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Best Mobile Marketing Software

YR
Researched and written by Yukta Rustagi

Using mobile marketing software, companies can plan, implement, and control diverse marketing campaigns that target smartphones, tablets, and other mobile devices within mobile web browsers, mobile applications, or mobile advertising. Retail stores, restaurants, airlines, and entertainment providers regularly use these platforms to engage mobile users with promotions, coupons, and surveys. Mobile marketing software can often collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This can lead to a quick turnaround in creating sales or gaining subscribers, as customers can take immediate action on their mobile device. Marketing teams can use these software solutions in conjunction with email marketing software and proactive notification software to maximize their visibility during marketing campaigns.

To qualify for inclusion in the Mobile Marketing category, a product must:

Enable the user to reach consumers through their mobile devices
Reach users through web browsers, push notifications, and in-app or in-game ads
Provide templates or design platforms for mobile ad campaigns
Track interaction data related to each advertisement
Be compatible with or offer proximity analytics software that helps target ads

Best Mobile Marketing Software At A Glance

Leader:
Insider
Insider
Highest Performer:
Storyly
Storyly
Best Contender:
AppMetrica
AppMetrica
Most Niche:
ClickSend
ClickSend
Most Trending:
Customer.io
Customer.io
Show LessShow More
Best Contender:
AppMetrica
AppMetrica
Most Niche:
ClickSend
ClickSend
Most Trending:
Customer.io
Customer.io

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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189 Listings in Mobile Marketing Available
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    G2 Score
Insider
(1,101)4.8 out of 5
Optimized for quick response
1st Easiest To Use in Mobile Marketing software
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

    Users
    • Digital Marketing Specialist
    • Digital Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 45% Mid-Market
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Engagement
    266
    Ease of Use
    253
    Engagement
    236
    Personalization
    217
    Automation
    176
    Cons
    Learning Curve
    95
    Difficult Learning
    40
    Poor Customer Support
    35
    Time-Consuming
    30
    Integration Issues
    28
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
    9.6
    Optimization
    Average: 8.5
    9.5
    Integrations - Mobile Marketing
    Average: 8.7
    9.5
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @useinsider
    45,384 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,369 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider is the #1 AI-native Omnichannel Experience and Customer Engagement Platform – enabling marketing and customer experience teams to deliver a unique experience per person, from a single platform

Users
  • Digital Marketing Specialist
  • Digital Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 45% Mid-Market
  • 29% Small-Business
Insider Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Engagement
266
Ease of Use
253
Engagement
236
Personalization
217
Automation
176
Cons
Learning Curve
95
Difficult Learning
40
Poor Customer Support
35
Time-Consuming
30
Integration Issues
28
Insider features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.0
9.6
Optimization
Average: 8.5
9.5
Integrations - Mobile Marketing
Average: 8.7
9.5
Campaign Analysis
Average: 8.5
Seller Details
Seller
Insider
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@useinsider
45,384 Twitter followers
LinkedIn® Page
www.linkedin.com
1,369 employees on LinkedIn®
Braze
(1,162)4.5 out of 5
Optimized for quick response
View top Consulting Services for Braze
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

    Users
    • CRM Manager
    • CRM Specialist
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 57% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    360
    Customer Support
    181
    Intuitive
    157
    Features
    149
    Experience
    144
    Cons
    Missing Features
    133
    Limitations
    123
    Learning Curve
    121
    Limited Features
    77
    Poor Customer Support
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Braze features and usability ratings that predict user satisfaction
    9.0
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Optimization
    Average: 8.5
    8.3
    Integrations - Mobile Marketing
    Average: 8.7
    7.8
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,447 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,864 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from

Users
  • CRM Manager
  • CRM Specialist
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 57% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
360
Customer Support
181
Intuitive
157
Features
149
Experience
144
Cons
Missing Features
133
Limitations
123
Learning Curve
121
Limited Features
77
Poor Customer Support
70
Braze features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 9.0
8.3
Optimization
Average: 8.5
8.3
Integrations - Mobile Marketing
Average: 8.7
7.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,447 Twitter followers
LinkedIn® Page
www.linkedin.com
1,864 employees on LinkedIn®

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CleverTap
(602)4.6 out of 5
Optimized for quick response
4th Easiest To Use in Mobile Marketing software
View top Consulting Services for CleverTap
Save to My Lists
DealsSpecial offer!
75% off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

