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Looker Reviews & Product Details

AB
Head of Analytics and Business Intelligence
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Looker?

You can essentially create new data tables by pulling data from tables in your database and manipulating the data in the exact way you want. If you don't have the simplest or cleanest database structure, this is a life saver. Looker did a great job of joining all of our data from the hundreds of MySQL tables we have due to the automatic structure that our Drupal system creates.

Looker's support team is great as well. Always available on chat and will resolve any questions or errors quickly and completely. The implementation process was pretty fast for the complexity of understanding our database structure and creating a model in Looker that met our basic needs and that we could expand on. All the way from the sales to the implementation to the customer support team, Looker wants to make sure you are taken care of. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Only connectors available are for data warehouses (MySQL, Redshift, etc.), not for outside sources of information such as Google Analytics, AdWords, Facebook, Mixpanel, etc. So if you don't have those data sources in your own data warehouse, then you need to develop your own ETLs or pay for another service to bring those sources into your single point of truth database.

User interface is evolving rapidly, but still lacks more sophisticated graphing functions to show data in a way that is consumable and editable for business users. It is also difficult to share reports with business users inside Looker because all of the variables are listed in alphabetical order and there isn't a way to organize them in groups etc. Due to these three issues I usually share my reports in Google Sheets (which it does have an auto export to) and aggregate and join outside data sources there. Review collected by and hosted on G2.com.

Recommendations to others considering Looker:

Have at least one technical resource that you and dedicate to the implementation and maintanence of the product. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Tracking user engagement for our SMS based product was nearly impossible before we integrated Looker. Since all of the interaction happens offline and we can only record events in our backend database, there were no off the shelf products (such as Google Analytics or Mixpanel) that could help us analyze and visualize our results. We have been able to drill down to each stage of the engagement funnel, create cohort analyses, create advanced segementation of our user base, and identify problems/bugs in our system, all using Looker exclusively. Review collected by and hosted on G2.com.

Looker Overview

What is Looker?

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

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Languages Supported
English
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Product Description

Looker supports a discovery-driven culture throughout the organization; its web-based data discovery platform provides the power and finesse required by data analysts while empowering business users throughout the organization to find their own answers.

How do you position yourself against your competitors?

Looker reinvents the way business intelligence (BI) works by delivering an entirely new kind of data discovery solution that modernizes BI in three important ways. A simplified web-based stack leverages our 100% in-database architecture, so customers can operate on big data and find the last mile of value in the new era of fast analytic databases. An agile development environment enables today’s data rockstars to model the data and create end-user experiences that make sense for each specific business, transforming data on the way out, rather than on the way in. At the same time, a self-service data-discovery experience works the way the web works, empowering business users to drill into and explore very large datasets without ever leaving the browser. As a result, Looker customers enjoy the power of traditional BI at the speed of the web.


Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,668,095 Twitter followers
LinkedIn® Page
www.linkedin.com
306,458 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.


LD
Overview Provided by:
Marketing Executive and Leader, focused on pipeline generation

Recent Looker Reviews

SA
Shantanu A.Enterprise (> 1000 emp.)
4.5 out of 5
"Data Visualization"
Its easy to connect and complete the ETL transformation and make the visualize it
CP
Chandan P.Mid-Market (51-1000 emp.)
4.0 out of 5
"Oustanding for Beginners"
I have been using them since their name has not changed. When the name is Google Data Studio, it is best for reporting and creating a dashboard wit...
CM
Chrissannah M.Small-Business (50 or fewer emp.)
5.0 out of 5
"I had a really good experience with Google Looker Studio."
It was a great experience using Google Looker Studio as it is not complex to a beginner like me.I feel like everybody in any domain can easily use ...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

