Grid℠ for Social Media Management | Summer 2016
Social Media Management Software
for Social Media Management
Social Media Management Software Definition
Social media management systems provide functionality to administer social media accounts, schedule posts, suggest content, and boost posts. Social media management software is used by social media, marketing, and communications departments to increase brand awareness, manage workflows, and engage online communities. Social media management tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. Social media management tools are aimed at optimizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion. Social media management software often provides functionality of social media monitoring and social analytics software. It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.
- To qualify as a social media management system, a product must:
- Plan social media content
- Publish social media posts
- Manage multiple accounts
- Respond to inquiries
- Automate and schedule social media posts
- Store content and archive posts
Social Media Management Grid℠ Description
- Leaders offer social media management products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Facebook Pages Manager, TweetDeck, Hootsuite, Sprout Social, Social Studio, and Buffer
- High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers include: Sendible, AgoraPulse, Talkwalker, GroSocial, Falcon.io, Oktopost, MavSocial, and Shortstack
- Contenders have significant Market Presence and resources, but their products have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders include: Zoho Social and Sprinklr
- Niche products do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Cision Social Media Edition, Spredfast, Crowdfire, Gremln, Edgar, Tracx, Shoutlet, Sysomos Expion, ManageFlitter, Audiense, and Socialbakers
New Products on Grid℠
Products appearing on the Social Media Management Grid℠ for the first time are Salesforce.com Social Studio, Talkwalker, Socialbakers, Crowdfire, Shortstack, Edgar, Tracx, ManageFlitter, Sysomos Expion, Audiense.
Products Not Yet on Grid℠
Products with fewer than 10 reviews are not included on the Grid℠. Some notable products not yet included are SDL SM2, Attensity, and Tailwind. Users of these products are encouraged to visit the Social Media Management category and write a review.
Grid℠ Scores for Social Media Management
Leaders
| # of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
|---|---|---|---|---|
| Facebook Pages Manager | 93 |
82 |
97 |
89 |
| TweetDeck | 103 |
88 |
84 |
86 |
| Hootsuite | 253 |
94 |
76 |
85 |
| Sprout Social | 191 |
98 |
64 |
81 |
| Buffer | 107 |
98 |
52 |
75 |
| Social Studio | 161 |
61 |
90 |
75 |
High Performers
| # of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
|---|---|---|---|---|
| AgoraPulse | 243 |
98 |
46 |
72 |
| Sendible | 130 |
95 |
49 |
72 |
| Talkwalker | 29 |
64 |
38 |
51 |
| GroSocial | 14 |
57 |
41 |
49 |
| Falcon.io | 25 |
51 |
40 |
45 |
| MavSocial | 21 |
62 |
26 |
44 |
| Oktopost | 35 |
60 |
28 |
44 |
| Shortstack | 10 |
52 |
22 |
37 |
Contenders
| # of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
|---|---|---|---|---|
| Zoho Social | 14 |
27 |
63 |
45 |
| Sprinklr | 46 |
22 |
58 |
40 |
Niche
| # of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
|---|---|---|---|---|
| Cision Social Media Edition | 20 |
48 |
48 |
48 |
| Spredfast | 37 |
35 |
48 |
41 |
| Crowdfire | 10 |
33 |
36 |
34 |
| Edgar | 10 |
43 |
23 |
33 |
| Gremln | 16 |
42 |
25 |
33 |
| Tracx | 15 |
34 |
30 |
32 |
| Shoutlet | 17 |
23 |
39 |
31 |
| ManageFlitter | 11 |
33 |
28 |
30 |
| Sysomos Expion | 12 |
25 |
36 |
30 |
| Audiense | 19 |
32 |
26 |
29 |
| Socialbakers | 14 |
6 |
45 |
25 |
Grid℠ Methodology
Grid℠ Rating Methodology
The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates social media management products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.
Technology buyers can use the Grid℠ to help them quickly select the best social media management product for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.
