The platform is easy to navigate and intuitive. They leverage the Trade Desk, which is an industry leader in programmatic display. With so many DSPs to choose from, we liked Choozle's platform because it felt right for small to mid-sized agencies. There are a lot of great targeting options and the ability to bulk upload creatives was a nice addition in the platform. Help resources are good; I actually liked how you are required to watch the "Choozle Academy" videos before you can contact support. Since we run a lot of B2B programs, the IP targeting is a nice feature when we are running Account Based campaigns. Review collected by and hosted on G2.com.
I'm not sure Choozle is the right product if your goal is driving conversions or leads from a digital campaign. We have never had much success with meeting a conversion or cost per conversion goal from Choozle campaigns. Conversion tracking functionality is not great either - event based conversion tracking is not possible, you need to have a thank you page in order to track.
Geofencing is done through a third party and that means you cannot see the geofence targeting in the actual campaign. It requires a lot of trust that your campaign is targeting the right area.
I have had cases when the Choozle click data and Google Analytics visitor data are nowhere near each other (Choozle is reporting far more clicks). This is concerning.
Also, the support has worsened since we've been working with Choozle. They now have a minimum monthly spend for agencies to have a dedicated rep. Unfortunately we do not qualify, right now. Review collected by and hosted on G2.com.
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211 Choozle Reviews
The team members assigned to our account have always been very helpful, supportive, and collaborative. They offer insights into the needs of our ad ops teams and are consistently helpful with strategic recommendations for current and future campaigns. They function as an extension of our own in-house teams. We use the platform to manage all of our clients' campaigns on a daily basis. The data is easily integrated with our reporting platform. Review collected by and hosted on G2.com.
Some things seem to be limited by the platform at times or not available. However, they are constantly adding new features and options for digital advertising. Review collected by and hosted on G2.com.
The team that we work with is friendly and they offer good guidance on what our digital options are. Review collected by and hosted on G2.com.
It seems the team has a lot of accounts to juggle, meaning it seems that small details get missed and they aren't able to dedicate as much time to the account as they would like to. Review collected by and hosted on G2.com.
The team has been excellent at communication and has helped to bring us up to speed on both their systems and the CTV platform. Setting up our campaigns was simple, and the Choozle team made sure that our creatives were loading and displaying properly. Review collected by and hosted on G2.com.
We have had multiple "errors" through the course of our first campaign. Each time, the Choozle team notified us as soon as they identified the issue, but it has delayed our campaign and our desired results.
It would have helped if we were provided a document listing all of the requirements for creatives up front, instead we would submit creative and wait for a notice about what was acceptable and what needed to be updated. Review collected by and hosted on G2.com.
Our agency has used a variety of display platforms, and they're all pretty similar in terms of performance, however Choozle doesn't have minimums, the results are strong, there are a lot of audience targeting options, and most importantly, their team is really excellent. We rely on their team to guide us on what they think is best for a given client or campaign and they've always led us to achieve success. Even compared to PMAX on Google we prefer Choozle. Highly recommend. Review collected by and hosted on G2.com.
There have been a few times when there have been tech glitches when they're installing an update which can be inconvenient. These, however, have been few and far between and haven't had one for at least 6 months so maybe that's behind us. Review collected by and hosted on G2.com.
I really enjoy the full Programattic ad suite that allows us to run arious campaigns in once place. Review collected by and hosted on G2.com.
I dislike that the reporting is not set up to make our marketing analysts's or engineers job easy. Review collected by and hosted on G2.com.
The customer service is exceptionally friendly, proactive, and helpful. The platform is very easy to use, and all campaigns can be set up pretty quickly. I use Choozle every day and you always find new ways to use its features in your favor. We love how Choozle offers integrations with our reports and makes data collection simple and efficient. Review collected by and hosted on G2.com.
Sometimes the platform has bugs when cloning campaigns or creating new audiences, but you just reach out to customer service and they solve it for you. Review collected by and hosted on G2.com.
I love that you can control your own programmatic buying and have a wide variety of networks and distribution channels to choose from. I'm in control of the budget, the audience, and the creative, so it's all at my fingertips at a moments notice. The dashboard is very informative and gives me a deep understanding of how my ads are being served. The customer service is great too. My ad account executive is very helpful and there for any questions I have. Review collected by and hosted on G2.com.
Choozle could be a bit better with it's frequency reporting system, as I often have to generate reports for things that could easily show up on the dash. Review collected by and hosted on G2.com.
I love the ability to setup and run my own campaigns. Whether I'm running video, audio or display campaigns. I can control the audience(s) and the budget. Review collected by and hosted on G2.com.
The report aspect could be a little better. Review collected by and hosted on G2.com.
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