Average Discount

15%

Perceived Cost

$$$$$
View More Pricing Information

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Looker Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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G2 reviews are authentic and verified.
OO
Consultant Architect
Architecture & Planning
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within Google Cloud: Google App Engine, Google Workspace, Google Marketing Platform, Looker, Google Cloud BigTable, Google Cloud BigQuery, Google Compute Engine, Google Kubernetes Engine (GKE), Google Cloud Identity & Access Management (IAM), Vertex AI, Google Cloud Speech-to-Text, Google Cloud Natural Language API, Looker Studio, Google Cloud Dataproc, Google Security Operations, Google Virtual Private Cloud (VPC), Google Cloud Persistent Disk, Google Cloud Build, Google Cloud Trace, Google Firebase Test Lab, Google Cloud Storage, Google Cloud SQL, Google Cloud Spanner, Google Cloud Source Repositories, Google Cloud Shell, Google Cloud SDK, Google Cloud Pub/Sub, Google Cloud Monitoring, Google Cloud Logging, Google Cloud Load Balancing, Google Cloud Key Management Service, Google Cloud Identity-Aware Proxy, Google Cloud Functions, Google Stackdriver Error Reporting, Google Cloud Endpoints, Google Cloud DNS, Google Cloud Deployment Manager, Google Cloud Dataflow, Sensitive Data Protection, Google Cloud Console, Google Cloud CDN, Google Cloud APIs, Google Maps Platform, Google Cloud Dialogflow, Google Cloud Dataprep, Google Firebase Realtime Database, Google Cloud Profiler, Google Cloud Firestore, Google Cloud Storage for Firebase, Google Cloud Filestore, Google Cloud Storage Transfer Service, Google BigQuery Data Transfer Service, Google Cloud Armor, Google Cloud Tools for PowerShell, Google Cloud Tools for Eclipse, Gradle App Engine Plugin, Maven App Engine Plugin, Google Firebase Crashlytics, Google Cloud AutoML, Google Cloud TPU, Google Cloud Text-to-Speech, Google Cloud Security Command Center, Google Cloud Access Transparency, Google Cloud Tasks, Google Cloud Deep Learning Containers, Google Cloud Healthcare API, Google Cloud Run, Google Cloud Knative, Google Cloud GPUs, Google Cloud Data Fusion, Google Cloud Data Catalog, Google Cloud Memorystore, Google Cloud Code, Google Cloud Tekton, Google Cloud Cost Management, Google Anthos Service Mesh, Google Cloud OpenCue, Google Cloud Foundation Toolkit, Google Cloud NAT, Google VPC Service Controls, Google Cloud Identity, Google Cloud Identity Platform, Managed Microsoft AD, Google Cloud Policy Intelligence, Google Titan Security Key, Google Cloud reCAPTCHA Enterprise, Google Cloud Web Risk API, Video AI, Google Cloud Certificate Authority Service, Vertex Explainable AI, Migrate to Virtual Machines, Apigee API Management, Google Cloud Document AI, Vertex AI Search for retail, Google Anti Money Laundering AI, Mandiant Digital Threat Monitoring, Manidant Automated Defense, Mandiant Threat Detection and Intelligence, Mandiant Security Validation, Google Cloud Scheduler, Google Artifact Registry, Mandiant MDR, Google Cloud Deep Learning VM Image, Google Cybersecurity training, Google Secret Manager, Cloud Domains, Google Service Catalog, Google Cloud Composer, Google Migrate to Containers, Google Cloud Firewall, Google Cloud Migration Center, Google Cloud Asset Inventory, Google Local SSD, Google Video Stitcher API, Google Cloud Recommendations AI, Google VirusTotal, Google Transcoder API, Google Cloud Transfer Appliance, Google Service Directory Platform, Google Chronicle SIEM, Google TensorFlow Enterprise, Google Device Connect for Fitbit, Payment Gateway, Google Cloud Deploy, Google Config Connector, Google Carbon Footprint, Google Earth Engine, Google Application migration, Google AlloyDB for PostgreSQL, Google Analytics Hub, Google Live Stream API, Google Assured Open Source Software, Cloud IDS, Google VMware Engine, Google Backup and DR service, Google Contact Center AI, Google Network Connectivity Center, Google Confidential Computing, Google BigLake, Google Network Intelligence Center, Google Datastream, Google Dataplex, Google Cloud Workflows, Google Cloud Assured Workloads, Translation AI, Batch, Firebase Authentication, Google Cloud Functions for Firebase, Vertex AI Search and Conversation, Vertex AI Notebooks, Media Translation, Google Cloud AI Infrastructure, Recommender, Sole-tenant Nodes, Active Assist, Google Cloud API Gateway, Google Cloud Application Integration, Google Cloud Blockchain Node Engine, Google Cloud Connectivity, Google Cloud Workstations, Google Cloud Dataform, Duet AI for Google Workspace, Google Distributed Cloud Hosted, Google Cloud Immersive Stream for XR, Google Cloud Infrastructure Manager, Mandiant Attack Surface Management, Mandiant Breach Analytics for Chronicle, Google Cloud Parallelstore, Google Cloud Rapid Assessment & Migration Program (RAMP), Google Cloud Skaffold, Google Cloud Spectrum Access System (SAS), Google Cloud Tau VM, Google Cloud Telecom Data Fabric, Google Cloud Telecom Network Automation, Google Cloud Telecom Subscriber Insights, Google Cloud Terraform on Google Cloud
What do you like best about Google Cloud?

Google Cloud stands "tall" & proximity for the cutting-edge strong innovation enterprise integration with various services in Artificial Intelligence & Machine Learning intricacies, & data analytics capabilities with the services spanning across BigQuery, Cloud Functions, Google Kubernetes Engine, Google Workspace & Firebase etc.

