The Summer 2016 Sales Intelligence Grid℠ Report revealed these high-level insights about the sales intelligence software market as a whole:
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Nimble | 386 |
95 |
53 |
74 |
InsideView for Sales | 309 |
89 |
60 |
74 |
DiscoverOrg | 484 |
92 |
55 |
73 |
ZoomInfo | 234 |
88 |
56 |
72 |
RainKing | 117 |
93 |
50 |
71 |
Avention | 80 |
87 |
55 |
71 |
Data.com | 96 |
68 |
62 |
65 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Lead411 | 109 |
93 |
39 |
66 |
Datanyze | 33 |
67 |
36 |
51 |
Unomy | 27 |
72 |
24 |
48 |
Salestools.io | 15 |
50 |
47 |
48 |
Artesian | 28 |
59 |
32 |
45 |
The List Online | 18 |
56 |
27 |
41 |
IKO System | 36 |
56 |
23 |
39 |
KiteDesk | 11 |
53 |
21 |
37 |
xIQ | 13 |
58 |
10 |
34 |
Gravitocity | 13 |
56 |
11 |
33 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
LinkedIn Sales Navigator | 74 |
49 |
86 |
67 |
S&P Global Market Intelligence | 47 |
46 |
58 |
52 |
D&B | 15 |
15 |
54 |
34 |
NetProspex | 12 |
14 |
52 |
33 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Winmo | 13 |
32 |
24 |
28 |
Hoovers | 36 |
0 |
48 |
24 |
TermScout | 23 |
28 |
14 |
21 |
Sales intelligence software provides sales professionals with background and contact information for a prospect, company, or industry. Sales teams use this information to identify new leads or update information for existing contacts. Sales intelligence tools might integrate with social streams to provide additional information about a prospect, and many tools will integrate with customer relationship management (CRM) platforms to link information with existing contacts.
The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates sales intelligence products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.
Technology buyers can use the Grid℠ to help them quickly select the best sales intelligence product for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.
G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor market presence scores in real time.
The satisfaction rating is affected by the following (in order of importance):
The market presence score is affected by the following (in order of importance):
Making G2 Crowd research relevant and easy for people to use as they evaluate and select business software products is one of our most important goals. In support of that goal, organizing products and software companies in a well-defined structure that makes capturing, evaluating and displaying reviews and other research in an orderly manner is a critical part of the research process.
To manage the process of categorizing the software products and the related reviews in the G2 community, G2 Crowd follows a publicly available categorization methodology. All sales intelligence products appearing on the Grid℠ have passed through G2 Crowd's categorization methodology and meet G2 Crowd's category standards.
Many terms that appear regularly across G2 Crowd and are used to aid in product categorization warrant a definition to facilitate buyer understanding. These terms may be included within reviews from the G2 community or in executive summaries for products included on the Grid℠. A list of standard definitions is available to G2 Crowd users to eliminate confusion and ease the buying process.
The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through April 29, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real-time as additional data is received, and we will update this report at least twice per year. By improving their products and support and/or by having more satisfied customer voices heard, contenders may become leaders and niche vendors may become high performers.
Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer and verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.
Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.
All products in a G2 Crowd category that have at least 10 reviews from real users of the product will be included in the Grid℠. Inviting other users, such as colleagues and peers to join G2 Crowd and share authentic product reviews will accelerate this process.
If a sales intelligence product is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to our Sales Intelligence category.
Nimble has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. Nimble received the highest Satisfaction score among sales intelligence products. 97% of users rated it 4 or 5 stars and 96% of users believe Nimble is headed in the right direction.
Nimble provides built-in sales intelligence functionality within its customer relationship management (CRM) software. While designed and marketed as a CRM solution, users identified multiple sales intelligence capabilities in Nimble such as prospecting and lead building tools.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Nimble reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Nimble's:
Reviewers disliked Nimble's:
Reviewers had mixed reactions toward Nimble's:
Nimble NEWS
Recently, Nimble announced:
Nimble was rated above average for all satisfaction ratings and feature metrics, and reviewers had few complaints about the product’s sales intelligence functionality overall. Users recommended the product for its combination of sales intelligence, social selling, and CRM functionality and appreciated having sales information in one centralized place. Reviewers, on average, said that they would be likely to recommend Nimble at a rate of 92%.
