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Dotdigital Reviews & Product Details

Dotdigital Overview

What is Dotdigital?

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more. Trusted by over 4,000 brands across ecommerce, retail, not-for-profit, education, financial services, and other sectors, Dotdigital enables marketers across the globe. Headquartered in London and established in 1999, Dotdigital is focused on building trusted, connected, and future-proofed solutions that empower customer-obsessed businesses. Learn more at dotdigital.com.

Dotdigital Details
Product Website
Languages Supported
German, English, Finnish, French, Hungarian, Indonesian, Italian, Japanese, Malay, Dutch, Norwegian, Polish, Portuguese, Slovak, Spanish, Swedish, Turkish, Chinese (Simplified)
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Product Description

Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands.


Seller Details
Company Website
Year Founded
1999
HQ Location
London Bridge, London
Twitter
@dotdigital
16,283 Twitter followers
LinkedIn® Page
www.linkedin.com
450 employees on LinkedIn®
Phone
1-212-971-9408
Description

Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data siloes, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.


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Overview Provided by:

Recent Dotdigital Reviews

JA
James A.Mid-Market (51-1000 emp.)
4.5 out of 5
"A great email service provider - thoroughly recommend"
I think Dot Digital is a great platform, I have used it across 2 jobs over the last 5 years or so and always found it to be leading ESP. I really e...
DA
David A.Mid-Market (51-1000 emp.)
4.5 out of 5
"Good professional service and easy to use platform"
I like using Dot Digital because it is easy to use and to create email campaigns and automation journeys. And when I have questions about a partic...
Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Excellent Communication Platform with Great Customer Care"
Easy to use with great template builder and loads of really intuitive features. Integrates really well with other platforms and analysis and report...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

13 months

Average Discount

9%

Perceived Cost

$$$$$
View More Pricing Information

Dotdigital Media

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Dotdigital demo available

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Video Reviews

1,026 Dotdigital Reviews

4.3 out of 5
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1,026 Dotdigital Reviews
4.3 out of 5
1,026 Dotdigital Reviews
4.3 out of 5

Dotdigital Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
JA
Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

I think Dot Digital is a great platform, I have used it across 2 jobs over the last 5 years or so and always found it to be leading ESP. I really enjoy how easy the email builder is to use, creating automations and segments is also really easy and effective.

I think the integrations you can make are also great, we recently started using a parent and child account to work with two sister brands and found it really easy to set up, especially with our account manager now on hand to help with any issues.

We use Dot Digital every day and have never have serious issues, I have been able to show less experienced colleagues how to use the paltform and get the up to speed very quickly Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

We have never had any issues with Dot Digital as a platform, we did have a period of 1-2 years where we didnt have an account manager. I believe a period of change at Dot Digital caused this to happen but since it was picked up around Christmas it has been a perfect experience, with our account manager on hand at every turn to help us Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

It allows us to communicate with our customers regularly, creating quick segments and ensuring we can get the right message to the right customer at the right time. This helps us achieve both commercial and marketing goals. Review collected by and hosted on G2.com.

SV
Manager IT
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

What I love most about Dotdigital is the endless customization options that are incredibly user-friendly. The platform makes it easy to tailor campaigns to fit specific needs, which is a huge plus. The onboarding and training process is fantastic, ensuring that users are well-prepared to make the most of all the features.

Additionally, Dotdigital stands out for its exceptional customer support. The team is always responsive and helpful, making sure any issues are quickly resolved. Another strong point is its powerful integration capabilities. Dotdigital works seamlessly with various other platforms like your webshop, ERP and CRM system making it a versatile tool for marketers. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

he cost can be quite high, especially for smaller businesses or those with tight budgets. Also, the extensive features can be a bit overwhelming at first, and it might take some time to get fully comfortable with all the functionalities. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Gives insights in the customer journey and how and when to target them with usefull e-mails helping us to raise the servicebar even higher. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Sepp,

Thanks for the review, we really appreciate it!

