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Beckon Reviews & Product Details

Beckon Overview

What is Beckon?

Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

Beckon Details
Discussions
Beckon Community
Languages Supported
English
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Product Description

Beckon is purpose-built to deliver automated, real-time analytics based on marketing best practices. Get omnichannel insights in the language of marketing, and clean, aligned data to power advanced analytics. All right out of the box for fast time to value. Want to build your own marketing analytics formulas? That’s easy, too.


Seller Details
Seller
Beckon
Year Founded
2011
HQ Location
San Mateo, CA
Twitter
@BeckonInc
813 Twitter followers
LinkedIn® Page
www.linkedin.com
83 employees on LinkedIn®
Description

Beckon is a comprehensive marketing performance management platform that offers advanced analytics and reporting solutions. Designed to help marketers make data-driven decisions, Beckon consolidates and organizes marketing data from various sources into a single platform. This allows for seamless performance tracking, analysis, and reporting. The platform is geared towards improving marketing efficiency and effectiveness by providing insights into spend, performance metrics, and ROI across multiple channels. Beckon's focus is on delivering real-time, actionable insights to enhance strategic marketing planning and execution.


SR
Overview Provided by:
Marketing at Beckon, Inc.

Recent Beckon Reviews

KS
Kristen S.Enterprise (> 1000 emp.)
4.0 out of 5
"Beckon UI and Back-end Capabilities"
Beckon customization is endless, you think you they can build it.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
0.0 out of 5
"Painfully slow system filled with GIGO"
There is multi-country data I can use in analyses of the ROI of our marketing investments.

Beckon Media

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2 Beckon Reviews

2.0 out of 5
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2 Beckon Reviews
2.0 out of 5
2 Beckon Reviews
2.0 out of 5
G2 reviews are authentic and verified.
Verified User in Food & Beverages
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Beckon?

There is multi-country data I can use in analyses of the ROI of our marketing investments. Review collected by and hosted on G2.com.

What do you dislike about Beckon?

1) Beckon take no responsibility for the validity of data in the system, saying instead, we only post what your people send to us. "If it is wrong it is somebody else's fault."

2) it is painfully slow to extract data. All I want is flat files for use in sales response modeling. You'll see in the screen shots that my dashboards do not load from one log on instance to the next. It takes entirely too long to get what I need out of this system.

3) labeling scheme is not harmonized. the same brand appears with different spelling in different countries Review collected by and hosted on G2.com.

Recommendations to others considering Beckon:

Find somebody else. Beckon are expensive and unable to deliver. Review collected by and hosted on G2.com.

What problems is Beckon solving and how is that benefiting you?

I want to use data in the Beckon tool to extract media data for use in sales response models which in turn are used to measure the ROI of marketing and make optimization analyses and tools that help us decide what types of media-brand combos deserve more or less funding going forward which in turn helps us to maximize firm profits. The Bekcon data is one of many sources of input. Review collected by and hosted on G2.com.

KS
Senior Global Manager, Programmatic
Food & Beverages
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Beckon?

Beckon customization is endless, you think you they can build it. Review collected by and hosted on G2.com.

What do you dislike about Beckon?

The UI is not user-intuitive and often leaves people unable to know where to go. Review collected by and hosted on G2.com.

Recommendations to others considering Beckon:

Realize their analytics solution capabilities up front Review collected by and hosted on G2.com.

What problems is Beckon solving and how is that benefiting you?

Global data consolidation Review collected by and hosted on G2.com.

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