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Bitly Reviews & Product Details

BP
Social Media and Marketing Coordinator
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Bitly?

I liked how I could take a long link and shorten it into a more professional link. This worked great for social media posts. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Their paid plans are not shown publicly, which can be a down fall. Many people won't do business with a company that doesn't show their pricing plans because it can be seen as manipulative and sneaky. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

It saves time and effort with social media posts because it makes the posts that have the new improved link look more professional. Review collected by and hosted on G2.com.

Bitly Overview

What is Bitly?

Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly's all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 500,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.

Bitly Details
Product Website
Discussions
Bitly Community
Languages Supported
English
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Product Description

Bitly’s complete Link Management Platform empowers businesses of every size to embed short, branded call-to-action links in their communications using tools, analytics, and insights to maximize the impact of every digital initiative.


Seller Details
Company Website
Year Founded
2008
HQ Location
New York
Twitter
@Bitly
67,513 Twitter followers
LinkedIn® Page
www.linkedin.com
389 employees on LinkedIn®
Description

Bitly is your all-in-one Connections Platform for Short Links, QR Codes, and Landing Pages, all backed by powerful Analytics. We bring brands, businesses, digital marketers, creators, educators and non-profits a BIT closer to their audiences. Insights and analytics behind every connection you create with Bitly and pricing packages for users of any type! Need support? bitly.is/heretohelp


TD
Overview Provided by:

Recent Bitly Reviews

DM
Denise M.Small-Business (50 or fewer emp.)
5.0 out of 5
"PLEASANT SURPRISE"
I am often disappointed by new tech gimmicks, hacks and products. I had a lot of problems using different programs to try to make QR codes and shor...
BK
Bora K.Small-Business (50 or fewer emp.)
5.0 out of 5
"e-SMART!"
e-SMART: easy Simple, Measurable, Accessible, Realistic, Time-saving. that's Bitly!
GF
Gina F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great tool for tracking clicks and traffic!"
The shorten links make posting to social media more effect. I love that I can see the click rates and gauge when/how potential customers are viewin...
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Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
Play Bitly Video
Play Bitly Video
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Play Bitly Video

Official Downloads

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Video Reviews

824 out of 825 Total Reviews for Bitly

4.5 out of 5
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824 out of 825 Total Reviews for Bitly
4.5 out of 5
824 out of 825 Total Reviews for Bitly
4.5 out of 5

Bitly Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BitlyQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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LN
VITA PROGRAM COORDINATOR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bitly?

As a nonprofit with limited funds, I have to be careful with how to utilize those funds. Bitly is able to help maximize our resources better. With link shortening, we can create better social media posts that won't exceed the character limit or overall make it more presentable. We also like to the customization option for QR codes. We can change our logo, and the public has started to gain trust compared to a QR with no association. Link redirects have also been a great help. We redirect clients to a pdf and that pdf needs to be updated every other week. We have three redirects each month and that is just right. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I am not sure, but would like to have webinars on how to use other areas such as Campaigns, AI, integration. That we we know if we ever want to go the next subscription. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Using links in social media with character limit. Generate custom QR codes that can be printed on flyers and posters for distribution. Review collected by and hosted on G2.com.

SV
Senior Travel Consultant
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bitly?

I have a lot of good things to say about Bitly. I appreciate the way that I save time and stay organized through the link creator and QR codes creator. I use that every day, and it's super easy to implement into my daily routine. I also appreciate being able to delete the links that I create using Bitly, because the link is remotely deleted as well, which helps me keep my clients from stealing my product. I work hard and I have already seen a difference in my customer base not running away with my creations. Thank you! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I have nothing bad to say about Bitly, honestly. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

I have dealt with having my product stolen throughout my career in travel consultancy. I work very hard building these custom-made trips, and I deserve to be compensated for my labor. Since I have started using Bitly, I deal with a lot less piracy, and I have made more sales as a result! Review collected by and hosted on G2.com.

KS
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

Bitly is an extremely intuitive tool that allows our team to quickly measure traffic to different links and resources. It takes barely a minute to create a shortened URL - which always looks much neater & cleaner in our copy! It is easy for more junior members of our team to understand the a campaigns success without needing additional tools that might be more complex. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

None! We are overall extremely satisfied with Bitly. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps us solve the challenge of managing long, clunky URLs while giving us powerful tracking insights to measure our campaign success. By shortening our links, we create cleaner, more professional URLs that are easier to share across ads, emails, and social posts. Plus, with Bitly's tracking, we can monitor clicks, engagement, and traffic sources in real-time. This helps us understand exactly which campaigns and channels are performing best, so we can optimize our strategy and maximize results. Review collected by and hosted on G2.com.

