Sales Intelligence Products

Products shown on the Grid for Sales Intelligence have received a minimum of 10 reviews/ratings in data gathered by April 29, 2016. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid:

Report Summary

The Summer 2016 Sales Intelligence Grid℠ Report revealed these high-level insights about the sales intelligence software market as a whole:

  • Data accuracy falters – Sales intelligence software users utilize the tools to uncover contact information and company data, but reviewers most frequently discussed how that data is often inaccurate, and more often than not they were dissatisfied with paying for out-of-date information. Products in the Sales Intelligence report were, on average, rated at only 77% for contact data accuracy. Reviewers acknowledged that these inaccuracies are widespread, with only four of the 24 products receiving a contact data accuracy rating of 85% or greater.
  • CRM connection – Users appreciated sales intelligence products that connected directly to their CRM programs, allowing them to easily build lists and manage contacts. Users noted that this added integration can offer increased automation and do more to organize leads.
  • Crowdsourced caveats – A number of products feature crowdsourced contact databases, meaning that users rely on companies or potential prospects keeping up to date with their contact information and job titles. Users had mixed reviews on this type of data, as some found crowdsourced data to be more frequently updated, while others felt that crowdsourced data is only reliable if potential prospects are updating company information on a frequent basis.
  • Grid℠ Scores for Sales Intelligence

    The table below shows the satisfaction and market presence scores that determine vendor placement on the Grid℠. To learn more about each of the products, please see the executive profile section.

    Leaders

    # of Reviews Satisfaction (normalized) Market Presence G2 Score
    Nimble
    386
    95
    53
    74
    InsideView for Sales
    309
    89
    60
    74
    DiscoverOrg
    484
    92
    55
    73
    ZoomInfo
    234
    88
    56
    72
    RainKing
    117
    93
    50
    71
    Avention
    80
    87
    55
    71
    Data.com
    96
    68
    62
    65

    High Performers

    # of Reviews Satisfaction (normalized) Market Presence G2 Score
    Lead411
    109
    93
    39
    66
    Datanyze
    33
    67
    36
    51
    Unomy
    27
    72
    24
    48
    Salestools.io
    15
    50
    47
    48
    Artesian
    28
    59
    32
    45
    The List Online
    18
    56
    27
    41
    IKO System
    36
    56
    23
    39
    KiteDesk
    11
    53
    21
    37
    xIQ
    13
    58
    10
    34
    Gravitocity
    13
    56
    11
    33

    Contenders

    # of Reviews Satisfaction (normalized) Market Presence G2 Score
    LinkedIn Sales Navigator
    74
    49
    86
    67
    S&P Global Market Intelligence
    47
    46
    58
    52
    D&B
    15
    15
    54
    34
    NetProspex
    12
    14
    52
    33

    Niche

    # of Reviews Satisfaction (normalized) Market Presence G2 Score
    Winmo
    13
    32
    24
    28
    Hoovers
    36
    0
    48
    24
    TermScout
    23
    28
    14
    21

    Grid℠ Methodology

    Sales Intelligence Market Definition

    Sales intelligence software provides sales professionals with background and contact information for a prospect, company, or industry. Sales teams use this information to identify new leads or update information for existing contacts. Sales intelligence tools might integrate with social streams to provide additional information about a prospect, and many tools will integrate with customer relationship management (CRM) platforms to link information with existing contacts.

    Grid℠ Rating Methodology

    The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates sales intelligence products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

    Technology buyers can use the Grid℠ to help them quickly select the best sales intelligence product for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.

    Grid℠ Scoring Methodology

    G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor market presence scores in real time.

    The satisfaction rating is affected by the following (in order of importance):

    • Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users
    • Customer satisfaction with second-level product attributes based on user reviews
    • Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

    The market presence score is affected by the following (in order of importance):

    • Number of employees for product and parent company (based on social networks and public sources)
    • Market share based on share of voice including number of ratings and reviews received
    • Vendor momentum based on web traffic and Google search trends
    • Product social impact based on Klout score and Twitter followers
    • Vendor social impact based on Klout score, Twitter, and LinkedIn followers
    • Revenue and year over year revenue growth rate (if available)
    • Age of company (number of years in operation)
    • Employee satisfaction and engagement (based on social network ratings)

    Grid℠ Categorization Methodology

    Making G2 Crowd research relevant and easy for people to use as they evaluate and select business software products is one of our most important goals. In support of that goal, organizing products and software companies in a well-defined structure that makes capturing, evaluating and displaying reviews and other research in an orderly manner is a critical part of the research process.

    To manage the process of categorizing the software products and the related reviews in the G2 community, G2 Crowd follows a publicly available categorization methodology. All sales intelligence products appearing on the Grid℠ have passed through G2 Crowd's categorization methodology and meet G2 Crowd's category standards.

    Many terms that appear regularly across G2 Crowd and are used to aid in product categorization warrant a definition to facilitate buyer understanding. These terms may be included within reviews from the G2 community or in executive summaries for products included on the Grid℠. A list of standard definitions is available to G2 Crowd users to eliminate confusion and ease the buying process.

    Rating Changes and Dynamics

    The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through April 29, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real-time as additional data is received, and we will update this report at least twice per year. By improving their products and support and/or by having more satisfied customer voices heard, contenders may become leaders and niche vendors may become high performers.

    Trust

    Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer and verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.

    Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.

