Meltwater Reviews & Product Details

Meltwater has the very best customer service in the industry. I have been working with them for 8+ years, brought the software into a new agency when I moved companies and can't imagine doing my job without it. Our dedicated rep always gets ack to us within minutes or hours at the latest, goes out of their way to manually support on dashboard builds and fixes, teaches us new features when there have been roll outs and listens and implements product improvement suggestions. Pricing is competitive and fair, and over the years hasn't increased a whole lot, which is appreciated and keeps us as customers. Review collected by and hosted on G2.com.

As with all software, its not perfect. Sometimes the database does not have the people I'm looking for, doesn't have their emails, or the emails are wong. The email sending feature doesn't work for our needs as when you load in a list you can't customize each one as you send individually and all PR people know personalization is key. The search function could benefit for better features like allowing AND for beats instead of Or, which would help niche down lists faster within the platform, rather than doing this in excel. Review collected by and hosted on G2.com.

I use Meltwater every single day, multiple times a day. It has tons of features, but the one I use most often is the explore feature to conduct social listening and sentiment analysis for clients. Meltwater is very user-friendly. The UI/UX experience is easy to navigate and implement depending on your personal or your client's needs. The customer support is phenomenal, being extremely quick to respond and provide support when needed. It is additionally very easy to integrate into your current workflow. Review collected by and hosted on G2.com.

There aren't too many downsides of Meltwater that I've discovered. The only thing I wish would improve is the API capabilities of some of the social platforms within the Explore feature, such as including Threads, providing profile names on Facebook social export lists, or being able to recognize and collect keyword mentions that are included in either video or images themselves versus just the captions. Review collected by and hosted on G2.com.

Meltwater’s clean and intuitive interface makes it easy to navigate and quickly access specific sections of the platform. Creating searches is also easier compared to other platforms like Cision and Sprout Social, which makes tracking media coverage feel more straightforward and less time-consuming. Review collected by and hosted on G2.com.

One of the main challenges with Meltwater is the learning curve, it takes some time to get familiar with all the features and how to use them effectively. The labelling of certain sections can also be a bit confusing, especially if you’re not using the platform regularly. It’s easy to forget where specific tools or functions are located, which can slow things down when trying to navigate the system. Review collected by and hosted on G2.com.

In addition to the options for monitoring a brand and its competition, it has tools for presenting dynamic reports, easy to visualize and valued by executives.

The customer service is very efficient, especially the agents who respond to personalized inquiries. They have cleared up my doubts on more than one occasion. Review collected by and hosted on G2.com.

The customer service can be very good, but sometimes it is very slow. If there were more agents, it would be perfect.

The table of Boolean agents, explanation of examples and functions can be somewhat confusing. It would be perfect if they could redo it in a simpler way. Review collected by and hosted on G2.com.

Meltwater has been super easy to use. It's very user-friendly and quick to find what feature I'm looking to use. I use it almost every day for marketing and communications purposes; it's helped with my day-to-day work. I really like the scheduling feature on Meltwater, which allows you to plan ahead and choose the ideal time to post based on the activity on your page. Marketing is all about getting the most eyes on your post, so that feature is great, and Meltwater really helps with that. Review collected by and hosted on G2.com.

I would like to see even more analytics options and deeper integrations with the current partners. Review collected by and hosted on G2.com.

Meltwater has helped us immensley in creating daily media round ups for our company. It's super simple to create the searches and find daily relevant news based on key words to keep up to date on the industry and how far our reach of in media goes. We also use it to create monthly social media reports and can easily see who our audience it and what content is perfoming the best. Our representive at Meltwater is super helpful any time we have questions. Review collected by and hosted on G2.com.

There's a bit of a learning curve in finding where everything is. Such as the social media analytics being in a seperate place to other analytics. Review collected by and hosted on G2.com.

Meltwater's daily digests and robust reporting dashboards make it easy to see exactly what I need! Each morning I start my day reading through the daily digest to see if there are any customer support fires to put out. When you have nearly 400 shop locations, Meltwater makes it easy to tap in and address concerns and praise. Review collected by and hosted on G2.com.

Meltwater is an expensive tool, but when budgeted for, it has driven results for our immediate team and owners. There is an abundance of features which is helpful, but can make it difficult to know where to begin looking and clicking for an answer. Review collected by and hosted on G2.com.

The daily reports allow me to share news within our organization leadership team about relevant and significant news coverage. The recaps are also helpful, but I really rely on the daily updates. I recently needed some trend and coverage reports over a longer period, and Meltwater's support team was timely and thorough in their response to my request for generating a report. Review collected by and hosted on G2.com.

There are so many more features available today than when I first began using Meltwater. They require training and time to view webinars and videos. As a 1-person shop, it is often difficult to carve out the time needed to avail myself of the training tools. Review collected by and hosted on G2.com.

As a media monitoring tool, Meltwater is fantastic. The Explore tool makes building queries, refining the results, and synthesizing insights shockingly easy. The Analyze and Monitor features make it a breeze to keep my finger on the pulse of brand mentions and industry updates moment-to-moment.

I use Meltwater for social media deployment as well, and their Engage tool has some extremely useful features that are missing from competitors like Sprout. There are also regular improvements to the platform -- in just a few months we've participated in a beta test for advanced approval workflows and seen multiple new sources for social listening integrated.

Our account team is also extremely attentive and ready to help with anything from tweaking boolean strings to configuring notification settings. Review collected by and hosted on G2.com.

The Engage tool has really strong architecture but doesn't make full use of it. Spotty integration of social listening data means some brand mentions aren't able to be funneled to the social media inbox. The publishing tool can be inconsistent with tagging other accounts while composing a post and we've run into occasional issues with posts not publishing to certain platforms. The problems aren't structural, it just seems like the tool is a little buggy and not working at its full potential. Getting those issues fixed with the engineering team can also be a hassle. Review collected by and hosted on G2.com.

I love how Meltwater Radarly provides a comprehensive overview of social media trends. It enables me to track current and past conversations about our product offering in real-time, which is crucial for understanding player sentiment and preferences. Sentiment analysis and real-time alerts keep me in the loop even when I don't have time for a deep dive Review collected by and hosted on G2.com.

Although the interface is user-friendly, there is still a learning curve to fully utilize all the advanced features. It can take some time to get accustomed to the various tools and functionalities available. But it is worth the investment. Review collected by and hosted on G2.com.