Grid℠ Scoring Methodology
G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and scores in real time. The Summer 2016 Social Media Management Grid℠ is based off of scores calculated using the G2 Crowd algorithm v1.1 from reviews collected through July 1, 2016. To view the Social Media Management Grid℠ with the most recent data, please visit the social media management category page.
The Satisfaction rating is affected by the following (in order of importance):
- Overall customer satisfaction and Net Promoter Score® (NPS) based on ratings by G2 Crowd users
- Customer satisfaction with second-level product attributes based on user reviews
- Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd
The Market Presence score is affected by the following (in order of importance):
- Number of employees for product and parent company (based on social networks and public sources)
- Market share based on share of voice including number of ratings and reviews received
- Vendor momentum based on web traffic and search trends
- Product social impact based on Klout score and Twitter followers
- Vendor social impact based on Klout score, and Twitter and LinkedIn followers
- Revenue and year-over-year revenue growth rate (if available)
- Age of company (number of years in operation)
- Employee satisfaction and engagement (based on social network ratings)
Grid℠ Categorization Methodology
Making G2 Crowd research relevant and easy for people to use as they evaluate and select business software products is one of our most important goals. In support of that goal, organizing products and software companies in a well-defined structure that makes capturing, evaluating, and displaying reviews and other research in an orderly manner is a critical part of the research process.
To manage the process of categorizing the software products and the related reviews in the G2 community, G2 Crowd follows a publicly available categorization methodology. All social media management products appearing on the Grid℠ have passed through G2 Crowd's categorization methodology and meet G2 Crowd's category standards.
Many terms that appear regularly across G2 Crowd and are used to aid in product categorization warrant a definition to facilitate buyer understanding. These terms may be included within reviews from the G2 community or in executive summaries for products included on the Grid℠. A list of standard definitions is available to G2 Crowd users to eliminate confusion and ease the buying process.
Rating Changes and Dynamics
The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through July 1, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real time as additional data is received, and this report will be updated as significant data is received. By improving their products and support and/or by having more satisfied customer voices heard, Contenders may become Leaders and Niche vendors may become High Performers.
Trust
Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer. Additionally, we verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.
Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.
Grid℠ Inclusion Criteria
All products in a G2 Crowd category that have at least 10 reviews from real users of the product will be included on the Grid℠. Inviting other users, such as colleagues and peers, to join G2 Crowd and share authentic product reviews will accelerate this process.
If a social media management product is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to our Social Media Management category.
Product Profiles
*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Vendor Information
- Vendor: Facebook (NASDAQ: FB)
- Location: Menlo Park, CA
- Founded: 2004
- 2015 Revenue: $17,928.0 MM
- Employees (Listed on LinkedIn™): 16.4k
- Website: www.facebook.com
Product Synopsis
Facebook Pages Manager has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. Facebook has the largest Market Presence among social media management products. 78% of users rated it 4 or 5 stars and 69% of users believe Facebook is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Twitter (NYSE: TWTR)
- Location: San Francisco, CA
- Founded: 2006
- 2015 Revenue: $2,218.0 MM
- Employees (Listed on LinkedIn™): 4.06k
