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Bynder Reviews & Product Details

LP
International Communications Manager
Public Relations and Communications
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Simple to use, intuitive, good support Review collected by and hosted on G2.com.

What do you dislike about Bynder?

no push notification or pause upload Review collected by and hosted on G2.com.

Recommendations to others considering Bynder:

I would definitely encourage people to discuss their needs with Bynder and also to check what is coming up on their roadmap. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder has helped us to capture and utilize all our digital assets more effectively and efficiently and enhance our ability to share and collaborate with different teams across our global organisation. Review collected by and hosted on G2.com.

Bynder Overview

What is Bynder?

Bynder’s leading digital asset management software powers 4000+ of the world’s most iconic brands to conquer content chaos and deliver exceptional content experiences. Recognized for its usability and configurability, Bynder’s AI-powered DAM enables our customers to drive compelling value, ROI, and maximize the opportunity from their investments in content. The Forrester Wave™️: Digital Asset Management Systems, Q1 2024 report states that Bynder is a good fit for businesses that want a plug-and-play solution that integrates well into their enterprise technology ecosystem. Bynder is used by brands like Puma, Spotify, TED, and Five Guys to get content and campaigns to market faster and accelerate the end-to-end creative content lifecycle.

Bynder Details
Product Website
Languages Supported
German, English, French, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Brand Portal & Digital Asset Management Software

How do you position yourself against your competitors?

Known for its quality UX and usability, best-in-class customer service and fresh ideas, Bynder is a recognized leader on the global market. With our customer’s needs and the latest martech trends at the heart of product development, we aim to push the boundaries with a solution that is user-friendly, simple, and at the forefront of DAM technology.


Seller Details
Seller
Bynder
Company Website
Year Founded
2013
HQ Location
Amsterdam
Twitter
@bynder
2,657 Twitter followers
LinkedIn® Page
www.linkedin.com
609 employees on LinkedIn®
Description

Before Bynder, first-generation digital asset management systems run by IT departments were too slow and difficult to use. Bynder launched in 2013 as the first pure SaaS DAM, and it was quickly recognized for its intuitive user experience. Today, thousands of brand and creative teams around the world use the powerful and easy-to-use platform to provide the right, on-brand assets across the enterprise. As digital transformation accelerates, Bynder leads the evolution to the 3rd wave of DAM: the creative content engine that brands need to power personalized digital experiences. Bynder’s vision is to elevate marketing creativity to the heart of digital experience so brands can build authentic relationships.


LB
Overview Provided by:

Recent Bynder Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Bynder Onboarding is a Great Experience!"
It is incredibly intuitive for user, making it easy to encourage adoption.
CM
Caty M.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great experience working with the onboarding team."
Ease of use, knowledgeable team with full support, solves all our needs and a very detailed and organized implementation process.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Thorough and simple DAM implementation"
Everyone from Bynder that we have been in contact with has been knowledgable, friendly and a joy to work with

Pricing Insights

Averages based on real user reviews.

Time to Implement

4 months

Return on Investment

15 months

Average Discount

12%

Perceived Cost

$$$$$
View More Pricing Information

Bynder Media

Official Interactive Demo

Bynder demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

959 Bynder Reviews

4.5 out of 5
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959 Bynder Reviews
4.5 out of 5
959 Bynder Reviews
4.5 out of 5

Bynder Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
RH
Marketing Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

For a company like ours, which produces an enormous amount of content for our activities, the Bynder DAM solution is a everyday tool, it has allowed us to streamline our needs both internally, across various departments, and externally, with our clients and partners. It has resulted in significant time savings in media management and made it much easier to share assets externally. Throughout the entire integration phase of Bynder, the support provided to our teams was flawless. From the initial commercial discussions to the project’s completion, we were guided through each step. Our two contacts, Caroline Gouy and Juliette Crespel, were outstanding—anticipating our questions and responding in record time to any queries that arose during the integration. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

A greater ability to customize the homepage without needing to upgrade the plan would be a valuable addition. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder help us to improve our Media Library content by adding more details and offer us a secure way and easy to share our content whith our customers/partners. Review collected by and hosted on G2.com.

JT
Senior Brand Manager, TELUS Brand Office
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

Bynder has changed our digital asset management process in a great way because of the comprehensive and user friendly platform. We are able to streamline our brand guidelines and assets within a single source of truth with the intuitive system.