    Grid℠ Inclusion Criteria

    All products in a G2 Crowd category that have at least 10 reviews from real users of the product will be included in the Grid℠. Inviting other users, such as colleagues and peers to join G2 Crowd and share authentic product reviews will accelerate this process.

    If a sales intelligence product is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to our Sales Intelligence category.

    Product Executive Summaries

    Executive profiles and detailed charts are included for products with 20 or more reviews.

    Sales Intelligence Grid℠ Changes

    G2 Crowd users contributed more than 750 new reviews of sales intelligence products between the Fall '15 and Summer '16 Sales Intelligence Grid℠ Reports. The Sales Intelligence Velocity Grids℠ shown below highlights products that have significantly moved in Grid℠ position since the Fall '15 Grid.

    Grid℠ Velocity

    ZoomInfo

    ZoomInfo moved from a Niche product to a leade with an increase in its Satisfaction by 70 points and Market Presence increased by 38 points.

    Avention

    Avention moved from a Niche product to a Leader with an increase in its Satisfaction by 40 points and its Market Presence by 21 points.

    New products on the Grid℠

    Products appearing on the Sales Intelligence Grid℠ for the first time are RainKing, Salestools.io, Artesian, The List Online, Kite Desk, xIQ, and Winmo.

    Products no longer on the Grid℠

    LinkedIn Premium and SalesLoft have been removed from the Sales Intelligence Grid℠ because the products no longer meet the category definition.

    Small Business

    The Small-Business Grid℠ for Sales Intelligence includes only reviews from users at companies with 50 or fewer employees. As seen below, Nimble, DiscoverOrg, InsideView, and S&P Global Market Intelligence are the Leaders in the small-business customer segment, while Lead411, Unomy, RainKing, Datanyze, and Avention are ranked as High Performers, with lower Market Presence scores among the small-business market. S&P Global Market Intelligence's Satisfaction rating among small-business users is significantly higher than in the overall Sales Intelligence Grid℠, while Avention received a significantly lower Satisfaction score and Market Presence rating in comparison to the overall Sales Intelligence Grid℠, moving from a Leader to a High Performer. Data.com's Market Presence and Satisfaction ratings are much lower among small-business users, moving the product from a Leader to a Niche product.

    Mid-Market

    The Mid-Market Grid℠ for Sales Intelligence includes only reviews from users at companies with 51 to 1,000 employees. DiscoverOrg, ZoomInfo, and Insideview were Leaders, each with higher Satisfaction ratings than in the overall Sales Intelligence Grid℠. RainKing saw a slight decrease in Market Presence and Satisfaction, but remains close to the Leader quadrant. Other than these four products, all other products featured on the Mid-Market Grid℠ saw decreases in scores. Nimble's Market Presence and Satisfaction ratings based on reviews from mid-market users dropped it from a Leader to a High Performer for the Mid-Market Grid℠. Lead411 and IKO System saw decreases in Market Presence among mid-market users, dropping the products from the High Performer quadrant to the Niche quadrant. Avention also fell in Market Presence and Satisfaction on the Mid-Market Grid℠, moving the product from a Leader to a Niche product. Data.com moved from a Leader to a Contender on the Mid-Market Grid℠.

    Enterprise

    The Enterprise Grid℠ for Sales Intelligence includes only reviews from users at companies with more than 1,000 employees. DiscoverOrg, ZoomInfo, and InsideView were Leaders in this customer segment. Data.com and Avention dropped from the Leader quadrant to the High Performer quadrant in the Enterprise Grid℠. Nimble and IKO System dropped to the Niche quadrant from the Leader quadrant and the High Performer quadrant, respectively. RainKing saw lower Market Presence and Satisfaction scores among enterprise users, while Hoover's and Artesian saw a slight increase in Satisfaction.
    Nimble
    Nimble
    386 ratings
    4.6 out of 5 stars

    Vendor Information

    • Vendor: Nimble
    • Location: Santa Monica, CA
    • Founded: 2009
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 44
    • Website: www.nimble.com

    Highest-Rated Features

    Performance and Reliability
    94%
    Average 89%
    Connections
    94%
    Average 84%
    Contact Data Accuracy
    93%
    Average 77%

    Lowest-Rated Features

    Reporting
    83%
    Average 81%
    Integration to CRM/Marketing Automation
    83%
    Average 81%
    Data Cleaning/Enrichment
    86%
    Average 81%

    Executive Summary

    Nimble has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. Nimble received the highest Satisfaction score among sales intelligence products. 97% of users rated it 4 or 5 stars and 96% of users believe Nimble is headed in the right direction.

    Nimble provides built-in sales intelligence functionality within its customer relationship management (CRM) software. While designed and marketed as a CRM solution, users identified multiple sales intelligence capabilities in Nimble such as prospecting and lead building tools.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Nimble received 18 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on Nimble reviewer feedback:

    • Organizations saw a 76% user adoption on average.
    • The average reviewer achieved a return on investment in 4 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Nimble's:

    • Data quality. Nimble received above-average ratings for all data metrics including: contact data availability (93% vs. avg. 80%), company data availability (90% vs. avg. 85%), industry research availability (84% vs. avg. 81%), contact data accuracy (92% vs. avg. 77%), and company data accuracy (92% vs. avg. 84%).
    • Ease of use. Reviewers praised the simplicity of prospecting with Nimble, noting that users of all skill levels can prospect using the tool. The product received a 92% rating for ease of use (avg. 88%).
    • Google Chrome widget. Users found that Nimble’s Chrome widget enables them to streamline the process of prospecting.

