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Hootsuite Reviews & Product Details

VM
Hair Stylist
Consumer Services
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hootsuite?

I can not begin to express how easy Hoot Suite has made my life as a self employed hair dresser. I don't have the time or the ability to post to my social networks throughout the day so i use Hoot Suite to schedule and manage my Social Media Marketing networks for my business. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite does not offer the ability to schedule pins to Pinterest right through the software. The iPhone application is not as full bodies as it should be, and the inability to choose the number or frequency of posts that are auto scheduled. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite:

Try it out! There's nothing to loose with a free account! Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I love Hoot Suite. I can honestly say that it saves me time and money as a small business owner and has made my life so much easier! Review collected by and hosted on G2.com.

Hootsuite Overview

What is Hootsuite?

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Threads, X (Twitter), Facebook, LinkedIn, Pinterest, and YouTube), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Hootsuite Details
Product Website
Languages Supported
Arabic, German, English, French, Italian, Portuguese, Spanish
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Product Description

Hootsuite is the leader in social media management, trusted by more than 18 million users. With Hootsuite, you can confidently schedule posts, engage in conversations, and track your social performance, all in one place, giving you the right tools to grow your brands, businesses, and customer relationships with social.


Seller Details
Seller
Hootsuite
Company Website
Year Founded
2008
HQ Location
Vancouver, BC
Twitter
@hootsuite
7,017,765 Twitter followers
LinkedIn® Page
www.linkedin.com
1,713 employees on LinkedIn®
Description

Hootsuite is a leading global provider of social media management software. With over 210,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, with unparalleled expertise in social media management, social insights, employee advocacy, social selling, and social customer care. Hootsuite's comprehensive, easy-to-use platform empowers brands and organizations to build enduring relationships with their audiences on social, at scale through social networks and 1:1 messaging channels. Hootsuite Academy, the industry-leading online learning platform, educates and inspires brands, organizations, and individuals about the power of social media. Hootsuite Academy has delivered over one million courses to over half a million people worldwide.


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Overview Provided by:
Customer Engagement @ Hootsuite

Recent Hootsuite Reviews

RA
Riley A.Mid-Market (51-1000 emp.)
5.0 out of 5
"Hootsuite makes reporting a dream"
I'm a PR professional, so I use Hootsuite primarily for social listening and brand reporting. Firstly, let's talk about the customer support team. ...
AS
Andrew J S.Mid-Market (51-1000 emp.)
5.0 out of 5
"HootSuite is incredibly user-friendly"
HootSuite is incredibly user-friendly, making it easy to manage multiple social media accounts from a single dashboard. Its intuitive interface all...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Useful to post ads on social media"
We use this in our department to announce the projects for AI feature over social media

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Video Reviews

5,905 Hootsuite Reviews

4.2 out of 5
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5,905 Hootsuite Reviews
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Hootsuite Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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G2 reviews are authentic and verified.
AS
Social Media Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Hootsuite?

HootSuite is incredibly user-friendly, making it easy to manage multiple social media accounts from a single dashboard. Its intuitive interface allows for quick scheduling, posting, and monitoring, making it a breeze for both beginners and experienced users alike. Setting up HootSuite is straightforward and hassle-free. The initial setup and configuration can be completed within minutes, and the platform offers plenty of guides and resources to assist users in getting started. This ease of implementation ensures that you can start managing your social media accounts without unnecessary delays. As a daily user, HootSuite has become an indispensable tool for managing multiple social media platforms. Its scheduling features and analytics tools are particularly useful for maintaining a consistent online presence and measuring the effectiveness of your social media strategies. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One notable downside is HootSuite's handling of holidays. The platform seems to ignore Christian and federal holidays while including numerous lesser-known national days throughout the year. This can be frustrating for users who rely on the platform to acknowledge significant holidays, making the content calendar feel less relevant and useful during these times. I believe it would be best if you had an option, like the iPhone, to select or add holiday preference to help better get and remember certain days. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Having to log into each and every social media page to post, everything is in one spot and easy to post and schedule for the week. Another solution is the ability to get messages as well in one spot making you not have so many tabs open up on your browser. Review collected by and hosted on G2.com.

