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Strategy (formerly MicroStrategy) Reviews & Product Details

MW
Developer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about Strategy (formerly MicroStrategy)?

Release cycle, support consistency, feature set, training opportunities. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Administration challenges, learning curve, cost. Review collected by and hosted on G2.com.

Recommendations to others considering Strategy (formerly MicroStrategy):

Compare to other BI tools with POC. If you can afford it, it is worth the investment. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Provide analytics, forecasting and data visibility for multiple restaurant chains in order to lower their overall supply chain costs and risks. Review collected by and hosted on G2.com.

Strategy (formerly MicroStrategy) Overview

What is Strategy (formerly MicroStrategy)?

Strategy (Nasdaq: MSTR) is the world’s first and largest Bitcoin Treasury Company. Our Treasury strategy is based on adopting bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to bitcoin by offering a range of securities, including equity and fixed-income instruments. Our technology solutions provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation. An all-in-one BI platform, Strategy One drives AI powered pervasive analytics at scale for thousands of the largest and most well-known brands in the world. Our modern cloud native platform creates a unified approach to enterprise AI powered analytics that fuels everything from pixel-perfect reporting to bespoke analytic apps to mobile data experiences to modern self-service analytics – all built on a unique underlying data architecture which weaves together data, business rules, and metadata so that they are reusable, inheritable, and privacy-aware.

Strategy (formerly MicroStrategy) Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Portuguese, Spanish, Chinese (Simplified)
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Product Description

MicroStrategy provides a high performance, scalable Business Intelligence platform delivering insight with interactive dashboards and superior analytics.

How do you position yourself against your competitors?

Strategy eliminates the chaos.

Strategy makes it possible to maximize your investment in analytics - without creating mountains of tech debt every time the business evolves. Our modern cloud native platform, Strategy One creates a unified approach to enterprise analytics that can be delivered with the broadest range of options on the market.

Everything is built on a unique underlying architecture which weaves together data, business rules, relationships, and metadata so that components are reusable, inheritable, and privacy-aware. The result is that each successive team saves time and reduces errors. More importantly, it also means that changes to this foundational layer are immediately propagated throughout the system – eliminating rework, driving alignment, and increasing trust.

Transform your apps quickly and deliver a personalized analytics experience with unmatched performance for each user. Utilizing the most powerful semantic layer deliver secure multi-tenancy and self-service.


Seller Details
Company Website
Year Founded
1989
HQ Location
Tysons Corner, VA
Twitter
@MicroStrategy
280,066 Twitter followers
LinkedIn® Page
www.linkedin.com
3,294 employees on LinkedIn®
Ownership
NASDAQ:MSTR
Phone
703-848-8600
Total Revenue (USD mm)
$480
Description

MicroStrategy is a leading business intelligence (BI) and analytics platform provider that specializes in delivering powerful data analytics solutions. Founded in 1989, the company offers a comprehensive suite of tools for data visualization, reporting, and mobile intelligence, enabling organizations to make data-driven decisions. MicroStrategy's platform supports various data sources and provides users with the ability to create interactive dashboards and detailed reports. With a focus on enterprise analytics, MicroStrategy helps businesses leverage their data to gain insights, improve performance, and enhance operational efficiency. For more information, visit their website at https://microstrategy.com.


KD
Overview Provided by:

Recent Strategy (formerly MicroStrategy) Reviews

CW
Chad W.Enterprise (> 1000 emp.)
4.0 out of 5
"Positive"
Strategy MCE is a strong, performant application that meets many of our reporting needs in a simple user interface
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Works well"
The updates are done often and it is either up to the same level or better than competitors. Most major products are very similar.
GR
Gonzalo R.Mid-Market (51-1000 emp.)
4.5 out of 5
"How Strategy solves reports in risk analytics"
Strategy provides one platform for all the reporting with user friendly features

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

25 months

Average Discount

20%

Perceived Cost

$$$$$
View More Pricing Information

Strategy (formerly MicroStrategy) Media

Strategy (formerly MicroStrategy) Demo - Auto Answers
Strategy’s AI-powered chatbot automatically answers questions for self-service insights that explain the "why" behind the data. Ask for specific data points, summaries, or about what-if scenarios in real time. AI simplifies analytics and lowers the barrier to access data. Embeddable in any appli...
Strategy (formerly MicroStrategy) Demo - Auto Dashboard
Unlock AI-powered design and deployment. Auto is your top collaborator on visualizations, dashboards, reports, or entire apps—ask a question and watch content appear on your screen in seconds. Think of the data you want. And the style you want it. Auto will keep up with all your design specificat...
Strategy (formerly MicroStrategy) Demo - Auto SQL
Auto SQL SQL complexity is no longer a problem. Designed for architects, automatically generate accurate and efficient SQL queries to answer business questions. Using natural language processing, Auto automatically translates plain text into SQL. This AI bot creates tables and joins on the fly, ...
Strategy (formerly MicroStrategy) Demo - Advanced Analytics with AI
Revolutionize decision-making with an AI chatbot for advanced analytics. Automatically provide precise forecasting, allowing users to better anticipate market trends and optimize future strategy. Enable key driver analysis to unravel the complex web of factors that influence outcomes, helping org...
Strategy (formerly MicroStrategy) Demo - Auto Expert
Proficient in AI and analytics, our AI Expert chatbot revolutionizes how you find resources or learning materials. Seamlessly integrated into MicroStrategy’s web experience, ask the chatbot questions on a variety of topics and quickly receive personalized responses. Get the latest articles or dem...

