The volume of data the BrightEdge platform is tapping into is massive and the tools their product team are constantly layering on top to inform strategies for our clients is top of class. I use Data Cube on a daily basis to identify opportunities with clients. Review collected by and hosted on G2.com.
There isn't much however the technical crawls aren't always as thorough as we're looking for to support clients for technical SEO however we have our own tools to augment this so it's never been an issue as the benefits of the platform way out perform this limitation. Review collected by and hosted on G2.com.
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673 BrightEdge Reviews
BrightEdge is a well thought out APP that covers SEO, PPC, content ideation / creation and more. Not only that, but it does them very well and incorporates features an advanced user will also gain benefit from.
The other great benefit of BrightEdge was having very knowledgeable account manager with me on regularly scheduled calls to help get me up to speed quickly and informing me of new features as they are available.
The BrigthEdge app was already in place when I started, so I can not speak to the ease or lack of it for integration or implementation, but I have to believe it was easy just like using the app itself. Review collected by and hosted on G2.com.
It is hard to dislike BrightEdge, but for my situation starting at a new company that needed to crawl before they can walk with SEO, I needed to get many of the basics in order first before I could start using all the power of the app. Review collected by and hosted on G2.com.
BrightEdge not only provides cutting-edge tools to optimize my content for AI Search, but they also provide practical training to help me use them effectively. BrightEdge is proactive about equipping customers for success in a rapidly changing SEO landscape. Review collected by and hosted on G2.com.
The only think I dislike about BrightEdge is how frequently it logs me out if I move away from the window I’m working on. Review collected by and hosted on G2.com.
I like that the data and what I need to do to improve are all right there. This tool has so many great features to it I'm still learning new things and ways to increase our rankings and organic SEO. Review collected by and hosted on G2.com.
Because of all the great information, it can be overwhelming to learn and understand. I often need a reminder from my Success Manager of where/how to look at things. Review collected by and hosted on G2.com.
The knowledge level of the employees and ease of use of the platform. From the first contact through regular relationship nurturing, onboarding and teaching - staff and processes are. obviously, well thought out.
The platform integrates easily with our website, the recommendations are very targeted to our audience and easy to implement. Review collected by and hosted on G2.com.
Nothing as of yet, I have been a customer for not quite a year yet and everything has gone smoothly. Review collected by and hosted on G2.com.
I have been using BrightEdge for about 8 years now and take it wherever I go. It is now integral to what I do as an SEO, what I can do for a company and it makes me a better SEO practitioner. I still enjoy their standard reports such as Data Cube and Content IQ but I'm now fully invested in their newer features such as Data Cube X, CoPilot, Instant, and Autopilot. Their Data Cube X is now a necessity to how I look at competitor websites, content gap analysis, and how I construct a lot of my content planning. Their Content IQ is how I look for site issues and measure the health of my site. Their dashboards are how I report back to the business. With their newer features, I have AI-enabled abilitites to interlink using Autopilot and a better way to optimize my pages with Copilot. Their recommendations, now AI-driven, are ones you can pull directly from their system. These features are now ones I could not live without. They've come a long way. Review collected by and hosted on G2.com.
For an experienced SEO like me, their page suggestions often don't make sense or hold water. The suggestions are automated and based on elements of SEO that I don't find helpful or useful. Might be fine for someone newer to SEO, but I usually skip over these. Same could be said for their Home screen data points. Nice, but not essential to what I need to do my job. BrightEdge does not do everything I want or need. I still have to use an alternate tool every now and again to cross-check crawl issues or to pull URL's more quickly but BrightEdge has way more and way better tools for what I need than missing any of the tools that I need to use occassionally. Review collected by and hosted on G2.com.
During my use of the BrightEdge platform, I have been most happy with the effective communication and assistance of the representatives. The BrightEdge team members have made the experience much more enjoyable and given great guidance on using their platform. Review collected by and hosted on G2.com.
As far as dislikes, I do not really have one thing I can say. The only intimidating portion was the depth of different features that BrightEdge provides clients with. This can be overwhelming at first but, with great assistance from the team, I was able to understand what I was doing more effectively Review collected by and hosted on G2.com.
BrightEdge is a constantly evolving platform. The BrightEdge developers are on the bleeding edge so your SEO work can be on the leading edge. They offer new services just as you are beginning to formulate questions about what you need to do next. Their Generative AI tools within BrightEdge help us to optimize keywords, titles, and descriptions. The platforms helps us identify content gaps and generate outlines for new content pages. Their new AI Overview tools are helping us to place our content in Overviews and track where we are showing up. I feel like BrightEdge gives us ever tool we need to stay competitive. And our Success Manager makes sure we know how to use the tools at our disposal. Review collected by and hosted on G2.com.
There is so much that BrightEdge offers, it can be difficult to do everything you can do and should do to optimize your website. I could spend half my week every week using the BrightEdge platform to improve my website. Review collected by and hosted on G2.com.
The specific recommendations provided on each page provide guidance on where to invest time on improving search performance. With a small team we can quickly focus on areas that can have a quick impact. Review collected by and hosted on G2.com.
Research interface can be a bit complex. Review collected by and hosted on G2.com.
As a digital marketer, I use BrightEdge daily to track keyword performance, optimize content, and uncover new SEO opportunities. While it’s easy to use, some functionalities aren’t always the most intuitive. That said, the BrightEdge team is fantastic—providing frequent product knowledge sessions that keeps me, and my team informed about new features and best practices. This is especially useful given the evolving SEO landscape, especially with the rise of AI-driven search. Review collected by and hosted on G2.com.
Some features are not intuitive and while data cubex has powerful capabilities, I don't like that performance comparisons are limited to month over month. Review collected by and hosted on G2.com.
The Brightedge platform has given our company valuable insight into what our competitors are focusing on content wise, while also pointing out technical aspects that we need address with our development team. Review collected by and hosted on G2.com.
As with most enterprise solutions - cost is high compared to platforms like SEMrush. Review collected by and hosted on G2.com.
