In no particular order, I was most engaged by the insight into: [a] my Twitter community [b] audience statistics [c] discovering new, relevant Twitter users [d] and tracking my Twitter interactions. With that said, the Dashboard is also excellent and useful, and especially for larger accounts the reports from the Audience Insights and Competitive Analysis are sure to impress those with a need and/or passion for analytics and reporting. Review collected by and hosted on G2.com.
Honestly, in the 15 day trial I did not find anything I did not like. This is a very professional, well thought out application. I may upgrade now, will update after more in-depth use of the app. Review collected by and hosted on G2.com.
Video Reviews
246 Audiense Reviews
Before Audiense, I would conduct online audience research by search for a topic on a regular social listening tool, going through the mentions, and looking through the profiles of people joining in on the conversation by hand. This would take hours, even for the most basic of tasks. Audiense does the same work and more for me in a fraction of the time. Reports are quick and easy to set up, and they rarely take longer than 10 minutes to run. The exports generated from the report are visually nice and easy to read, meaning I can send them directly to stakeholders without having to adjust them. The tool's documentation is well written and anwers most questions, including details of data sourcing, and the Audiense team are very helpful and quick to answer any addtional questions that are sent to them. Review collected by and hosted on G2.com.
Because Audiense's insights reports are generated based on audiences found via publically avalible data on X, it is not always a true representation of an overall audience. However, when trying to research online audiences, often this option is better than nothing and/or a good starting point. Review collected by and hosted on G2.com.
The clustering functionality allows us to learn more about the audiences talking about our movies and to present the information to stakeholders in an easily digestible way. The Audiense team has also been receptive to our feedback and has added features we requested. Review collected by and hosted on G2.com.
Nothing significant comes to mind. It would just be nice to have this platform linked with a social listening tool to be able to instantly pull insights without having to export comments/users and import them into Audiense. Review collected by and hosted on G2.com.
We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)
I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.
The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.
The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.
Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy. Review collected by and hosted on G2.com.
I would love to see additional social data sources integrated into Audiense. Review collected by and hosted on G2.com.
Being able to undersrand where does the conversation sits in terms of who is part of and what are tha affinities they have. Review collected by and hosted on G2.com.
Maybe the thing that i most miss is the posibility of playing around with the audience search within the platform rather than going back to Meltwater and refine the search there. Also the posibility of editing the results whenever the results are not matching an analyst pov. Review collected by and hosted on G2.com.
Honestly, Audiense is pretty awesome at giving super detailed audience segmentation and analytics for your X (formerly Twitter) account. It goes way beyond basic demographics and really helps me get a grasp on my audience’s behaviors, preferences, and who influences them. Review collected by and hosted on G2.com.
The platform can be a bit of a challenge to navigate at first. There’s a ton of features, and it can feel kinda overwhelming Review collected by and hosted on G2.com.
Audiense provides detailed information about social following at the touch of your fingers, it is an easy to use tool and provides valuable insights that we can share with our clients Review collected by and hosted on G2.com.
since they are constantly innovating and improving there are always new ways of working to learn Review collected by and hosted on G2.com.
Indepth analytics about audience's interest and people/ TV shows they follow. Review collected by and hosted on G2.com.
Data is sourced in different ways and it's challenging to pull together audience profiles for each channel when the data available varies. Review collected by and hosted on G2.com.
One of the best things about Audiense is that this tool provides enormous amouns of insights. Quite often those insights not only cofirm some of hypotheses that we might have already but also revelas lots new facts. This information sparks lots of creative actionable ideas related to marketing, sales and overall business strategy.
Needless to say it's super easy to use , and even if you're completely new to the tool, you can pick it up fast. Review collected by and hosted on G2.com.
The only and not really significant isse is that reporting is based on a Twitter account, and not all businesses that we are interested in have one. However, Audiense isn't the one to blame for it, and also we know some workarounds. Review collected by and hosted on G2.com.
I've been using Audiense Connect for a while now, and it's changed my approach to audience segmentation and engagement.
The platform provides a 10,000-metre view of my audience, with granular breakdowns of demographics, interests, and behaviors.
I'm very reliant on X/Twitter for social analytics and their X integration helped me level up. I love how I can export segments directly to the Twitter ads dashboard.
It didn't involve much of a learning curve. As I was onboarding, whenever I had questions, they responded quickly. They're very helpful and the Audiense product team is awesome. Review collected by and hosted on G2.com.
Initially, I was a little hesitant to go all in on Audiense due to the heavy reliance on X/Twitter, but with the recent acquisition of Soprism and the ability to now profile Meta accounts, there's not much to dislike. They have their eye on the future, and I like the looks of their product roadmap. Review collected by and hosted on G2.com.