There are enormous features - ease of use & implementation, user-friendly interface, & frequency of use is high due to the versatility of the platform in handling sophisticated workload, orchestration, data analysis, serverless computing, & customer support centric oriented with high-level documentation. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

Google Cloud could benefit from enhanced compatibility with legacy systems & non-Google applications, particularly by simplifying the process of custom configurations.

As a leading force in the cloud space, Google Cloud demonstrates innovative growth, a strong customer-centric approach, & a consistently reliable suite of products. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Google Cloud is resolving the enormous key challenges: - cutting-edge innovation with AI & ML-driven automation, Big Data & real-time analytics, data scalability, cloud infrastructure, security & compliance, Collaboration & productivity, Cost optimisation. Review collected by and hosted on G2.com.

CP
PPC Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Looker?

I have been using them since their name has not changed. When the name is Google Data Studio, it is best for reporting and creating a dashboard within a few hrs.

You can easily integrate all the Google products like Search Console, GA4, Google Ads, etc.

And the implementation is too smooth while creating the reporting dashboard Review collected by and hosted on G2.com.

What do you dislike about Looker?

And there are some key points I dislike about that, you can not easily integrate other products' data, like Facebook ads.

And if you have the comparison while presenting, in one click, it will create discrepancies.

So, there is some reason for disliking Looker, and if it is refined, I would not think about for referring to other colleagues. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker is trying to solve custom data models and dashboards. This will help us to improve creating dashboard experience Review collected by and hosted on G2.com.

AN
Human Resources Intern
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Looker?

I am using Looker Studio since last 1 year and I have created multiple dashboards for me and my organization.

The best thing about Looker according to me is the ease of setup.

And the second thing is the way it connects with multiple data types. You can integrate this with a lot of data platforms.

You can create visually appealing and at the same time useful dashboards with this platform. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Sometimes when you have multiple charts setup on the page some of your charts are loaded while the others don't load until you refresh the page in your browser.

I have experienced this while accessing the platform on Windows and also macOS. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

There were a lot of important business decisions that used to take a lot of time when we were not using Looker. Since we have started using Looker, our data is in the visual form (charts) which help us make the decision faster.

The cross filtering function of Looker helps us solve the issues regarding critical metrics of various business units and departments. Review collected by and hosted on G2.com.

OA
Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

The Scalability of the Bi Tool, and Integration with GCP and other Cloud Platforms, and allow for customizable integration with websites, and creating application.

Also Integration with the BigQuery and Vertex AI Models allow for very cool features.

also the custom Graphs are very good, and Policies and data governance Review collected by and hosted on G2.com.

What do you dislike about Looker?

Lake of Documentation and guides, Most of the time i need to try till i understand how some features works. also sometimes the Integration with the Other GCP features and configuration is very vague, and with almost no documentation. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

It solves the Security governance, scalability, and allow for other services integration, you can allow for different teams to view different data and allow for different access levels. and the AI integration and QA is a very useful tool for non tech uses, and the Explorer is useful UI and easy to use Review collected by and hosted on G2.com.

PY
Assistant Manager Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Looker?

Looker studio helps in connecting with major data sources to create a data-visualization report with custom filters. It has blended data feature which allows to create a single table from different data sources especially like Google Analytics and Google Search Console. You can also create a customizable report and instantly create a new report with same metrics and dimensions just by changing date range. It's reporting helps to make data-driven decision making. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Mismatched dimensions often cause errors when creating a data visualization report. Also, sometimes data does not refresh automatically so we need to connect again using data connectors. Lastly, partner connectors have limited connection availability and you may have to download CSV file to create a visualization report. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker Studio helps me to create a real-time ranking report, blended data report and it tracks leads and conversion data. Review collected by and hosted on G2.com.

CM
Student
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

It was a great experience using Google Looker Studio as it is not complex to a beginner like me.I feel like everybody in any domain can easily use and understand Google Looker Studio. And the best feature about the looker studio is its drag and drop interface, cloud platform, free access, real-time sharing and collaboration. I frequently use google looker studio as 1-2 project/assignments in a month. Review collected by and hosted on G2.com.

What do you dislike about Looker?

As the Google Looker Studio is amazing in so many specifications i find some difficulty in data processing capacity. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker studio solves problems related to data analysis for me also reporting, visualizing and analysis and its really helping me in my career growth and learning curve which I'm in. Review collected by and hosted on G2.com.

MP
Call Analyzer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Looker is a very useful BI tool and easy to use. Ease of integration It integrates with various cloud data sources, Frequency of use is very nice, and it is ideal for daily task use. Looker is also very useful for customer support for creating good data with visualization. Ease of implementation is also great in Looker. I Like using Looker for my Data Analytics work. Review collected by and hosted on G2.com.

