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Google Marketing Platform Reviews & Product Details

Google Marketing Platform Overview

What is Google Marketing Platform?

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

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Google Marketing Platform Details
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Product Description

Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.


Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,668,095 Twitter followers
LinkedIn® Page
www.linkedin.com
306,458 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.


CA
Overview Provided by:
Associate Product Marketing Manager

Recent Google Marketing Platform Reviews

EM
Eric M.Mid-Market (51-1000 emp.)
4.0 out of 5
"Product review and feedback"
What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it wa...
RP
Rachel P.Mid-Market (51-1000 emp.)
2.5 out of 5
"Essential but deliberately complex"
You can't do digital marketing without it and it's nice that all the products are in the same family- google analytics, google tag manager, google ...
AB
Adan B.Mid-Market (51-1000 emp.)
4.5 out of 5
"Very easy integration"
The integration whit the customer journy

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

11 months

Average Discount

10%

Perceived Cost

$$$$$
View More Pricing Information

Google Marketing Platform Media

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Video Reviews

306 Google Marketing Platform Reviews

4.1 out of 5
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306 Google Marketing Platform Reviews
4.1 out of 5
306 Google Marketing Platform Reviews
4.1 out of 5

Google Marketing Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
OO
Consultant Architect
Architecture & Planning
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within Google Cloud: Google App Engine, Google Workspace, Google Marketing Platform, Looker, Google Cloud BigTable, Google Cloud BigQuery, Google Compute Engine, Google Kubernetes Engine (GKE), Google Cloud Identity & Access Management (IAM), Vertex AI, Google Cloud Speech-to-Text, Google Cloud Natural Language API, Looker Studio, Google Cloud Dataproc, Google Security Operations, Google Virtual Private Cloud (VPC), Google Cloud Persistent Disk, Google Cloud Build, Google Cloud Trace, Google Firebase Test Lab, Google Cloud Storage, Google Cloud SQL, Google Cloud Spanner, Google Cloud Source Repositories, Google Cloud Shell, Google Cloud SDK, Google Cloud Pub/Sub, Google Cloud Monitoring, Google Cloud Logging, Google Cloud Load Balancing, Google Cloud Key Management Service, Google Cloud Identity-Aware Proxy, Google Cloud Functions, Google Stackdriver Error Reporting, Google Cloud Endpoints, Google Cloud DNS, Google Cloud Deployment Manager, Google Cloud Dataflow, Sensitive Data Protection, Google Cloud Console, Google Cloud CDN, Google Cloud APIs, Google Maps Platform, Google Cloud Dialogflow, Google Cloud Dataprep, Google Firebase Realtime Database, Google Cloud Profiler, Google Cloud Firestore, Google Cloud Storage for Firebase, Google Cloud Filestore, Google Cloud Storage Transfer Service, Google BigQuery Data Transfer Service, Google Cloud Armor, Google Cloud Tools for PowerShell, Google Cloud Tools for Eclipse, Gradle App Engine Plugin, Maven App Engine Plugin, Google Firebase Crashlytics, Google Cloud AutoML, Google Cloud TPU, Google Cloud Text-to-Speech, Google Cloud Security Command Center, Google Cloud Access Transparency, Google Cloud Tasks, Google Cloud Deep Learning Containers, Google Cloud Healthcare API, Google Cloud Run, Google Cloud Knative, Google Cloud GPUs, Google Cloud Data Fusion, Google Cloud Data Catalog, Google Cloud Memorystore, Google Cloud Code, Google Cloud Tekton, Google Cloud Cost Management, Google Anthos Service Mesh, Google Cloud OpenCue, Google Cloud Foundation Toolkit, Google Cloud NAT, Google VPC Service Controls, Google Cloud Identity, Google Cloud Identity Platform, Managed Microsoft AD, Google Cloud Policy Intelligence, Google Titan Security Key, Google Cloud reCAPTCHA Enterprise, Google Cloud Web Risk API, Video AI, Google Cloud Certificate Authority Service, Vertex Explainable AI, Migrate to Virtual Machines, Apigee API Management, Google Cloud Document AI, Vertex AI Search for retail, Google Anti Money Laundering AI, Mandiant Digital Threat Monitoring, Manidant Automated Defense, Mandiant Threat Detection and Intelligence, Mandiant Security Validation, Google Cloud Scheduler, Google Artifact Registry, Mandiant MDR, Google Cloud Deep Learning VM Image, Google Cybersecurity training, Google Secret Manager, Cloud Domains, Google Service Catalog, Google Cloud Composer, Google Migrate to Containers, Google Cloud Firewall, Google Cloud Migration Center, Google Cloud Asset Inventory, Google Local SSD, Google Video Stitcher API, Google Cloud Recommendations AI, Google VirusTotal, Google Transcoder API, Google Cloud Transfer Appliance, Google Service Directory Platform, Google Chronicle SIEM, Google TensorFlow Enterprise, Google Device Connect for Fitbit, Payment Gateway, Google Cloud Deploy, Google Config Connector, Google Carbon Footprint, Google Earth Engine, Google Application migration, Google AlloyDB for PostgreSQL, Google Analytics Hub, Google Live Stream API, Google Assured Open Source Software, Cloud IDS, Google VMware Engine, Google Backup and DR service, Google Contact Center AI, Google Network Connectivity Center, Google Confidential Computing, Google BigLake, Google Network Intelligence Center, Google Datastream, Google Dataplex, Google Cloud Workflows, Google Cloud Assured Workloads, Translation AI, Batch, Firebase Authentication, Google Cloud Functions for Firebase, Vertex AI Search and Conversation, Vertex AI Notebooks, Media Translation, Google Cloud AI Infrastructure, Recommender, Sole-tenant Nodes, Active Assist, Google Cloud API Gateway, Google Cloud Application Integration, Google Cloud Blockchain Node Engine, Google Cloud Connectivity, Google Cloud Workstations, Google Cloud Dataform, Duet AI for Google Workspace, Google Distributed Cloud Hosted, Google Cloud Immersive Stream for XR, Google Cloud Infrastructure Manager, Mandiant Attack Surface Management, Mandiant Breach Analytics for Chronicle, Google Cloud Parallelstore, Google Cloud Rapid Assessment & Migration Program (RAMP), Google Cloud Skaffold, Google Cloud Spectrum Access System (SAS), Google Cloud Tau VM, Google Cloud Telecom Data Fabric, Google Cloud Telecom Network Automation, Google Cloud Telecom Subscriber Insights, Google Cloud Terraform on Google Cloud
What do you like best about Google Cloud?

