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4.1 out of 5
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Salesforce Marketing Cloud Advertising Reviews & Product Details

This review is awaiting moderation by the G2 team

Salesforce Marketing Cloud Advertising Overview

What is Salesforce Marketing Cloud Advertising?

Advertising Studio let’s you activate your CRM data in Salesforce to securely and powerfully reach your customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across all digital advertising. Enhance your email marketing goals with advertising and coordinate campaigns with social, mobile, sales, and customer service efforts. Create advanced campaigns and creative variations with sophisticated targeting and optimize them at scale with just a few clicks across Facebook, Instagram, Twitter, LinkedIn and Mobile.

Salesforce Marketing Cloud Advertising Details
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Product Description

Advertise at scale across Facebook, Instagram, Twitter, LinkedIn and Mobile Apps

How do you position yourself against your competitors?

Salesforce as recognized by Forbes is the most innovative company in the world for the last 4 years and as noted by Gartner the largest CRM vendor and fastest growing software company in the world. Advertising is part of the Marketing Cloud and as ad tech is growing closer to marketing technologies like email and CRM is becoming ever more important to power advertising targeting and messaging, Salesforce is uniquely placed to offer solutions to customers that are unmatched in the industry.


Seller Details
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
582,889 Twitter followers
LinkedIn® Page
www.linkedin.com
78,342 employees on LinkedIn®
Ownership
NYSE:CRM
Phone
+1 (800) 667-6389
Total Revenue (USD mm)
$21,252
Description

Salesforce is a customer relationship management solution that brings customers and companies together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.


CJ
Overview Provided by:
Product Marketing Leader, Technology Evangelist & Author

Recent Salesforce Marketing Cloud Advertising Reviews

ED
Emily-Jane D.Mid-Market (51-1000 emp.)
3.5 out of 5
"takes a while to get used to it, but its a great platform"
being able to run reports quickly and understand what is active
Verified User
I
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Sales Force works well when you understand the concepts, but clunky if not."
I like the dashboard to understand accounts that are overdue. Also calendar that is easy to access.
Verified User
C
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great for connecting with colleagues and members of staff "
It's great for sharing best practice and getting in contact with people from different sites

Salesforce Marketing Cloud Advertising Media

Answer a few questions to help the Salesforce Marketing Cloud Advertising community
Have you used Salesforce Marketing Cloud Advertising before?
Yes

19 Salesforce Marketing Cloud Advertising Reviews

4.2 out of 5
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G2 reviews are authentic and verified.
PG
Senior Marketing Executive
Pharmaceuticals
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce markeitng cloud is a wonderful tool for all the sales and marketing guys out there. It's has got the best automation capabilities and it's always very easy to run campaigns and send personalized marketing emails throuhg it. It has got the best analytical capabilities to get the best reports. It can directly capture the lead from the website and it also tracks the leads activity on real time basis. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

It's a expensive tool not suitable for small business and there are number of features which are still not useful and it needs rigerious training in the start Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Running marketing email campaigns and sending personalized emails Review collected by and hosted on G2.com.

GS
VP of Brand and Marketing
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Salesforce Marketing Cloud Suite?

Packed with great functionalities and fortified by cloud technology, Email Studio stands out as the most reliable alternative. Among its many attributes, I regularly employ distribution list creation and customized filter options to categorize campaigns based on target recipients. Additionally, the content builder is a standout feature that promotes collaboration across teams by facilitating the sharing of various e-content such as documents and emails. With enhanced customer management capabilities, this tool is a dependable asset for streamlining numerous daily tasks. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Its functionality is tightly focused and tailored towards a specific purpose. If you aim to utilize it as a B2C marketing solution, you may encounter difficulties in adapting it to fit that model precisely. This should come as no surprise, as Pardot is primarily designed as a B2B marketing tool, and while it may offer some basic features at an affordable cost, it may not meet all your B2C marketing needs. Another limitation is that it struggles to handle entities such as accounts and contacts that do not have a designated record owner. This can make it challenging to direct marketing interactions to a broad range of users who fall outside the scope of a specific record owner. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