    Reviewers disliked Nimble's:

    • Mobile app. Some users felt Nimble’s app falls short of the web version’s functionality. Users wanted to be able to access data more easily on the go.
    • Lead and contact management. Users noted the desire for better list building functionality within Nimble. Reviewers explained that they would like to see more robust fields and easier ways to change field types.

    Reviewers had mixed reactions toward Nimble's:

    • Social integrations. Users agreed that a beneficial aspect of Nimble is the integrations with social networks, because they let users record social contact information. However, some reviewers would have liked to see integrations with a wider variety of social tools, most specifically with LinkedIn.

    Nimble NEWS

    Recently, Nimble announced:

    • Nimble was named a CRM Finalist in the CODiE Awards 2016.
    • On April 14, 2016, Nimble Inc. became a Google for Work Partner.

    Nimble was rated above average for all satisfaction ratings and feature metrics, and reviewers had few complaints about the product’s sales intelligence functionality overall. Users recommended the product for its combination of sales intelligence, social selling, and CRM functionality and appreciated having sales information in one centralized place. Reviewers, on average, said that they would be likely to recommend Nimble at a rate of 92%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    InsideView for Sales
    InsideView for Sales
    309 ratings
    4.2 out of 5 stars

    Vendor Information

    • Vendor: InsideView
    • Location: San Francisco, CA
    • Founded: 2005
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 335
    • Website: www.InsideView.com

    Highest-Rated Features

    Performance and Reliability
    89%
    Average 89%
    Integration to CRM/Marketing Automation
    88%
    Average 81%
    Company Data Availability
    86%
    Average 85%

    Lowest-Rated Features

    Messaging
    76%
    Average 81%
    Data Cleaning/Enrichment
    78%
    Average 81%
    Reporting
    81%
    Average 81%

    Executive Summary

    InsideView for Sales has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 87% of users rated it 4 or 5 stars and 84% of users believe InsideView is headed in the right direction.

    InsideView for Sales is an online platform developed by InsideView that provides social and business sales intelligence data.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Insideview for Sales received 44 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on Insideview for Sales reviewer feedback:

    • Organizations saw a 69% user adoption on average.
    • The average reviewer achieved a return on investment in 8 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Insideview for Sales':

    • Integrations. Users overwhelmingly approved of Insideview for Sales’ integration with Salesforce, noting that it is seamless and makes it easy to export data. Integrations with other CRM programs and social selling tools were also lauded by reviewers. Insideview’s integrations with CRM/marketing automation tools received a rating of 88% (avg. 81%).
    • Cost. Users indicated that Insideview provides good value for the cost, noting that even basic subscriptions allow access to comprehensive data points.
    • Ease of use. Reviewers frequently referred to Insideview as an easy-to-use sales intelligence solution.

    Reviewers often switched to Insideview for Sales from another product, because:

    • Users appreciated the product’s CRM integrations and ease of accessing contact and company data.

    Reviewers disliked Insideview for Sales':

    • Data quality. Users experienced inaccurate and duplicate contact and company data from Insideview. The product received a 72% rating for contact data accuracy (avg. 77%) and an 81% rating for company data accuracy (avg. 84%).
    • International data. The lack of international company information was a concern, with some reviewers noting dissatisfaction with the amount of data available for contacts outside of North America.

    INSIDEVIEW FOR SALES NEWS

    Recently, Insideview for Sales was featured in:

    • Smart Selling Tools’ Top B2B Marketing Guide 2015 as a Top Smart Selling Tool.

    Insideview for Sales was rated near the category average for all satisfaction ratings and below-average for many feature metrics. However, the product was rated above average for integration with CRM/marketing automation solutions, news/people alerts, company data availability, and industry research availability. Users recommended the product for individuals looking to integrate their sales intelligence tools with third-party software and noted that the tool can be effectively used in conjunction with other software tools. Reviewers, on average, said that they would be likely to recommend Insideview for Sales at a rate of 85%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    DiscoverOrg
    DiscoverOrg
    484 ratings
    4.4 out of 5 stars

    Vendor Information

    • Vendor: DiscoverOrg
    • Location: Vancouver, WA
    • Founded: 2006
    • 2014 Revenue: $32.3 MM
    • Employees (Listed on LinkedIn™): 185
    • Website: www.discoverorg.com

    Highest-Rated Features

    Mobile user support
    89%
    Average 79%
    API's
    88%
    Average 82%
    Performance and Reliability
    87%
    Average 89%

    Lowest-Rated Features

    Data Cleaning/Enrichment
    82%
    Average 81%
    Data Segmentation/Filtering
    84%
    Average 83%
    Connections
    84%
    Average 84%

    Executive Summary

    DiscoverOrg has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 95% of users rated it 4 or 5 stars and 91% of users believe DiscoverOrg is headed in the right direction.

    DiscoverOrg offers an online platform that provides sales, marketing, and staffing professionals with information such as contact data, contact contextual information, and organizational hierarchies.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • DiscoverOrg received 49 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on DiscoverOrg reviewer feedback:

    • Organizations saw a 68% user adoption on average.
    • The average reviewer achieved a return on investment in 11 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked DiscoverOrg's:

    • Real-time triggers. Reviewers agreed that the real-time triggers and red alerts provide actionable information that help guide prospecting efforts. This is mirrored in DiscoverOrg’s rating of 85% for news/people alerts (avg. 82%).
    • Quality of support. Users called the support team responsive and open to data update requests. DiscoverOrg received a 90% satisfaction rating for quality of support (avg. 87%).