Response provided by: , at
InsideView for Sales has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 87% of users rated it 4 or 5 stars and 84% of users believe InsideView is headed in the right direction.
InsideView for Sales is an online platform developed by InsideView that provides social and business sales intelligence data.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Insideview for Sales reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Insideview for Sales':
Reviewers often switched to Insideview for Sales from another product, because:
Reviewers disliked Insideview for Sales':
INSIDEVIEW FOR SALES NEWS
Recently, Insideview for Sales was featured in:
Insideview for Sales was rated near the category average for all satisfaction ratings and below-average for many feature metrics. However, the product was rated above average for integration with CRM/marketing automation solutions, news/people alerts, company data availability, and industry research availability. Users recommended the product for individuals looking to integrate their sales intelligence tools with third-party software and noted that the tool can be effectively used in conjunction with other software tools. Reviewers, on average, said that they would be likely to recommend Insideview for Sales at a rate of 85%.
Response provided by: , at
DiscoverOrg has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 95% of users rated it 4 or 5 stars and 91% of users believe DiscoverOrg is headed in the right direction.
DiscoverOrg offers an online platform that provides sales, marketing, and staffing professionals with information such as contact data, contact contextual information, and organizational hierarchies.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on DiscoverOrg reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked DiscoverOrg's:
Reviewers often switched to DiscoverOrg from another DiscoverOrg, because:
Reviewers disliked DiscoverOrg's:
Reviewers had mixed reactions toward DiscoverOrg's:
DISCOVERORG NEWS
Recently, DiscoverOrg announced:
DiscoverOrg was rated at or above average for most feature metrics and all satisfaction ratings. Users recommended encouraging user adoption to increase ROI, and many noted that the product is especially helpful in the IT field. Data quality proved a dividing factor among users. Reviewers, on average, said that they would be likely to recommend DiscoverOrg at a rate of 89%.
Response provided by: , at
ZoomInfo has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 89% of users rated it 4 or 5 stars and 82% of users believe ZoomInfo is headed in the right direction.
ZoomInfo is a curated B2B database featuring business information on individuals, companies, and industries.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on ZoomInfo reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked ZoomInfo's:
Reviewers often switched to ZoomInfo from another product, because:
Reviewers disliked ZoomInfo's:
ZOOMINFO NEWS
Recently, ZoomInfo announced:
ZoomInfo was rated at or above average for most features metrics and satisfaction ratings. Users recommended encouraging user adoption to increase ROI, noting that the product can be a valuable resource for automating the prospecting process. Reviewers, on average, said that they would be likely to recommend ZoomInfo at a rate of 84%.
Response provided by: , at
RainKing has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 93% of users rated it 4 or 5 stars and 90% of users believe RainKing is headed in the right direction.
RainKing is a social selling and sales intelligence tool that provides customer and prospect insights to help sales professionals connect with prospects using relevant company information.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on RainKing reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked RainKing's:
Reviewers often switched to RainKing from another product, because:
Reviewers disliked RainKing's:
Reviewers had mixed reactions toward RainKing's:
RAINKING NEWS
Recently, RainKing announced:
RainKing was rated at or above average for most feature metrics, and above average for all satisfaction ratings. Users recommended the product for prospect list building, noting that it can be useful for targeting the right people at an organization. Users did warn, however, that Scoops data may be out of date and due diligence should be done prior to contacting a prospect. Reviewers, on average, said that they would be likely to recommend RainKIng at a rate of 89%.
Response provided by: , at
Avention has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 90% of users rated it 4 or 5 stars and 83% of users believe Avention is headed in the right direction.