- Website: about.twitter.com
Product Synopsis
TweetDeck has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 83% of users rated it 4 or 5 stars and 66% of users believe TweetDeck is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Hootsuite
- Location: British Columbia, Canada
- Founded: 2008
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 1.21k
- Website: www.hootsuite.com
Product Synopsis
Hootsuite has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 88% of users rated it 4 or 5 stars and 82% of users believe Hootsuite is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Sprout Social
- Location: Chicago, IL
- Founded: 2010
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 221
- Website: sproutsocial.com
Product Synopsis
Sprout Social has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 96% of users rated it 4 or 5 stars and 93% of users believe Sprout is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Buffer
- Location: San Francisco, CA
- Founded: 2010
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 105
- Website: buffer.com
Product Synopsis
Buffer has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 95% of users rated it 4 or 5 stars and 89% of users believe Buffer is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Salesforce (NYSE: CRM)
- Location: San Francisco, CA
- Founded: 1999
- 2016 Revenue: $6,667.2 MM
- Employees (Listed on LinkedIn™): 21.3k
- Website: www.salesforce.com
Product Synopsis
Social Studio has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 68% of users rated it 4 or 5 stars and 79% of users believe Social Studio is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: AgoraPulse
- Location: Paris, France
- Founded: 2010
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 17
- Website: agorapulse.com
Product Synopsis
AgoraPulse has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. AgoraPulse received the highest Satisfaction score among social media management products. 99% of users rated it 4 or 5 stars and 96% of users believe AgoraPulse is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Sendible
- Location: London, United Kingdom
- Founded: 2009
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 24
- Website: sendible.com
Product Synopsis
Sendible has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 93% of users rated it 4 or 5 stars and 91% of users believe Sendible is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Talkwalker
- Location: Aldringen, Luxembourg
- Founded: 2009
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 91
- Website: talkwalker.com
Product Synopsis
Talkwalker has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 97% of users rated it 4 or 5 stars and 88% of users believe Talkwalker is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Infusionsoft
- Location: Chandler, AZ
- Founded: 2001
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 674
- Website: www.infusionsoft.com
Product Synopsis
GroSocial has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 93% of users rated it 4 or 5 stars and 88% of users believe GroSocial is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Falcon Social
- Location: Copenhagen, Denmark
- Founded: 2010
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 258
- Website: www.falcon.io
Product Synopsis
Falcon.io has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 88% of users rated it 4 or 5 stars and 88% of users believe Falcon.io is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Maventus Group
- Location: San Francisco, CA
- Founded: 2012
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 25
- Website: mavsocial.com
Product Synopsis
MavSocial has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 95% of users rated it 4 or 5 stars and 95% of users believe MavSocial is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Oktopost
- Location: Ramat Gan, Israel
- Founded: 2013
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 12
- Website: www.oktopost.com
Product Synopsis
Oktopost has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 91% of users rated it 4 or 5 stars and 97% of users believe Oktopost is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Pancake Laboratories, Inc.