    Reviewers often switched to DiscoverOrg from another DiscoverOrg, because:

    • Users appreciated DiscoverOrg’s data accuracy and reliability, and called the product’s org charts especially useful.

    Reviewers disliked DiscoverOrg's:

    • User interface. Users took issue with DiscoverOrg’s interface, calling it poorly designed and cumbersome to use. Reviewers also experienced some issues with product speed.
    • Cost, which some users found expensive. Others wished for greater data access for lower tiers of membership.

    Reviewers had mixed reactions toward DiscoverOrg's:

    • Data quality. Users were split on the quality and accuracy of DiscoverOrg’s contact and company information, including its org charts. Some users praised DiscoverOrg’s data as more accurate than that of competing products in the space, and others enjoyed DiscoverOrg’s IT-related information. Dissatisfied users found gaps in the data and information to be largely out of date. Also, they wanted more information for small, medium, and international businesses as well as higher-level employees. Despite mixed views, DiscoverOrg was rated above average for contact data accuracy (85% vs. avg. 77%) and company data accuracy (87% vs. avg. 84%).

    DISCOVERORG NEWS

    Recently, DiscoverOrg announced:

    • DiscoverOrg CEO Henry Schuck was selected by Ernst & Young as one of the 21 finalists for its Pacific Northwest regional EY Entrepreneur of the Year 2016 Award.
    • On May 10, 2016, DiscoverOrg launched an integration with Outreach, an enterprise communication platform for sales teams.

    DiscoverOrg was rated at or above average for most feature metrics and all satisfaction ratings. Users recommended encouraging user adoption to increase ROI, and many noted that the product is especially helpful in the IT field. Data quality proved a dividing factor among users. Reviewers, on average, said that they would be likely to recommend DiscoverOrg at a rate of 89%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    ZoomInfo
    ZoomInfo
    234 ratings
    4.2 out of 5 stars

    Vendor Information

    • Vendor: ZoomInfo
    • Location: Waltham, MA
    • Founded: 2000
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 175
    • Website: www.zoominfo.com

    Highest-Rated Features

    Performance and Reliability
    88%
    Average 89%
    Search
    87%
    Average 86%
    Company Data Availability
    85%
    Average 85%

    Lowest-Rated Features

    News/People Alerts
    75%
    Average 82%
    Reporting
    77%
    Average 81%
    Data Cleaning/Enrichment
    79%
    Average 81%

    Executive Summary

    ZoomInfo has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 89% of users rated it 4 or 5 stars and 82% of users believe ZoomInfo is headed in the right direction.

    ZoomInfo is a curated B2B database featuring business information on individuals, companies, and industries.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • ZoomInfo moved from a Niche product to a Leader.
    • ZoomInfo received 222 new Sales Intelligence reviews.
    • Satisfaction rose 70 points (normalized for the Sales Intelligence category).
    • Market presence rose 38 points.

    SIGNIFICANT NUMBERS

    Based on ZoomInfo reviewer feedback:

    • Organizations saw a 68% user adoption on average.
    • The average reviewer achieved a return on investment in 7 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked ZoomInfo's:

    • Search. Users said ZoomInfo’s advanced search functionality makes it easy to quickly filter and segment leads, focusing on fields such as geography or job title. Users called ZoomInfo’s search both powerful and accurate.
    • Amount of data. According to users, ZoomInfo provides comprehensive data that is not crowdsourced, in their minds leading to a greater level of accuracy. The product received an 83% rating for contact data availability (avg. 80%).
    • Customer success team. Users called ZoomInfo’s team of employees helpful and responsive, noting that users can benefit from utilizing the supportive account representatives available to them.

    Reviewers often switched to ZoomInfo from another product, because:

    • The product offers a simple, easy-to-use interface.
    • ZoomInfo provides more comprehensive data at a lower price point compared to the products users were previously using.

    Reviewers disliked ZoomInfo's:

    • Cost. Users mentioned ZoomInfo can be expensive, while some noted price increases throughout their time using the product.
    • Export functionality. Some reviewers were dissatisfied with the way ZoomInfo exports prospect data, noting limitations to list size and extra fees associated with more advanced data exports.

    ZOOMINFO NEWS

    Recently, ZoomInfo announced:

    • ZoomInfo was named a winner in the “Productivity Tools” category of The American Association for Inside Sales Professionals’ 2016 Service Provider Awards.

    ZoomInfo was rated at or above average for most features metrics and satisfaction ratings. Users recommended encouraging user adoption to increase ROI, noting that the product can be a valuable resource for automating the prospecting process. Reviewers, on average, said that they would be likely to recommend ZoomInfo at a rate of 84%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    RainKing
    RainKing
    117 ratings
    4.4 out of 5 stars

    Vendor Information

    • Vendor: RainKing
    • Location: Bethesda, MD
    • Founded: 2007
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 229
    • Website: www.rainkingonline.com

    Highest-Rated Features

    User, Role, and Access Management
    92%
    Average 87%
    Performance and Reliability
    92%
    Average 89%
    Reporting/Dashboards
    90%
    Average 82%

    Lowest-Rated Features

    Messaging
    78%
    Average 81%
    Data Cleaning/Enrichment
    81%
    Average 81%
    Connections
    81%
    Average 84%

    Executive Summary

    RainKing has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 93% of users rated it 4 or 5 stars and 90% of users believe RainKing is headed in the right direction.

