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Audiense Reviews & Product Details

Verified User in Internet
UI
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Audiense?

In no particular order, I was most engaged by the insight into: [a] my Twitter community [b] audience statistics [c] discovering new, relevant Twitter users [d] and tracking my Twitter interactions. With that said, the Dashboard is also excellent and useful, and especially for larger accounts the reports from the Audience Insights and Competitive Analysis are sure to impress those with a need and/or passion for analytics and reporting. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Honestly, in the 15 day trial I did not find anything I did not like. This is a very professional, well thought out application. I may upgrade now, will update after more in-depth use of the app. Review collected by and hosted on G2.com.

Recommendations to others considering Audiense:

If you are an organization or individual who values their Twitter account[s] for business and professional reasons, the 15 day trial is a no-brainer. Signing up is almost zero friction, and ramping up on the application is about as easy as it could possibly be. From there, it is also easy to make the decision on the value you're getting and to convert to a paid account starting at $13.45 per month for up to 20K contacts and 5 Twitter accounts. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

I immediately gained a better understanding of who I was following and vice versa, rapidly discovered new people to follow and interact with, and got valuable clarity on the effects/results of my interactions with the Twitter community. Review collected by and hosted on G2.com.

Response from Josephine Durney Jimenez of Audiense

Hi! 👩🏼‍💻

Thank-you for your review! We're glad to hear how much you enjoyed the platform in its SocialBro days! Audiense has updated a lot since then, so we're sure you could find much more to assist with your needs today! 💫

Audiense Overview

What is Audiense?

At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management

Audiense Details
Product Website
Languages Supported
English, Spanish
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Product Description

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.

How do you position yourself against your competitors?

We are creating the most significant consumer panel in the world for understanding and engaging just the right people for your brand in the most relevant and compliant way.

We the ability to understand for your audience, competitors and your market:

- Who makes up the audience
- What they love
- Online habits
- What drives them
- What is their personality

There are 3 key elements that we pride ourselves on:

1) Connecting the ecosystem around us through key partners across listening/ monitoring, survey panels, CRM platform and SEO solutions.

2) Complimenting your tech stack - Audiense integrates seamlessly with other tools, complementing rather than overlapping, and acts as a "bridge for intelligence" by connecting social listening tools, third-party audience survey platforms, and first-party data sources.

3) Offering 2 unique consumer segmentation approaches
- Interconnections - Clustering based on connectivity ‘who knows who’
- Affinities - Clustering based on particular interests


Seller Details
Seller
Audiense
Company Website
Year Founded
2011
HQ Location
London, England
Twitter
@AudienseCO
175,846 Twitter followers
LinkedIn® Page
www.linkedin.com
71 employees on LinkedIn®
Description

Audiense is on a mission to democratize audience insights. We have built a suite of rich digital consumer intelligence solutions to empower audience strategies and marketing tactics by leveraging social data and connecting it with your tech stack.


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Overview Provided by:

Recent Audiense Reviews

NS
Nicolas S.Mid-Market (51-1000 emp.)
5.0 out of 5
"great performances and attention to detail in exploring audience insights"
I like how flexible the software is and how deep you can explore audiences
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Comprehensive Audience Insights"
The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Saves me hours of time!"
Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and...

Audiense Media

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Video Reviews

246 Audiense Reviews

4.5 out of 5
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246 Audiense Reviews
4.5 out of 5
246 Audiense Reviews
4.5 out of 5

Audiense Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Media Production
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about Audiense?

Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

While traditional social listening tells me what people are saying about a topic, Audiense tells me about those people themselves - demographics, interests, influencers that would appeal to them, etc. It allows me to quickly and easily gather this information. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Audiense?

The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an easily digestible way. The Audiense team has also been receptive to our feedback and has added features we requested. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Nothing significant comes to mind. It would just be nice to have this platform linked with a social listening tool to be able to instantly pull insights without having to export comments/users and import them into Audiense. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Through Brandwatch, we're able to easily track social conversation and social volume. However, Brandwatch is not particularly useful when analyzing the composition of audiences talking about something online. Audiense helps us deep dive into WHO is talking about a movie and more closely analyze opportunity audiences or problematic audiences. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Audiense?

We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)

I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.

The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.

The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.

Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

I would love to see additional social data sources integrated into Audiense. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

It enabled us to gather thorough and detailed information about the characteristics of our target audiences, insights that would have been impossible to obtain through the traditional web listening tools we typically use. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

Thank you so much for your thoughtful and detailed review! 🫶 We're thrilled to hear that Audiense has been instrumental in helping you analyze audience characteristics and uncover valuable insights that go beyond traditional tools. It's great to know that you found the integration with IBM Watson useful and that our platform's intuitive interface made your experience smooth and user-friendly. Our team is especially grateful for your kind words about our support—we're always here to help ! 💪

We appreciate your feedback on expanding social data sources, and we’re continuously exploring ways to enhance the platform with more integrations. You can always take a look at our product portals to check on our new data sources.

Thanks again for your support, and we look forward to continuing to help you gain deeper audience intelligence! 🚀

Your Audiense Team 💜

See how Audiense improved
NS
Senior Manager Social Analytics & Insights
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Audiense?

I like how flexible the software is and how deep you can explore audiences Review collected by and hosted on G2.com.

What do you dislike about Audiense?

maybe that you are solely focused on Twitter Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

I explore early adopters, and explore audience analysis for TV series Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Audiense?

Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Understanding the audiense behind a crisis issue for the client. Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

Thank you so much for taking the time to share your thoughts! 🫶 We're really happy to hear that Audiense helps you understand audience conversations and affinities—that’s exactly what we aim for.

We also truly appreciate your feedback about audience search and result editing. You're not alone in wanting more flexibility, and we hear you! Improving the platform is an ongoing journey, and your insights help shape what comes next. I’ll make sure our product team sees this, as we always strive to make Audiense even better for our users.

If you'd like to chat more about how we can better support your needs, we’d love to connect.

Thank you again,

Your Audiense team 💜

Verified User in Newspapers
CN
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Audiense?

Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

I’ve been using Audiense mainly for growth and analysis on X (formerly Twitter), and it’s been a game-changer for me. It helps me track audience engagement and do segmentation with a ton of precision, so I can fine-tune my campaigns and really understand my followers’ behaviors. Review collected by and hosted on G2.com.

Verified User in Sports
US
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Audiense?

Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients Review collected by and hosted on G2.com.

What do you dislike about Audiense?

since they are constantly innovating and improving there are always new ways of working to learn Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Detailed information about influencer social marketing Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

Thank you so much for your thoughtful review! 🫶 We're glad to hear that you find Audiense to be both reliable and innovative. It’s great to know that our platform’s detailed insights, user-friendly interface, and IBM Watson integration are helping you better understand your audience and optimize your social media marketing strategy.

Thank you so much for your kind words about our support team—it means a lot to us that you’ve found our help valuable! If you ever have specific suggestions or needs, we’d love to hear them!

Thanks again for being part of the Audiense community—we’re excited to keep supporting your success! 🚀

Your Audiense team 💜

TT
Head of Strategy
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Audiense?

Indepth analytics about audience's interest and people/ TV shows they follow. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

Audience segmentation Review collected by and hosted on G2.com.

Response from Celine Geeurickx of Audiense

Thank you for your review! 🤓

We're very happy to hear that you find Audiense helps you to understand and target your audiences effectively, through our in-depth analytics, including what audiences are interested in and who and what TV shows they follow. These insights are designed to help you create more relevant and engaging content, allowing you to better connect with your audience.

We are aware of your concern about the diversity of data sources across different channels and the challenges of understanding insights at a glance. This is a key area for us, and we are continually working to improve and integrate the data for our different tools and data sources. 🛠💪 Our ultimate goal is to simplify the process of building comprehensive audience profiles, so that you can more easily leverage this intelligence in your marketing strategies. Thank you for highlighting this and recognizing the value of Audiense in solving audience segmentation problems to improve campaign results.

Your Audiense Team 💜

AV
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Audiense?

One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy.

Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

It streamlines a number of processes such as creating buying persona, identifying new segments to target, building marketing/sales/business strategy, measuring marketing chanels efficiency, stratrgic planning and even creating a budget.

It helps to allocate resources properly whether it's time, money or skills or our teams. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thank you so much for your positive review. 💜 We really appreciate it!

Most of the industry relies on Twitter as open data to provide real-time insights that identify audience affinities at a personal level vs aggregated, or even scrapped (which we do not want to handle, as not accurate).

However, this was part of the reason we acquired and introduced our latest Meta insights tool, Soprism, which provides aggregated audiences with interests in Meta, and first-party data profiling, so that we can provide an enriched audience analysis enabling multichannel. With the combination, this takes audience profiling to the next level. 🚀

Best wishes,

The Audiense Team

See how Audiense improved
JT
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Audiense?

I've been using Audiense Connect for a while now, and it's changed my approach to audience segmentation and engagement.

The platform provides a 10,000-metre view of my audience, with granular breakdowns of demographics, interests, and behaviors.

I'm very reliant on X/Twitter for social analytics and their X integration helped me level up. I love how I can export segments directly to the Twitter ads dashboard.

It didn't involve much of a learning curve. As I was onboarding, whenever I had questions, they responded quickly. They're very helpful and the Audiense product team is awesome. Review collected by and hosted on G2.com.

What do you dislike about Audiense?

Initially, I was a little hesitant to go all in on Audiense due to the heavy reliance on X/Twitter, but with the recent acquisition of Soprism and the ability to now profile Meta accounts, there's not much to dislike. They have their eye on the future, and I like the looks of their product roadmap. Review collected by and hosted on G2.com.

What problems is Audiense solving and how is that benefiting you?

The main overarching problem that Audiense solved for me was limited audience understanding. I had no idea how surface-level previous social analytics projects were until I started researching well beyond the basic demographic limitations of other platforms.

Audiense Connect gives me a deep understanding of my audience(s), and now I'm segmenting in ways that I never thought possible. Review collected by and hosted on G2.com.

Response from Tara Twyman of Audiense

Thanks, Jason, for taking the time to write a review and share your experience with Audiense. 💜 Great to see you are combining the use of Audiense Insights and Connect to build more advanced audiences.

As you mentioned, having access to our suite of platforms including SOPRISM (Meta insights) gives you that added value to expand into Meta and when used in combination can take your audience analysis to the next level for richer outputs, especially when analysing conversations via Social Listening 🚀

Our product team are transparent with our roadmap development through a Product Portal which is accessible through the platform under product feedback, if you are not already aware of it (link below).

Soon we will be launching one for SOPRISM, so that our valued users such as yourself can vote for features that could take priority and submit ideas on how to improve functionality for specific use cases.

Best wishes,

The Audiense Team

See how Audiense improved