HZ
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The calendar is easy to use and even drafts written by other team members can be viewed and modified/scheduled by others. Connecting to your brand's social channels couldn't be easier, however, it does get disconnected every now and then. I've used it on a daily basis since 2018 (with a small break when I switched jobs temporarily and my role didn't include social) so I guess I'm a happy long-term customer. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The analytics function isn't great, posted but deleted content is still counted in the tracker and social listening comes with an additional cost not everyone can afford. The basic package prices have also increased significantly over the years but I guess it's not too surprising. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

To be honest after some internal changes now we only use it for scheduling content in advance, all the planning, drafting and execution happens on a different project management platform. It's great to have an overview of what HAS been scheduled though and making sure nothing slipped through the cracks. Review collected by and hosted on G2.com.

ME
Social Media Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Hootsuite?

I love the ease of scheduling posts and finding data in reports that would otherwise take me forever on individual channels. The reporting is more reliable than Meta and X which changes too often and without reason. The few times I have talked to anyone on the Hootsuite team, they've been incredibly helpful and easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The interface can be improved. I use tagging for reporting and there's no easy way to add a tag after it's published in Hootsuite or natively. That makes it so I can miss data when reporting. I'd love to compare tags and do A/B testing to see which topic performs better. When I export reporting, it's not turnkey to be able to share it with others on my team. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves the need to hop around 4-5 different social media channels because scheduling and reporting can all be done in one place. I still like to check the newsfeeds and messages on each social media platform but without Hootsuite, it would take me hours more to pull monthly reports and schedule posts. Review collected by and hosted on G2.com.

MG
Dir. of Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite is such an easy system to navigate and use! It was really easy to set up from an admin perspective and they have a lot of helpful resources, including videos. We have a wonderful CSM, and they have been helpful and patient with us as this is a newer system for our team. Since we are doing more media-focused activities, we plan to use the system almost daily with multiple social media channels. The enterprise plan has all of the features we need and more! We plan to get a few of our other tech platforms integrated, but I trust it will be a fairly easy process given our experience thus far. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

So far, nothing as it relates to the system's features. It is a little on the pricier side but it suits our needs at this time. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Prior to Hootsuite, we did not have any system to manage or track our social media. We did a lot of these things manually and through Google sheets and docs. Hootsuite will help us see the data and analytics faster and help us organize all of our social media platforms better. We are excited to get more organized with our social media to make even more of an impact! Review collected by and hosted on G2.com.

AR
Social Media Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

Hootsuite has made it much easier to stay organized with social media. I love how I can schedule posts across multiple platforms in one place, it saves me hours of jumping between apps. The calendar view is super helpful for getting a bird’s eye view of what’s coming up, and the ability to preview posts before they go live gives me peace of mind. It’s especially useful when I’m managing content for different brands or clients. Everything feels centralized and more manageable. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Sometimes it takes extra clicks to get where I need to be, especially when editing scheduled posts. Also, some valuable features like advanced analytics and team collaboration tools are only available on more expensive plans. That part can be limiting if you're a freelancer or managing a smaller business. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me manage and schedule content across multiple social media platforms from a single dashboard, which solves the problem of having to log in and post manually on each account. It also keeps my content calendar organized, so I can plan ahead and avoid last-minute scrambling. Review collected by and hosted on G2.com.

MN
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The most helpful thing about Hootsuite is how it makes content planning so much easier. I love being able to draft posts ahead of time and visualize the plan for the upcoming month, which makes it simple to share with my team. I also appreciate that I can schedule everything in one place—it saves me from constantly jumping between platforms. Plus, the built-in URL shortener is a nice touch, keeping captions clean and concise. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I love almost everything about Hootsuite, but I do wish there was more paid ad integration. While you can boost posts, having an additional plugin or upsell feature that allows users to digest Meta analytics for paid social ads would be incredibly useful. Since organic and paid efforts often go hand in hand, something similar to what Motion offers—integrated directly into Hootsuite—would be a dream! Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Planning and posting content across multiple platforms from one place is so much more efficient than managing each platform separately. Review collected by and hosted on G2.com.

