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Invoca Reviews & Product Details

JH
Social Media and Marketing Specialist
Law Practice
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Invoca?

I love that we now have a clear picture of where our leads are coming from and what marketing channels and campaigns are performing the best. I also now have confidence that all our inbound calls are reaching our call center. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I would like to be able to view the dashboard map for more than two days. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

We are now able to track a conversion from the initial call all the way to client signup and attribute that to a specific marketing channel and campaign. Review collected by and hosted on G2.com.

Invoca Overview

What is Invoca?

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit invoca.com/customers.

Invoca Details
Product Website
Languages Supported
English, French, Spanish
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Product Description

Invoca is the leading provider of AI-powered conversation intelligence to help marketing, sales, contact center, and customer experience teams acquire and retain more customers. Invoca’s platform is made up of four primary components: • Call tracking, featuring the most actionable online-to-offline attribution data • Conversation analytics, powered by transcripts, powerful AI, and automated call scorecards that are tailored for your specific business needs • Call management, featuring easy-to-configure conversational IVRs and intelligent call routing Integrations, with dozens of no-code and low-code ways to connect your data to the leading marketing, analytics, and CX technologies

How do you position yourself against your competitors?

Invoca offers businesses the technology, support, and reliability they can’t get anywhere else:

• More relevant and actionable analytics: “We are getting more accurate and granular attribution all the way from web analytic data to call tracking data to the CRM in Salesforce.” - SVP of Marketing, Acadia Healthcare

• Purpose-built and customizable AI: “The company is always on the cutting-edge of new technological developments, and their Signal AI technology is a true game changer.” - G2 Review

• The most robust and easiest-to-implement integrations: “Invoca is an integral part of our tech stack that gives us the 360-degree view of the customer that allows us to deliver the experiences our customers want.” - VP Analytics, eHealth

• Unmatched support: “The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack.” - G2 Review


Seller Details
Seller
Invoca
Company Website
Year Founded
2008
HQ Location
Santa Barbara, CA
Twitter
@Invoca
4,283 Twitter followers
LinkedIn® Page
www.linkedin.com
384 employees on LinkedIn®
Description

Invoca is a leading call tracking and analytics platform designed to help businesses optimize their marketing campaigns and improve customer engagement through phone interactions. The platform provides tools for tracking phone calls, analyzing customer behavior, and integrating call data with marketing efforts. Invoca's solutions enable businesses to gain insights into their call performance, enhance lead generation, and drive conversions by leveraging data-driven decision-making. For more information, visit their website at https://www.invoca.com/.


JV
Overview Provided by:

Recent Invoca Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Love it!"
It's very easy to use! Data is easy to understand and I rarely run into any issues.
CB
Chinmay B.Enterprise (> 1000 emp.)
5.0 out of 5
"AI-powered conversation intelligence to help the buying journey to drive revenue growth"
Invoca is recognized for its capabilities in call tracking and analytics, which empower businesses to understand customer interactions and optimize...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Wonderful analytics and tracking"
I use Invoca every day and my favorite thing about it is all the analytics and tracking I have access to. I also appreciate it being so easy to lea...

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Average Discount

11%

Perceived Cost

$$$$$
View More Pricing Information

Invoca Media

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Video Reviews

927 Invoca Reviews

4.5 out of 5
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927 Invoca Reviews
4.5 out of 5
927 Invoca Reviews
4.5 out of 5

Invoca Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
KM
Director of Contact Center
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Invoca?

Invoca is an excellent tool for reviewing calls, as it automatically scores your calls based on signals that we build out and provides transcripts of the call. This makes it a fantastic resource for our Quality Assurance team. On top of being a great tool, our support team, consisting of Mallory Capraro, Holly Jackson, and Isaac Huerta, is outstanding and makes us feel like we are their only client. We also appreciate the Invoca User Groups, where we can connect with other clients and learn how their companies utilize the software. This is a great opportunity to discover new use cases for Invoca in our own organization. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

There are still a lot of calls that we have to manually review and rescore because the system does not pick up the correct words. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

With so many calls inbound and outbound Invoca helps us to score a much larger portion of calls and alert us to any issues so we can work on them immediately. The software helps us to catch issues early on so that we can correct them before they become a larger problem. It is great at helping find the great calls so we can recognize our employees as well as alerting us to problem calls. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review, Kristi! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

ET
Social Media Specialist / Admin
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

What we like best about Invoca is how much time the call transcripts save us, allowing our team to quickly access and review important conversations. Additionally, Invoca's signals feature highlights calls that need evaluation, helping us focus our efforts more efficiently. Lastly, the reporting capabilities have been a game changer for our company—providing valuable insights and significantly improving our decision-making processes. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The only thing I currently dislike about Invoca is that it doesn't yet offer Spanish translation for calls. However, we recently learned that this feature is in development, which we're looking forward to. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca helps us identify team members who may need additional training by highlighting specific calls for evaluation, which has significantly improved our staff development process. Additionally, Invoca provides valuable insights into how our Google Ads campaigns are performing, enabling us to optimize our marketing efforts more effectively and improve overall ROI. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

CB
Advisor Adtech/Martech/API product/project Engineering
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Invoca?