Google Cloud stands "tall" & proximity for the cutting-edge strong innovation enterprise integration with various services in Artificial Intelligence & Machine Learning intricacies, & data analytics capabilities with the services spanning across BigQuery, Cloud Functions, Google Kubernetes Engine, Google Workspace & Firebase etc.

There are enormous features - ease of use & implementation, user-friendly interface, & frequency of use is high due to the versatility of the platform in handling sophisticated workload, orchestration, data analysis, serverless computing, & customer support centric oriented with high-level documentation. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

Google Cloud could benefit from enhanced compatibility with legacy systems & non-Google applications, particularly by simplifying the process of custom configurations.

As a leading force in the cloud space, Google Cloud demonstrates innovative growth, a strong customer-centric approach, & a consistently reliable suite of products. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Google Cloud is resolving the enormous key challenges: - cutting-edge innovation with AI & ML-driven automation, Big Data & real-time analytics, data scalability, cloud infrastructure, security & compliance, Collaboration & productivity, Cost optimisation. Review collected by and hosted on G2.com.

AS
Customer Success Lead
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

What I like best about Google Cloud is its scalability, reliability, and integration with other Google services. It do provide powerful tools for data analytics, machine learning, and compute services. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

For beginner the pricing can plays a vital role. So can more genuine. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Google Cloud helps us in multiple ways. We use Google Maps API for location-based features in our app, which is super reliable and easy to integrate. Cloud Storage handles all our media files and backups without us worrying about space or speed. Google Workspace keeps our team synced with tools like Gmail, Drive, and Meet—especially helpful for remote collaboration. And the Google Marketing Platform gives us great insights for running and optimizing campaigns. Having all of this under one ecosystem just makes things simpler and more efficient. Review collected by and hosted on G2.com.

EM
Head of Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Google Marketing Platform?

What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it way easier to connect with the right audience and adjust campaigns on the fly without bouncing between different tools.

It’s also super flexible. Whether you’re running a few ads or managing big campaigns across multiple channels, it gives you a clear view of what’s working and helps you spend smarter. Once you get the hang of it, it’s a really powerful tool. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’s ecosystem or advanced marketing tools. It takes time to really understand how all the pieces fit together.

Also, it’s definitely built more for bigger teams and companies. If you’re a smaller business or don’t have a lot of technical support, it can feel like overkill — and some of the features you’re paying for might go unused. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Marketing Platform solves the problem of having marketing data, media buying, and performance tracking all spread out across different tools. By bringing everything into one system, it saves a ton of time and makes it easier to actually use the data to improve campaigns instead of just collecting it.

For me, it’s been a big benefit in terms of efficiency and decision-making. I can quickly see what’s working, what’s not, and make adjustments without having to pull reports from five different places. It’s also helped improve targeting and campaign performance because everything is connected and optimized in real time. Review collected by and hosted on G2.com.