The landing page builder is quite simple and the ability to easily edit brand guidelines keeps our team on the same page. The ability to enable SSO and use third party login is secure and also meets all of our internal security standards. We are looking forward to see a major enhancement in avoiding fragmented systems and enhancing the operational effectiveness.

A special thanks goes to the outstanding onboarding team, Ta'quila Wilson and Dean Paskos, who provided great support and spent a lot of time answering all our technical and design questions. We owe a ton to them for making the transition smooth for us.

We have found Bynder to be a great investment for our brand management needs and it has brought efficiency as well as value to our organization. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

In most areas, Bynder is excellent, but the primary limitation is multilingual content management for custom landing pages. The platform does not currently have a smooth language toggle between English and French for custom landing pages; separate homepage creation and user flows are required for each language. However, for bilingual organizations, this does create extra work.

But the Bynder team has been very responsive and collaborative in finding workarounds. They have indicated willingness to consider implementing this feature in future updates. This single limitation however, does not come close to negating the value and functionality of the platform overall. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Unified, modernized asset management for a growing global tech brand. Review collected by and hosted on G2.com.

SB
Sr Manager Creative Ops
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

The Onboarding Team made it easy for us to get up and running. They had templates for us to think through how to structure our assets and meta data for searching. And we had regular meetings to keep us on track so we hit our launch date without issue.

Bynder is intuitive which makes it easy for our end users. It's fully customizable so we could set it up to fit how we work and how we search for assets. We've had a great adoption rate with the Marketing team and look forward to rolling it out to the rest of the company. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

We thought there was an easy solution to bring assets and metadata over from our previous DAM but that ended up being more work than uploading project by project so getting our assets into the tool took longer than anticipated.

I wish Bynder could convert to different file types on the fly so everyone can get what they need immediately without us creating and managing several file types for every asset.

I also wish there was automation on notification of expired assets to make the maintenance and compliance easier. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We now have a central source of truth for all our marketing and brand assets. Everyone has direct access to the latest and greatest materials so there is no longer a need to search emails and servers for assets and hoping it's the most current. Assets are available without delay. And we no longer have permission or file size issues. It's saving all of us time! Review collected by and hosted on G2.com.

AP
Traffic & Marketing Manger
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

I think Bynder is a great tool! It is very intuitive for the users and admins. I like that the usage flow works similar to Google Images or online shopping so it is quick to understand for a new user. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

There are limitations for uploading/adjusting files. If I make an error in uploading, it is not always easy to bulk edit all metaproperties. It sometimes gets confused with filters, so then I have to change each asset manually. I think a warning or "ok" would be helpful to add when using Mass Uploader when it comes to adding new terms/meta-properties. I had a few times that a spelling error/typo caused a new field to be added without me noticing until doing a later QA. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is allowing for a more centralized place for all creative assets to live. It is helping prevent users on other teams from editing or altering files and folders they shouldn't be using. It also helps us control user access to final files only so work in process files are not incorrectly shared. Bynder will also allow us to easily share and accept files from external partners. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

The team at Bynder was easy to work with from the start. During the vetting process, they communicated their many capabilities and were honest about their product. After contract execution, we had a seamless transition to the onboarding manager, who met with us weekly for several weeks to set up our new portal. The support doesn't stop there -- after onboarding, we were transitioned to the success team and were also provided many resources to ensure our success with their platform.

The Bynder platform itself is intuitive and customizable, with many available integrations. The user experience far outweighs other DAM portals. If you're looking for a new, easy-to-use DAM, this is it! Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Nothing to share at this time. The Bynder team has shared multiple times that if there's an issue with the platform, they will address it. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder's platform is ahead of the curve when it comes to DAM portals. As the DAM admin, I have the most experience using the portal on my team. After using another DAM, I can confidently say that Bynder far outweighs others. Review collected by and hosted on G2.com.

NF
Snr. Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

The implementation process was the highlight of our experience. Dean and Nicole were outstanding—well-prepared, attentive to our use case, very knowledgable, and extremely organized. Every meeting was productive, and the project stayed on track from start to finish. I've worked on countless software implementations, and this was by far the best. Dean and Nicole got us off to a fantastic start with Bynder. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

No issues during implementation. Everything went smoothly thanks to a great team. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder helps us stay on brand and provides our global teams with quick, easy access to precisely what they need. It centralizes our digital assets, streamlines content distribution, and ensures teams use the most up-to-date, approved materials. Review collected by and hosted on G2.com.