    Users
    • Product Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Information Technology and Services
    Market Segment
    • 52% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • CleverTap Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Customer Support
    116
    Analytics
    106
    Helpful
    80
    Personalization
    77
    Cons
    Learning Curve
    40
    Limited Features
    34
    Missing Features
    34
    Limitations
    32
    Expensive
    25
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • CleverTap features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Optimization
    Average: 8.5
    8.9
    Integrations - Mobile Marketing
    Average: 8.7
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    CleverTap
    Company Website
    Year Founded
    2013
    HQ Location
    Mountain View, California
    Twitter
    @CleverTap
    22,022 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    672 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The

Users
  • Product Manager
  • Marketing Manager
Industries
  • Financial Services
  • Information Technology and Services
Market Segment
  • 52% Mid-Market
  • 28% Small-Business
CleverTap Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Customer Support
116
Analytics
106
Helpful
80
Personalization
77
Cons
Learning Curve
40
Limited Features
34
Missing Features
34
Limitations
32
Expensive
25
CleverTap features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
Optimization
Average: 8.5
8.9
Integrations - Mobile Marketing
Average: 8.7
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
CleverTap
Company Website
Year Founded
2013
HQ Location
Mountain View, California
Twitter
@CleverTap
22,022 Twitter followers
LinkedIn® Page
www.linkedin.com
672 employees on LinkedIn®
AppsFlyer
(630)4.5 out of 5
Optimized for quick response
View top Consulting Services for AppsFlyer
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

    Users
    • Marketing Manager
    • Growth Marketing Manager
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 43% Mid-Market
    • 29% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AppsFlyer Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    33
    Ease of Use
    31
    Analytics
    26
    Insights
    25
    Attribution
    17
    Cons
    Expensive
    15
    Data Inaccuracy
    14
    Expensive Pricing
    10
    Dashboard Issues
    9
    Data Accessibility
    9
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AppsFlyer features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.0
    8.6
    Optimization
    Average: 8.5
    8.8
    Integrations - Mobile Marketing
    Average: 8.7
    8.8
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    AppsFlyer
    Company Website
    Year Founded
    2011
    HQ Location
    San Francisco, CA
    Twitter
    @AppsFlyer
    12,493 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,602 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy p

Users
  • Marketing Manager
  • Growth Marketing Manager
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 43% Mid-Market
  • 29% Enterprise
AppsFlyer Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
33
Ease of Use
31
Analytics
26
Insights
25
Attribution
17
Cons
Expensive
15
Data Inaccuracy
14
Expensive Pricing
10
Dashboard Issues
9
Data Accessibility
9
AppsFlyer features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.0
8.6
Optimization
Average: 8.5
8.8
Integrations - Mobile Marketing
Average: 8.7
8.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
AppsFlyer
Company Website
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@AppsFlyer
12,493 Twitter followers
LinkedIn® Page
www.linkedin.com
1,602 employees on LinkedIn®
Iterable
(669)4.4 out of 5
Optimized for quick response
14th Easiest To Use in Mobile Marketing software
View top Consulting Services for Iterable
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

    Users
    • Email Marketing Manager
    • Lifecycle Marketing Manager
    Industries
    • Marketing and Advertising
    • Health, Wellness and Fitness
    Market Segment
    • 55% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Iterable Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    154
    Customer Support
    112
    Intuitive
    72
    Helpful
    70
    Experience
    60
    Cons
    Missing Features
    71
    Learning Curve
    51
    Inadequate Reporting
    37
    Reporting Issues
    34
    Limitations
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Iterable features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Optimization
    Average: 8.5
    7.7
    Integrations - Mobile Marketing
    Average: 8.7
    7.7
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Iterable
    Company Website
    Year Founded
    2013
    HQ Location
    San Francisco, CA
    Twitter
    @Iterable
    2,627 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    746 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per