SA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

As a Google Cloud Administrator with two years of hands-on experience, I've had the opportunity to delve deep into the world of cloud computing. Working with Google Cloud Platform (GCP) means always being at the forefront of technological advancements, offering robust solutions that scale seamlessly with business needs. The suite of tools available, from BigQuery to Kubernetes, is extensive and powerful, supported by a vibrant and helpful community that makes problem-solving a collaborative effort. The dynamic nature of cloud technology ensures there's always something new to learn, though the vast array of services can be overwhelming for newcomers. Keeping track of costs and optimizing spending requires constant vigilance, and mastering GCP's full potential demands significant time and effort. While rare, service interruptions can impact critical operations, and some areas of the documentation could be more detailed and user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

As a Google Cloud Administrator with two years of experience, I've found that navigating the vast array of services can be quite overwhelming at times. It requires constant vigilance to manage costs effectively, and the steep learning curve demands significant time and effort. Occasionally, there are impactful downtimes that can disrupt operations, and some areas of the documentation could definitely use more detail and clarity. Despite these challenges, the role is incredibly rewarding and offers continuous opportunities for growth and learning. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

As the Google Cloud Administrator, I spearheaded the migration project. We began by assessing the current infrastructure and identifying which applications and data could be moved to the cloud. Using Google Cloud's Migrate for Compute Engine, we seamlessly transferred virtual machines to GCP, ensuring minimal downtime. For data storage, we implemented Google Cloud Storage, taking advantage of its high availability and durability.

To maintain a hybrid environment, we set up a secure VPN connection between the on-premises data center and Google Cloud. This allowed for smooth data transfer and communication between the two environments. We also utilized Anthos, Google's hybrid and multi-cloud platform, to manage and deploy applications consistently across both on-premises and cloud environments.

Throughout the process, we encountered challenges such as optimizing costs and ensuring data security. However, with the comprehensive tools and support available on GCP, we successfully navigated these hurdles. The result was a scalable, flexible, and secure hybrid cloud environment that met ShopEase's business needs.

Overall, my experience as a Google Cloud Administrator has been incredibly rewarding. The challenges have pushed me to grow professionally, and the successes have been deeply satisfying. If you're passionate about cloud technology and ready to embrace continuous learning, this role is a fantastic opportunity. Review collected by and hosted on G2.com.

JS
tech writer, tester , QA,R&D
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
What do you like best about Google Cloud?

A Best Part I like About it's scalability allow easily scle resources up&down as well ease of use it's connected with global network like low latency and high availability as well integration with software where you want save data in cloud also google other services like workshops engine also implemented in ai Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

there as major problem with pricing also limited availability need to learn about its curve those are common concerns google cloud is highly regarded for features and capabilities Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

major problem solved regarding seurity as well data analytics

google cloud help you with global network so it's high availability for making with global business overall Google cloud is reliable scalable cloud safe and secure solutions for business growth and innovation Review collected by and hosted on G2.com.

LD
Account Executive
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
Products used within Google Cloud: Google Workspace, Google Marketing Platform, Looker
What do you like best about Google Cloud?

I used Google cloud in my last employer. Honestly, one of the biggest positives is how well it integrates with other Google products. If you are using other tools, everything is one click. Also, always very friendly user interface. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

The pricing structure can get confusing fast, if you are not familiar with cloud billing. That can be the only issue - which is applicable to all cloud vendors. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Google Cloud really helped improve speed and system reliability.

I used to deal with too many things manually, but once we switched, I could automate more and focus on building rather than basic tasks. :) Review collected by and hosted on G2.com.

RU
Deployment engineer for Google and jumpcloud
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
Products used within Google Cloud: Google Workspace, Google Marketing Platform
What do you like best about Google Cloud?

Google cloud is easy and friendly to user also with implementation which is been used on daily basis with multiple services. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

delay in customer support and not reverting back soon. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

google cloud helps me for migration cases in creating an nodes and instance's to increase my migrate speed with high performance cpu. Review collected by and hosted on G2.com.

RP
Solution Architect
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

I really like how easy Google Cloud is to use, especially the clean interface and simple documentation. It makes developing and managing our apps less stressful Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

Overall, Google Cloud is great, but sometimes figuring out billing details can feel a bit confusing. If they simplified pricing and made it clearer, that would be even better Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Google Cloud makes hosting and scaling our applications straightforward, especially during high-traffic periods. This means less downtime and fewer headaches for our team. Review collected by and hosted on G2.com.

JA
System engineer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

I like all of tge features of google cloud, even from from long back i was using this, when i start using google cloud i was so happy because i got another secured storage for storing my data Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

From my personal experience there is nothing I dislike in google cloud, Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

Its solving my storage problems , at my work i am able to update most of work to my team members through google cloud instendly. Review collected by and hosted on G2.com.

AC
Central Operations - Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Cloud?

The instant sync with all the apps and services is the best part which I like most about the Google Cloud. Review collected by and hosted on G2.com.

What do you dislike about Google Cloud?

The delay or ping which it takes to sync is sometime annoy. Review collected by and hosted on G2.com.

What problems is Google Cloud solving and how is that benefiting you?

The remote storage issues, the availability of google cloud also it takes less data to operate. Review collected by and hosted on G2.com.