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Magnite, for Sellers Reviews & Product Details

KG
CEO
Online Media
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Magnite, for Sellers?

The exciting promises they gave initially

Revenue share is negotiable Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Low CPMs

Low fill rates

Minimum $1000 earnings per month or they keep 100% of earnings Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Sellers:

Either hire someone in-house to conduct your ad optimization full time or hire an agency that specializes in ad optimization. Either will perform much better than Rubicon Project. Your bottom line will thank you. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Ad optimization for large traffic publishers Review collected by and hosted on G2.com.

Magnite, for Sellers Overview

What is Magnite, for Sellers?

Seller Cloud is the leading independent advertising marketplace that connects sellers across a global landscape of trusted, high-quality buyers. Maximize yield for your inventory and audiences across all screens and formats, with all of the benefits that automation provides.

Magnite, for Sellers Details
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Product Description

Seller Cloud optimizes revenue for each of your ad impressions, safely.

How do you position yourself against your competitors?

Rubicon Project offers the complete solution that allows buyers and sellers of advertising to achieve more effective results in an automated environment. Our technology enables the world’s most respected publishers and application developers to monetize their business while also empowering buyers to target the exact audiences they seek through every major form of digital inventory, type of ad unit and channel, and reach an audience of approximately one billion consumers globally.


Seller Details
Seller
Magnite
Year Founded
2007
HQ Location
Playa Vista, CA
Twitter
@magnite
36,883 Twitter followers
LinkedIn® Page
www.linkedin.com
901 employees on LinkedIn®
Ownership
NASDAQ: MGNI
Total Revenue (USD mm)
$156
Description

Magnite is a renowned technology company specializing in advertising. Known as the world's largest independent sell-side advertising platform, Magnite provides a comprehensive suite of technology solutions that empower publishers to better manage and monetize their advertising inventory. Their platform is designed to handle all forms of digital advertising across screens and formats, including CTV, mobile, and desktop. Magnite helps media owners capture the highest value for every impression by offering tools that enhance yield optimization and audience engagement. By merging with companies like Rubicon Project and Telaria, Magnite has emphasized its commitment to advancing the advertising industry and improving programmatic advertising ecosystems.


MO
Overview Provided by:
Marketing Operations Manager at TripleLift

Recent Magnite, for Sellers Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.0 out of 5
"No buyer fees!"
A global industry becoming more innovative that continues to grow rapidly. Rubicon caters to individual business needs.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Great platform for selling inventory."
Fairly robust and easy to use UI. Feedback for useful features is considered.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
2.0 out of 5
"Low fill rate is an issue despite its global presence"
A positive note is that they have a global presence, so I am using them from Argentina to Sweden. Customer service is ok, you can speak to someone ...

Magnite, for Sellers Media

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20 Magnite, for Sellers Reviews

3.2 out of 5
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20 Magnite, for Sellers Reviews
3.2 out of 5
20 Magnite, for Sellers Reviews
3.2 out of 5
G2 reviews are authentic and verified.
Verified User in Accounting
AA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
What do you like best about Magnite, for Sellers?

A global industry becoming more innovative that continues to grow rapidly. Rubicon caters to individual business needs. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Not as personable as anticipated but very professional. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Becoming more diverse. Review collected by and hosted on G2.com.

Verified User in Newspapers
UN
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

Fairly robust and easy to use UI. Feedback for useful features is considered. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Reporting is very robust and because of this the platform can take awhile to run a query. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Helped to maximize yield and prospect for buyers. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Rating Updated ()
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Magnite, for Sellers?

A positive note is that they have a global presence, so I am using them from Argentina to Sweden. Customer service is ok, you can speak to someone and organise a meeting to discuss things. I usually contact them directly if I want to block a specific creative or advertiser, they are quick to respond when it come to block inappropriate ads. They also offer a browser extension to flag bad ads (Vantage).

The platform has all the features you can expect from an established SSP in terms of publisher controls.

Nice dashboard and good analytics.

You can use them for RTB and header bidding (open source technology) too. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Low fill rate that has not increased in the last year, few actions from account managers to tackle issues that have been flagged.

In the last year something has changed with Rubicon as fill rate has dropped and notification from malware have also increased. For some reasons demand is not great with the result that fill rate has going down while other competitors are not affected. Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Sellers:

Try to combine Rubicon with other platforms which are suitable for your needs.

Try to push CPM up by having direct network to compete with RTB within Rubicon itself for example if your ad server is DFP which does dynamic allocation of different types of priority and networks.

Try to engage with your Rubicon account manager at least once a month to review fill rate and flag what is not working. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Selling remnant international inventory (display and video web) across all properties and countries. Rubicon is included in our waterfall and is main partner in local alliances and partnerships. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

Rubicon provides a user friendly interface allowing for seamless execution of daily business objectives. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Loading times are occasionally unsatisfactory. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Increasing efficiency through digital advertising automation. It is easy to both generate and download reports in order to review with clients. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

Rubicon Project is easy to use, and does its job selling unused inventory. I have had limited access to it, but with my limited experience, it was enjoyable and got the job done. Access to inventory beyond digital capabilities (print, ooh, etc.) Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Not entirely sure how or where Rubicon built its network. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Selling unused inventory Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

You get a lot of inventory though Rubicon and setup was pretty easy. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Nothing of note. Most of these SSPs/DSPs are very similar Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

We were trying to monetize remnant inventory. We were able to do so, but wish CPMs had been higher Review collected by and hosted on G2.com.

FN
Office Administrative Assistant
Government Administration
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

I like the idea behind it and the concept of selling ads immediately. Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Too many steps, hard to understand and navigate. Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Kept stalling more than usual. Slowed down progress. But more people knew of the program so it was easy to familiarize. Review collected by and hosted on G2.com.

AH
Sr. Account Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

The pricing that they offer, the robust technology, the demand partners, the video software Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

nothing, everything met our standards we are considering it Review collected by and hosted on G2.com.

Recommendations to others considering Magnite, for Sellers:

they should try it Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

i needed more premium demand Review collected by and hosted on G2.com.

CS
Communication Specialist
Legal Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

Love the attributes of this program because they work for my business was perfectly! Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

Nothing honestly! I love the products and recommend to all Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Sales tracking, goals, marketing techniques Review collected by and hosted on G2.com.

KR
Portfolio Management (Manager)
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Magnite, for Sellers?

Wide range of inventory, good data, and decent premium options Review collected by and hosted on G2.com.

What do you dislike about Magnite, for Sellers?

There's not much of a differentiation here as far as platform based buying Review collected by and hosted on G2.com.

What problems is Magnite, for Sellers solving and how is that benefiting you?

Efficient and safe ad buys - is a good platform with good service Review collected by and hosted on G2.com.