GG
Marketing Assistant at Switch Car Rental / Thrifty Car and Van Rental
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

I like the statistics section, it makes my monthly marketing updates super easy and look great. Recently discovered the listening tool which is much better than expected.

Super easy to integrate with social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Hootsuite feels like it is clunky to use when posting social content. I find that agorapulse looks much nicer when looking across the month at what is scheduled to be posted.

I find some things you cannot upload to post in Hootsuite for example: When uploading PDFs to have have a carousel LinkedIn post we find that we have to still post directly on the platform for certain posts to work as we cannot upload a Pdf. Therefore, we have to remember to use Hootsuite when we get out of practicing from using it. The aim is to use it x3 a week and currently I would say we are doing that for social posts but for analysis I use it once a month. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite means we can post all in one place (most of the time) with ease. Review collected by and hosted on G2.com.

MF
Community Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

The best thing about hootsuite is that there's cross platform posting which makes it easy for me to publish my posts on brands using one platform, it makes it easy as I do not have to go on different platforms for posting one post. I also love the inbox feature which allows all the DMs from multiple platforms to be on one single place which makes it very easy to reply to the customers. I use this platform everyday for analytics.It's also easy to integrate bitly on this platform to add shortened links. The customer support also is very useful as it helps me solve my queries. I also can make changes on the same platform if there is any error which makes it very easy to use and make changes. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Something I don't like about hootsuite is the inbox features is very slow for instagram as It takes a lot of time to implement the changes like resolving the chat or mark it pending and even delivery. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It is solving the problem of cross posting and the time consumed in publishing and also gives a deep analysis to plan future posts, it also shows me best posting time along with an AI writer to help me curate perfect captions. Review collected by and hosted on G2.com.

MU
Owner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

What I appreciate most about Hootsuite is how it centralizes the chaos of social media management into a single, streamlined dashboard. Instead of toggling between platforms and drowning in tabs, I can schedule posts, monitor engagement, and reply to messages across Twitter, Facebook, LinkedIn, and Instagram from one place. The calendar view is a game-changer—it lets me visualize our content pipeline weeks ahead, spot gaps, and drag-and-drop posts effortlessly. For teams, the collaboration features are a lifesaver; assigning drafts to colleagues, setting approval workflows, and leaving comments directly on posts eliminates endless email threads and Slack pings. While it’s not perfect, that birds-eye view of our social presence—plus the time saved by batching content—makes it a tool I’d miss if it vanished tomorrow. Software is easy to use and have better customer support. I have been using it since last 2 years. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The analytics dashboard looks impressive at first glance—shiny graphs, exportable reports, and all the metrics you’d expect. But spend five minutes digging in, and the cracks show. The most glaring issue? Wildly inflated percentages that make no sense. I’ve seen posts supposedly “up 3,800% in engagement” when I know the actual lift was modest—likely a glitch in how they calculate baselines or aggregate data. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite solves three universal social media headaches: fragmented workflows (by letting me schedule posts across 5+ platforms in one dashboard), team disorganization (with approval chains that replace chaotic Slack threads), and analytics overload (through consolidated reports that—when accurate—save hours of manual data stitching). For all its flaws, it’s the glue holding my content calendar together. Review collected by and hosted on G2.com.

TD
Marketing and Brand Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hootsuite?

It’s super easy to use, even if you’re not very tech-savvy. The dashboard is clean and everything’s where you’d expect it to be. I love how quick it is to schedule posts across multiple platforms, and the bulk upload feature saves us a ton of time. The analytics are also really helpful. It’s nice being able to track how our posts are doing in one place. Plus, the recommendations for the best times to post have definitely helped improve engagement. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Honestly, not much. My recommendation for benchmarking tools is to allow more flexibility. Right now, the industry categories are pretty broad, which makes it hard to get an accurate comparison. It would be great if we could filter by location, company size, or add more specific competitors. That kind of detail would make the insights a lot more useful. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps us stay organized and consistent with our social media. Scheduling posts ahead of time means we’re not scrambling every day to get content out. It also saves our team a lot of time. The analytics help us see what’s working and what’s not, so we can adjust quickly. And the recommendations on when to post have really helped boost engagement. It’s like having an extra team member keeping everything on track. Review collected by and hosted on G2.com.