If you need any assistance with getting comfortable with our features, we have lots of courses on our Academy page to help with the learning process. Our Academy page can be found here: https://academy.dotdigital.com/

Regards,

Rob H

SB
Digital Marketing Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dotdigital is an intuitive, user-friendly platform that enables marketers of any level of ability to create impactful email campaigns, landing pages and enquiry forms. We love the access available to expert help when needed, and the detailed data reports we can generate following email campaigns. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Dotdigital is quite expensive and the creative options available when designing an email template can sometimes be restrictive to an inexperienced user. A template design service is available, but this is also expensive when you are working with a tight budget. A direct integration with Pipedrive would also be helpful, although Zapier does provide what we need (if we pay for a Zapier subscription). Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital is effective at helping us to reach our audience in the NHS, an audience who are traditionally difficult to access due to strict spam filters. Although there are still some issues with non-human data being included in email campaign reports, this is an issue that is slowly improving. Recently our Account Manager (Oliver Hamilton) helped us to upgrade our account to suit our new requirements, with the use of an additional child account and an increased contact limit. This will enable us to keep a level of separation between our email marketing campaigns and contacts in the UK and New Zealand/Australia without having to have to entirely separate accounts. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Sarah,

Thanks for your feedback, we appreciate it.

If you're encountering any email design issues, please feel free to contact our support team at support@dotdigital.com

Regarding the Pipedrive integration, I'd highly recommend submitting a feature request on our roadmap here: roadmap.dotdigital.com

Regards,

Rob H

AG
Marketing Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dotdigital?

At Gripps, from a marketing perspective managing a complex tech stack that includes an ERP like NetSuite, multiple Shopify stores, and more than one brand can be seen as a daunting challenge. We needed a solution that could seamlessly integrate with our systems, provide powerful insights, and enable effective communication with our diverse audiences. Dotdigital has exceeded our expectations.

The platform's ability to unify data from our various systems has been a game-changer. It allows us to create highly targeted and personalized campaigns, ensuring that each of our brands can connect with its audience in a meaningful way.

Dotdigital offers robust analytics and reporting capabilities. The insights we’ve gained have helped us make data-driven decisions, optimize our campaigns, and improve customer engagement. The automation tools are intuitive yet powerful, enabling us to scale our communication efforts without compromising on quality. Additionally, their support has been second-to-none and truly sets Dotdigital apart. The team is always responsive, knowledgeable, and ready to assist whenever needed.

Overall, Dotdigital has become an indispensable part of our marketing and communication strategy. It’s a reliable, scalable, and innovative solution that we would highly recommend to any business managing a complex tech stack and looking to elevate their customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Not real downsides with Dotdigital. They have a roadmap and frequently update with new features. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital has solved our challenges of managing a complex tech stack by centralizing data, providing actionable insights, and enabling effective communication through email and SMS. It serves as a key source of truth for user behavior, allowing us to create targeted campaigns, make data-driven decisions, and scale efficiently. With robust tools and exceptional support, Dotdigital has transformed our customer engagement strategy. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Adam,

Thanks for the great review! We really appreciate it.

Regards,

Rob H

NV
Marketing Campaign Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dotdigital is a very intuitive platform - really easy to use and navigate. The interface and UI makes it a platform that's helps to get the job done. I uses this platform almost daily.

The AI function really helps to make content development more efficient and speedy.

Uploading lists is a really simple and quick process.

Form set up is also very easy - helps to make a busy marketeers life easy.

Customer support is very good we always get a prompt response from Jay Jones in a timely manner.

Reporting is also very easy to use. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The email nurture section is a little tricky. It's a new aspect to our team. maybe needs to be used more to grow confidence in using this feature.

However the training we had was good - explained in an easy to digest way.

I'd like to understand more aspects of the integration to our CRM. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Helps to push out external email communications to groups of existing and prospect customers.

Helps to build campaign specific forms and triggered emails. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Nickyta,

Thanks for your review! We really appreciate it.

Regarding the email nurture section, it's understandable that new features can take time to master. It's good to know the training was helpful, and hopefully, you'll gain more confidence with continued use.

Regards,

Rob H

JA
Sr Manager Of Production and Technical Innovation
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Dotdigital?

We moved to Dotdigital in 2024 and have had no regrets. The platform has so many features our old marketing platform did not have and the onboarding was super easy and detailed. The customer support and our account manager are wonderful and I have never had to wait more than 24 hours for a question to be answered. The also have AI built in to help you create creative and eye appealing content! Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

I have not found anything that I do not like yet. Everything has been wonderful! Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

They are giving us many more ways to reach not only those who are in our database but also building from outside of our database. The AI is helping me create creative content that I could not do otherwise on my own. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Jenna,

Thanks so much for the review! We really appreciate it.

Regards,

Rob H

MB
Email Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently good. The customer support from our account manager, Tom, has been great, and the online chat function sees that I never get stuck. Dot Digital is easy to use, I use it on a daily basis. It's also great that it's easy to implement and easy to integrate with other platforms. Having used Mailchimp previously, this system beats it. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user experience. This includes things such as the chat icon blocking data in the bottom right hand corner of a report, SMS reporting via a Google Sheet not being a thing just to name a couple. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

The ability to transfer programs and emails easily from one account to child accounts is a much-needed feature, and I'm surprised it's one that has been overlooked in the past. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Matt,

Thanks for the review and feedback! We really appreciate it.

