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Socialflow by Piano Reviews & Product Details

EC
Assistant Digital Editor, MyRecipes.com
Publishing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

I love that you can post native video directly to Facebook using SocialFlow. I also like the ability to view analytics on a post in real-time. It's nice that the "queue" and "messages published" are side by side. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

When we started using the platform, we thought it was supposed to be the end-all, be-all for social media scheduling tools. SocialFlow touts themselves as having this crazy algorithm which can fully predict the most optimal time for your post to go out. We've used SocialFlow for almost a year, and we've dialed back a lot (as we've experimented and FAILED using the optimization tool) so that now we only let the tool optimize posts for an hour to two at a time. So we're basically back to pushing posts at super-specific times....Just like with our last tool. Other headaches: I wish the toggling between accounts/social platforms was a better experience. Sometimes I get confused about which one I'm on (FB, Twitter, G+) and end up scheduling something for a different channel. Also, I would like to be able to view the author of a specific post without having to click to edit a post. The resonance predictor tool isn't helpful either--don't think it is actually right. Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

Don't trust the optimization tool. When we first started using the product, we let our posts optimize for a whole week--meaning we set a post and gave it the option to go out from first thing Monday morning to last thing on Friday night. The algorithm would push all the posts out as late as it could, and our clicks were TANKING. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

Honestly, not a whole lot. We have a lot of team members sharing the responsibility of scheduling to social media, but SocialFlow makes it extremely hard for us to stay organized as a team, so we've had to revert to scheduling, coordinating, and planning via a Google spreadsheet and then we transfer our posts over to SocialFlow when they're ready to go. Review collected by and hosted on G2.com.

Socialflow by Piano Overview

What is Socialflow by Piano?

SocialFlow is a social distribution and monetization platform that is purpose-built for media companies. Our technology enables the world's most successful publishers to easily distribute engaging social content while providing them monetization opportunities across multiple social networks. Our publishing software is used by tens of thousands of journalists across the world and extends the reach and engagement of editorial content and stories to the social sphere. When you see a news item in your social feed, the odds are good that it came through SocialFlow. SocialFlow's advertising products help publishers create new revenue streams from their social efforts. With native solution sand AttentionStream sponsored post ads, SoicialFlow helps media companies leverage the unmatched scale and distribution of social channels. Founded in 2009 and based in New York, SocialFlow's client roster includes half of the top 150 media companies including Conde Nast, Time, Inc., The Associated Press and the BBC. To learn more, visit SocialFlow.com

Socialflow by Piano Details
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Product Description

Socialflow's technology solutions aim to improve brands and publishers' ability to be successful in using social platforms such as Facebook and Twitter.


Seller Details
Seller
Piano
Year Founded
2016
HQ Location
Marlow, Bucks
Twitter
@piano_io
1,464 Twitter followers
LinkedIn® Page
www.linkedin.com
757 employees on LinkedIn®
Description

Piano is a software company that specializes in providing digital content monetization and audience engagement solutions. Their platform is designed to help media companies, publishers, and marketers optimize their content strategies and generate revenue through subscriptions, memberships, and targeted advertising. Piano offers a suite of tools for analytics, user segmentation, and personalized user journeys to enhance audience insights and deliver tailored experiences.


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Recent Socialflow by Piano Reviews

CS
Cassie S.Enterprise (> 1000 emp.)
3.5 out of 5
"Highly recommend"
Quality of product, easy to post and to edit it, it also gives us ability to manage multiple accounts at once,
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"An efficient and effective tool for scheduling social posts"
I like that you can quickly schedule posts on the top social platforms (I used it for Facebook and Twitter) and then see a queue of those posts. An...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Condensing social posting"
I love being able to post on several Facebook pages in one fellow swoop. Using the platform to post all at once saves so much time waiting for page...

Socialflow by Piano Media

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18 Socialflow by Piano Reviews

3.9 out of 5
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18 Socialflow by Piano Reviews
3.9 out of 5
18 Socialflow by Piano Reviews
3.9 out of 5
G2 reviews are authentic and verified.
Verified User in Online Media
AO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

I like that you can quickly schedule posts on the top social platforms (I used it for Facebook and Twitter) and then see a queue of those posts. Any issues are flagged in red, but it's rare that a post does not go out as it should. You can adjust the settings so that different account users have different publishing capabilities. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

It has a slightly clunky interface. I wish you could just drag and drop posts to reschedule them. The general design could also use an upgrade; it looks a bit Web 1.0. Otherwise, I find it to be a pretty intuitive tool that doesn't require a lot of training to get the hang of. Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

You'll get the hang of SocialFlow pretty quickly by just playing around with posts and scheduling them in the Hold queue (there's no risk of those accidentally being sent out). Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

SocialFlow is a much better system for scheduling posts on Facebook and Twitter than natively on either platform. It's also a huge benefit when there are multiple people scheduling posts: The software allows you to see everything easily in one place and get a broad overview of what's lined up when quickly. Review collected by and hosted on G2.com.

