(3)
4.5 out of 5
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Upland Localytics
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JK
Jasleen K.
Assistant Software Engineer
Chemicals
Enterprise(> 1000 emp.)
What do you like best about Upland Localytics?
What I like about this tool is that it offers with user insight as it helps track retention trends by cohort, uninstalling apps by users, discovers conversion drop off points in addition to identification of valuable users and also hold sessions and events for better understanding of app usage by users.
Furthermore, it helps prompt conversions, nurture new users, and offers real time engagement. Also, with push notifications which bring users back, and personalized messages, ads and campaigns, it ensures targeted results with old as well as new users, maximizing their input data to verify, modify, and understand the logistics better. Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
However, a small issue arises when you consider the frequency of push notifications user has to face. It might lead him to use blocking sites and firewalls which can hamper the data acquisition. This is the only drawback I can see this tool. Review collected by and hosted on G2.com.
18 Upland Localytics Reviews
3.9 out of 5
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AT
Verified User in Telecommunications
Enterprise(> 1000 emp.)
What do you like best about Upland Localytics?
How quickly I can build complex segmentation queries, which pull in various factors (e.g. time window, events and event properties) and that I can manipulate the metric displayed (e.g. cumulative, average, per user or per session, etc). Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
Sometimes it is not possible to aggregate views across Android and iOS platforms. I have not understood when it possible to do and when it is not. Also that unique user count is by unique devices and not a more intricate cross-property measurement that follows individual human users. Moreover, struggling that we don't have coverage on our desktop app! Review collected by and hosted on G2.com.
JD
Jacquelyn D.
Marketing Coordinator
Marketing and Advertising
Mid-Market(51-1000 emp.)
AP
Verified User in Publishing
Mid-Market(51-1000 emp.)
What do you like best about Upland Localytics?
The automated workflows feature is pretty good after the most recent upgrade. Looking forward to next version which will include in-app too on top of push. Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
Due to the fact that we have over 1000 apps the dashboard is extremely slow to load. Review collected by and hosted on G2.com.
UE
Verified User in Entertainment
Mid-Market(51-1000 emp.)
What do you like best about Upland Localytics?
The ease of defining, sending and looking up events and event attributes Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
Lacks sophisticated query capabilties. For example the number of times user A performed event X in a certain time frame Review collected by and hosted on G2.com.
AP
Verified User in Publishing
Mid-Market(51-1000 emp.)
What do you like best about Upland Localytics?
Behavioral audience segmentation and marketing tools, user-friendliness of the dashboard. Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
Missing data features: raw data export flexibility, API export higher caps, more audience export options. Review collected by and hosted on G2.com.
UM
Verified User in Market Research
Mid-Market(51-1000 emp.)
What do you like best about Upland Localytics?
Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.) Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
The pricing structure is in skilled right for both small and large enterprise customers. The tagging system could be a little bit better. Most importantly their reporting can be a little bit more robust because when you’re pulling data on the backend you really need this type of information to do you dated day executions. Review collected by and hosted on G2.com.
UM
Verified User in Marketing and Advertising
Mid-Market(51-1000 emp.)
What do you like best about Upland Localytics?
It has a very simple interface it is easy to use and easy to teach non-technical members of the team. It’s fairly easy to take in the information and to be able to access the information. The visualization capabilities were very good as well. Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
The thing I would like to see with the product is the capabilities for more correlations. The amount available does restrict the type of analytics that could be done with the data. Also if you were able to easily export it to an Excel document, Rather than manually doing everything. Review collected by and hosted on G2.com.
UH
Verified User in Hospital & Health Care
Small-Business(50 or fewer emp.)
What do you like best about Upland Localytics?
I like that you can incorporate your funnel process into the platform with your analytics. You don't need a separate platform to integrate with because it's all in one place! I also love the attribution function. I feel sometimes it's hard to find out where a lead/visitor comes from but with Localytics it's easy to figure out. Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
I think it's a bit pricey. If you're a big company I think it's a great solution. But if you're a smaller company trying to grow by increasing your sales and streamlining the process, this may not be the best solution. Review collected by and hosted on G2.com.
UR
Verified User in Religious Institutions
Enterprise(> 1000 emp.)
What do you like best about Upland Localytics?
I have been using Localytics for several years and we really like it. The interface is simple and built for marketers. Implementing it on a mobile app is pretty straightforward. I also feel that Localytics has a lot of room for potential, as they do a good job listening to their customers and are continually adding new features. Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
I wish the product had more integrations with other tools we are using, like our tag manager for our websites. Also, the reporting tool is not as robust as Adobe analytics other industry tool you might be used to. Review collected by and hosted on G2.com.
UI
Verified User in Information Technology and Services
Mid-Market(51-1000 emp.)
What do you like best about Upland Localytics?
Good dashboard to view metrics. Customizeable views as per business needs Review collected by and hosted on G2.com.
What do you dislike about Upland Localytics?
Integration issues. It is not as easy to integrate compared to GA and other tools Review collected by and hosted on G2.com.
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