Avention, formerly OneSource, delivers prospect and sales intelligence information on a variety of worldwide companies and executives.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Avention reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Avention's:
Reviewers often switched to Avention from another product, because:
Reviewers disliked Avention's:
AVENTION NEWS
Recently, Avention announced:
Avention was rated at or below average for most satisfaction ratings and below average for all feature metrics. Users recommended using Avention in conjunction with other products to ensure data quality, and appreciated it as part of their prospecting toolbox. Reviewers, on average, said that they would be likely to recommend Avention at a rate of 84%.
Response provided by: , at
Data.com has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 77% of users rated it 4 or 5 stars and 76% of users believe Data.com is headed in the right direction.
Data.com is a user-maintained online business directory developed by Salesforce.com that provides users with access to company and contact information within its database for the purposes of prospecting and data cleansing.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Data.com reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Data.com's:
Reviewers often switched to Data.com from another Data.com, because:
Reviewers disliked Data.com's:
Data.com was rated below average for most feature metrics and received satisfaction ratings at or slightly above average. Users recommended the product as a good jumping off point for prospecting, noting it can be used effectively in conjunction with other tools as part of an overall sales intelligence strategy. Users were most frequently impressed by the product’s CRM integrations and recommended cleaning a CRM prior to using Data.com to maintain data integrity. Reviewers, on average, said that they would be likely to recommend Data.com at a rate of 75%."
Response provided by: , at
Lead411 has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 96% of users rated it 4 or 5 stars and 94% of users believe Lead411 is headed in the right direction.
Lead411 is a sales intelligence application that provides sales teams with daily lead alerts, list-building solutions, and a prospect-research platform.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Lead411 reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Lead411's:
Reviewers often switched to Lead411 from another Lead411, because:
Reviewers disliked Lead411's:
LEAD411 NEWS
Recently, Lead411 announced:
Lead411 was rated above average for all satisfaction ratings but below average for most feature metrics. The product has continued to improve over time, users noted, but is best used in conjunction with other sales intelligence tools. Reviewers, on average, said that they would be likely to recommend Lead411 at a rate of 91%.
Response provided by: , at
Datanyze has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 94% of users rated it 4 or 5 stars and 97% of users believe Datanyze is headed in the right direction.
Datanyze provides an online platform to help businesses discover, research, and connect with prospective customers by observing what technologies those prospects are using for their websites.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Datanyze reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Datanyze's:
Reviewers often switched to Datanyze from another product, because:
Reviewers disliked Datanyze's:
Reviewers had mixed reactions toward Datanyze's:
DATANYZE NEWS
Recently, Datanyze announced:
Datanyze was rated at or above average for all feature metrics and above average for all satisfaction ratings. Users appreciated the product for identifying prospects based on the technology they use, noting that it is useful for tech companies. Users recommended using Datanyze in conjunction with other sales intelligence tools. Reviewers, on average, said that they would be likely to recommend Datanyze at a rate of 91%
Response provided by: , at
Unomy has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 100% of users rated it 4 or 5 stars and 100% of users believe Unomy is headed in the right direction.
Unomy is a sales and marketing intelligence platform that helps businesses research, track, and engage with prospects.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Unomy reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Unomy's:
Reviewers disliked Unomy's:
Unomy was rated favorably overall, receiving above-average ratings for all satisfaction ratings and feature metrics. Users were impressed by the product’s data accuracy and the breadth of contact, company, and industry information Unomy makes available. The product was recommended for B2B sales professionals looking to streamline their research and prospecting. Reviewers, on average, said that they would be likely to recommend Unomy at a rate of 96%.
Response provided by: , at
Artesian has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 96% of users rated it 4 or 5 stars and 100% of users believe Artesian is headed in the right direction.
