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Piwik PRO Reviews & Product Details

JS
Director of Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Piwik PRO?

The best part about Piwik was its ability to track multiple domains, and report then data in one console. This was of major importance to, as we have over 850 different domains that we host, as part of our eCommerce network. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

The only drawback of Piwik was its appearance, which at times makes navigation difficult. Being a GA user for many years, it has taken some getting familiar with the layout, and at times different verbiage used in finding the data being displayed. Review collected by and hosted on G2.com.

Recommendations to others considering Piwik PRO:

When considering Piwik i Suggest you have an implementation partner that is well versed in Piwik, and its quirks, We approached over 10 development groups before finding a partner that was confident with the program, and did not have any doubts that they could complete the project. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

The problem Piwik solved for us was the tracking of engagements across multiple domains, which Google, and many others could simply not handle. We also enjoy the fact that this is being hosted by us, and is not being interfered with on any level, like other platforms in the marketplace that are currently available. Review collected by and hosted on G2.com.

Piwik PRO Overview

What is Piwik PRO?

Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive features is free access to the Customer Analytics Platform as part of the freemium Core version. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and HIPAA. Piwik PRO customers can count on support at every step of the journey, from implementation and onboarding, through product training, to analytics consulting and custom integrations. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts and run effective campaigns. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Piwik PRO Details
Languages Supported
German, English, Finnish, French, Japanese, Dutch
Show LessShow More
Product Description

Piwik PRO is the only on-premises and cloud analytics suite that allows you to track user behavior even in the most secure areas while staying privacy-compliant. Map the customer journey, create a single customer view and visualize your data by building advanced reports and charts in seconds with Piwik PRO’s simple drag and drop editor.


Seller Details
Seller
Piwik PRO
Year Founded
2013
HQ Location
Wroclaw, Poland
Twitter
@PiwikPro
1,488 Twitter followers
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®
Description

​​Piwik PRO develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also advocates for balancing effective data collection and regulatory requirements. Piwik PRO Analytics Suite consists of analytics, Tag Manager, Consent Manager, and Customer Data Platform. The platform was designed to seamlessly integrate with different products, ensuring a steady data flow between all parts of your tech stack. Piwik PRO’s client portfolio comprises 600+ brands, including the European Commission, Fitch Ratings, and DKMS. At the same time, the free Core is used by over 10,000 customers.


SG
Overview Provided by:

Piwik PRO Integrations

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Integration information sourced from real user reviews.

Recent Piwik PRO Reviews

PM
Peter M.Small-Business (50 or fewer emp.)
4.0 out of 5
"a well-thought suite of products for web analytics"
The product suite includes separate products, which are really great products on their own. Close to no free tag manager products currently exis...
AC
Amitsingh C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Privacy-First Analytics Platform"
Piwik PRO puts privacy at the center of its design, making it the go-to analytics platform for companies operating in highly regulated industries. ...
Verified User
C
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Great Google Analytics alternative"
- Option of hosting your data on Swedish cloud service ElastX - Easy to use, especially if you're used to Google Analytics 3 - Very professional...

Piwik PRO Media

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47 Piwik PRO Reviews

4.6 out of 5
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47 Piwik PRO Reviews
4.6 out of 5
47 Piwik PRO Reviews
4.6 out of 5

Piwik PRO Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
PM
Implementation Lead
Media Production
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

The product suite includes separate products, which are really great products on their own.

Close to no free tag manager products currently exist, but this product suite has it own tag manager includes, and quite a nice one at that.

The analytics product serves as a nice all-round web analytics foundation, which would probably fit nicely with most companies needs.

The entire suite of products are getting regular updates, and is therefore growing into a more and more feature rich and stable selection of products in its own right.

I would recommend any small and medium size European company to have a look at Piwik PRO, if they are looking for an alternative to Google Analytics, which originates from Europe, but also adheres to European privacy and compliance laws like GDPR.

I'm looking forward to see what the future brings for Piwik PRO. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

To me, way to much effort has been used to include features like in Google Analytics (Universal Analytics).

A great suite of products like this should not be built as a copy of something else, but should be built as it's own thing, for it to excel "on its own". Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik PRO serves as a well-thought alternative to Google Analytics.

I enjoy its nice and easy way of presenting analytics data. Review collected by and hosted on G2.com.

DC
Chief Light Bulb
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

I took a look at the many options, did some actual testing, and chose Piwik Pro because:

1. Looks and works a lot like GA3/Universal Analytics. Perhaps more importantly, its numbers were consistently with +/- 5% of GA3.

2. Has its own tag manager but can also work through GTM.

3. Built in consent manager if you need it.

4. Free up to 500,000 hits/events per month.

5. The real-time tracker/debugger makes it easy to troubleshoot issues and verify tag changes.

6. Great support community. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I wish that the data for the free version went back for 24 months instead of 14 months. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik Pro is the my analytics platform of record for all of my clients' websites. I highly value its accuracy. Review collected by and hosted on G2.com.

