, which is why I am not too bothered by this at the moment. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

Sugar Sell helps us leverage on our client database and extract valuable insights that will be transformed into business opportunities. In the past we had a lot of troubles utilizing our data to its full extent.

As I mentioned before we are still early in our journey but I can also see the value in this regard, I'm also expecting SugarCRM to supercharge our reporting use as well as our automations through tools like SugarBPM and the various Schedulers. Review collected by and hosted on G2.com.

BR
Data Systems Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Sugar Sell?

My two favorite capabilites of sugar is the flexible configuration to our business needs and the ease of data extraction. We have made custom modules and process definitions that have helped streamline flows in our business. The best part is as admin I had the full power of creating these myself without having to look for a seperate product. Review collected by and hosted on G2.com.

What do you dislike about Sugar Sell?

The hardest part is troubleshooting. There are a couple bugs in the system that will break your logical thinking of how something may work. Luckily, since Sugar Sell is such a flexible tool there is usually a workaround. And sometimes when trying to find a fix online, there's not a lot of information or depth in how to solve. For most of these issues, we can either post in our Support Portal or in online forums for support. Review collected by and hosted on G2.com.

What problems is Sugar Sell solving and how is that benefiting you?

SugarCRM helps to keep all of our data in one place. As a small business, we usually rely on many Excel and word documents to host information. But, with all the different modules Sugar has to offer, we have a flexible and easy accessible tool for everyone to store information across the business. Review collected by and hosted on G2.com.