Invoca is recognized for its capabilities in call tracking and analytics, which empower businesses to understand customer interactions and optimize their marketing efforts. One of its standout features is the ability to seamlessly integrate call data with various marketing tools, allowing companies to gain valuable insights into their campaigns' effectiveness. Additionally, Invoca's focus on providing actionable analytics helps businesses enhance their customer experience by enabling them to make data-driven decisions. Ultimately, these strengths contribute to improving marketing performance and driving revenue growth for businesses utilizing the platform. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

some users may express concerns about certain aspects of platforms like Invoca, such as pricing, the complexity of integrating with other systems, or the learning curve associated with using advanced features. It's important for users to evaluate how well a tool fits their specific needs and to consider reviews and experiences from other customers when assessing any platform. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

integration Review collected by and hosted on G2.com.

NH
Head of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

The constant support from the team throughout onboarding and past it. They genuinely want to make sure you get the most out of the software and it doesn't become just another subscription. They work through use cases and support you in setting up tailored signals and dashboards to capture and measure accurate and informative information. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Genuinely no downsides I can think of to be honest! Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

We struggled to attribute our calls and track what our customers wanted to know that made them pick up the phone, and at what stage in the journey a call was relevant. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

LT
Regional Marketing Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

The detailed reporting is very helpful in integrating with our organic and paid platforms. Our customer support manager has been exceptional in providing assistance, answering questions, pulling reports, cleaning up our account and more. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Sometimes the labeling and naming systems are confusing but overall that's it. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Ensuring that our call center agents are answering calls at an acceptable rate, tracking and measuring ROI for our paid tactics, and reporting all these data points to key players. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

SS
Business Analytics Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Invoca?

I like the reporting and the transcripts. The interface is easy to use and find what you need. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

I would try to make it more intuitive on how to make changes to tags and understand what pages are tagged etc. Transcripts could be easier to navigate as well Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

First and foremost, invoca has allowed for deeper marketing reporting which has helped show incremental performance through marketing Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

PR
Marketing Campaign Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

Lots of options to sort data. It's fairly easy to use and the customer support is very supportive of my personal needs. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Lots of options to sort data! I need more expert help. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Through the recordings, we can tell if calls are being answered correctly, routed correctly, or what our customers' needs are. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

MM
Digital Growth
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Invoca?

My account manager is fantastic, and the customer service really makes integrating the products into our business processes seamless. This was really a very high selling point for me when searching for a solution and helped guide our final decision versus other competitors. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

The transcriptions really need to be improved. Especially for my business, we are a niche industry with lots of industry specific language, and our customer base is from several different regions, so transcriptions are often inaccurate and leave a lot to be desired. Review collected by and hosted on G2.com.

Recommendations to others considering Invoca:

I considered several other solutions, and Dialogtech was able to compete with anyone based on price alone, and their customer service put them over the top. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

For decades, we had no way of knowing exactly how customers were finding us, spending hundreds of thousands on print ads and not being able to faithfully measure their impact and effectiveness. Inbound call tracking with Dialogtech changed that. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

JD
Director - Performance Marketing and Analytics
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Invoca?

Invoca's Conversation Analyics powered by AI allows for deep views into customer interactions using its machine learning technology. Invoca allows to track the calls, attribute the call conversions to the campaings that drive them and results in optimum use of ad dollars. We recently implemented Invoca's affiliate pay per call module - this allowed us to track our cost per call and cost per appointment metrics in real time from pay per call program which is a huge win for the team as previusly we had to wait 6 weeks to get the cost data. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca script sometimes has a time delay, resulting in the phone number swap on the website being delayed by a few seconds. The user is occasionally able to see the number swap. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Allowing us to track our paid media call tracking and optimize the media campaigns. Its really allowing us to understand our media optimization efforts and efficiency for call conversions and the AI based signal with its high level of precision has made our call campaigns smarter. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. We value your feedback so please let us know if there’s anything we can do to enhance your experience.

Verified User in Telecommunications
UT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Invoca?

I use Invoca every day and my favorite thing about it is all the analytics and tracking I have access to. I also appreciate it being so easy to learn and use. Review collected by and hosted on G2.com.

What do you dislike about Invoca?

Invoca is the only call tracking platform I have used, so I don't have a direct comparison, but I do wish I could export the data as a PDF/graphic instead of just as a set of data. Review collected by and hosted on G2.com.

What problems is Invoca solving and how is that benefiting you?

Invoca is allowing us to improve our call center conversations. It is also providing us with call tracking for our conversations with current and prospective customers - this allows us to improve our products and services based on direct feedback. Review collected by and hosted on G2.com.

Response from Nina Andres of Invoca

Thanks for leaving us a review! We’re so glad you’ve had such fantastic results using our product. There's a method to export Dashboards and Dashboard Tiles via PDF. If you have a CSM, they can assist you on this, or the Invoca Community should have resources as well! (I've attached a link to get you started)

See how Invoca improved