Official Downloads

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Video Reviews

560 Strategy (formerly MicroStrategy) Reviews

4.2 out of 5
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560 Strategy (formerly MicroStrategy) Reviews
4.2 out of 5
560 Strategy (formerly MicroStrategy) Reviews
4.2 out of 5

Strategy (formerly MicroStrategy) Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
CW
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

Strategy MCE is a strong, performant application that meets many of our reporting needs in a simple user interface Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Bitcoin. While interesting and fun to learn about it is not my primary reason for attending the conference. 20+ years of coming to this conference and you tell the focus has flipped from BI to BTC Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Strategy is solving many of our reporting needs and the application is fast and stable Review collected by and hosted on G2.com.

DC
Director Diplomatura Analytics & Big Data
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Translated Using AI
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Strategy (formerly MicroStrategy)?

Excellent activity, hearing and learning so much with four IT Leaders. Fantastic experiences, suggestions, approaches, visions. Special congrats to Renata Fontana from Argentina. Congrats to the organization team. And congrats for a new Great Strategy World 2025. So much on the horizon. 🚀🚀 Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Nothing in particular. I've been working with Strategy since 1998. Fantastic evolution 💪 Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

We work for many customers helping them solve their data needs. Review collected by and hosted on G2.com.

FM
Member of Technical Staff
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

During my graduate studies, I had the opportunity to work extensively with MicroStrategy platform as part of a comprehensive data analytics project. It is definitely a game changer for data driven projects. While using this platform I liked the most the advanced analytics capabilities that had to offer. It allowed me to forecast outcomes and test different hypotheses with high degree of precision.

The other thing I liked most about this tool is the ability to create dashboards. The drag and drop interface was very impressive and intuitive for me as a first time user. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

There were not many downsides when using this tool. As a first time user I had a bit of trouble of finding enough documentation and online resources for creating dashboards. I had the learn the tool by playing around myself. There arent many resources available to help you get started on the tool. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

MicroStratefy tool helped me solve analytical problem when dealing with a huge set of data. It helped me get insight of that data so I was able to share with my teammates.

It also helped us as a team put these insights into a presentable format like dashboards. Review collected by and hosted on G2.com.

CC
Business Intelligence Supervisor
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

HyperCard, strategy office, auto dashboard Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

The usage reports. I need to see the usage of collaboration. I need to see usage of bookmarks. I can’t get measurable metrics to train users nor can I see if the words in collaboration are improper. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

We have system limitations that strategy resolves with HyperCard. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

The updates are done often and it is either up to the same level or better than competitors. Most major products are very similar. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

There are some things that are easy fixes but they don’t implement them and push them out really far. The support teams are hit and miss. Some are amazing and others are very lacking. Just depends on who you have helping you. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

We are creating lots of dashboards to support operations and finance. They are vital to their efficiency. Review collected by and hosted on G2.com.

RA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Translated Using AI
What do you like best about Strategy (formerly MicroStrategy)?

Simple, short, a single word with a strong meaning that indicates the path to success. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

I can't find anything I don't like. I could say that the meaning is very broad for a single word, but that's what I like. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

There are no problems Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

The schema layer which allows you to define KPIs in one place Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Complexity / difficult to understand sql generation Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Providing analytics to business users who have a lot of ad hoc needs. Strategy allows me to provide reports/dashboards on short notice. Review collected by and hosted on G2.com.

UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

Enterprise BI Solution , alot of Business WorkFlows can be integrated to help the automation and smooth BAU Tasks. Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Less on the customization and whitelabeling side. Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Large number of users with User Security Profile integrated into the Stategy Solution , Review collected by and hosted on G2.com.

YG
Group GM Data and Analytics
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

The keynotes are next level and future focused. Always innovative Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Biggest presence is in the US. Not such a bigger presence in south africa Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Deploying analytics accross multiple different business models and consolidating it at high level Review collected by and hosted on G2.com.

LS
Data Engineer | Data Analyst | Data Scientist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Strategy (formerly MicroStrategy)?

Data security and transparency. It has a good structure for data warehousing and semantic layer Review collected by and hosted on G2.com.

What do you dislike about Strategy (formerly MicroStrategy)?

Minor bugs that affects business users such as problems with cube publishing from spreadsheets, Review collected by and hosted on G2.com.

What problems is Strategy (formerly MicroStrategy) solving and how is that benefiting you?

Strategically viewing the power of my data Review collected by and hosted on G2.com.