JC
Associate Creative Director
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

User friendly interface, robust features, etc.

Bynder's intuitive design makes it easy to get started and its powerful features have really streamlined our projects. It's improved our communication across teams. Their onboarding process is incredibly smooth. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Video upload is very slow and unreliable. Videos don't register as uploaded until they're completely converted, and even a brief internet outage will cancel the entire upload to fail. It may have to do with our portal on our company's server, but the process has been painstakingly slow. I also seem to have issues uploading larger files, sometime even as small as 7GB. They hang up on the conversion process. I wish there was a way to get them into the Bynder portfolio before they start converting. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Bynder is solving our need for having all our assets in one singular place. They had been scattered, to say the least. Once fully launched, it'll make sharing, both internally and externally, significantly easier. Review collected by and hosted on G2.com.

PD
Creative Services Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Bynder?

Bynder's customer service is exceptional. The onboarding process from start to finish was thorough, well planned, detailed and interactive. It laid a foundation for a successful DAM in the future and really got the whole working group on-board. Bynder is our business-wide DAM solution that is used daily, so it's important that the integration is easy and straight-forward. The platform is easy to use, has all the features we need and passed our security and tech checks. Plus the Brand Portal is a cherry-on-top, the perfect interactive solution to house all of our brand guidelines and assets. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

As with all new platforms there are features we'll use and some that won't be suitable for our business needs. That's not a criticism of Bynder, its just a reality of when you buy a product off the shelf. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Situation - We didn’t have a centralised place to store creative assets. People were saving and sharing files with no consistency or coordination across multiple platforms.

Complication - This caused issues along the entire workflow process, with wasted time and effort trying to search and retrieve files. There's was doubt about the latest versions, which increases brand risk, and there were security issues with sharing files.

Resolution - We needed a secure and centralised platform where people can store, retrieve and share creative assets, supported by a Brand Hub for all of our guidelines and brand asset. Bynder delivered this solution. Review collected by and hosted on G2.com.

MJ
Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bynder?

How there are many ways to organize and search for specific assets. Additionally, the upload process is quite intuitive and easy to customize as well as the homepage. Collections is probably the most valuable to me and my team, specifically for sharing externally and organizing a smaller group of media files.

The customer support has been top tier from sales all the way to our implementation specialist (and soon to be customer success manager). We have asked a lot of Nick speceifically and he has been extremely helpful to work with and knowledgeable about the product. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

For our team, the biggest hurdle has been navigating the Adobe CC. The process for uploading working files is quite manual and not easy to navigate. I realize this may be because we are using the connector incorrectly or because we are so new to the platform, but this seems like more work for our design team to figure out than it should be. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

Duplication of assets, struggling to determine naming conventions for files, unsure where to go to grab an asset, and streamlining platforms. This benefits our organization because there were many tools we were using to store assets and people were getting confused on where to look or even who to ask. Review collected by and hosted on G2.com.

GG
Digital Marketing Specialist
Oil & Energy
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bynder?

It's a single home to access the 10s of thousands of documents our company manages, and when we need to update something, we can easily update it in one place that that is reflected through the 4 different websites our company manages, as well as internal use. The Onboarding Team, Adam and Carina, were extremely patient and knowlegable with teaching us how best to use the tool. They even helped create several unique solutions to meet our customized needs. The onboarding and implementation of this software has been a delight, working with them and seeing immediate benefits for our company. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Unfortunately, Bynder says that it integrates with Drupal as a website asset management tool, and while this is technically true, it's integration is shockingly limited. You currently can only use 1 Bynder asset per Drupal web page/post, and even then, you cannot embed your asset in-line, only at the foot of your post. This may work fine for somebody using it for "blog" website, however, it is not even remotely acceptable for use on a product website. Review collected by and hosted on G2.com.

What problems is Bynder solving and how is that benefiting you?

We currently have 4 websites that all drew assets from separate buckets/locations. When an asset needed to be updated, we had to update that asset 4 times, in 4 different locations. Now we can update the asset in one location and the change reflects across all 4 websites immediately. Additionally, we're less worried about employees hanging on to old versions of assets, and now they can always have quick/easy access to the lastest and most up to date versions. Review collected by and hosted on G2.com.