Users
  • Email Marketing Manager
  • Lifecycle Marketing Manager
Industries
  • Marketing and Advertising
  • Health, Wellness and Fitness
Market Segment
  • 55% Mid-Market
  • 28% Small-Business
Iterable Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
154
Customer Support
112
Intuitive
72
Helpful
70
Experience
60
Cons
Missing Features
71
Learning Curve
51
Inadequate Reporting
37
Reporting Issues
34
Limitations
27
Iterable features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.1
Optimization
Average: 8.5
7.7
Integrations - Mobile Marketing
Average: 8.7
7.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
Iterable
Company Website
Year Founded
2013
HQ Location
San Francisco, CA
Twitter
@Iterable
2,627 Twitter followers
LinkedIn® Page
www.linkedin.com
746 employees on LinkedIn®
Get a quote
Textedly
(1,007)4.6 out of 5
Optimized for quick response
3rd Easiest To Use in Mobile Marketing software
Save to My Lists
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of

    Users
    • Owner
    • CEO
    Industries
    • Non-Profit Organization Management
    • Real Estate
    Market Segment
    • 67% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Textedly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    403
    Customer Support
    400
    Helpful
    340
    Communication
    170
    Customer Satisfaction
    163
    Cons
    Expensive
    105
    Missing Features
    96
    SMS Issues
    80
    Limited Texting Features
    78
    Number Issues
    59
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Textedly features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.5
    Optimization
    Average: 8.5
    8.3
    Integrations - Mobile Marketing
    Average: 8.7
    8.1
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Textedly
    Company Website
    Year Founded
    2015
    HQ Location
    Los Angeles, CA
    Twitter
    @textedly_
    406 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    17 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of

Users
  • Owner
  • CEO
Industries
  • Non-Profit Organization Management
  • Real Estate
Market Segment
  • 67% Small-Business
  • 29% Mid-Market
Textedly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
403
Customer Support
400
Helpful
340
Communication
170
Customer Satisfaction
163
Cons
Expensive
105
Missing Features
96
SMS Issues
80
Limited Texting Features
78
Number Issues
59
Textedly features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.5
Optimization
Average: 8.5
8.3
Integrations - Mobile Marketing
Average: 8.7
8.1
Campaign Analysis
Average: 8.5
Seller Details
Seller
Textedly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@textedly_
406 Twitter followers
LinkedIn® Page
www.linkedin.com
17 employees on LinkedIn®
Attentive
(523)4.7 out of 5
Optimized for quick response
View top Consulting Services for Attentive
Save to My Lists
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 65% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Attentive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    46
    Ease of Use
    34
    Helpful
    27
    User-Friendly
    15
    Easy Setup
    13
    Cons
    Expensive
    8
    Integration Issues
    7
    Missing Features
    7
    Reporting Issues
    7
    Inadequate Reporting
    6
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Attentive features and usability ratings that predict user satisfaction
    9.6
    Has the product been a good partner in doing business?
    Average: 9.0
    9.1
    Optimization
    Average: 8.5
    8.9
    Integrations - Mobile Marketing
    Average: 8.7
    8.8
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Attentive
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York, United States
    Twitter
    @attentivehq
    9,784 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,526 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 65% Small-Business
  • 30% Mid-Market
Attentive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
46
Ease of Use
34
Helpful
27
User-Friendly
15
Easy Setup
13
Cons
Expensive
8
Integration Issues
7
Missing Features
7
Reporting Issues
7
Inadequate Reporting
6
Attentive features and usability ratings that predict user satisfaction
9.6
Has the product been a good partner in doing business?
Average: 9.0
9.1
Optimization
Average: 8.5
8.9
Integrations - Mobile Marketing
Average: 8.7
8.8
Campaign Analysis
Average: 8.5
Seller Details
Seller
Attentive
Company Website
Year Founded
2016
HQ Location
New York, New York, United States
Twitter
@attentivehq
9,784 Twitter followers
LinkedIn® Page
www.linkedin.com
1,526 employees on LinkedIn®
OneSignal
(974)4.7 out of 5
Optimized for quick response
2nd Easiest To Use in Mobile Marketing software
Save to My Lists
DealsSpecial offer!
20% off: From $7.20 USD/month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

    Users
    • Software Engineer
    • CEO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 63% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • OneSignal Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    213
    Notifications
    143
    Notification Features
    115
    Helpful
    78
    Easy Setup
    73
    Cons
    Missing Features
    38
    Learning Curve
    35
    Limited Features
    30
    Expensive
    29
    Notification Issues
    23
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • OneSignal features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.9
    Optimization
    Average: 8.5
    9.0
    Integrations - Mobile Marketing
    Average: 8.7
    8.7
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    OneSignal
    Company Website
    Year Founded
    2014
    HQ Location
    San Mateo, California
    Twitter
    @onesignal
    5,442 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    164 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