    RainKing is a social selling and sales intelligence tool that provides customer and prospect insights to help sales professionals connect with prospects using relevant company information.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • RainKing debuted as a Leader.
    • RainKing received 114 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on RainKing reviewer feedback:

    • 60% of RainKing reviews came from users at mid-market businesses (companies with 51-1,000 employees).
    • Organizations saw a 78% user adoption on average.
    • The average reviewer achieved a return on investment in 7 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked RainKing's:

    • Data quality. Users found RainKing’s data up to date and accurate. They were satisfied with the breadth of information available through the platform. This is mirrored in RainKing’s above-average ratings for contact data availability (85% vs. avg. 80%) and contact data accuracy (80% vs. 77%).
    • Quality of support. Users reported that RainKing’s support team is responsive, quick to address issues, and willing to update data when users have requests. Some mentioned that the team is available 24 hours a day. The product received a 90% rating for quality of support (avg. 87%).
    • Org charts, which reviewers found helpful to clarify the hierarchy of a company’s employees and target decision makers.

    Reviewers often switched to RainKing from another product, because:

    • Users found RainKing’s data to be accurate and of a higher quality than what is offered by other tools in the space. Additionally, reviewers noted that RainKing helps connect sales professionals to key decision makers in an organization.

    Reviewers disliked RainKing's:

    • Salesforce integration, which a number of users mentioned is clunky and experiences glitches.
    • User interface. A handful of users found RainKing’s interface difficult to navigate, making it harder to discover leads.

    Reviewers had mixed reactions toward RainKing's:

    • Scoops, which are emailed lead digests sent to subscribers. While some users found Scoops to provide up-to-date, targeted information, many others found Scoops to contain irrelevant and inaccurate data that is hard to sort through and export to CRM programs.

    RAINKING NEWS

    Recently, RainKing announced:

    • In October 2015, RainKing received a $67M investment from Spectrum Equity. As part of the investment, John Stanfill, previously senior vice president of sales and customer support at CoStar Group, became RainKing’s chief executive.
    • In April 2016, RainKing solution announced the hiring of Nathan Scott as Chief Financial Officer and Mike Levy as Chief Revenue Officer.

    RainKing was rated at or above average for most feature metrics, and above average for all satisfaction ratings. Users recommended the product for prospect list building, noting that it can be useful for targeting the right people at an organization. Users did warn, however, that Scoops data may be out of date and due diligence should be done prior to contacting a prospect. Reviewers, on average, said that they would be likely to recommend RainKIng at a rate of 89%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    Avention
    Avention
    80 ratings
    4.2 out of 5 stars

    Vendor Information

    • Vendor: Avention
    • Location: Concord, MA
    • Founded: 1986
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 338
    • Website: www.avention.com

    Highest-Rated Features

    User, Role, and Access Management
    86%
    Average 87%
    Performance and Reliability
    86%
    Average 89%
    Company Data Availability
    84%
    Average 85%

    Lowest-Rated Features

    Integration to CRM/Marketing Automation
    71%
    Average 81%
    Messaging
    72%
    Average 81%
    Data Cleaning/Enrichment
    73%
    Average 81%

    Executive Summary

    Avention has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 90% of users rated it 4 or 5 stars and 83% of users believe Avention is headed in the right direction.

    Avention, formerly OneSource, delivers prospect and sales intelligence information on a variety of worldwide companies and executives.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Avention moved from a Niche product to a Leader.
    • Avention received 66 new Sales Intelligence reviews.
    • Satisfaction rose 40 points (normalized for the Sales Intelligence category).
    • Market presence rose 21 points.

    SIGNIFICANT NUMBERS

    Based on Avention reviewer feedback:

    • Organizations saw a 74% user adoption on average.
    • The average reviewer achieved a return on investment in 10 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Avention's:

    • User interface. Reviewers said Avention has a straightforward and intuitive layout that helps simplify the process of accessing prospect data.
    • SWOT analysis information, which helps users identify strengths, weaknesses, opportunities, and threats within a given industry, company, or prospect profile.
    • List building. Users appreciated being able to save searches, lists, and formats when using Avention.

    Reviewers often switched to Avention from another product, because:

    • Avention provides holistic information that is often accurate.

    Reviewers disliked Avention's:

    • Data quality. Avention received below-average ratings for both contact data accuracy (69% vs. avg. 77%) and company data accuracy (79% vs. avg. 84%). Users found that Avention’s data is sometimes out of date, and noticed lack of data availability for SMBs and international prospects.
    • Cost. Users found Avention to be an expensive solution.
    • Integrations with CRM/marketing automation. While some users appreciated being able to integrate Avention with CRM programs such as Salesforce, others were dissatisfied with the quality of the integration. Avention received a 71% rating for integrations with CRM/marketing automation tools (avg. 81%).

    AVENTION NEWS

    Recently, Avention announced:

    • Avention was featured in Smart Selling Tools’ Top B2B Marketing Guide 2015 as a Top Smart Selling Tool.

    Avention was rated at or below average for most satisfaction ratings and below average for all feature metrics. Users recommended using Avention in conjunction with other products to ensure data quality, and appreciated it as part of their prospecting toolbox. Reviewers, on average, said that they would be likely to recommend Avention at a rate of 84%.