EG
Content Marketing Specialist
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Bitly?

Easy to use with a nice interface that makes creating the shortened links a great experience. Everything is centralised, QR codes, event landing pages, and UTMs. Great tracking metrics. I use it daily for my social media and event activities. It is very easy to implement in a few minutes you have your account ready to use. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It is a bit on the pricier side and the limit of links/month could be an issue if you are creating a lot of content. I would like to have more seats for my team so everyone could use it with their own account. That way we could also know who created each link. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly helps me track the engagement in my content and understand if people are getting to our website thanks to the link shortener and UTM parameters. My team also uses the landing pages and QR code generator to track engagement at events and have a quick way to share our content. Review collected by and hosted on G2.com.

MM
Marketing Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

The ease of implementation and operation of Bit.ly allowed us to use QR codes to analyze content access metrics, and thus provide feedback to the sales team. We use bit.ly every day to see the number of accesses, perform lead capture conversions, and because it generates links, it allowed ease of integration and identification of access flows for specific parts of our website. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The analytics features are very limited (covering a period of only 1 month) and to extend the period, we have to subscribe to a much more expensive plan, with many more features, which are often barely used, depending on the reality of the company. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

We use bit.ly every day to see the number of accesses, perform lead capture conversions, and because it generates links, it allowed ease of integration and identification of access flows for specific parts of our website. Review collected by and hosted on G2.com.

CS
Director of Marketing &amp; Communications
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I desperately wanted a way to show how our digital and print campaigns were converting. With mailers, it's nearly impossible to see how your expensive mailing led people to take the desired call to action. Using bitly links and QR codes, we can prove this with tracked clicks and conversions. This leads us to change our strategies of how to reach donors and test content and conversion options. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There are a few features I haven't seen enough value in pursuing like landing page creation, while others are stuck behind an even more expensive pay wall. I don't have many issues with Bitly, I'd just like to see us be able to better act on the data and consistently increase in our conversons. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Tracking and understanding conversions on content pieces. Review collected by and hosted on G2.com.

GB
Writer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I love the ability to create cleaner URLs and QR codes for marketing my books, especially since I can customize the backend of the URLs I generate. The ability to get some tracking data to know where users are coming from also helps me focus which social media platform to focus my time and energy on. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I would like to have more detailed analytics within a more reasonable price point. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

The primary business problem Bitly solves is helping me to understand which social media platform most of my potential readers are coming from. This is not an insight I am able to access if I linked directly to my books on Amazon or an other online retailer where my books are available. Review collected by and hosted on G2.com.

AD
Marketing and Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Bitly?

Bitly has made tracking internal and external audience behavior a breeze. The landing pages have made language access more manageable for our small nonprofit without requiring huge multi-language and multiple versions of signs. Adding our logo to QR codes and custom themes to landing pages was easy to implement. It is user-friendly, efficiently works with our other tools, and is excellent for everyday use. Overall, the tool adds a lot to our communications and marketing toolbox. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The price point could be a bit better or include more functions. I would love it if the landing pages were even more customizable. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Bitly has added another dimension to our analytics that was missing. It has also given us another way to provide language access to our clients. Review collected by and hosted on G2.com.

TD
Business Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

I have recently launched a marketing intelligence agency and a personal brand that I use to promote a book, a learning community and podcast. With a variety of hats that I wear for my business and to represent others, I have a need for quick links to forms, my digital products and landing pages. When I realized the actual URLs can be very long and messy, I discovered Bitly and quickly learned how fast and efficient link creation can be with them. I barely had any time to fret about this problem, since Bitly solved it so quickly! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Not all links can have branded urls. For instance, Amazon does not allow it. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Messy URLs cleaned up. QR code generation. Review collected by and hosted on G2.com.

GF
Owner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Bitly?

The shorten links make posting to social media more effect. I love that I can see the click rates and gauge when/how potential customers are viewing my listings! As a bonus it also links to other programs, like Canva which I use regularly for marketing materials. It's nice to be able to see bitly tracking from QR codes on my print materials. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

There is nothing that I can think of that I dislike about Bitly. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Being able to shorten links for social media is huge for me. It make my posts look more professional and put together when there is a shorten link vs. the whole long URL Review collected by and hosted on G2.com.