OneSignal is a customer engagement platform that enables companies of all sizes to increase retention and revenue through lightning-fast, personalized messaging. OneSignal supports email, push notific

Users
  • Software Engineer
  • CEO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 63% Small-Business
  • 29% Mid-Market
OneSignal Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
213
Notifications
143
Notification Features
115
Helpful
78
Easy Setup
73
Cons
Missing Features
38
Learning Curve
35
Limited Features
30
Expensive
29
Notification Issues
23
OneSignal features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.9
Optimization
Average: 8.5
9.0
Integrations - Mobile Marketing
Average: 8.7
8.7
Campaign Analysis
Average: 8.5
Seller Details
Seller
OneSignal
Company Website
Year Founded
2014
HQ Location
San Mateo, California
Twitter
@onesignal
5,442 Twitter followers
LinkedIn® Page
www.linkedin.com
164 employees on LinkedIn®
Get a quote
MoEngage
(505)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Save to My Lists
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    80
    Features
    52
    Customer Support
    49
    Helpful
    48
    Analytics
    43
    Cons
    Missing Features
    33
    Learning Curve
    21
    Expensive
    16
    Limited Features
    15
    Improvements Needed
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
    8.8
    Optimization
    Average: 8.5
    8.8
    Integrations - Mobile Marketing
    Average: 8.7
    8.9
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,496 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    845 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
80
Features
52
Customer Support
49
Helpful
48
Analytics
43
Cons
Missing Features
33
Learning Curve
21
Expensive
16
Limited Features
15
Improvements Needed
14
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.0
8.8
Optimization
Average: 8.5
8.8
Integrations - Mobile Marketing
Average: 8.7
8.9
Campaign Analysis
Average: 8.5
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,496 Twitter followers
LinkedIn® Page
www.linkedin.com
845 employees on LinkedIn®
Bloomreach
(663)4.6 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

    Users
    • CRM Manager
    • Marketing Specialist
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 50% Mid-Market
    • 28% Small-Business
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
    • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
    • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Bloomreach Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    116
    Features
    99
    Customer Support
    96
    Helpful
    87
    Analytics
    58
    Cons
    Learning Curve
    75
    Limited Features
    51
    Missing Features
    49
    Learning Difficulty
    47
    Limitations
    41
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Bloomreach features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.0
    Optimization
    Average: 8.5
    7.9
    Integrations - Mobile Marketing
    Average: 8.7
    8.2
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Bloomreach
    Company Website
    Year Founded
    2009
    HQ Location
    Mountain View, CA
    Twitter
    @bloomreach_tm
    10,581 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,071 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta

Users
  • CRM Manager
  • Marketing Specialist
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 50% Mid-Market
  • 28% Small-Business
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Bloomreach is a comprehensive Customer Data Platform and Marketing Automation tool that provides advanced features for marketers, including personalization, segmentation, and reporting capabilities.
  • Users frequently mention the platform's intuitive interface, robust functionality, and exceptional customer support, praising its ability to deliver personalized communication and provide detailed insights into customer behavior.
  • Reviewers mentioned that the platform can be complex for first-time users, the integration process could be faster, and there are occasional issues with report reliability and slow loading times.
Bloomreach Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
116
Features
99
Customer Support
96
Helpful
87
Analytics
58
Cons
Learning Curve
75
Limited Features
51
Missing Features
49
Learning Difficulty
47
Limitations
41
Bloomreach features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.0
Optimization
Average: 8.5
7.9
Integrations - Mobile Marketing
Average: 8.7
8.2
Campaign Analysis
Average: 8.5
Seller Details
Seller
Bloomreach
Company Website
Year Founded
2009
HQ Location
Mountain View, CA
Twitter
@bloomreach_tm
10,581 Twitter followers
LinkedIn® Page
www.linkedin.com
1,071 employees on LinkedIn®
Salesforce Marketing Cloud Engagement
(1,770)4.0 out of 5
Optimized for quick response
View top Consulting Services for Salesforce Marketing Cloud Engagement
Save to My Lists
Entry Level Price:Starting at $1,250.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