At present, it serves a specific function but requires more attention to unlock its potential fully. This may be due to a lack of understanding of its capabilities and limitations. A comprehensive development roadmap and clear objectives are essential to leveraging its full range of features. Simply handing it off to marketers and neglecting it will yield minimal results. We've acknowledged this and are now seeking to expand the platform. Despite its many strengths, it requires someone to champion its cause and a proactive approach to drive its success. Review collected by and hosted on G2.com.

PG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

This is the best marketing tool we have used so far. It has made our email marketing and campaign activities so easier and takes no time. The best thing about it that it uses AI ans automation to send suggestions for marketing activities. It can be integrated with the website to get real time insights. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Nothing it's a great tool but it's bit expensive Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Email marketing, user insights Review collected by and hosted on G2.com.

VB
Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

The way it integrates with your CRM is extremely helpful. While the dashboard is not as easy as others, but it helps a great deal in automating my emails, social media and others. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

The dashboard can be pretty annoying at times, and it becomes difficult to navigate through on the platform. Especially if you are new to the platform, it might get difficult for you. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It is helping me automate my email campaigns, my social media automation as well as it has helped in creating different audiences for me who I want to cater to. Review collected by and hosted on G2.com.

EV
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Marketing Cloud Advertising
What do you like best about Salesforce Marketing Cloud Suite?

It is a tool with which you can do almost anything you want as regards communicating with your customers via multiple channels and ina multi step journeys. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

it is a little more technical and requires good understanding of data in order to use its full potential Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Communicate with the contacts at every stage of their lifecycle via bullring complex multi step and multichannel journeys with ease Review collected by and hosted on G2.com.

AK
Business Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Few of the features like auto updation, daywise track and comments to communicate and attach facilities. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

I guess it has more features than anyone could ask for. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

It helps me track my brands/projects without worrying about maintaining or updating it on daily basis. Review collected by and hosted on G2.com.

RS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Advertising
What do you like best about Salesforce Marketing Cloud Suite?

Allows us to flexible and evolve with our customers to serve them personalized content Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

I've only had positive experiences this far Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Transforming us from manual adjustments to in making real time updates Review collected by and hosted on G2.com.

AN
Special Event Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce marketing cloud is one of the best marketing and sales CRM. The best thing about this tool is its automation feature, which helps make so many marketing activities easy. It helps in multi-channel marketing and email marketing. Its marketing and CRM are connected, saving a lot of time. It's also very easy to use and time to time at different stages it provides automated guidence. Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Nothing is there to dislike, but it's not suitable for small businesses due to high cost. Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Marketiing and lead generation Review collected by and hosted on G2.com.

AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Rating Updated ()
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Engagement, Salesforce Marketing Cloud Advertising
What do you like best about Salesforce Marketing Cloud Suite?

Salesforce Marketing Cloud is the best cloud marketing tool to work with, the best thing about this is that it's an automated tool and it can be integrated with the CRM or website. It also helps in suggestion selling . Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Nothing to dislike, it just requires special training initially Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Target marketing, lead generation. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
Products used within Salesforce Marketing Cloud Suite: Salesforce Marketing Cloud Advertising, Salesforce Mobile Studio, Salesforce Journey Builder
What do you like best about Salesforce Marketing Cloud Suite?

Marketing platform is excellent to connect different digital channels focused on customer experience and at the same time easy to use for a marketing team with no code experience Review collected by and hosted on G2.com.

What do you dislike about Salesforce Marketing Cloud Suite?

Template builder could be better, at the moment very basic solution Review collected by and hosted on G2.com.

What problems is Salesforce Marketing Cloud Suite solving and how is that benefiting you?

Sending daily campaign to our members Review collected by and hosted on G2.com.