Sprinklr Social Reviews & Product Details

I started my social media brand marketing career in 2018 at The Cosmopolitan of Las Vegas and it's been the same social media management software I've used since then. I moved to MGMRI in 2021 and they used the same software, making my transition seamless. I believe it is the best social media software for large businesses, especially for social care and reporting. Social media managers have the widest variety of job duties: from customer care to content conception, creation, strategy and analysis. Sprinklr is an excellent tool to make social managers' lives a bit easier with automated reports and content and social care organization. Review collected by and hosted on G2.com.

MGMRI is a large enterprise and we have A TON of content in SAM and Social Care. It can run slow and feel clunky at times, but no software is perfect. We use monday.com for calendar planning and project management, I do wish Sprinklr and monday.com could integrate so the content planning, review process and scheduling process was less duplicative. However, we developed SOPs to optimize the workflow around the constructs. Review collected by and hosted on G2.com.

it is very customizable and can scale across a large enterprise Review collected by and hosted on G2.com.

you need to have all of the modules in order to have a seamless experience. You have to become an expert user to really know what data you are actually getting/not getting. The "analyze" reporting doesn't have AI like the listening module does. So you can't easily use AI to tell you how your content is performing in the Sprinklr social module.

We have had a few different changes in reps - turnover seems high at sprinklr.

Lots of features - not sure people at sprinklr even knows how to use them. Innovating faster than they can teach the brands how to properly use the tool. Review collected by and hosted on G2.com.

Sprinklr has proven to be an invaluable asset for our organization. Its comprehensive suite of tools allows us to efficiently manage our social media presence across multiple platforms. The platform's ability to consolidate data and provide actionable insights has significantly enhanced our decision-making process. Furthermore, Sprinklr's customer support team is exceptional, offering prompt and helpful assistance whenever needed. We wholeheartedly recommend Sprinklr to businesses seeking to streamline their social media operations. Review collected by and hosted on G2.com.

While Sprinklr offers a robust suite of tools for managing social media campaigns, its interface presented a somewhat steep learning curve. The platform's numerous features and intricate functionalities can initially feel overwhelming, requiring a significant time investment to fully grasp. While the customization options are extensive, they can sometimes lead to a cluttered and less intuitive user experience. Despite these minor drawbacks, Sprinklr remains a powerful tool for businesses seeking to consolidate their social media efforts. Review collected by and hosted on G2.com.

Sprinklr Social helps our marketing team to plan and schedule social media content across channels, as well as pull reports on organic social media performance. Actions can be taken in bulk, and content can be filtered by using custom tags. Review collected by and hosted on G2.com.

It is a rather technical tool, and it takes a while to get the hang of it. Setting up some workflows such as naming conventions and tags require a bit of thought and time, before they can be effectively used in reporting and filtering. I also still struggle with some metrics, especially when I want to see omnichannel reports, as the metric definitions per channel vary, and to see omnichannel data usually requires me to create a custom metric. I tend to use custom metrics also because sometimes when searching for metrics, the Sprinklr search function doesn't show all the metrics unless it is written exactly in the format as it appears on the platform, so that requires some back and forth between the platform and Sprinklr. So in a nutshell, finding the right metrics and pulling reports with correct data could be made more intuitive. Review collected by and hosted on G2.com.

- Versatility and speed in obtaining the information and data I need

- ability to create widgets to aggregate data depending on my needs

- ease and immediacy of use

- very fast and helpful customer service

- good AI tools to summarize sentiment topics Review collected by and hosted on G2.com.

- sometimes old data are unavailable due to some bugs that occur on the platform

- sentiment analysis function not always precise and complete to track mentions

- competitor monitoring function not complete (not all KPIs and social network available) Review collected by and hosted on G2.com.

The analytics capabilities are awesome, the collaboration abilities are amazing. This tool has tons of potential - if you know what you want and know how to build it, the opportunity is endless especially since it's a tool that we use all day, every day by several teams throughout the company. Review collected by and hosted on G2.com.

The learning curve is steep and you have to really take the time to learn the intricacies of the platform. When onboarding multiple teams into the platform, it helps to have your ways of working defined well before you get into the tool, because there's a lot of wayfinding that end users will need to do once they get into the actual interface if they're not super savvy tech users.

Customer support would be better if there was an online chat feature. Integration was great with a dedicated support team. Review collected by and hosted on G2.com.

I like being able to schedule content for all of the platforms I manage. I also enjoy being able to adjust the copy depending on the platform so I can speak to my audience. I also love the data we get from Sprinklr Social. It helps tell the story behind the scenes. Review collected by and hosted on G2.com.

I don't like that it's supposed to be integrated with Threads but it doesn't work. I don't like that we don't have a dedicated person to support us. Customer support takes a long time to get back. I don't like that I can't get logged in without multiple steps. I don't like the difficulty of creating rules and that I can't do it without help. Review collected by and hosted on G2.com.

Sprinklr is very easy to pick up and manage whether you have experience with a social platform or this is your first time. My favorite part of working with them is my customer success manager, Siddharth. He is always so helpful, quick to reply, and provides great insights into how other top brands are using the platform. We use the platform daily for posting, comms management, and reporting. Review collected by and hosted on G2.com.

There are A LOT of different things you can use Sprinklr for and it can get a bit overwhelming trying to learn how to use them all for your business. Review collected by and hosted on G2.com.

Sprinklr Social is good—robust and comprehensive for social media management. However, its integrations and stack can be clunky, making the streamlining of social media publishing across platforms unintuitive, indicating lack of quality implementation and support capabilities Review collected by and hosted on G2.com.

The after-sales support, implementation, and customer service inconsistencies, plus the platform can be clunky to use, impacting satisfaction scores Review collected by and hosted on G2.com.

How easy it is to use. The platform, being minimalist, is easy to understand. Review collected by and hosted on G2.com.

In times of cases, there are errors. Cases also bounce back, responses are sometimes not sent, program the messages alone, and the cases come in disorder. Review collected by and hosted on G2.com.