Artesian is a social selling and sales intelligence tool that provides customer and prospect insights to help sales professionals connect with prospects using relevant company information.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on Artesian reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Artesian's:
Reviewers disliked Artesian's:
ARTESIAN NEWS
Recently, Artesian announced:
Artesian was rated above average for almost all satisfaction ratings and received mixed responses regarding feature metrics. Users recommended the product as a useful B2B sales tool that helps to identify key information for business development. Users also appreciated that the product provides information to use as conversation starters or to connect with new prospects. Reviewers, on average, said that they would be likely to recommend Artesian at a rate of 88%.
Response provided by: , at
IKO System has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 97% of users rated it 4 or 5 stars and 94% of users believe IKO System is headed in the right direction.
IKO System is a sales intelligence automation tool that helps sales professionals target new companies to prospect.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on IKO System reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked IKO System's:
Reviewers disliked IKO System's:
IKO SYSTEM NEWS
Recently, IKO System announced:
IKO System was rated at or below average for most satisfaction ratings and feature metrics, though the solution did receive above-average ratings for a few metrics such as news/people alerts, connections, and reporting. Reviewers, on average, said that they would be likely to recommend IKO System at a rate of 91%. No new reviews of IKO System have been received since the Winter 2015 Sales Intelligence Grid Report. As such, reviews referenced may not reflect current user sentiment.
Response provided by: , at
LinkedIn Sales Navigator has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. Sales Navigator has the largest Market Presence among sales intelligence products. 78% of users rated it 4 or 5 stars and 72% of users believe Sales Navigator is headed in the right direction.
LinkedIn Sales Navigator is a social selling and sales intelligence tool that aids in prospecting and building sales relationships.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on LinkedIn Sales Navigator reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked LinkedIn Sales Navigator's:
Reviewers disliked LinkedIn Sales Navigator's:
Reviewers had mixed reactions toward LinkedIn Sales Navigator's:
LinkedIn Sales Navigator received mixed reviews, with most satisfaction ratings and feature metrics receiving average or below-average ratings. The product did receive above-average ratings for ease of admin, connections, and performance and reliability. Despite these ratings, in short-answer responses users appreciated the product’s ability to find relevant leads and recommended it to build and nurture contact relationships. Reviewers, on average, said that they would be likely to recommend LinkedIn Sales Navigator at a rate of 78%.
Response provided by: , at
S&P Global Market Intelligence has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. 91% of users rated it 4 or 5 stars and 82% of users believe S&P Global Market Intelligence is headed in the right direction.
S&P Global Market Intelligence, formerly Capital IQ, provides insights into companies, markets, and data related to both business and financial industries.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked S&P Global Market Intelligence's:
Reviewers disliked S&P Global Market Intelligence's:
Reviewers had mixed reactions toward S&P Global Market Intelligence's:
S&P GLOBAL MARKET INTELLIGENCE NEWS
Recently, S&P Global Market Intelligence announced:
S&P Global Market Intelligence was rated at or below average for most feature metrics and satisfaction ratings. The product did receive above-average ratings for its reporting and company data availability metrics. However, users were dissatisfied with outdated data and expressed mixed opinions regarding the company’s support team. Reviewers, on average, said that they would be likely to recommend S&P Global Market Intelligence at a rate of 86%.
Response provided by: , at
Hoovers has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 47% of users rated it 4 or 5 stars and 19% of users believe Hoovers is headed in the right direction.
Hoover’s is a sales and business intelligence database that provides information on companies, employees, and industries.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked Hoover’s:
Reviewers disliked Hoover’s:
HOOVER'S NEWS
Recently, Hoover's announced:
Hoover's was rated unfavorably overall, receiving below-average ratings for all satisfaction ratings and feature metrics for which it received enough data. Many reviewers warned of data inaccuracies within Hoover’s database. Reviewers, on average, said that they would be likely to recommend Hoover’s at a rate of 51%.
Response provided by: , at
TermScout has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 83% of users rated it 4 or 5 stars and 95% of users believe TermScout is headed in the right direction.
TermScout is a sales intelligence application that provides industry information as well as industry-specific contact data for business prospects.
