Best Personalization Engines

A
Researched and written by Alanna Iwuh

Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.

Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with customer data platforms (CDP) and digital experience platforms (DXP). They also work closely with content experience software and A/B testing software to create a full, personalized content creation and distribution cycle.

Personalization engines overlap with e-commerce personalization software in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.

To qualify for inclusion in the Personalization Engine category, a product must:

Consolidate customer data across customer experience channels
Create and deliver personalized customer experiences through multiple channels
Allow users to create custom personalizations
Utilize machine learning, segmentation, and A/B testing to create customer profiles

Best Personalization Engines At A Glance

Leader:
Easiest to Use:
Best Free Software:
Top Trending:
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Easiest to Use:
Best Free Software:
Top Trending:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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136 Listings in Personalization Engines Available
(1,109)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Personalization Engines software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    266
    Ease of Use
    253
    Engagement
    236
    Personalization
    217
    Automation
    176
    Cons
    Learning Curve
    95
    Difficult Learning
    40
    Poor Customer Support
    35
    Time-Consuming
    30
    Integration Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.6
    Contextual Targeting
    Average: 8.8
    9.7
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,279 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,410 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
266
Ease of Use
253
Engagement
236
Personalization
217
Automation
176
Cons
Learning Curve
95
Difficult Learning
40
Poor Customer Support
35
Time-Consuming
30
Integration Issues
28
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.6
Contextual Targeting
Average: 8.8
9.7
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,279 Twitter followers
LinkedIn® Page
www.linkedin.com
1,410 employees on LinkedIn®
(1,167)4.5 out of 5
Optimized for quick response
4th Easiest To Use in Personalization Engines software
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    360
    Customer Support
    181
    Intuitive
    157
    Features
    149
    Experience
    144
    Cons
    Missing Features
    133
    Limitations
    123
    Learning Curve
    121
    Limited Features
    77
    Poor Customer Support
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.5
    Customer Profiles
    Average: 8.7
    8.5
    Contextual Targeting
    Average: 8.8
    8.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,419 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,915 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
360
Customer Support
181
Intuitive
157
Features
149
Experience
144
Cons
Missing Features
133
Limitations
123
Learning Curve
121
Limited Features
77
Poor Customer Support
70
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.5
Customer Profiles
Average: 8.7
8.5
Contextual Targeting
Average: 8.8
8.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,419 Twitter followers
LinkedIn® Page
www.linkedin.com
1,915 employees on LinkedIn®