- Location: Reno, NV
- Founded: 2009
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 18
- Website: www.shortstack.com
Product Synopsis
Shortstack has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 90% of users rated it 4 or 5 stars and 100% of users believe Shortstack is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Zoho
- Location: Pleasanton, CA
- Founded: 1996
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 3.31k
- Website: www.zoho.com
Product Synopsis
Zoho Social has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. 79% of users rated it 4 or 5 stars and 93% of users believe Zoho Social is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Sprinklr
- Location: New York, NY
- Founded: 2009
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 1.28k
- Website: www.sprinklr.com
Product Synopsis
Sprinklr has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. 78% of users rated it 4 or 5 stars and 71% of users believe Sprinklr is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Cision
- Location: Chicago, IL
- Founded: 1892
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 1.56k
- Website: www.cision.com
Product Synopsis
Cision Social Media Edition has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 95% of users rated it 4 or 5 stars and 89% of users believe Cision is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Spredfast
- Location: Austin, TX
- Founded: 2008
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 493
- Website: www.spredfast.com
Product Synopsis
Spredfast has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 92% of users rated it 4 or 5 stars and 85% of users believe Spredfast is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Crowdfire
- Location: Mumbai, India
- Founded: 2010
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 47
- Website: www.crowdfireapp.com
Product Synopsis
Crowdfire has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 100% of users rated it 4 or 5 stars and 88% of users believe Crowdfire is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Edgar
- Location: Austin, TX
- Founded: 2014
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 11
- Website: www.meetedgar.com
Product Synopsis
Edgar has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 90% of users rated it 4 or 5 stars and 100% of users believe Edgar is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Gremln
- Location: St. Louis, MO
- Founded: 2009
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 15
- Website: www.gremln.com
Product Synopsis
Gremln has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 94% of users rated it 4 or 5 stars and 80% of users believe Gremln is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Tracx
- Location: Bethesda, Maryland
- Founded: 2009
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 88
- Website: www.tracx.com
Product Synopsis
Tracx has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 87% of users rated it 4 or 5 stars and 86% of users believe Tracx is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Spredfast
- Location: Austin, TX
- Founded: 2008
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 493
- Website: www.spredfast.com
Product Synopsis
Shoutlet has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 88% of users rated it 4 or 5 stars and 79% of users believe Shoutlet is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: ManageFlitter
- Location: Sydney, Australia
- Founded: 2010
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 10
- Website: manageflitter.com
Product Synopsis
ManageFlitter has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 91% of users rated it 4 or 5 stars and 80% of users believe ManageFlitter is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Sysomos
- Location: Ontario, Canada
- Founded: 2007
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 274
- Website: www.sysomos.com
Product Synopsis
Sysomos Expion has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 92% of users rated it 4 or 5 stars and 83% of users believe Sysomos Expion is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Audiense
- Location: London, United Kingdom
- Founded: 2011
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 9