MARKET CHANGES
Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:
SIGNIFICANT NUMBERS
Based on TermScout reviewer feedback:
REVIEWER FEEDBACK
Based on review ratings and short-answer responses, users liked TermScout's:
Reviewers disliked TermScout's:
TermScout was rated above average for most satisfaction ratings and feature questions in the Sales Intelligence category. Users appreciated the product’s data accuracy, citing it as a beneficial tool for finding prospects and providing company insights worthy of starting a conversation with a prospect. Users did note, however, that they would like to see more integrations with third-party software products. Reviewers, on average, said that they would be likely to recommend TermScout at a rate of 79%.
Response provided by: , at
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Satisfaction | |||||||||||||||||||||||||
Likely to Recommend |
92% |
85% |
89% |
84% |
89% |
84% |
75% |
91% |
91% |
96% |
89% |
88% |
91% |
91% |
95% |
95% |
94% |
78% |
86% |
75% |
69% |
82% |
51% |
79% |
85% |
Product Going in Right Direction? |
96% |
84% |
91% |
82% |
90% |
83% |
76% |
94% |
97% |
100% |
93% |
100% |
89% |
94% |
100% |
100% |
100% |
72% |
82% |
62% |
55% |
92% |
19% |
95% |
85% |
Satisfaction by Category | |||||||||||||||||||||||||
Meets Requirements |
85% |
83% |
86% |
86% |
87% |
83% |
76% |
86% |
92% |
93% |
86% |
87% |
88% |
83% |
88% |
87% |
91% |
79% |
83% |
76% |
77% |
84% |
58% |
79% |
84% |
Ease of Admin |
92% |
90% |
89% |
89% |
95% |
86% |
90% |
92% |
94% |
94% |
n/a |
86% |
n/a |
88% |
n/a |
89% |
n/a |
90% |
82% |
82% |
86% |
n/a |
74% |
92% |
88% |
Ease of Doing Business |
93% |
88% |
92% |
89% |
94% |
91% |
85% |
94% |
90% |
94% |
n/a |
92% |
n/a |
91% |
n/a |
98% |
n/a |
79% |
88% |
73% |
98% |
n/a |
69% |
89% |
89% |
Quality of Support |
92% |
87% |
90% |
85% |
90% |
88% |
79% |
90% |
95% |
93% |
93% |
92% |
94% |
90% |
90% |
96% |
96% |
72% |
86% |
76% |
86% |
88% |
51% |
87% |
87% |
Ease of Setup |
94% |
88% |
90% |
92% |
93% |
88% |
90% |
96% |
93% |
95% |
n/a |
86% |
n/a |
89% |
n/a |
91% |
n/a |
84% |
79% |
77% |
86% |
n/a |
78% |
90% |
88% |
Ease of Use |
92% |
90% |
89% |
89% |
91% |
84% |
89% |
91% |
91% |
93% |
92% |
92% |
89% |
87% |
86% |
91% |
89% |
78% |
81% |
79% |
87% |
93% |
74% |
89% |
88% |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Promoter Score (NPS) | |||||||||||||||||||||||||
Net Promoter Score (NPS) (Range from -100 to +100) |
77 |
41 |
62 |
43 |
61 |
43 |
19 |
69 |
67 |
89 |
73 |
54 |
78 |
78 |
91 |
100 |
85 |
24 |
53 |
0 |
8 |
31 |
-44 |
17 |
51 |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Data Availability | |||||||||||||||||||||||||
Contact Data Availability |
93% |
76% |
87% |
83% |
84% |
72% |
75% |
81% |
84% |
91% |
88% |
73% |
81% |
80% |
86% |
n/a |
89% |
76% |
71% |
n/a |
76% |
81% |
44% |
85% |
80% |
Company Data Availability |
90% |
86% |
85% |
85% |
85% |
84% |
85% |
85% |
94% |
92% |
87% |
86% |
82% |
82% |
91% |
91% |
86% |
81% |
87% |
n/a |
73% |
86% |
64% |
85% |
85% |
Industry Research Availability |
84% |
83% |
82% |
83% |
79% |
72% |
79% |
90% |
88% |
98% |
78% |
85% |
79% |
86% |
92% |