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(605)4.6 out of 5
Optimized for quick response
2nd Easiest To Use in Personalization Engines software
View top Consulting Services for CleverTap
Save to My Lists
75% off
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 53% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Customer Support
    116
    Analytics
    106
    Helpful
    80
    Personalization
    77
    Cons
    Learning Curve
    40
    Limited Features
    34
    Missing Features
    34
    Limitations
    32
    Expensive
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.6
    Customer Profiles
    Average: 8.7
    9.5
    Contextual Targeting
    Average: 8.8
    9.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    21,999 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    697 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 53% Mid-Market
  • 28% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Customer Support
116
Analytics
106
Helpful
80
Personalization
77
Cons
Learning Curve
40
Limited Features
34
Missing Features
34
Limitations
32
Expensive
25
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.6
Customer Profiles
Average: 8.7
9.5
Contextual Targeting
Average: 8.8
9.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
21,999 Twitter followers
LinkedIn® Page
www.linkedin.com
697 employees on LinkedIn®
(666)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach Engage is a tool designed for building personalized, data-driven customer journeys, with features such as segmentation capabilities, campaign builder, and multichannel messaging across email, SMS, and web.
    • Users frequently mention the platform's flexibility, granular segmentation capabilities, and the ability to combine online and offline data sets for precise targeting of omni-channel campaigns.
    • Users reported that the interface can be unintuitive when navigating complex workflows or managing multiple projects, and implementing custom use cases often requires developer involvement, which can slow down execution.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    116
    Features
    99
    Customer Support
    96
    Helpful
    87
    Analytics
    58
    Cons
    Learning Curve
    75
    Limited Features
    51
    Missing Features
    49
    Learning Difficulty
    47
    Limitations
    41
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    9.4
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.2
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,563 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,073 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach Engage is a tool designed for building personalized, data-driven customer journeys, with features such as segmentation capabilities, campaign builder, and multichannel messaging across email, SMS, and web.
  • Users frequently mention the platform's flexibility, granular segmentation capabilities, and the ability to combine online and offline data sets for precise targeting of omni-channel campaigns.
  • Users reported that the interface can be unintuitive when navigating complex workflows or managing multiple projects, and implementing custom use cases often requires developer involvement, which can slow down execution.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
116
Features
99
Customer Support
96
Helpful
87
Analytics
58
Cons
Learning Curve
75
Limited Features
51
Missing Features
49
Learning Difficulty
47
Limitations
41
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
9.4
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.2
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,563 Twitter followers
LinkedIn® Page
www.linkedin.com
1,073 employees on LinkedIn®
(505)4.5 out of 5
Optimized for quick response
7th Easiest To Use in Personalization Engines software
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Digital Marketing Manager
    • Product Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    80
    Features
    52
    Customer Support
    49
    Helpful
    48
    Analytics
    43
    Cons
    Missing Features
    33
    Learning Curve
    21
    Expensive
    16
    Limited Features
    15
    Improvements Needed
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.2
    9.3
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.3
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,501 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    847 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Digital Marketing Manager
  • Product Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
80
Features
52
Customer Support
49
Helpful
48
Analytics
43
Cons
Missing Features
33
Learning Curve
21
Expensive
16
Limited Features
15
Improvements Needed
14
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.2
9.3
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.3
Behavioral Targeting
Average: 8.9
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,501 Twitter followers
LinkedIn® Page
www.linkedin.com
847 employees on LinkedIn®
(669)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Personalization Engines software
View top Consulting Services for Iterable
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Customer Support
    112
    Intuitive
    72
    Helpful
    70
    Experience
    60
    Cons
    Missing Features
    71
    Learning Curve
    51
    Inadequate Reporting
    37
    Reporting Issues
    34
    Limitations
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Customer Profiles
    Average: 8.7
    8.0
    Contextual Targeting
    Average: 8.8
    8.0
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,627 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    772 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 28% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Customer Support
112
Intuitive
72
Helpful
70
Experience
60
Cons
Missing Features
71
Learning Curve
51
Inadequate Reporting
37
Reporting Issues
34
Limitations
27
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.4
Customer Profiles
Average: 8.7
8.0
Contextual Targeting
Average: 8.8
8.0
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,627 Twitter followers
LinkedIn® Page
www.linkedin.com
772 employees on LinkedIn®
(219)4.4 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
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Entry Level Price:$100,000.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 52% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    27
    Personalization
    22
    Experience
    16
    Analytics
    15
    Engagement
    15
    Cons
    Expensive
    12
    Complexity
    7
    Learning Curve
    7
    Required Expertise
    7
    Slow Performance
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.4
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    9.2
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    582,505 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,342 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Today, customers expect outreach from brands to always be personalized to their wants and needs. Not providing these personalized experiences can be expensive, causing customers to opt out and brands

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 52% Mid-Market
  • 22% Enterprise
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
27
Personalization
22
Experience
16
Analytics
15
Engagement
15
Cons
Expensive
12
Complexity
7
Learning Curve
7
Required Expertise
7
Slow Performance
7
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.4
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
9.2
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
582,505 Twitter followers
LinkedIn® Page
www.linkedin.com
78,342 employees on LinkedIn®
(156)4.5 out of 5
15th Easiest To Use in Personalization Engines software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

    Users
    • Product Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 56% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dynamic Yield Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    25
    Ease of Use
    23
    Personalization
    20
    Experience
    17
    Helpful
    15
    Cons
    Limitations
    7
    Missing Features
    7
    Inadequate Reporting
    5
    Time-Consuming
    5
    Campaign Management
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dynamic Yield features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    8.9
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1966
    HQ Location
    Purchase, NY
    Twitter
    @Mastercard
    483,949 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,462 employees on LinkedIn®
    Ownership
    NYSE - New York Stock Exchange
Product Description
How are these determined?Information
This description is provided by the seller.