- Website: www.audiense.com
Product Synopsis
Audiense has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 95% of users rated it 4 or 5 stars and 89% of users believe Audiense is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Vendor Information
- Vendor: Socialbakers
- Location: San Francisco, CA
- Founded: 2008
- 2016 Revenue: n/a (private company)
- Employees (Listed on LinkedIn™): 402
- Website: www.socialbakers.com
Product Synopsis
Socialbakers has been named a Niche vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 64% of users rated it 4 or 5 stars and 85% of users believe Socialbakers is headed in the right direction.
Satisfaction Ratings
Top Industries Represented
Review Breakdown
Satisfaction Ratings
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
Average |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Satisfaction | ||||||||||||||||||||||||||||
Likely to Recommend |
78% |
81% |
83% |
89% |
90% |
69% |
91% |
85% |
90% |
94% |
86% |
93% |
87% |
94% |
82% |
72% |
91% |
82% |
88% |
89% |
85% |
86% |
84% |
89% |
84% |
83% |
73% |
85% |
Product Going in Right Direction? |
69% |
66% |
82% |
93% |
89% |
79% |
96% |
91% |
88% |
88% |
88% |
95% |
97% |
100% |
93% |
71% |
89% |
85% |
88% |
100% |
80% |
86% |
79% |
80% |
83% |
89% |
85% |
86% |
Satisfaction by Category | ||||||||||||||||||||||||||||
Meets Requirements |
79% |
85% |
85% |
85% |
86% |
71% |
87% |
84% |
86% |
93% |
79% |
86% |
84% |
94% |
78% |
75% |
89% |
83% |
87% |
90% |
87% |
86% |
85% |
90% |
80% |
84% |
79% |
84% |
Ease of Admin |
83% |
91% |
86% |
91% |
91% |
81% |
92% |
84% |
88% |
95% |
88% |
91% |
89% |
80% |
95% |
76% |
89% |
84% |
n/a |
94% |
94% |
78% |
93% |
n/a |
88% |
n/a |
90% |
88% |
Ease of Doing Business |
81% |
86% |
84% |
93% |
88% |
78% |
93% |
89% |
88% |
95% |
90% |
95% |
95% |
90% |
81% |
83% |
94% |
92% |
n/a |
97% |
n/a |
95% |
98% |
n/a |
94% |
n/a |
80% |
90% |
Quality of Support |
68% |
79% |
82% |
93% |
85% |
76% |
95% |
87% |
93% |
96% |
93% |
96% |
92% |
94% |
79% |
80% |
98% |
86% |
83% |
91% |
94% |
92% |
88% |
84% |
90% |
91% |
76% |
88% |
Ease of Setup |
89% |
89% |
86% |
93% |
94% |
77% |
95% |
83% |
89% |
91% |
89% |
89% |
86% |
76% |
97% |
70% |
84% |
83% |
n/a |
86% |
100% |
81% |
89% |
n/a |
86% |
n/a |
96% |
87% |
Ease of Use |
86% |
89% |
86% |
93% |
93% |
78% |
93% |
85% |
89% |
96% |
85% |
85% |
89% |
73% |
93% |
73% |
95% |
76% |
86% |
86% |
92% |
84% |
84% |
90% |
76% |
87% |
88% |
86% |
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
Average |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Promoter Score (NPS) | ||||||||||||||||||||||||||||
Net Promoter Score (NPS) (Range from -100 to +100) |
17 |
29 |
40 |
63 |
64 |
-9 |
72 |
47 |
72 |
79 |
60 |
81 |
57 |
80 |
36 |
9 |
80 |
32 |
60 |
60 |
44 |
47 |
53 |
55 |
50 |
37 |
7 |
49 |
Feature Comparison
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
Average |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Social Marketing | ||||||||||||||||||||||||||||
Social Sharing |
88% |
90% |
91% |
92% |
95% |
75% |
88% |
91% |
n/a |
86% |
88% |
91% |
92% |
95% |
87% |
81% |
96% |
88% |
84% |
94% |
89% |
86% |
90% |
88% |
79% |
92% |
n/a |
89% |
Social Campaigns |
84% |
82% |
86% |
84% |
82% |
73% |
89% |
86% |
n/a |
95% |
84% |
91% |
92% |
98% |
85% |
83% |
94% |
85% |
80% |
83% |
89% |
89% |
89% |
88% |
77% |
82% |
n/a |
86% |
Social Engagement |
86% |
88% |
87% |
89% |
84% |
78% |
90% |
84% |
n/a |
91% |
88% |
88% |
84% |
97% |
86% |
84% |
98% |
88% |
83% |
69% |
92% |
88% |
89% |
94% |
87% |
91% |
n/a |
87% |
Social Ads |
81% |
74% |
71% |
65% |
59% |
69% |
n/a |
n/a |
n/a |
57% |
n/a |
73% |
64% |
n/a |
n/a |
77% |
n/a |
n/a |
n/a |
71% |
n/a |
69% | ||||||
Social Analytics |
80% |
69% |
76% |
87% |
80% |
71% |
91% |
76% |
n/a |
83% |
84% |
82% |
80% |
86% |
80% |
79% |
88% |
84% |
83% |
76% |
89% |
86% |
86% |
87% |
81% |
95% |
n/a |
82% |
*n/a is displayed when fewer than five responses were received for the question.
**A gray box indicates that a vendor has selected that they do not offer that feature.
Additional Data
Additional product data on customer segments, deployment and implementation, user adoption and ROI, and market presence is displayed below.