80% |
76% |
73% |
n/a |
n/a |
90% |
51% |
79% |
81% |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Data Accuracy | |||||||||||||||||||||||||
Contact Data Accuracy |
93% |
72% |
85% |
76% |
80% |
69% |
67% |
77% |
76% |
87% |
81% |
80% |
79% |
84% |
84% |
n/a |
87% |
83% |
77% |
n/a |
67% |
74% |
33% |
83% |
77% |
Company Data Accuracy |
92% |
81% |
87% |
81% |
85% |
79% |
79% |
84% |
84% |
93% |
92% |
83% |
83% |
83% |
90% |
91% |
92% |
83% |
82% |
n/a |
81% |
83% |
51% |
81% |
84% |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Features | |||||||||||||||||||||||||
Lead Builder |
88% |
84% |
85% |
83% |
85% |
80% |
76% |
86% |
89% |
94% |
100% |
85% |
88% |
84% |
89% |
n/a |
89% |
81% |
72% |
n/a |
n/a |
89% |
47% |
84% | |
Integration to CRM/Marketing Automation |
83% |
88% |
85% |
81% |
85% |
71% |
89% |
78% |
90% |
100% |
77% |
88% |
66% |
96% |
n/a |
n/a |
52% |
77% |
n/a |
n/a |
91% |
n/a |
62% |
81% | |
Data Cleaning/Enrichment |
86% |
78% |
82% |
79% |
81% |
73% |
82% |
81% |
86% |
89% |
92% |
86% |
77% |
89% |
81% |
n/a |
74% |
n/a |
90% |
n/a |
n/a |
83% | |||
Data Segmentation/Filtering |
86% |
82% |
84% |
83% |
83% |
77% |
80% |
84% |
89% |
90% |
94% |
83% |
83% |
74% |
93% |
86% |
n/a |
74% |
79% |
n/a |
86% |
86% |
77% |
70% |
83% |
Search |
91% |
85% |
85% |
87% |
88% |
82% |
81% |
88% |
95% |
97% |
87% |
89% |
88% |
82% |
91% |
90% |
95% |
86% |
82% |
n/a |
n/a |
93% |
69% |
71% |
86% |
News/People Alerts |
92% |
84% |
85% |
75% |
84% |
76% |
65% |
90% |
89% |
86% |
n/a |
87% |
87% |
86% |
88% |
91% |
n/a |
82% |
78% |
n/a |
n/a |
84% |
57% |
81% |
82% |
Connections |
94% |
82% |
84% |
81% |
76% |
70% |
90% |
n/a |
78% |
90% |
88% |
92% |
84% |
94% |
89% |
77% |
n/a |
n/a |
80% |
n/a |
76% |
84% | |||
Reporting |
83% |
81% |
77% |
83% |
78% |
77% |
85% |
89% |
87% |
94% |
82% |
84% |
83% |
84% |
80% |
86% |
63% |
86% |
n/a |
n/a |
n/a |
55% |
74% |
81% | |
Messaging |
91% |
76% |
78% |
72% |
67% |
82% |
100% |
79% |
81% |
79% |
94% |
74% |
74% |
n/a |
n/a |
n/a |
n/a |
76% |
80% |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Platform | |||||||||||||||||||||||||
Internationalization |
75% |
82% |
68% |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
83% |
n/a |
n/a |
n/a |
n/a |
n/a |
77% | ||||||||
User, Role, and Access Management |
90% |
85% |
92% |
86% |
86% |
92% |
86% |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
90% |
n/a |
77% |
n/a |
n/a |
n/a |
n/a |
n/a |
89% |
87% | ||
Performance and Reliability |
94% |
89% |
87% |
88% |
92% |
86% |
90% |
92% |
92% |
n/a |
n/a |
91% |
n/a |
88% |
n/a |
86% |
n/a |
91% |
78% |
n/a |
n/a |
n/a |
n/a |
86% |
89% |
Reporting/Dashboards |
84% |
84% |
90% |
81% |
82% |
84% |
83% |
n/a |
n/a |
86% |
n/a |
n/a |
n/a |
81% |
n/a |
70% |
80% |
n/a |
n/a |
n/a |
n/a |
82% | |||
Mobile user support |
83% |
79% |
89% |
86% |
70% |
75% |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
68% |
n/a |
n/a |
n/a |
n/a |
n/a |
84% |
79% | ||||
API's |
85% |
84% |
88% |
83% |
88% |
69% |
74% |
83% |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
82% |
*n/a indicates that fewer than five responses were received for the question.