Dynamic Yield, a Mastercard company, helps businesses across industries deliver digital customer experiences that are personalized, optimized, and synchronized. With Dynamic Yield, marketers, product

Users
  • Product Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 56% Mid-Market
  • 29% Enterprise
Dynamic Yield Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
25
Ease of Use
23
Personalization
20
Experience
17
Helpful
15
Cons
Limitations
7
Missing Features
7
Inadequate Reporting
5
Time-Consuming
5
Campaign Management
4
Dynamic Yield features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
8.9
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.9
Seller Details
Year Founded
1966
HQ Location
Purchase, NY
Twitter
@Mastercard
483,949 Twitter followers
LinkedIn® Page
www.linkedin.com
41,462 employees on LinkedIn®
Ownership
NYSE - New York Stock Exchange
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Use the power of digital messaging to create human connections in the moments that matter

    Users
    No information available
    Industries
    • Information Technology and Services
    Market Segment
    • 56% Mid-Market
    • 22% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Epsilon PeopleCloud Messaging Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    8
    Personalization
    6
    Campaign Creation
    5
    Experience
    4
    Automation
    3
    Cons
    Expensive
    3
    Integration Difficulty
    3
    Slow Performance
    2
    Complex Usage
    1
    Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Epsilon PeopleCloud Messaging features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.7
    8.1
    Contextual Targeting
    Average: 8.8
    8.8
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Epsilon
    Year Founded
    1969
    HQ Location
    Irving, TX
    Twitter
    @EpsilonMktg
    6,626 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11,172 employees on LinkedIn®
    Ownership
    NYSE:ADS
Product Description
How are these determined?Information
This description is provided by the seller.

Use the power of digital messaging to create human connections in the moments that matter

Users
No information available
Industries
  • Information Technology and Services
Market Segment
  • 56% Mid-Market
  • 22% Enterprise
Epsilon PeopleCloud Messaging Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
8
Personalization
6
Campaign Creation
5
Experience
4
Automation
3
Cons
Expensive
3
Integration Difficulty
3
Slow Performance
2
Complex Usage
1
Learning Curve
1
Epsilon PeopleCloud Messaging features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.7
8.1
Contextual Targeting
Average: 8.8
8.8
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,626 Twitter followers
LinkedIn® Page
www.linkedin.com
11,172 employees on LinkedIn®
Ownership
NYSE:ADS
(465)4.5 out of 5
Optimized for quick response
9th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    190
    Customer Support
    145
    Helpful
    144
    Customer Engagement
    141
    Engagement
    134
    Cons
    Missing Features
    52
    Poor Customer Support
    42
    Slow Loading
    40
    Reporting Issues
    39
    Learning Curve
    37
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.2
    8.6
    Customer Profiles
    Average: 8.7
    8.1
    Contextual Targeting
    Average: 8.8
    8.9
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,844 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,227 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
190
Customer Support
145
Helpful
144
Customer Engagement
141
Engagement
134
Cons
Missing Features
52
Poor Customer Support
42
Slow Loading
40
Reporting Issues
39
Learning Curve
37
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.2
8.6
Customer Profiles
Average: 8.7
8.1
Contextual Targeting
Average: 8.8
8.9
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,844 Twitter followers
LinkedIn® Page
www.linkedin.com
1,227 employees on LinkedIn®
(438)4.3 out of 5
Optimized for quick response
12th Easiest To Use in Personalization Engines software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 55% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • SAP Emarsys Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    14
    Automation
    11
    Features
    11
    Personalization
    10
    Capabilities
    7
    Cons
    Learning Curve
    9
    Limited Features
    7
    Limited Functionality
    7
    Complexity
    6
    Missing Features
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • SAP Emarsys features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    8.8
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Emarsys
    Company Website
    Year Founded
    2000
    HQ Location
    Vienna, Austria
    LinkedIn® Page
    www.linkedin.com
    882 employees on LinkedIn®
    Ownership
    SAP
Product Description
How are these determined?Information
This description is provided by the seller.