If you'd like to see any additional features in our platform, please feel free to submit a feature request on our roadmap here: roadmap.dotdigital.com

Regards,

Rob H

SF
Digital Engagement Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Customer service - they have an amazing AI bot called Winston who answers the majority of my questions / points me to the help articles I need. If the bot can't answer it then a human is there to help within a couple of minutes. My account manager - Sean - is really helpful with more complicated questions and they've even arranged calls for our dev with their technical team over complicated coding questions.

Easy and intuitive platform - Dotdigital is a really in-depth platform with the option to do pretty much anything you could want from an ESP but it's built in such a way that you can usually figure things out and don't have to read loads of help articles / have training to be able to send an email. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Pricing and lots of extra costs - we have a monthly plan which appears to include lots of functionality however when you delve into the detail there are hidden costs ie. renting keywords to send SMS even though the plan includes SMS. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

You can simple send one off emails or build complicated automations, landing pages and SMS all within the same platform. It meets all our requirements as an organisation and allows us to send comms to our audiences all from one platform. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Sophie,

Thank you for your review!

It's wonderful to hear that Sean and our AI helper are helping you maximize the benefits of our platform. We appreciate your perspective on the additional costs. Renting keywords for SMS is a common practice across the industry, and we strive to maintain transparency regarding any extra charges. Your feedback is valuable, and we'll certainly take it on board to see if there's more we can do. If you'd like to discuss this further, please don't hesitate to reach out to your customer success manager.

Best regards,

Rob H

SM
CRM Process Analyst and Integrations Lead
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

DotDigital is very intuitive to use and out of the other market competitors offered the best value for money. Everyone we have worked with has been quick to respond and we have had a thorough on-boarding period so far. The platform offers us better reporting than we have ever had before and we are looking forward to using it more moving forward. The migration package has been extremely successful for us and we have seen great results. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

The training was a quite generalised and we would love to see more specific use case training in the future. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

We have previously suffered from very time consuming, manual processes. We are in the process of moving these over to the platform to save our team members more time. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Sophie,

Thanks for the review and feedback on training.

During our onboarding process, we provide a Core Platform training session for all new customers. This session follows a structured agenda designed to familiarize you with the platform, including relevant templates, examples, and data fields tailored to your needs.

Additionally, we offer more bespoke training options where you would jump on a call with our Training Manager and we'd then craft a custom session for you.

If you'd like more information on this option, please reach out to your Customer Success Manager.

Regards,

Rob H

JW
Bid Manager (New Business Sales)
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Dotdigital?

Dotdigital stands out for its intuitive interface and robust feature set. The platform is straightforward to implement and seamlessly integrates with the Microsoft Dynamics 365 platform, making it an invaluable tool for managing and measuring marketing communications. The automation capabilities are particularly impressive, allowing us and our clients to create personalised and targeted campaigns with ease. Additionally, the analytics and reporting tools provide deep insights into campaign performance. Review collected by and hosted on G2.com.

What do you dislike about Dotdigital?

Because Dotdigital is such a powerful platform, the learning curve for new users can be steep, requiring investment in training to fully leverage all the features. Some advanced functionalities could also benefit from more detailed documentation. There are occasional delays in customer support response times. Review collected by and hosted on G2.com.

What problems is Dotdigital solving and how is that benefiting you?

Dotdigital helps us streamline our marketing efforts by providing a centralised platform for managing all our communications. This has significantly reduced the time and effort required to coordinate campaigns across different channels. The automation features have improved our efficiency, allowing us to focus on strategy rather than manual tasks. Moreover, the detailed analytics enable us to make data-driven decisions, enhancing the effectiveness of our marketing initiatives and ultimately driving better results for our clients. As a Platinum Partner of Dotdigital, we also implement the platform for our Microsoft Dynamics 365 clients, enabling them to reap the same benefits. Review collected by and hosted on G2.com.

Response from Rob Hughes of Dotdigital

Hey Jenna,

Thanks for the great review! We really appreciate it.

Regarding your point on the learning curve. We appreciate what you're saying here, what we do have is our Dotdigital Academy site where we have a variety of different courses going through the basics and beyond. This can be found here: https://academy.dotdigital.com/

Regards,

Rob H