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MediaRadar Reviews & Product Details

TC
Regional Director of Sales: West Region + Hawaii
Publishing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
What do you like best about MediaRadar?

It gives me multiple places to start when investigating a new prospect. I also use their prospecting reports often which provide great snapshots of a prospective client's business as well as current and previous media plans. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Truly cannot think of anything at this time. Review collected by and hosted on G2.com.

Recommendations to others considering MediaRadar:

I'm not sure how I got along without MediaRadar. I grow my business by acquiring new clients while fostering active clients. MR provides in-depth intel on each and does so in a way that is easily digestible and transferable to my day-to-day pitching. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

MediaRadar is the solution to spending hours looking for the right contact. Additionally, if the right contact is not listed, the MR team will help me find that person.

MediaRadar is the solution to spending hours flipping through publications in my competitive set to find the business I might be missing. The MR reporting is excellent and extremely valuable to my business. Review collected by and hosted on G2.com.

MediaRadar Overview

What is MediaRadar?

MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities.

MediaRadar Details
Languages Supported
English
Show LessShow More
Product Description

MediaRadar, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our innovative solutions enable clients to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business.

How do you position yourself against your competitors?

MediaRadar is the only ad sales tool that provides actionable insights that help ad sales professionals prospect for new business across media formats and channels, as well as, create compelling multimedia pitches that outshine the competition. MediaRadar combines detailed advertising data from multiple sources including tv, digital, print and more to provide actionable analysis, insights, and advice that is customized to each individual user.


Seller Details
Year Founded
2006
HQ Location
New York, NY
Twitter
@MediaRadar
4,343 Twitter followers
LinkedIn® Page
www.linkedin.com
568 employees on LinkedIn®
Description

MediaRadar is a sales enablement platform that provides comprehensive advertising analysis and insights across multiple media sectors. By leveraging a combination of AI and proprietary technology, MediaRadar offers its clients detailed information on the ad buying patterns of brands, trending ad formats, and competitive intelligence. This data helps publishers, ad agencies, and broadcasters streamline their sales strategies and optimize their ad campaigns.MediaRadar’s solutions are designed to offer visibility into who is buying ads, where ads are running, and what those ads look like. The platform is user-friendly, offering customizable tools that can track specific advertisers, industries, and competitive landscapes. This makes it an essential tool for professionals in the media industry looking to enhance their advertising effectiveness and revenue generation.


JH
Overview Provided by:
Director of Marketing and Public Relations, MediaRadar Inc.

Recent MediaRadar Reviews

MB
Mitch B.Mid-Market (51-1000 emp.)
5.0 out of 5
"Turning the LIGHTS ON"
I remember a day of going through magazines and newspapers and putting post-it notes on pages so we could see what our customers were doing in comp...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Good competitive intelligence tool"
Their media spend data (at least for TV) seems to be the most accurate data I have come across after researching and using a few different platforms.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Critical Sales Enablement Tool"
Media Radar isn't just a tool; it's a strategic ally in our journey towards sales excellence. The platform's features are robust, user-friendly, an...

Pricing Insights

Averages based on real user reviews.

Time to Implement

<1 month

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MediaRadar Media

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Video Reviews

134 MediaRadar Reviews

4.5 out of 5
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134 MediaRadar Reviews
4.5 out of 5
134 MediaRadar Reviews
4.5 out of 5

MediaRadar Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
MB
Director, Strategic Accounts
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MediaRadar?

I remember a day of going through magazines and newspapers and putting post-it notes on pages so we could see what our customers were doing in competitive products. Media Radar not only crushed that old way of doing business but now they are able to bring nearly everything to the table in terms of information about your customer and their advertising/marketing tactics. It's incredibly valuable to me as an experienced advertising sales executive. Yeah, call us spoiled these days, but Media Radar is not a luxury, it's a MUST HAVE. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

The only thing I can think of is that Media Radar has to report based on Rate Card and so sometimes the revenue comparisons are way off. The trends, the creatives, and the massive amount of information available more than compensates for any lack of the impossible rate tracking. Not much to dislike honestly Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

I need to know what I cannot see by myself. That's why I say it's LIGHTS ON. In what would otherwise be a dark room with almost no visibility, Media Radar presents an opportunity to turn the lights on and see what our competitors are doing, what our key advertising partners may be doing right and wrong, and communicate with real FACTS, not conjecture and opinion. Tell me what other tool you have that allows you to do that in your sales toolbox today. I'll wait... Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

Media Radar isn't just a tool; it's a strategic ally in our journey towards sales excellence. The platform's features are robust, user-friendly, and tailored to the needs of modern sales teams. Media Radar is the linchpin of our sales strategy, providing unparalleled insights into the advertising landscape. The platform's robust features have become our secret weapon, offering a 360-degree view of our prospects' advertising initiatives, empowering our team with the knowledge needed to tailor pitches. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

I am looking forward to their enhancements on events and lead generation. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

Media Radar offers a comprehensive overview of market trends, competitor activities, and potential opportunities. The depth of information provided has been instrumental in refining our targeting strategies, ensuring that every outreach is not just a pitch but a personalized conversation tailored to the prospect's unique needs. Review collected by and hosted on G2.com.

