Bloomreach Reviews & Product Details

Bloomreach is a great product that is user friendly, allows us as lean team to work at a greater scale and personalise our customer experience.

As a past user of other platforms, Bloomreach is one of the simplest platforms to use I've experienced, especially when you take into account the capabilities it has a product. It makes it relatively simple to upskill/train team members and no programming skills are required.

Campaign and automation set-up is simple and intuitive, integration with customer data allows us to personalise and discover more about our customers, use case library is a great resource, allows us to take an omnichannel approach and to test at scale and AI capabilities are strong (and improving all the time).

My experience with the support team has always been positive too. Review collected by and hosted on G2.com.

There isn't a massive amount to dislike. Our biggest challenges are probably around how we get the most out of the platform and the opportunities available.

One potential drawback for us is that it is (naturally) more geared towards ecommerce, so some of the out of the box solutions and reporting metrics need to be tweaked or aren't relevant to our industry, but that will be no different to other platforms on the market and Bloomreach do work with us to overcome some of the those challenges where possible. Review collected by and hosted on G2.com.

The single customer view combining online and offline data sets allows you to first, understand and refine your audiences and second, execute precisely targeted omni-channel campaigns. I likethe real-time element of all the inputs and outputs of the platform and the fact that Bloomreach is always looking to innovate and add new channels or functionalities. Review collected by and hosted on G2.com.

Wherever you need to use Jinja or other advanced features, the learning curve might feel very steep. Although it's nice to have out of the box reports and dashboards, they always feel a bit too basic and difficult to work with when you need to add complex KPIs or formulas. Review collected by and hosted on G2.com.

It is by far the best Customer Data Platform, Marketing Automation, and Gen AI tool we have used, and it keeps on giving. We have been able to acheive some great results so far. Their customer support team and integration team have been extremely helpful. Review collected by and hosted on G2.com.

To be very honest, there is not very much to dislike because this platform provides so many advanced features for marketers that there is nothing to compare it to at the moment. The integration process could have been a bit faster, but we are aware of the limitations we had due to our cumbersome back-end solution. Review collected by and hosted on G2.com.

The support team at Bloomreach have been amazing for me. They go above and beyond, speak clearly, are understanding and help me understand. Really lovely experiences with them so far. As for the rest of Bloomreach, their academy courses are decent, the documentation is good. The experience on the platform can be tricky in complex circumstances, but for the most part is easy enough to use and makes sense. Review collected by and hosted on G2.com.

Just some things that don't work as expected or have the potential to be better. An example is building an email with a content block, the content block is not preview-able within the builder making the process of testing far more complicated than necessary. Another example is that although the platforms whole thing is automatic handling of new data ETC, I encountered an issue whereby I set a list attribute to a string by mistake, and that broke the whole attribute for all customers. Felt like there should have been a warning or error message ETC. Review collected by and hosted on G2.com.

User-friendly, intuitive interface – quick onboarding, no programming skills required

Easy campaign creation & management of customer data

Diverse communication channels – email, SMS, push, app, weblayer, A/B tests

Strong personalization options – leads to higher conversion

Deep integration with customer data

Clear dashboards – for campaign management and reporting

Flexibility & customization – define your own use cases, attributes, and events

Helpful use case library

Fast customer support for important questions

Intuitive use or implementation of campaigns or automations Review collected by and hosted on G2.com.

Induction period necessary, especially for setup and data migration

Partially complex or unexpected logics that require more training

Reporting less intuitive, e.g., when creating custom metrics

Limited flexibility in reporting periods Review collected by and hosted on G2.com.

Bloomreach Engage is powerful when it comes to building personalized, data-driven customer journeys. The segmentation capabilities are highly granular, allowing for detailed targeting based on behavior, demographics, and purchase history. I also like the flexibility of the campaign builder, which makes it easy to orchestrate multichannel messaging across email, SMS, and web. Review collected by and hosted on G2.com.

The interface can be unintuitive, especially when navigating complex workflows or trying to manage multiple projects at once. Some features, like reporting or experimentation, could be more user-friendly and visually clear. Additionally, implementing custom use cases often requires developer involvement, which can slow down speed to execution. Review collected by and hosted on G2.com.

many ways of campaign personalization, integrations with other systems, the funnels are top to generate the conversions in a short time, great support which helps also in specific and more difficult use cases, great tool for making workarounds Review collected by and hosted on G2.com.

the limit of 10 000 rows in report analytics

missing an use case for easy creation of onboarding to guide a new client in the product/app Review collected by and hosted on G2.com.

Bloomreach offers a robust suite of tools that provide flexibility and scalability, making it a valuable platform for managing digital experiences. I particularly appreciate how it enables smooth integration across various systems and the degree of control it gives over user journeys. The platform's ability to cater to diverse business needs is definitely a standout feature. Review collected by and hosted on G2.com.

However, there are aspects that could be improved. At times, certain functionalities can feel less intuitive, which might result in inefficiencies during implementation or troubleshooting. Additionally, occasional inconsistencies in performance can disrupt workflows, which can be a bit frustrating. Review collected by and hosted on G2.com.

Almost limitless functionality gives us a vast amount of insight and value. The support team is always fast and extremely helpful solving almost every problem I ever have same day, usuall within the hour. Review collected by and hosted on G2.com.

Some of the reports are hard to run together. When trying to look at purchase data for campaigns it can be hard to get the reports to show the data you expect. Review collected by and hosted on G2.com.

- Access to state-of-the-art marketing automation features to effortlessly take digital marketing to the next level.

- Having all the customer data about purchase behaviour and website interaction in one place to enable us to action personalised marketing campaigns.

- Brilliant Gen AI integration

- Wide variety of website personalisation tools Review collected by and hosted on G2.com.

- It is not so much of a dislike - however, some advanced features require you to have semi-technical expertise to maximise the gains. Review collected by and hosted on G2.com.