SAP Emarsys is the customer engagement solution of Intelligent CX from SAP, empowering businesses to deliver personalized, AI-driven, omnichannel experiences. Built for scalability and extensibili

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 55% Mid-Market
  • 25% Small-Business
SAP Emarsys Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
14
Automation
11
Features
11
Personalization
10
Capabilities
7
Cons
Learning Curve
9
Limited Features
7
Limited Functionality
7
Complexity
6
Missing Features
6
SAP Emarsys features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
8.8
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Emarsys
Company Website
Year Founded
2000
HQ Location
Vienna, Austria
LinkedIn® Page
www.linkedin.com
882 employees on LinkedIn®
Ownership
SAP
(134)4.3 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Coveo brings superior AI-Relevance to every point-of-experience or agent, transforming how enterprises connect with their customers and employees to maximize business outcomes. Relevance is about m

    Users
    No information available
    Industries
    • Retail
    • Telecommunications
    Market Segment
    • 53% Enterprise
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Coveo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    35
    Search Efficiency
    27
    Experience
    26
    Search Functionality
    21
    Helpful
    19
    Cons
    Learning Curve
    9
    Search Functionality Issues
    9
    Difficult Learning
    8
    High Learning Curve
    8
    Search Functionality
    7
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Coveo features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.2
    8.2
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2005
    HQ Location
    Quebec City, Canada
    Twitter
    @coveo
    4,324 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    806 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Coveo brings superior AI-Relevance to every point-of-experience or agent, transforming how enterprises connect with their customers and employees to maximize business outcomes. Relevance is about m

Users
No information available
Industries
  • Retail
  • Telecommunications
Market Segment
  • 53% Enterprise
  • 37% Mid-Market
Coveo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
35
Search Efficiency
27
Experience
26
Search Functionality
21
Helpful
19
Cons
Learning Curve
9
Search Functionality Issues
9
Difficult Learning
8
High Learning Curve
8
Search Functionality
7
Coveo features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.2
8.2
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Company Website
Year Founded
2005
HQ Location
Quebec City, Canada
Twitter
@coveo
4,324 Twitter followers
LinkedIn® Page
www.linkedin.com
806 employees on LinkedIn®
(716)4.1 out of 5
11th Easiest To Use in Personalization Engines software
Save to My Lists
Entry Level Price:Starting at $12.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

    Users
    • Marketing Manager
    • Marketing Specialist
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 55% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Campaign Monitor by Marigold Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    24
    Easy Creation
    16
    Email Marketing
    15
    Templates
    14
    Easy Setup
    13
    Cons
    Missing Features
    9
    Email Issues
    7
    Email Management
    7
    Limited Features
    5
    Expensive
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Campaign Monitor by Marigold features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.2
    10.0
    Customer Profiles
    Average: 8.7
    10.0
    Contextual Targeting
    Average: 8.8
    10.0
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Marigold
    Company Website
    Year Founded
    2017
    HQ Location
    Nashville, US
    LinkedIn® Page
    www.linkedin.com
    1,347 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to

Users
  • Marketing Manager
  • Marketing Specialist
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 55% Small-Business
  • 32% Mid-Market
Campaign Monitor by Marigold Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
24
Easy Creation
16
Email Marketing
15
Templates
14
Easy Setup
13
Cons
Missing Features
9
Email Issues
7
Email Management
7
Limited Features
5
Expensive
4
Campaign Monitor by Marigold features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.2
10.0
Customer Profiles
Average: 8.7
10.0
Contextual Targeting
Average: 8.8
10.0
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Marigold
Company Website
Year Founded
2017
HQ Location
Nashville, US
LinkedIn® Page
www.linkedin.com
1,347 employees on LinkedIn®
(51)4.6 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