DD
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

The tearsheets feature is extremely powerful; being able to review actual ads in competitor publications, while also being able to make mock-up ads using our publication, is excellent. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

There is a lot of data that is purported as true when it comes to companies' spending this is simply not accurate. We have spoken with many companies listed within Media Radar and they mentioned not spending any where near the amounts of money that are listed within Media Radar. There must be something off with the formula or rate cards they're using to calculate ad spends. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

Media Radar gives us access to marketing/advertising contacts within each company, allows us to quickly review competitor publications and who's advertising within them, and get general information about the companies we're looking to pursue. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MediaRadar?

Their media spend data (at least for TV) seems to be the most accurate data I have come across after researching and using a few different platforms. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

The UX is a little poor at times and pulling research reports is relatively easy but trying to use the map and other more sophisticated tools can create issues Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

Able to identifty what brands are spending in TV and which agencies they use Review collected by and hosted on G2.com.

JK
Director of Brand Partnerships
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

I use the Power Prospecting report and the contacts tab religiously. Both help me find where the money is and who the best person to reach out to is. I also love that I can target specific regions. The customer service at MediaRadar is also responsive and almost always solves the problem. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

There are quite a few companies that say "too small to provide adequate information." I wish there was one name that could be provided. Someone in marketing or comms. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

MediaRadar is helping me find the best prospects. Where actual money is being spent, so I'm not wasting my time. Additionally, it provides contacts for me to start a conversation. Review collected by and hosted on G2.com.

MS
Sr. National Advertising Sales Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

Plethora of media contacts. The customer service is the best and they are so easy to work with. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Nothing to dislike. Great product and services Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

They are able to help me connect with valuable leads in our business and help us generate revenue. Review collected by and hosted on G2.com.

AG
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

The people. The tool is excellent . . . very user-friendly. It is invaluable to be able to contact a helpful human being when you need a little extra help. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

It would be nice to evolve the client contact information. It can be hit or miss. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

I am able to quickly pull up ad spend by client/brand/media/platform, client contact information, examples of recent creative, and custom reporting to make me smarter faster going into a client meeting or as I prospect. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about MediaRadar?

I like all the data on an agency or client mostly on one page - sometimes you have different contacts but absolutely best for contact lists is Winmo & Zoominfo. Both of these allow you to select the contacts you want & directly imports them to Salesforce w/ no CSV to deal with) Winmo has better more accurate data on spend. I like having the Org chart in one place to easily swap between Holdco agencies Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Dealbreaker - cannot import contacts directly into Salesforce or select the ones I want. When the CSV is generated, there are often multiple lines for one contact if they have different #s or addresses etc. - this makes no sense & it is very time- consuming (Winmo & Zoominfo have a direct import - literally 2 clicks). The site is also very slow & has inaccurate data (Winmo breaks it down by media type). Next pet peeve is that you don't have an option for OOH or DOOH in your pricing - OOH commands much larger budgets than Local TV - DOOH is the fastest growing media type, but there is debate on whether it goes to "digital" or "OOH" Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

Not many - I primarily use Winmo & ZoomInfo - MR doesn't have a direct plug in to Salesforce so it's too cumbersome to generate contact lists & then have to edit them for duplicates & delete the contacts you don't want. Before we consider renewing (I'd like to cancel our contract if possible), these issues would need to change, plus reporting on OOH revenue Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

Relevant types of info and insights for media salespeople. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Contact info is not always accurate and lists far too many people that are not relevant to the buying process. More specifics about pending and active RFPs would be helpful, including who is leading the process. When a brand is searched, it is somewhat annoying to have to sort through all the sub-brands. Just give me the brand I asked for. Also, have the first item in the brand search as the brand's own media property is not helpful. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

Finding key contacts at brands and agencies. Finding which agencies have which clients. How much each brand spends, and where they spend it. Review collected by and hosted on G2.com.

CC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MediaRadar?

I love that I can log on and immediately find who I need to get in contact with from a business. It takes the guess work out and saves me loads of time. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

I dislike that there is a spend threshold in order for MediaRadar to find our contact information. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

Saving me time and research I'd have to be doing to find the right person to talk to when contacting a business. Review collected by and hosted on G2.com.