**A gray box indicates that a vendor has selected that they do not offer that feature.
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Customers by Size | |||||||||||||||||||||||||
Small Business (50 or fewer emp.) | 81% | 25% | 18% | 39% | 16% | 18% | 20% | 59% | 35% | 56% | 64% | 18% | 39% | 12% | 18% | 46% | 62% | 42% | 29% | 15% | 36% | 45% | 34% | 52% | 36% |
Mid-Market (51-1000 emp.) | 12% | 51% | 55% | 35% | 60% | 47% | 53% | 26% | 55% | 44% | 14% | 11% | 50% | 33% | 73% | 15% | 23% | 39% | 37% | 46% | 55% | 45% | 28% | 13% | 38% |
Enterprise ( >1000 emp.) | 6% | 24% | 26% | 26% | 24% | 35% | 27% | 15% | 10% | 0% | 21% | 71% | 11% | 55% | 9% | 38% | 15% | 19% | 34% | 38% | 9% | 9% | 38% | 35% | 24% |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Deployment Method | ||||||||||||||||||||||||
Cloud |
100% |
100% |
100% |
100% |
89% |
100% |
100% |
100% |
100% |
100% |
100% |
83% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
On-Premise |
0% |
0% |
0% |
0% |
11% |
0% |
0% |
0% |
0% |
100% |
0% |
17% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
Implementation Time | ||||||||||||||||||||||||
Avg. Months to Go Live |
0.3 |
0.7 |
0.3 |
0.2 |
0.2 |
0.4 |
1.1 |
0.6 |
0.3 |
0.0 |
n/a |
1.3 |
n/a |
0.7 |
n/a |
n/a |
n/a |
0.9 |
n/a |
1.4 |
0.6 |
n/a |
0.3 |
n/a |
Implementation Method | ||||||||||||||||||||||||
Led by In-House Team |
98% |
79% |
79% |
89% |
85% |
76% |
88% |
94% |
100% |
n/a |
n/a |
100% |
n/a |
83% |
n/a |
n/a |
n/a |
100% |
n/a |
86% |
88% |
n/a |
100% |
n/a |
Led by Vendor PS |
1% |
17% |
18% |
9% |
15% |
24% |
9% |
6% |
0% |
n/a |
n/a |
0% |
n/a |
17% |
n/a |
n/a |
n/a |
0% |
n/a |
14% |
13% |
n/a |
0% |
n/a |
Led by 3rd Party |
1% |
4% |
4% |
2% |
0% |
0% |
3% |
0% |
0% |
n/a |
n/a |
0% |
n/a |
0% |
n/a |
n/a |
n/a |
0% |
n/a |
0% |
0% |
n/a |
0% |
n/a |
Number of Users Purchased | ||||||||||||||||||||||||
Median Number of Users Bought |
3 |
7 |
17 |
3 |
7 |
7 |
37 |
3 |
91 |
3 |
n/a |
17 |
n/a |
7 |
n/a |
n/a |
n/a |
17 |
n/a |
3 |
3 |
n/a |
3 |
n/a |
Contract Term | ||||||||||||||||||||||||
Avg. Contract Term (Months) |
1 |
11 |
17 |
9 |
16 |
13 |
19 |
7 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
9 |
n/a |
n/a |
7 |
n/a |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
User Adoption | |||||||||||||||||||||||||
Average User Adoption |
76% |
69% |
68% |
68% |
78% |
74% |
58% |
67% |
66% |
n/a |
n/a |
83% |
n/a |
74% |
n/a |
n/a |
n/a |
64% |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
70 |
Avg. Payback Period (Months) |
4 |
8 |
11 |
7 |
7 |
10 |
13 |
4 |
n/a |
n/a |
n/a |
n/a |
n/a |
3 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
8 |
*n/a indicates that fewer than five responses were received for the question.