    Users
    No information available
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 43% Small-Business
    • 39% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Cordial Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    3
    Automation
    2
    Ease of Use
    2
    Easy Setup
    2
    Efficiency Improvement
    2
    Cons
    Not Intuitive
    2
    Complex Reporting
    1
    Complex Usability
    1
    Difficult Learning
    1
    Difficult Setup
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Cordial features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.1
    Customer Profiles
    Average: 8.7
    8.3
    Contextual Targeting
    Average: 8.8
    8.5
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Cordial
    Company Website
    Year Founded
    2014
    HQ Location
    San Diego, CA
    Twitter
    @cordialinc
    845 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu

Users
No information available
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 43% Small-Business
  • 39% Mid-Market
Cordial Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
3
Automation
2
Ease of Use
2
Easy Setup
2
Efficiency Improvement
2
Cons
Not Intuitive
2
Complex Reporting
1
Complex Usability
1
Difficult Learning
1
Difficult Setup
1
Cordial features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
8.1
Customer Profiles
Average: 8.7
8.3
Contextual Targeting
Average: 8.8
8.5
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Cordial
Company Website
Year Founded
2014
HQ Location
San Diego, CA
Twitter
@cordialinc
845 Twitter followers
LinkedIn® Page
www.linkedin.com
261 employees on LinkedIn®
(245)4.8 out of 5
3rd Easiest To Use in Personalization Engines software
Save to My Lists
40% off: $29.40 /month
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Autobound empowers go-to-market teams to scale personalized outbound sales effortlessly—without sacrificing control, compliance, or brand safety. Its innovative platform combines real-time, ranked ins

    Users
    • Account Executive
    • Business Development Representative
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 49% Mid-Market
    • 35% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Autobound is a tool that automates the creation of personalized emails for outbound prospecting.
    • Users like how Autobound saves them time by generating personalized emails, increasing response rates and engagement with prospects, and integrating with LinkedIn for seamless messaging.
    • Users reported that Autobound's AI-generated emails can sometimes sound robotic, the user interface is not the most friendly, and there are limitations in integration options with other software.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Autobound Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    64
    Personalization
    63
    Time-saving
    56
    Helpful
    55
    Automation
    43
    Cons
    Email Issues
    17
    Email Management
    11
    AI Integration
    10
    Inaccuracy
    10
    Limited Customization
    10
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Autobound features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.2
    8.9
    Customer Profiles
    Average: 8.7
    8.5
    Contextual Targeting
    Average: 8.8
    8.6
    Behavioral Targeting
    Average: 8.9
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Autobound
    Year Founded
    2018
    HQ Location
    San Francisco, California, United States
    Twitter
    @autobound_ai
    434 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Autobound empowers go-to-market teams to scale personalized outbound sales effortlessly—without sacrificing control, compliance, or brand safety. Its innovative platform combines real-time, ranked ins

Users
  • Account Executive
  • Business Development Representative
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 49% Mid-Market
  • 35% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Autobound is a tool that automates the creation of personalized emails for outbound prospecting.
  • Users like how Autobound saves them time by generating personalized emails, increasing response rates and engagement with prospects, and integrating with LinkedIn for seamless messaging.
  • Users reported that Autobound's AI-generated emails can sometimes sound robotic, the user interface is not the most friendly, and there are limitations in integration options with other software.
Autobound Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
64
Personalization
63
Time-saving
56
Helpful
55
Automation
43
Cons
Email Issues
17
Email Management
11
AI Integration
10
Inaccuracy
10
Limited Customization
10
Autobound features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.2
8.9
Customer Profiles
Average: 8.7
8.5
Contextual Targeting
Average: 8.8
8.6
Behavioral Targeting
Average: 8.9
Seller Details
Seller
Autobound
Year Founded
2018
HQ Location
San Francisco, California, United States
Twitter
@autobound_ai
434 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®