    Review Breakdown

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    Data.com
    Data.com
    96 ratings
    3.8 out of 5 stars

    Vendor Information

    • Vendor: Salesforce.com (NYSE: CRM)
    • Location: San Francisco, CA
    • Founded: 1999
    • 2016 Revenue: $6,667.2 MM
    • Employees (Listed on LinkedIn™): 20.3k
    • Website: www.salesforce.com

    Highest-Rated Features

    Performance and Reliability
    90%
    Average 89%
    Integration to CRM/Marketing Automation
    89%
    Average 81%
    User, Role, and Access Management
    86%
    Average 87%

    Lowest-Rated Features

    News/People Alerts
    65%
    Average 82%
    Messaging
    67%
    Average 81%
    Connections
    70%
    Average 84%

    Executive Summary

    Data.com has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 77% of users rated it 4 or 5 stars and 76% of users believe Data.com is headed in the right direction.

    Data.com is a user-maintained online business directory developed by Salesforce.com that provides users with access to company and contact information within its database for the purposes of prospecting and data cleansing.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Data.com received 27 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on Data.com reviewer feedback:

    • 53% of Data.com reviews came from users at mid-market businesses (companies with 51-1,000 employees).
    • Organizations saw a 58% user adoption on average.
    • The average reviewer achieved a return on investment in 13 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Data.com's:

    • Data cleansing. Many users agreed that data cleansing is Data.com’s strongest feature if used correctly. The ability to easily update contact information, automate cleaning-maintenance features, and fill in blanks in contact and account data makes data cleansing a trustworthy and valuable tool for users, reviewers said.
    • Prospecting Insights, which users said provides them with a high-level view of what’s happening at companies.
    • Salesforce.com integration. Reviewers praised Data.com’s seamless integration with Salesforce.com, and the product received an 89% rating for integrations with CRM/marketing automation tools (avg. 81%).

    Reviewers often switched to Data.com from another Data.com, because:

    • Data.com helps to automate the prospecting process and integrates easily with CRM programs.

    Reviewers disliked Data.com's:

    • Data quality. Reviewers most frequently mentioned issues with Data.com’s data accuracy and said the company should update data more often. The product received below-average results for both contact data accuracy (67% vs. avg. 77%) and company data accuracy (79% vs. avg. 84%).
    • Limited international data. According to users, Data.com lacks sufficient international data for prospects in countries outside of North America.
    • Search. Users called Data.com’s search functionality limited, noting that results can be general or inaccurate. Data.com’s search received a rating of 81% (avg. 86%).

    Data.com was rated below average for most feature metrics and received satisfaction ratings at or slightly above average. Users recommended the product as a good jumping off point for prospecting, noting it can be used effectively in conjunction with other tools as part of an overall sales intelligence strategy. Users were most frequently impressed by the product’s CRM integrations and recommended cleaning a CRM prior to using Data.com to maintain data integrity. Reviewers, on average, said that they would be likely to recommend Data.com at a rate of 75%."

    Review Breakdown

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    Lead411
    Lead411
    109 ratings
    4.5 out of 5 stars

    Vendor Information

    • Vendor: Lead411
    • Location: Boulder, CO
    • Founded: 2001
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 13
    • Website: www.lead411.com

    Highest-Rated Features

    User, Role, and Access Management
    92%
    Average 87%
    Performance and Reliability
    92%
    Average 89%
    News/People Alerts
    90%
    Average 82%

    Lowest-Rated Features

    Integration to CRM/Marketing Automation
    78%
    Average 81%
    Data Cleaning/Enrichment
    81%
    Average 81%
    Data Segmentation/Filtering
    84%
    Average 83%

    Executive Summary

    Lead411 has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 96% of users rated it 4 or 5 stars and 94% of users believe Lead411 is headed in the right direction.

    Lead411 is a sales intelligence application that provides sales teams with daily lead alerts, list-building solutions, and a prospect-research platform.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Lead411 received 27 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on Lead411 reviewer feedback:

    • 59% of Lead411 reviews came from users at small businesses (companies with fewer than 50 employees).
    • Organizations saw a 67% user adoption on average.
    • The average reviewer achieved a return on investment in 4 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Lead411's:

    • Ease of use. Users found Lead411 straightforward and simple to navigate, calling it both easy to use and easy to search. The product received a 91% rating for ease of use (avg. 88%).
    • Daily lead summary. The daily updates show users leads, company updates, and closed deals, all valuable information for prospecting, reviewers said
    • Chrome plugin. Users said the extension allows them to research names and companies outside of the Lead411 platform.

    Reviewers often switched to Lead411 from another Lead411, because:

    • Lead411 provides users with better overall value and higher-quality data than their previous solution.

    Reviewers disliked Lead411's:

    • Data quality, which was the most frequently mentioned dislike. Users noted that data is often outdated, leading to bounced emails during the outreach process. Some also mentioned many of the phone numbers provided are company numbers rather than direct lines. While users said that Lead411's data quality is better than that of some competitors, reviewers still wished for a higher-level of accuracy.
    • Search. According to reviewers, Lead411’s database is slow to produce search results and can be quirky. Users also mentioned it can be difficult to customize searches and terms can produce inaccurate results.

    LEAD411 NEWS

    Recently, Lead411 announced:

    • Lead411 released TrackStar, an enhancement to its intelligence platform, which notifies users when a contact changes position or company.