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
Average |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Customers by Size | ||||||||||||||||||||||||||||
| Small Business (50 or fewer emp.) | 65% | 44% | 53% | 54% | 61% | 27% | 74% | 76% | 57% | 40% | 20% | 84% | 45% | 60% | 86% | 13% | 41% | 22% | 70% | 100% | 21% | 31% | 15% | 73% | 8% | 47% | 36% | 49% |
| Mid-Market (51-1000 emp.) | 16% | 34% | 30% | 36% | 27% | 35% | 19% | 18% | 27% | 40% | 44% | 11% | 39% | 30% | 14% | 41% | 24% | 35% | 20% | 0% | 50% | 62% | 46% | 18% | 25% | 41% | 7% | 29% |
| Enterprise ( >1000 emp.) | 19% | 22% | 16% | 10% | 11% | 39% | 7% | 5% | 17% | 20% | 36% | 5% | 15% | 10% | 0% | 46% | 35% | 43% | 10% | 0% | 29% | 8% | 38% | 9% | 67% | 12% | 57% | 21% |
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Deployment Method | |||||||||||||||||||||||||||
Cloud |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
80% |
100% |
100% |
100% |
100% |
n/a |
n/a |
100% |
100% |
100% |
n/a |
80% |
100% |
71% |
On-Premise |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
20% |
0% |
0% |
0% |
0% |
n/a |
n/a |
0% |
0% |
0% |
n/a |
20% |
0% |
29% |
Implementation Time | |||||||||||||||||||||||||||
Avg. Months to Go Live |
0.7 |
0.1 |
0.1 |
0.2 |
0.0 |
1.0 |
0.6 |
0.6 |
0.4 |
n/a |
0.9 |
0.1 |
0.2 |
0.2 |
0.3 |
1.2 |
0.0 |
0.8 |
n/a |
n/a |
0.2 |
0.3 |
1.1 |
n/a |
1.1 |
n/a |
0.8 |
Implementation Method | |||||||||||||||||||||||||||
Led by In-House Team |
97% |
93% |
94% |
97% |
100% |
76% |
96% |
93% |
89% |
n/a |
90% |
100% |
100% |
100% |
75% |
78% |
100% |
79% |
n/a |
n/a |
n/a |
100% |
50% |
n/a |
83% |
n/a |
80% |
Led by Vendor PS |
3% |
7% |
6% |
3% |
0% |
18% |
4% |
5% |
11% |
n/a |
10% |
0% |
0% |
0% |
13% |
22% |
0% |
21% |
n/a |
n/a |
n/a |
0% |
33% |
n/a |
17% |
n/a |
20% |
Led by 3rd Party |
0% |
0% |
0% |
0% |
0% |
6% |
0% |
2% |
0% |
n/a |
0% |
0% |
0% |
0% |
13% |
0% |
0% |
0% |
n/a |
n/a |
n/a |
0% |
17% |
n/a |
0% |
n/a |
0% |
Number of Users Purchased | |||||||||||||||||||||||||||
Median Number of Users Bought |
3 |
3 |
3 |
3 |
3 |
7 |
3 |
3 |
3 |
n/a |
7 |
3 |
3 |
3 |
3 |
17 |
3 |
17 |
n/a |
n/a |
5 |
7 |
7 |
n/a |
n/a |
n/a |
3 |
Contract Term | |||||||||||||||||||||||||||
Avg. Contract Term (Months) |
2 |
1 |
2 |
4 |
2 |
16 |
3 |
4 |
9 |
n/a |
13 |
1 |
3 |
1 |
2 |
14 |
7 |
15 |
n/a |
n/a |
22 |
n/a |
14 |
n/a |
n/a |
n/a |
n/a |
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
Average |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
User Adoption | ||||||||||||||||||||||||||||
Average User Adoption |
86% |
78% |
70% |
73% |
73% |
56% |
74% |
71% |
60% |
n/a |
60% |
97% |
71% |
84% |
63% |
78% |
90% |
78% |
n/a |
n/a |
n/a |
63% |
89% |
n/a |
74% |
n/a |
n/a |
74 |
Avg. Payback Period (Months) |
6 |
6 |
5 |
7 |
4 |
19 |
5 |
6 |
5 |
n/a |
11 |
3 |
9 |
n/a |
n/a |
10 |
3 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
7 |
Facebook |
TweetDeck |
Hootsuite |
Sprout |
Buffer |
Social Studio |
AgoraPulse |
Sendible |