    Users
    • Marketing Manager
    • Marketing Coordinator
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 39% Mid-Market
    • 31% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Salesforce Marketing Cloud Engagement is a tool that integrates with other tools to manage customer journeys and personalize campaigns.
    • Users like the comprehensive features like email automation, the ability to pull data from CRM and push it back, and the seamless integration with sales cloud.
    • Users reported that the interface can sometimes feel complex, especially when managing multiple campaigns, and that it can be quite expensive to get started and takes time to implement.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Salesforce Marketing Cloud Engagement Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    117
    Automation
    67
    Engagement
    62
    Marketing Efficiency
    61
    Email Marketing
    59
    Cons
    Learning Curve
    69
    Steep Learning Curve
    51
    Complexity
    46
    Complex Usability
    46
    Complex Usage
    33
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
    9.2
    Optimization
    Average: 8.5
    9.1
    Integrations - Mobile Marketing
    Average: 8.7
    9.2
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Salesforce
    Company Website
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    582,796 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Brands like yours are not only competing for new customers, but they’re also working to stay top of mind for existing customers. To do this, marketers need to think beyond the inbox to meet customers

Users
  • Marketing Manager
  • Marketing Coordinator
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 39% Mid-Market
  • 31% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Salesforce Marketing Cloud Engagement is a tool that integrates with other tools to manage customer journeys and personalize campaigns.
  • Users like the comprehensive features like email automation, the ability to pull data from CRM and push it back, and the seamless integration with sales cloud.
  • Users reported that the interface can sometimes feel complex, especially when managing multiple campaigns, and that it can be quite expensive to get started and takes time to implement.
Salesforce Marketing Cloud Engagement Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
117
Automation
67
Engagement
62
Marketing Efficiency
61
Email Marketing
59
Cons
Learning Curve
69
Steep Learning Curve
51
Complexity
46
Complex Usability
46
Complex Usage
33
Salesforce Marketing Cloud Engagement features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 9.0
9.2
Optimization
Average: 8.5
9.1
Integrations - Mobile Marketing
Average: 8.7
9.2
Campaign Analysis
Average: 8.5
Seller Details
Seller
Salesforce
Company Website
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
582,796 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Get a quote
Branch
(442)4.4 out of 5
Optimized for quick response
15th Easiest To Use in Mobile Marketing software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

    Users
    • Product Manager
    • CEO
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 43% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Branch Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    91
    Features
    41
    Customer Support
    38
    Analytics
    34
    Deep Linking
    34
    Cons
    Expensive
    17
    Linking Issues
    17
    Poor Customer Support
    17
    Link Management Issues
    16
    Data Management Issues
    14
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Branch features and usability ratings that predict user satisfaction
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Optimization
    Average: 8.5
    8.5
    Integrations - Mobile Marketing
    Average: 8.7
    8.4
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Branch
    Company Website
    Year Founded
    2014
    HQ Location
    Palo Alto, California
    Twitter
    @branchmetrics
    9,595 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    516 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like I

Users
  • Product Manager
  • CEO
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 43% Small-Business
  • 33% Mid-Market
Branch Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
91
Features
41
Customer Support
38
Analytics
34
Deep Linking
34
Cons
Expensive
17
Linking Issues
17
Poor Customer Support
17
Link Management Issues
16
Data Management Issues
14
Branch features and usability ratings that predict user satisfaction
8.5
Has the product been a good partner in doing business?
Average: 9.0
8.3
Optimization
Average: 8.5
8.5
Integrations - Mobile Marketing
Average: 8.7
8.4
Campaign Analysis
Average: 8.5
Seller Details
Seller
Branch
Company Website
Year Founded
2014
HQ Location
Palo Alto, California
Twitter
@branchmetrics
9,595 Twitter followers
LinkedIn® Page
www.linkedin.com
516 employees on LinkedIn®
AppMetrica
(43)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

    Users
    No information available
    Industries
    • Computer Games
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 33% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • AppMetrica Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    26
    Analytics
    21
    Easy Integrations
    17
    Easy Setup
    13
    Integrations
    13
    Cons
    Reporting Issues
    9
    Inadequate Reporting
    8
    Missing Features
    7
    Poor Reporting
    6
    Limitations
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • AppMetrica features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
    8.3
    Optimization
    Average: 8.5
    10.0
    Integrations - Mobile Marketing
    Average: 8.7
    8.5
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Yandex Ads
    Company Website
    Year Founded
    2004
    HQ Location
    Dubai
    LinkedIn® Page
    www.linkedin.com
    53 employees on LinkedIn®
    Ownership
    AppMetrica
Product Description
How are these determined?Information
This description is provided by the seller.

AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acqu

Users
No information available
Industries
  • Computer Games
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 33% Mid-Market
AppMetrica Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
26
Analytics
21
Easy Integrations
17
Easy Setup
13
Integrations
13
Cons
Reporting Issues
9
Inadequate Reporting
8
Missing Features
7
Poor Reporting
6
Limitations
4
AppMetrica features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.0
8.3
Optimization
Average: 8.5
10.0
Integrations - Mobile Marketing
Average: 8.7
8.5
Campaign Analysis
Average: 8.5
Seller Details
Seller
Yandex Ads
Company Website
Year Founded
2004
HQ Location
Dubai
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®
Ownership
AppMetrica
Get a quote
Netcore Customer Engagement and Experience Platform
(463)4.5 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Insurance
    Market Segment
    • 48% Mid-Market
    • 35% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Netcore Customer Engagement and Experience Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    190
    Customer Support
    145
    Helpful
    144
    Customer Engagement
    141
    Engagement
    134
    Cons
    Missing Features
    52
    Poor Customer Support
    42
    Slow Loading
    40
    Reporting Issues
    39
    Learning Curve
    37
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    9.0
    Optimization
    Average: 8.5
    8.9
    Integrations - Mobile Marketing
    Average: 8.7
    9.1
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Netcore Cloud
    Company Website
    Year Founded
    1998
    HQ Location
    Mumbai, Maharashtra
    Twitter
    @netcore_cloud
    1,847 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,199 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore Cloud is an AI-powered platform designed to transform customer experience and personalization in the w

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Financial Services
  • Insurance
Market Segment
  • 48% Mid-Market
  • 35% Enterprise
Netcore Customer Engagement and Experience Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
190
Customer Support
145
Helpful
144
Customer Engagement
141
Engagement
134
Cons
Missing Features
52
Poor Customer Support
42
Slow Loading
40
Reporting Issues
39
Learning Curve
37
Netcore Customer Engagement and Experience Platform features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
9.0
Optimization
Average: 8.5
8.9
Integrations - Mobile Marketing
Average: 8.7
9.1
Campaign Analysis
Average: 8.5
Seller Details
Seller
Netcore Cloud
Company Website
Year Founded
1998
HQ Location
Mumbai, Maharashtra
Twitter
@netcore_cloud
1,847 Twitter followers
LinkedIn® Page
www.linkedin.com
1,199 employees on LinkedIn®
Get a quote
Customer.io
(492)4.4 out of 5
Optimized for quick response
12th Easiest To Use in Mobile Marketing software
View top Consulting Services for Customer.io
Save to My Lists
Entry Level Price:Starting at $100.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

    Users
    • CEO
    • Product Manager
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 62% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Customer.io Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    149
    Customer Support
    102
    Helpful
    80
    Automation
    79
    Integrations
    71
    Cons
    Learning Curve
    55
    Missing Features
    52
    Limited Features
    35
    Segmentation Issues
    30
    Campaign Issues
    27
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Customer.io features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
    8.1
    Optimization
    Average: 8.5
    7.2
    Integrations - Mobile Marketing
    Average: 8.7
    8.2
    Campaign Analysis
    Average: 8.5
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Customer.io
    Company Website
    Year Founded
    2012
    HQ Location
    Portland, OR
    Twitter
    @CustomerIO
    4,764 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    367 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meani

Users
  • CEO
  • Product Manager
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 62% Small-Business
  • 34% Mid-Market
Customer.io Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
149
Customer Support
102
Helpful
80
Automation
79
Integrations
71
Cons
Learning Curve
55
Missing Features
52
Limited Features
35
Segmentation Issues
30
Campaign Issues
27
Customer.io features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.0
8.1
Optimization
Average: 8.5
7.2
Integrations - Mobile Marketing
Average: 8.7
8.2
Campaign Analysis
Average: 8.5
Seller Details
Seller
Customer.io
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@CustomerIO
4,764 Twitter followers
LinkedIn® Page
www.linkedin.com
367 employees on LinkedIn®
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Learn More About Mobile Marketing Software

What is Mobile Marketing Software?