AC
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

Piwik PRO puts privacy at the center of its design, making it the go-to analytics platform for companies operating in highly regulated industries. I appreciate how easy it is to configure data residency, manage user consent, and fully own the data. The platform’s interface feels intuitive and familiar, especially for those coming from Google Analytics, and the support team is highly responsive. Frequent updates show that Piwik PRO is serious about continuous improvement while staying compliant with new regulations. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

While Piwik PRO covers most essential analytics needs very well, the range of third-party integrations is still somewhat limited compared to giants like Google. Advanced reporting (like cohort analysis or custom attribution modeling) can sometimes feel less flexible without additional configuration. Also, for businesses with very complex enterprise-level needs, the platform may require some custom setup to unlock its full potential. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik PRO is solving the critical challenge of collecting and analyzing user data in a way that fully complies with privacy regulations like GDPR, HIPAA, and CCPA. For us, working with clients in healthcare, finance, and government sectors, this is essential. Unlike other platforms that rely heavily on third-party cookies and external data storage, Piwik PRO gives us full ownership and control of the data, ensuring user trust and legal compliance. It also allows us to continue gaining valuable insights into user behavior without risking fines or reputation damage. Overall, it enables privacy-first digital optimization without compromise. Review collected by and hosted on G2.com.

DH
Director of Analytics
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

Its sensible, well thought out, high quality implementation. The reporting UI is rock solid. The suite of tools are all tightly integrated - analytics, CMP, TMS, CDP

The support is excellent backed up by a mature partner eco-system. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I want more people to use it! Understandably, some of the 3P integrations are more complex because third parties make them more complex. Google want you to use GA4, so that's why it's easier to integrate with search console for example. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

It's a privacy first analytics suite of tools that provides my clients an excellent alternative to existing tool sets. Review collected by and hosted on G2.com.

MP
Senior advisor
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

Currently, Piwik PRO is my favourite tool for web analytics to replace Google Analytics. It is easy to use and understand, marketers don't necessarily need analysts' help for everything. In addition, it provides tools for consent management and tag management in the same software. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Piwik PRO is still very web oriented -- I probably wouldn't choose it as analytics tools for a mobile app or product analytics of a SaaS tool. It certainly can be used for those purposes, but some other tool might be better. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Web analytics data collection and analysis tool. Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
UA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

Privacy compliance: Piwik PRO puts data ownership in your hands, offering on-premises and private cloud hosting options. It’s one of the few analytics platforms that genuinely supports full compliance with strict privacy laws.

User-friendly interface: The dashboard is clean, intuitive, and highly customizable, making it accessible even to those without deep technical expertise.

Powerful features: From detailed visitor profiles to custom reports, tag management, and consent management, Piwik PRO delivers enterprise-grade capabilities comparable to Google Analytics 360—without the vendor lock-in. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I did not encounter any difficulties :) s Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Designed with data protection regulations in mind (like GDPR, HIPAA, and CCPA), it's an ideal solution for organizations that prioritize user privacy without compromising on functionality. Review collected by and hosted on G2.com.

OC
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

I’m obsessed with Piwik PRO’s real-time, unsampled data. The customizable dashboards and privacy first vibe make digging into analytics fun and stress-free. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

UI feels dated but it's not an issue, to be honest, it's old but quite clean. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik PRO takes care of privacy headaches and spotty data. It gives me full, unsampled stats on user behavior, so I’m not guessing anymore. Review collected by and hosted on G2.com.

PW
Owner, Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

It's very easy to implement and to use. I use it every week to check effects of our marketing efforts Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Maybe it's a little outdated look, but on the other way it's very useful, so there's nothing to dislike Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

We need to know how many people visit our website and where do they come from. It gives us all the informations we need Review collected by and hosted on G2.com.

Verified User in Consulting
CC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

- Option of hosting your data on Swedish cloud service ElastX

- Easy to use, especially if you're used to Google Analytics 3

- Very professional customer support Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I'm hoping for even more tools in their suite moving forward. Such as A/B-testing or built in survey tool. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik PRO is a European web analytics tool with the option of European hosting. From a GDPR perspective, this is very valuable. It is also solving the need for being a user friendly tool. If you're used to GA3, you will quickly feel at home with Piwik PRO. They also offer a solid SLA with uptime guarantees and support hours for Enterprise customers. Review collected by and hosted on G2.com.

KB
Online marketing consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

really current campaign data - the same day / part real-time conversion etc.

dashboards system - simply widgets

simple instalation using GTM

session log - great for debugging

user flow board

currently I do not use tag manager / consent tools. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

there is not pageValue like in Universal anayltics was

I have to laern something else than GA4 I was used to :-) Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

I know how user use our web, which campaigns and activities lead to conversions Review collected by and hosted on G2.com.