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Piwik PRO Reviews & Product Details

MK
Engineer
Online Media
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Piwik PRO?

Since Piwik is installed locally, I can customize the platform to track the right information that my BI and marketing team needs. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Some features required extensive cusomization of our server infrastructure to get up and running. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

We create user facing products and being able to have clear insight into how our customers interact with our product is integral to our success. Review collected by and hosted on G2.com.

Piwik PRO Overview

What is Piwik PRO?

Piwik PRO Analytics Suite is an advanced platform providing a suite of modules centered around analytics that easily connects with other parts of the client’s tech stack. One of its distinctive features is free access to the Customer Analytics Platform as part of the freemium Core version. Piwik PRO Analytics Suite unifies marketing insights, provides a comprehensive view of performance, and facilitates data-driven actions to achieve better results. It offers flexible hosting options and ensures compliance with strict data protection laws, including the GDPR, CCPA, PIPEDA, and HIPAA. Piwik PRO customers can count on support at every step of the journey, from implementation and onboarding, through product training, to analytics consulting and custom integrations. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts and run effective campaigns. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Piwik PRO Details
Languages Supported
German, English, Finnish, French, Japanese, Dutch
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Product Description

Piwik PRO is the only on-premises and cloud analytics suite that allows you to track user behavior even in the most secure areas while staying privacy-compliant. Map the customer journey, create a single customer view and visualize your data by building advanced reports and charts in seconds with Piwik PRO’s simple drag and drop editor.


Seller Details
Seller
Piwik PRO
Year Founded
2013
HQ Location
Wroclaw, Poland
Twitter
@PiwikPro
1,489 Twitter followers
LinkedIn® Page
www.linkedin.com
160 employees on LinkedIn®
Description

​​Piwik PRO develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also advocates for balancing effective data collection and regulatory requirements. Piwik PRO Analytics Suite consists of analytics, Tag Manager, Consent Manager, and Customer Data Platform. The platform was designed to seamlessly integrate with different products, ensuring a steady data flow between all parts of your tech stack. Piwik PRO’s client portfolio comprises 600+ brands, including the European Commission, Fitch Ratings, and DKMS. At the same time, the free Core is used by over 10,000 customers.


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Piwik PRO Integrations

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Integration information sourced from real user reviews.

Recent Piwik PRO Reviews

DH
Doug H.Small-Business (50 or fewer emp.)
4.0 out of 5
"Piwik PRO - excellent analytics for the privacy aware analyst"
Its sensible, well thought out, high quality implementation. The reporting UI is rock solid. The suite of tools are all tightly integrated - ana...
MP
Mikko P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Strong web analytics tool with great usability"
Currently, Piwik PRO is my favourite tool for web analytics to replace Google Analytics. It is easy to use and understand, marketers don't necessar...
OC
Onur C.Mid-Market (51-1000 emp.)
5.0 out of 5
"Superb Website Analytics for Data Nerds"
I’m obsessed with Piwik PRO’s real-time, unsampled data. The customizable dashboards and privacy first vibe make digging into analytics fun and str...

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43 Piwik PRO Reviews

4.6 out of 5
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43 Piwik PRO Reviews
4.6 out of 5
43 Piwik PRO Reviews
4.6 out of 5

Piwik PRO Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Piwik PROQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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DH
Director of Analytics
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Piwik PRO?

Its sensible, well thought out, high quality implementation. The reporting UI is rock solid. The suite of tools are all tightly integrated - analytics, CMP, TMS, CDP

The support is excellent backed up by a mature partner eco-system. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I want more people to use it! Understandably, some of the 3P integrations are more complex because third parties make them more complex. Google want you to use GA4, so that's why it's easier to integrate with search console for example. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

It's a privacy first analytics suite of tools that provides my clients an excellent alternative to existing tool sets. Review collected by and hosted on G2.com.

MP
Senior advisor
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

Currently, Piwik PRO is my favourite tool for web analytics to replace Google Analytics. It is easy to use and understand, marketers don't necessarily need analysts' help for everything. In addition, it provides tools for consent management and tag management in the same software. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Piwik PRO is still very web oriented -- I probably wouldn't choose it as analytics tools for a mobile app or product analytics of a SaaS tool. It certainly can be used for those purposes, but some other tool might be better. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Web analytics data collection and analysis tool. Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

Privacy compliance: Piwik PRO puts data ownership in your hands, offering on-premises and private cloud hosting options. It’s one of the few analytics platforms that genuinely supports full compliance with strict privacy laws.

User-friendly interface: The dashboard is clean, intuitive, and highly customizable, making it accessible even to those without deep technical expertise.

Powerful features: From detailed visitor profiles to custom reports, tag management, and consent management, Piwik PRO delivers enterprise-grade capabilities comparable to Google Analytics 360—without the vendor lock-in. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I did not encounter any difficulties :) s Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Designed with data protection regulations in mind (like GDPR, HIPAA, and CCPA), it's an ideal solution for organizations that prioritize user privacy without compromising on functionality. Review collected by and hosted on G2.com.

OC
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

I’m obsessed with Piwik PRO’s real-time, unsampled data. The customizable dashboards and privacy first vibe make digging into analytics fun and stress-free. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

UI feels dated but it's not an issue, to be honest, it's old but quite clean. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Piwik PRO takes care of privacy headaches and spotty data. It gives me full, unsampled stats on user behavior, so I’m not guessing anymore. Review collected by and hosted on G2.com.

PW
Owner, Project Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

It's very easy to implement and to use. I use it every week to check effects of our marketing efforts Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Maybe it's a little outdated look, but on the other way it's very useful, so there's nothing to dislike Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

We need to know how many people visit our website and where do they come from. It gives us all the informations we need Review collected by and hosted on G2.com.

KB
Online marketing consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

really current campaign data - the same day / part real-time conversion etc.

dashboards system - simply widgets

simple instalation using GTM

session log - great for debugging

user flow board

currently I do not use tag manager / consent tools. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

there is not pageValue like in Universal anayltics was

I have to laern something else than GA4 I was used to :-) Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

I know how user use our web, which campaigns and activities lead to conversions Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching
CP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

One of the best things about Piwik Pro is that it's EU based. No support to Trump & America. Plus I feel much more safe about the data security. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

I need a much more simple dashboard in the beginning. I always build one myself for my clients.

Tracking cross domain is not working and I can't get any support solving the issues. That needs to be fixed ASAP. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Tracking user journeys. Review collected by and hosted on G2.com.

Verified User in Insurance
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

Tracking events is easy and GDPR-compliant Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

UI is oldschool and confusing to navigate Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Tracking events

Reporting user behavior Review collected by and hosted on G2.com.

DZ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Piwik PRO?

Mainly Piwik Pro Core is easy to handle. You get a quick overview on the most important stats. I used Google Analytics for over 10 years and I feel comfortable with Piwik. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

Integrations and goals are not so easy to handle for me as a writer with low programming know-how. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

I get a quick overview how my customers´ websites are performing.

I would like to learn more how to create goals. Review collected by and hosted on G2.com.

DN
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Piwik PRO?

1. Ease of setting it up

2. Ease of use and available reports

3. Customization options

4. Support and documentation

I'm sure Piwik Pro will become even better since their team is constantly rolling out new features. Review collected by and hosted on G2.com.

What do you dislike about Piwik PRO?

There isn't anything that bothers me about Piwik Pro. Review collected by and hosted on G2.com.

What problems is Piwik PRO solving and how is that benefiting you?

Tracking the website performance and user behavior. Review collected by and hosted on G2.com.