    Lead411 was rated above average for all satisfaction ratings but below average for most feature metrics. The product has continued to improve over time, users noted, but is best used in conjunction with other sales intelligence tools. Reviewers, on average, said that they would be likely to recommend Lead411 at a rate of 91%.

    Review Breakdown

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    Datanyze
    Datanyze
    33 ratings
    4.5 out of 5 stars

    Vendor Information

    • Vendor: Datanyze
    • Location: San Mateo, CA
    • Founded: 2012
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 49
    • Website: www.datanyze.com

    Highest-Rated Features

    Search
    95%
    Average 86%
    Company Data Availability
    94%
    Average 85%
    Performance and Reliability
    92%
    Average 89%

    Lowest-Rated Features

    Messaging
    82%
    Average 81%
    Data Cleaning/Enrichment
    86%
    Average 81%
    News/People Alerts
    89%
    Average 82%

    Executive Summary

    Datanyze has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 94% of users rated it 4 or 5 stars and 97% of users believe Datanyze is headed in the right direction.

    Datanyze provides an online platform to help businesses discover, research, and connect with prospective customers by observing what technologies those prospects are using for their websites.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Datanyze received 15 new Sales Intelligence reviews.
    • Satisfaction decreased 7 points (normalized for the Sales Intelligence category).
    • Market presence rose 8 points.

    SIGNIFICANT NUMBERS

    Based on Datanyze reviewer feedback:

    • 55% of Datanyze reviews came from users at mid-market businesses (companies with 51-1,000 employees).
    • Organizations saw a 66% user adoption on average.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Datanyze's:

    • Data availability. Users were satisfied with the amount of data Datanyze provides. Reviewers rated it above average for contact data availability (84% vs. avg. 80%), company data availability (94% vs. avg. 85%), and industry research availability (90% vs. avg. 81%).
    • Quality of support. Datanyze’s support team is both responsive and helpful, users noted. This is reflected in Datanyze’s 95% rating for quality of support (avg. 87%), the product’s highest-rated satisfaction metric.
    • Ease of use. Users found Datanyze to be a simple solution and rated the product at 91% for ease of use (avg. 88%).

    Reviewers often switched to Datanyze from another product, because:

    • Datanyze provides users with more up-to-date information than their previous solution.

    Reviewers disliked Datanyze's:

    • Cost, which users found expensive. Users noted difficulty managing credits and payments with Datanyze, adding that there are big differences in cost and functionality between the different tiers of services offered.
    • User interface. A handful of reviewers disliked the product’s user interface, calling it a work in progress and noting it can be buggy at times.

    Reviewers had mixed reactions toward Datanyze's:

    • Data accuracy. Users were mixed on Datanyze’s accuracy, as some noted emails bouncing due to incorrect data. However, the product received scores close to the category average for contact data accuracy (76% vs. avg. 77%) and company data accuracy (both 84%).

    DATANYZE NEWS

    Recently, Datanyze announced:

    • In January 2016, Datanyze announced a partnership with sales acceleration platform Outreach and began providing an integration for users.

    Datanyze was rated at or above average for all feature metrics and above average for all satisfaction ratings. Users appreciated the product for identifying prospects based on the technology they use, noting that it is useful for tech companies. Users recommended using Datanyze in conjunction with other sales intelligence tools. Reviewers, on average, said that they would be likely to recommend Datanyze at a rate of 91%

    Review Breakdown

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    Unomy
    Unomy
    27 ratings
    4.8 out of 5 stars

    Vendor Information

    • Vendor: Unomy
    • Founded: 2012
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 17
    • Website: unomy.com

    Highest-Rated Features

    Search
    97%
    Average 86%
    Lead Builder
    94%
    Average 84%
    Company Data Accuracy
    93%
    Average 84%

    Lowest-Rated Features

    News/People Alerts
    86%
    Average 82%
    Reporting
    87%
    Average 81%
    Data Cleaning/Enrichment
    89%
    Average 81%

    Executive Summary

    Unomy has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 100% of users rated it 4 or 5 stars and 100% of users believe Unomy is headed in the right direction.

    Unomy is a sales and marketing intelligence platform that helps businesses research, track, and engage with prospects.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Unomy received 17 new Sales Intelligence reviews.
    • Satisfaction rose 13 points (normalized for the Sales Intelligence category).
    • Market presence rose 5 points.

    SIGNIFICANT NUMBERS

    Based on Unomy reviewer feedback:

    • All Unomy reviews came from users at either small (companies with fewer than 50 employees) or mid-market businesses (companies with 51-1,000 employees), with no reviews coming from enterprise users (companies with more than 1,000 employees).

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Unomy's:

    • Data quality. Users called Unomy’s data fresh and accurate, and the product received above-average ratings for all data availability and accuracy metrics: contact data availability (91% vs. avg. 80%), company data availability (92% vs. avg. 85%), industry research availability (88% vs. avg. 81%), contact data accuracy (87% vs. avg. 77%), and company data accuracy (93% vs. avg. 84%).
    • Google Chrome plugin. Users noted that Unomy’s Chrome extension is especially helpful for lead building outside of the platform. The product received a satisfaction rating of 94% for its lead builder (avg. 84%).
    • Search and Discovery features, which help users gain insights on specific companies and industries. Unomy’s search received a rating of 88% (avg. 81%).

