6sense Revenue Marketing Reviews & Product Details

6sense has completely transformed the way we approach account-based marketing. The platform’s predictive capabilities are incredibly powerful—it helps us identify in-market accounts early and prioritize outreach based on real intent data. The seamless integration with our CRM and marketing automation tools makes it easy to activate campaigns directly from insights, saving our team hours of manual work. I also really appreciate the visibility it provides across the buyer journey; we can see exactly where accounts are in the funnel and tailor our messaging accordingly. The Sales Intelligence add-on is a bonus, helping our reps align with marketing efforts more effectively. Review collected by and hosted on G2.com.

The platform does come with a learning curve, especially during implementation. It took some time to get our team fully onboarded and comfortable with interpreting the data. Additionally, while the insights are strong, the UI could be more intuitive in some areas - navigating segments and audience setups sometimes feels clunky. Lastly, the price point can be a hurdle for smaller marketing teams or companies just starting out with ABM. Review collected by and hosted on G2.com.

I like that you can easily view what stage in the funnel your accounts live in, and that you can also dive into accounts that have moved into different stages based on the filters that you set up. The advertising capabilities also make creating ads easy once all your segments and groups are set up. Review collected by and hosted on G2.com.

I haven't used the platform long enough yet to determine if I dislike anything yet, but I could see maybe the sheer amount of data contained in the platform might make finding what I'm looking for a little challenging. Review collected by and hosted on G2.com.

6sense is the north star for all of our outbound and ABM efforts. I am in the product daily because it gives us invaluable data to prioritize our target account lists and in-market insights to effectively personalize our messaging for buying stage.

We're made more successful thanks to the tenacious support of our account manager. They work as an extension of our own team, offering resources and thought leadership designed to support us in reaching our goals.

The integration between SFDB helps our sellers keep their focus locked on their target account lists. Review collected by and hosted on G2.com.

Success with 6sense requires a long-term energy investment, especially for AEs and SDRs. It's very hard to secure and maintain buy-in because getting results takes time that sales orgs often do not have. Review collected by and hosted on G2.com.

I really enjoy the overall technology behind 6sense and it's ability to determine who is actively showing intent in your product or product category. I also enjoy how easily it integrates into our SFDC instance as it allows our sales team members to be able to see their hot, warm, and cold leads. Our social team also loves the ability to use segments to create super personalized ad campaigns for our entire prospect base but also for our ABM team efforts. My CSM has been amazing and always been very quick to answer any of my questions as well as provide additional training or enablement. I also love how easy it is to add/update or remove keywords! Review collected by and hosted on G2.com.

One of the major downside of 6sense is that it's a little hard to decode the actual intent activity of prospects. It's often hidden and our sales team finds it difficult to truly understand what a prospect is doing. Review collected by and hosted on G2.com.

We specifically love the integration features withour existing CRM and marketing automation tools, which made adoption and usability quite seamless. Additionally, it eliminates guesswork, which allows us to allocate our resources within a scrappy, relatively small team more effectively. Finally, it helps us identify accounts that are actively in-market, which gives our sales and marketing teams quite the edge. Review collected by and hosted on G2.com.

The platform is quite robust so it requires a significant learning curve. There are a lot of features within the paltform so onboarding takes time, and there aren't that many resources online to help new users learn about it. Review collected by and hosted on G2.com.

The capabilities of Revenue AI is impressive to eliminate a lot of manual prospecting work, questions around company engagement history, etc. It really gives a clear direction for customers like us to focus on quality targeting for marketing and sales as well as customized engagement.

I love how the predictive model encompasses the 1st party engagement from GTM teams as well as 3rd party data very nicely. There are enough customization features to make sure certain behaviors are tracked.

Customer support is great and responsive Review collected by and hosted on G2.com.

Ease of use is clear, but sometimes challenging to promote frequency of use with Sales teams

While 6Sense delivers amazing improvements and new features constantly, there are foundational platform capabilities that 6sense can prioritize to help customers scale

It's a stellar product that a buyer needs to really prepare all participating Sales teams and Marketing teams to participate Review collected by and hosted on G2.com.

The UI/UX is super intuitive. It’s easy to set up campaigns, route alerts, and get things moving, whether you’re a beginner or an expert. New users ramp up quickly, but there’s also enough depth for advanced workflows when needed. Review collected by and hosted on G2.com.

There are some quirks. Some workflows and integrations could be smoother, and keeping your data clean is key—otherwise, you might need workarounds to get campaigns running the way you want. Also, I wish we could sync more records when pulling report segments from Salesforce, but lists do the job. Review collected by and hosted on G2.com.

Sales reps love 6Sense for its powerful AI-driven insights that help identify and prioritize high-potential leads, allowing them to focus their efforts where it counts most. It also provides real-time account and buyer intent data, enabling reps to tailor their outreach with precision and increase conversion rates. Review collected by and hosted on G2.com.

I think some of the layouts, of how you can filter the right accounts to reach out to would be better. I think a more aestheically pleasing way to use the platform would make it better, but overall not bad. Review collected by and hosted on G2.com.

We've been using 6sense in our ABM marketing efforts. The platform adds a layer of actionable insights that helps sharpen our segmentation and engagement across key accounts. Integration with 6sense is smooth, and it amplifies our ability to prioritize accounts that are most likely to convert.

What stands out is the user-friendly interface and the clarity it brings to campaign execution. It is fairly intuitive to use, and the visibility into pipeline acceleration is a great insight to have. 6sense also contributes well to aligning sales and marketing through shared intent data and account-level engagement scoring. Review collected by and hosted on G2.com.

That said, there’s room for enhancement in terms of customization and reporting depth—especially when managing multiple segments across regions. But overall, it’s a reliable, high-impact tool that adds meaningful value to our revenue engine. Could do better in regions that do not have english as a first language such as JP, CN, KR. Review collected by and hosted on G2.com.

The ability to have actionable data around intent and ICPs through our persona mapping allows our reps to reach out to the right person, at the right time, with the best possible messaging. We recently upgraded to enterprise light and couldn't be happier with its value and the ability to generate qualified pipeline. Review collected by and hosted on G2.com.

I would prefer to have more robust reporting that allows us to look further back in time so that we can track success over the FY. Review collected by and hosted on G2.com.