What do you dislike about Looker?

Sometimes setting up Looker and learning ML is challenging, especially for unfamiliar terms. Looker is good, and I like it very much. I don't have any dislikes. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

Looker helps me to solve the challenges by allowing me to connect various of data at one go. Looker is similar to excel also it is easy to use. It is very beneficial for me because it is easy to use and highly efficient. Review collected by and hosted on G2.com.

DJ
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within Google Cloud: Google Workspace, Looker
What do you like best about Google Cloud?

If I had to pick one standout feature, I'd say it's their data and AI capabilities — things like BigQuery for insanely fast data analytics, Vertex AI for building machine learning models easily, and overall how Google Cloud makes working with massive data sets feel way less painful compared to some other platforms. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

How complex and fragmented it can feel — especially for new users.

Like, they have amazing products, but sometimes the documentation assumes you already know a lot. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

With tools like BigQuery, Looker, and Vertex AI, it’s solving the problem of making sense of massive amounts of data. Instead of just having data, you can actually use it — quickly and intelligently. Review collected by and hosted on G2.com.

SA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

As a Google Cloud Administrator with two years of hands-on experience, I've had the opportunity to delve deep into the world of cloud computing. Working with Google Cloud Platform (GCP) means always being at the forefront of technological advancements, offering robust solutions that scale seamlessly with business needs. The suite of tools available, from BigQuery to Kubernetes, is extensive and powerful, supported by a vibrant and helpful community that makes problem-solving a collaborative effort. The dynamic nature of cloud technology ensures there's always something new to learn, though the vast array of services can be overwhelming for newcomers. Keeping track of costs and optimizing spending requires constant vigilance, and mastering GCP's full potential demands significant time and effort. While rare, service interruptions can impact critical operations, and some areas of the documentation could be more detailed and user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

As a Google Cloud Administrator with two years of experience, I've found that navigating the vast array of services can be quite overwhelming at times. It requires constant vigilance to manage costs effectively, and the steep learning curve demands significant time and effort. Occasionally, there are impactful downtimes that can disrupt operations, and some areas of the documentation could definitely use more detail and clarity. Despite these challenges, the role is incredibly rewarding and offers continuous opportunities for growth and learning. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

As the Google Cloud Administrator, I spearheaded the migration project. We began by assessing the current infrastructure and identifying which applications and data could be moved to the cloud. Using Google Cloud's Migrate for Compute Engine, we seamlessly transferred virtual machines to GCP, ensuring minimal downtime. For data storage, we implemented Google Cloud Storage, taking advantage of its high availability and durability.

To maintain a hybrid environment, we set up a secure VPN connection between the on-premises data center and Google Cloud. This allowed for smooth data transfer and communication between the two environments. We also utilized Anthos, Google's hybrid and multi-cloud platform, to manage and deploy applications consistently across both on-premises and cloud environments.

Throughout the process, we encountered challenges such as optimizing costs and ensuring data security. However, with the comprehensive tools and support available on GCP, we successfully navigated these hurdles. The result was a scalable, flexible, and secure hybrid cloud environment that met ShopEase's business needs.

Overall, my experience as a Google Cloud Administrator has been incredibly rewarding. The challenges have pushed me to grow professionally, and the successes have been deeply satisfying. If you're passionate about cloud technology and ready to embrace continuous learning, this role is a fantastic opportunity. Review collected by and hosted on G2.com.

SM
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Looker?

Effortless reporting with built-in metrics and dimensions, seamless data import from various sources via inbuilt APIs, easy sharing options, excellent visualizations, and insightful graphs, bars, and columns with date range filters for beautiful insights Review collected by and hosted on G2.com.

What do you dislike about Looker?

Bug Error with Data Blending:

Occasionally, when blending data in a table, a bug displays "RESERVED_TOTAL" in a dimension, causing other rows to disappear.

For more details, refer to this discussion: Looker Studio Community - RESERVED_TOTAL Issue. (https://www.googlecloudcommunity.com/gc/Looker-Studio/Random-RESERVED-TOTAL-grouping-when-using-GA4-live-connector/m-p/821696)

Quota Error:

At times, data tables or metrics show a "Quota Error," causing data to stop displaying.

A quick refresh often resolves the issue, and the data reappears.

Data Blending Limitation:

Looker Studio allows merging or blending a maximum of five tables or datasets into a single table. Blending more than five tables is not supported.

Unknown Errors:

Occasionally, an unknown error occurs, preventing data from displaying. However, refreshing the page generally resolves the issue and restores the data.

If you encounter issues with data visualization, try refreshing the page as a first step. Review collected by and hosted on G2.com.

What problems is Looker solving and how is that benefiting you?

easy to maing report Review collected by and hosted on G2.com.