CS
Senior Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

Quality of product, easy to post and to edit it, it also gives us ability to manage multiple accounts at once, Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

I have no dislike about it, it has been the best for us Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

I recommend social flow because it is the first program I have been able to use. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

It's a good tools for social team to organize. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Socialflow by Piano?

I love being able to post on several Facebook pages in one fellow swoop. Using the platform to post all at once saves so much time waiting for pages to load. I also like being able to see when my scheduled posts are lined up and being able to post several days and months out. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

The dashboard of social flow is a little overwhelming. The multitude of colors and different queues makes it difficult to train other people to use. It's especially difficult when I don't know the difference between queues. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

I love being able to go to one place and share content we've produced on several platforms. Our office has saved loads of time loading and reloading other platforms to post in one place, and not having to use a debugger before posting has saved even more steps. Review collected by and hosted on G2.com.

Verified User in Publishing
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

The optimize feature is hands down the best part of Social Flow. It's set a new standard and it saves so much time compared to manually scheduling everything. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

- The interface looks old. I wish there was an option to more closely view published messages and queues.

- I wish it was possible to view metadata for Twitter as you can for Facebook.

- The "audience resonance" algorithm is not great and extremely random. Sometimes it actually creates problems by sending similar items out at the same time.

- I wish there was an option to window posts to optimize in batches, or set up some kind of rhythm for scheduled posts so that there is less manual work to be done. This need is something I especially notice over weekends when I need to queue a couple hundred posts across several verticals within specific time windows that are always the same — I wish that I could create a preset for scheduling posts on such a regular basis.

- It's easy to recycle posts from Twitter to Facebook but not the other way around, which is annoying. Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

It isn't perfect, but it is the industry standard. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

We use Social Flow to keep our social presence active when we are not in the office. I especially like it as the person in charge of our brand's organic social management as the queueing/scheduling ability helps me to effectively cover for myself when I am out of office. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

Social Flow is a great tool if you want to gain an understanding of your social media activity and reach. It is also a fantastic publishing tool that gives you the option to send your content at what it believes is the best time for maximum reach. It also has a mobile app, which is awesome, since social media moves to quickly. You can send things out or fix things by simply getting on your phone and clicking on the app. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

There is nothing that I don't like about Social Flow. Overall great tool. Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

Just make sure your messages go through. Sometimes, they didn't and it wasn't immediately clear. I would also say, if you manage several accounts, it is important to make sure your sending messages from the correct account. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

It tells us the best time to publish content, which has furthered our reach and expanded engagement. It's also great for analyzing metrics. I get a good idea of who I am reaching and I can see what messages are working with what audiences. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

I like the ability to schedule and optimize posts in batches. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

I don't like how easy it is to lose track of posts in the queue if you are publishing a lot of content. Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

Take advantage of the fact that you can have multiple band accounts on SocialFlow. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

This is a great way for various members of our team to have access to multiple channels when needed. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

I love that Social Flow shows me what Tweets or FaceBook posts are preforming the best in real time. It might be the social marketing person in me, but that is very cool. it gives real time satisfaction of seeing my work in action! Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

I do not have any dislikes with the actual functionality of the program but I wouldn't be mad if they made the color template a little more fun. Review collected by and hosted on G2.com.

Recommendations to others considering Socialflow by Piano:

This is the first program that I have been able to use that shows real time optimization and for that reason I would recommend it. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

I have to have a lot of content ready to go and be sent out at all times of the day. Having a program doing that is very helpful. This program also measures when the content will perform the best which is equally as amazing because we all want our content to do the best that it can. Review collected by and hosted on G2.com.

Verified User in Media Production
EM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

Automation of posts from RSS feed. Seeing options for posts with a predictive scoring of how posts will perform. Boosting from the tool is also a solid feature. Setting a budget is fairly easy as well. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

Still involves human time, could be better at automation and scheduling. Time involvement is the biggest drawback. To really use the tool properly, an employee will need to be in the tool for multiple hours each day. OK if you have a dedicated resource, but tough if one person is in charge of all social activity. Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

Automation of social posts to reduce time our Social Media Manager has to spend creating and publishing posts vs analyzing, optimizing, and promoting posts. Trying to have a social tool be both an efficiency tool and an optimization tool is the ideal situation. Social Flow is getting there, new features and functionality are on track to deliver. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

Social flow gives you the ability to manage multiple accounts at once. Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

Sometimes, posts get stuck in the queue Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

Socialflow had been a great tool to help post consistently. I’m able to plan and schedule social media days and even weeks in advance. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
CP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Socialflow by Piano?

I like the real time date our company can receive from our social media pursuits Review collected by and hosted on G2.com.

What do you dislike about Socialflow by Piano?

I have not found anything that I dislike about Social Flow Review collected by and hosted on G2.com.

What problems is Socialflow by Piano solving and how is that benefiting you?

The most ideal times to make posts on our social media platforms. Social Flow has allowed us to reach more consumers at ideal times and we learned there is no standard time to always post about our products. Review collected by and hosted on G2.com.