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo |
RainKing |
Avention |
Data.com |
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian |
The List Online |
IKO System |
KiteDesk |
xIQ |
Gravitocity |
Sales Navigator |
S&P Global Market Intelligence |
D&B |
NetProspex |
Winmo |
Hoovers |
TermScout |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Vendor Information | ||||||||||||||||||||||||
Vendor Name |
Nimble |
InsideView |
DiscoverOrg |
ZoomInfo
|
RainKing |
Avention |
Salesforce
|
Lead411 |
Datanyze |
Unomy |
Salestools.io |
Artesian Solutions |
List Partners Inc |
IKO System |
KiteDesk, Inc. |
Xtra IQ Inc. |
Gravitocity |
LinkedIn |
McGraw Hill Financial |
Dun & Bradstreet |
Dun & Bradstreet |
List Partners Inc |
Dun & Bradstreet |
TermScout Inc. |
Year Founded |
2009 |
2005 |
2006 |
2000 |
2007 |
1986 |
1999 |
2001 |
2012 |
2012 |
2014 |
2007 |
1995 |
2009 |
2011 |
2013 |
2003 |
2003 |
2013 |
1841 |
1841 |
1995 |
1841 |
2013 |
Revenue ($MM) |
n/a |
n/a |
$32 |
n/a |
n/a |
n/a |
$6,667 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
$2,991 |
$5,313 |
$1,637 |
$1,637 |
n/a |
$1,637 |
n/a |
Employees on LinkedIn (Vendor) |
44 |
335 |
185 |
175 |
229 |
338 |
20,293 |
13 |
49 |
17 |
18 |
74 |
87 |
31 |
28 |
6 |
2 |
14,215 |
17,605 |
4,801 |
4,801 |
87 |
4,801 |
13 |
LinkedIn Followers |
1,718 |
22,137 |
4,052 |
5,797 |
2,673 |
4,680 |
599,205 |
660 |
n/a |
854 |
454 |
1,758 |
1,305 |
653 |
n/a |
69 |
41 |
1,678,460 |
47,815 |
41,126 |
41,126 |
1,305 |
41,126 |
109 |
Twitter Followers (Vendor) |
14,439 |
28,963 |
5,136 |
11,747 |
1,029 |
5,331 |
291,451 |
771 |
15,562 |
12,889 |
8,995 |
1,678 |
2,195 |
2,377 |
14,093 |
n/a |
75 |
1,235,474 |
9,007 |
15,038 |
15,038 |
2,195 |
15,038 |
101 |
Klout Score (Vendor) |
65.0 |
60.0 |
56.0 |
54.0 |
38.0 |
51.0 |
88.0 |
33.0 |
57.0 |
40.0 |
51.0 |
49.0 |
46.0 |
44.0 |
60.0 |
n/a |
18.0 |
92.0 |
54.0 |
63.0 |
63.0 |
46.0 |
63.0 |
21.0 |
Glassdoor Rating |
||||||||||||||||||||||||
Alexa Web Traffic Rank |
32,358 |
66,394 |
153,785 |
2,599 |
71,524 |
100,108 |
177 |
25,833 |
62,070 |
52,620 |
128,242 |
706,349 |
609,638 |
233,822 |
325,380 |
3,495,967 |
7,392,515 |
17 |
87,471 |
25,717 |
25,717 |
609,638 |
25,717 |
2,514,187 |
© 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.