Mobile marketing software empowers brands to reach their targeted audience through various mobile devices (i.e. smartphones, tablets). Many businesses utilize mobile marketing software due to consumers’ increased use of mobile devices. The first mobile marketing campaigns started before smartphones were even invented with the use of SMS marketing. Mobile marketing increased with the emergence of smartphones and in-app messaging.

Mobile marketing leverages location based marketing data to deliver timely and relevant messaging to consumers. This software often utilizes geo-fencing software as well. For example, marketers can target messages to consumers at a trade show they’re visiting or with a push notification on people’s smartphones.

Key Benefits of Mobile Marketing Software

  • Delivers highly personalized messages at scale
  • Segments target audiences based on real-time data based on individual’s actions
  • Creates unique marketing experiences across multiple channels, including push notifications, in-app messages, email, SMS, and more

Why Use Mobile Marketing Software?

Reach — It’s important for marketers to utilize mobile marketing software as consumers constantly use their mobile devices. Mobile marketing tactics can increase brand awareness, drive new revenue, and prompt new traffic to a business’s website. Another prominent reason marketers use mobile marketing software is to reach consumers in specific locations. For example, this software enables marketers to send a push notification for a coupon while a consumer is in or near a physical store.

Personalization — Marketers can send personalized marketing messages to consumers through their mobile devices. Mobile devices are a great way to build a personal connection with consumers by delivering push notifications or in-app messaging based on what they actually do on their mobile device.

Timely — With the use of mobile marketing software, marketers can deliver timely, relevant mobile messaging by using geo-fencing or beacon technology. Mobile marketing campaigns can be targeted based on precise location such as an aisle in a grocery store.

Who Uses Mobile Marketing Software?

Marketers — Marketers predominantly use mobile marketing software. They use this software to connect mobile campaigns with other marketing channels. Marketers can use this software to respond to real-time customer behavior through an abundance of channels including apps or optimized websites.

Digital marketing agencies — If a business doesn't have a dedicated marketing team, or wants to outsource its digital marketing efforts, hiring a digital marketing agency to utilize mobile marketing software is an option. Digital marketing agencies provide expertise and allow businesses to strategically focus on other areas of growth. These types of agencies manage mobile marketing software and campaigns, social media campaigns, and SEO strategies.

Kinds of Mobile Marketing Software

Marketers can reach consumers on their mobile devices in a variety of ways. There are an abundance of mobile marketing software options that businesses can us, this might depend on what marketing channel they want to use.

SMS marketing software — SMS marketing software enables companies to plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, users can send numerous promotional text messages with one click. This functionality enables businesses to easily gain a large number of new subscribers.

Push notification software — Push notification software helps businesses send messages directly to a customer’s mobile device and provides consumers with important alerts or updates. These solutions are typically used by marketing teams that must send a specific call to action. Calls to action can be crafted within the notification service and sent directly to a consumer’s device via mobile application, desktop application, or web browser.

In-app messaging software — This type of software, and all kinds of mobile marketing software, can be used for re-engagement purposes, but can also be used to enhance users’ experiences. An example of in-app messaging could be sending messages that remind consumers of a limited offer or other special event taking place.

Mobile Marketing Software Features

Audience segmentation — This feature identifies the most granular audience segments based on actions, inactions, and user properties. It helps companies engage users with relevant content based on specific attributes, behaviors, and events.

Proximity marketing — Proximity marketing features collect real-time, geo-location data on mobile users to customize relevant campaigns based on location.

A/B testing — A/B testing features enable businesses to test, measure, and optimize mobile marketing campaigns on a variety of different elements such as content, timing, and other valuable metrics.

Campaign analytics — This feature measures and attributes the impact and effectiveness of mobile marketing campaigns and displays those results in graphs and reports.

Two-way text messaging — This type of messaging facilitates two-way text messaging to encourage consumer engagement and loyalty. This feature encourages consumer engagement because it prompts consumers to reply back to the original message.

Other Features of Mobile Marketing Software: Bulk SMS Capabilities, Campaign Analysis Capabilities, Push Notifications Capabilities

Potential Issues with Mobile Marketing Software

Attribution — It can be challenging for marketers to attribute success and ROI to specific mobile marketing campaigns. This makes it difficult for businesses to grow their mobile marketing efforts if they can’t track revenue, leads, and conversions that come from mobile marketing tactics. Mobile attribution software can be used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software is based on an attribution window, or conversion window, which is the period of time a user’s action counts as having an impact on the decision for installation.