I really like how this system can make twitter so easy to use. Being able to learn more about your target audience as well as our competitors has really changed the way we look at social media. Our marketing department has never been so successful! Review collected by and hosted on G2.com.
I really wish that this system were able to accommodate the other social media platforms. There are other programs that can do this but if this program could expand to do the others I would prefer to stay with this company. Review collected by and hosted on G2.com.
Video Reviews
243 Audiense Reviews
We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)
I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.
The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.
The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.
Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy. Review collected by and hosted on G2.com.
I would love to see additional social data sources integrated into Audiense. Review collected by and hosted on G2.com.
Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have. Review collected by and hosted on G2.com.
Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov. Review collected by and hosted on G2.com.
Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. Review collected by and hosted on G2.com.
The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming Review collected by and hosted on G2.com.
Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients Review collected by and hosted on G2.com.
since they are constantly innovating and improving there are always new ways of working to learn Review collected by and hosted on G2.com.
Indepth analytics about audience's interest and people/ TV shows they follow. Review collected by and hosted on G2.com.
Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. Review collected by and hosted on G2.com.
One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy.
Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast. Review collected by and hosted on G2.com.
The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds. Review collected by and hosted on G2.com.
I've been using Audiense Connect for a while now, and it's changed my approach to audience segmentation and engagement.
The platform provides a 10,000-metre view of my audience, with granular breakdowns of demographics, interests, and behaviors.
I'm very reliant on X/Twitter for social analytics and their X integration helped me level up. I love how I can export segments directly to the Twitter ads dashboard.
It didn't involve much of a learning curve. As I was onboarding, whenever I had questions, they responded quickly. They're very helpful and the Audiense product team is awesome. Review collected by and hosted on G2.com.
Initially, I was a little hesitant to go all in on Audiense due to the heavy reliance on X/Twitter, but with the recent acquisition of Soprism and the ability to now profile Meta accounts, there's not much to dislike. They have their eye on the future, and I like the looks of their product roadmap. Review collected by and hosted on G2.com.
They have been bending over backward for me as a tiny client for years. I have been working on different types merging the value of Audiences with our digital advertising business in 1000 different ways. This work has been ongoing for more than 2 years and we are still working on getting to the finishing line. Even with our minor contribution to the yearly turnover they have not only helped but invited me over to their office to learn more about how their service works. Great team, great people! Review collected by and hosted on G2.com.
Nothing really. Might be nice to have better-documented APIs Review collected by and hosted on G2.com.
Great team, helped me reach rich behavioural data from Meta - to my knowledge not available elsewhere right now. Review collected by and hosted on G2.com.
There's a lot of UK data in there but I think needs to be tailored a bit to include more for anyone focusing on that region - just needs to be discussed up front with the team. I'd imagine it will keep expanding as time goes on. Review collected by and hosted on G2.com.
Audiense is the first platform I look to whenever I'm working on an audience development project. The segmentation, comparisons, and global landscape make it perfect for projects, big or small. With my work focused primarily in the music industry, I'm able to easily find the artists I'm working with or comparable artists to start any project. The deep breakdowns across all the different forms of media, user preferences, demographics and more is the most robust offering I've seen and with the newest acquisitions expanding across additional social media sites, it really is an uncomparable project. Review collected by and hosted on G2.com.
There's a lack of historical change functionality which makes it hard to compare over time. Review collected by and hosted on G2.com.