Talkwalker |
GroSocial |
Falcon.io |
MavSocial |
Oktopost |
Shortstack |
Zoho Social |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Shoutlet |
ManageFlitter |
Sysomos Expion |
Audiense |
Socialbakers |
|
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Vendor Information | |||||||||||||||||||||||||||
Vendor Name |
Facebook |
Twitter |
Hootsuite |
Sprout Social |
Buffer |
Salesforce |
AgoraPulse |
Sendible |
Talkwalker |
Infusionsoft |
Falcon Social |
Maventus Group |
Oktopost |
Pancake Laboratories, Inc. |
Zoho |
Sprinklr |
Cision |
Spredfast |
Crowdfire |
Edgar |
Gremln |
Tracx |
Spredfast |
ManageFlitter |
Sysomos |
Audiense |
Socialbakers |
Year Founded |
2004 |
2006 |
2008 |
2010 |
2010 |
1999 |
2010 |
2009 |
2009 |
2001 |
2010 |
2012 |
2013 |
2009 |
1996 |
2009 |
1892 |
2008 |
2010 |
2014 |
2009 |
2009 |
2008 |
2010 |
2007 |
2011 |
2008 |
Revenue ($MM) |
$17,928 |
$2,218 |
n/a |
n/a |
n/a |
$6,667 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Employees on LinkedIn (Vendor) |
16,431 |
4,062 |
1,205 |
221 |
105 |
21,300 |
17 |
24 |
91 |
674 |
258 |
25 |
12 |
18 |
3,313 |
1,277 |
1,561 |
493 |
47 |
11 |
15 |
88 |
493 |
10 |
274 |
9 |
402 |
LinkedIn Followers |
1,242,676 |
427,825 |
150,028 |
9,718 |
10,574 |
619,100 |
470 |
461 |
1,487 |
12,846 |
10,748 |
619 |
728 |
n/a |
37,295 |
26,639 |
19,820 |
12,407 |
6,050 |
229 |
357 |
2,691 |
12,407 |
84 |
4,687 |
1,967 |
18,587 |
Twitter Followers (Vendor) |
13,985,804 |
55,368,683 |
7,727,441 |
75,601 |
584,817 |
299,150 |
3,930 |
15,364 |
7,202 |
38,006 |
20 |
49 |
3,922 |
7,858 |
26,994 |
29,019 |
47,506 |
30,540 |
5,199,031 |
4,974 |
52,396 |
2,162 |
30,540 |
319,794 |
26,334 |
200,638 |
135,252 |
Twitter Followers (Product) |
13,985,805 |
2,831,312 |
7,727,454 |
75,601 |
584,819 |
154,138 |
3,930 |
15,364 |
7,202 |
11,300 |
12,713 |
11,536 |
3,922 |
7,858 |
26,994 |
29,019 |
47,506 |
30,540 |
5,199,032 |
4,974 |
52,396 |
2,162 |
15,794 |
319,789 |
8,833 |
200,639 |
135,253 |
Klout Score (Vendor) |
98.0 |
98.0 |
84.0 |
72.0 |
72.0 |
88.0 |
58.0 |
61.0 |
61.0 |
67.0 |
62.0 |
27.0 |
56.0 |
47.0 |
79.0 |
66.0 |
44.0 |
62.0 |
n/a |
58.0 |
53.0 |
51.0 |
62.0 |
65.0 |
59.0 |
55.0 |
71.0 |
Klout Score (Product) |
98.0 |
81.0 |
84.0 |
72.0 |
45.0 |
57.0 |
58.0 |
61.0 |
61.0 |
45.0 |
62.0 |
62.0 |
56.0 |
47.0 |
79.0 |
66.0 |
44.0 |
62.0 |
66.0 |
58.0 |
53.0 |
51.0 |
43.0 |
65.0 |
42.0 |
55.0 |
71.0 |
Glassdoor Rating |
|||||||||||||||||||||||||||
Alexa Web Traffic Rank |
3 |
8 |
589 |
10,501 |
3,004 |
146 |
25,640 |
57,407 |
45,094 |
523 |
104,036 |
206,353 |
136,887 |
45,686 |
502 |
29,673 |
30,522 |
54,413 |
8,158 |
44,894 |
279,195 |
345,705 |
54,413 |
19,328 |
48,028 |
43,234 |
12,356 |
*n/a is displayed when fewer than five responses were received for the question or when data is not publicly available.
**For mobile apps, n/a is displayed for products without a native mobile app or if ratings are not available for an app.
© 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.