    Reviewers disliked Unomy's:

    • Mobile functionality. Users were disappointed that Unomy does not offer a mobile app for those wishing to prospect on the go. Others said that Unomy’s website is not mobile responsive, making it difficult to access via phone or tablet.
    • User interface. Users felt Unomy’s user interface could be more visually appealing and more intuitive to use overall.
    • Integrations. Users wanted more options for Unomy to integrate with third-party software such as CRM programs. The company has indicated that they do not offer CRM/marketing automation integrations.

    Unomy was rated favorably overall, receiving above-average ratings for all satisfaction ratings and feature metrics. Users were impressed by the product’s data accuracy and the breadth of contact, company, and industry information Unomy makes available. The product was recommended for B2B sales professionals looking to streamline their research and prospecting. Reviewers, on average, said that they would be likely to recommend Unomy at a rate of 96%.

    Review Breakdown

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    Artesian
    Artesian
    28 ratings
    4.4 out of 5 stars

    Vendor Information

    • Vendor: Artesian Solutions
    • Location: Winnersh Berkshire, UK
    • Founded: 2007
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 74
    • Website: www.artesiansolutions.com

    Highest-Rated Features

    Performance and Reliability
    91%
    Average 89%
    Search
    89%
    Average 86%
    News/People Alerts
    87%
    Average 82%

    Lowest-Rated Features

    Integration to CRM/Marketing Automation
    77%
    Average 81%
    Connections
    78%
    Average 84%
    Messaging
    79%
    Average 81%

    Executive Summary

    Artesian has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 96% of users rated it 4 or 5 stars and 100% of users believe Artesian is headed in the right direction.

    Artesian is a social selling and sales intelligence tool that provides customer and prospect insights to help sales professionals connect with prospects using relevant company information.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Artesian debuted as a High Performer.
    • Artesian received 27 new Sales Intelligence reviews.

    SIGNIFICANT NUMBERS

    Based on Artesian reviewer feedback:

    • 71% of Artesian reviews came from users at enterprise-level businesses (companies with more than 1,000 employees).
    • Organizations saw an 83% user adoption on average.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Artesian's:

    • Company data variety. Users liked that Artesian provides a full overview of a company, with information such as financial, news, and social updates.
    • Daily updates, which users said alert them via watchlists with interesting or important prospecting opportunities. Artesian received an 87% rating for news/people alerts (avg. 82%).
    • Ease of use. Reviewers called Artesian simple and straightforward. They also noted the product has an attractive user interface that makes it simple to view leads. Artesian received a 92% rating for ease of use (avg. 88%).

    Reviewers disliked Artesian's:

    • Integrations. Users took issue with Artesian’s Salesforce and social integrations, noting limitations in functionality. Artesian’s integrations with CRM/marketing automation received a 77% rating (avg. 81%).
    • Mobile functionality, which a handful of users noted is not as strong or easy to use as the desktop website.
    • Data quality. Some users noted that leads are not always accurate. Artesian’s contact data availability received a 73% rating (avg. 80%).

    ARTESIAN NEWS

    Recently, Artesian announced:

    • In January 2016, Artesian incorporated and opened news offices in Boston, Massachusetts.
    • Artesian was named Business Partner of the Year by the Insurance Times Awards 2015.

    Artesian was rated above average for almost all satisfaction ratings and received mixed responses regarding feature metrics. Users recommended the product as a useful B2B sales tool that helps to identify key information for business development. Users also appreciated that the product provides information to use as conversation starters or to connect with new prospects. Reviewers, on average, said that they would be likely to recommend Artesian at a rate of 88%.

    Review Breakdown

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    IKO System
    IKO System
    36 ratings
    4.6 out of 5 stars

    Vendor Information

    • Vendor: IKO System
    • Location: Bagnolet, France
    • Founded: 2009
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 31
    • Website: www.iko-system.com

    Highest-Rated Features

    Performance and Reliability
    88%
    Average 89%
    Connections
    88%
    Average 84%
    News/People Alerts
    86%
    Average 82%

    Lowest-Rated Features

    Integration to CRM/Marketing Automation
    66%
    Average 81%
    Data Segmentation/Filtering
    74%
    Average 83%
    Data Cleaning/Enrichment
    77%
    Average 81%

    Executive Summary

    IKO System has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 97% of users rated it 4 or 5 stars and 94% of users believe IKO System is headed in the right direction.

    IKO System is a sales intelligence automation tool that helps sales professionals target new companies to prospect.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Satisfaction dropped 12 points (normalized for the Sales Intelligence category).

    SIGNIFICANT NUMBERS

    Based on IKO System reviewer feedback:

    • 55% of IKO System reviews came from users at enterprise-level businesses (companies with more than 1,000 employees).
    • Organizations saw a 74% user adoption on average.
    • The average reviewer achieved a return on investment in 3 months.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked IKO System's:

    • Sales Alerts feature. According to reviews, this feature provides network updates and triggers to IKO System users. Users called these alerts valuable and powerful. IKO System received a satisfaction rating of 86% for news/people alerts (avg. 82%).
    • Lead building. Users appreciated the capacity for building lists of leads within the system. Users like the ability to follow up with the “contacts of contacts” feature and praised the IKO Magic leads engine that shares potential leads based on interests and network connections.

    Reviewers disliked IKO System's:

    • Lack of mobile functionality. Users lamented over IKO System’s lack of a mobile app, noting they would appreciate access to prospect information on the go.
    • Integrations with CRM/marketing automation tools, which received a 66% rating (avg. 81%).

    IKO SYSTEM NEWS

    Recently, IKO System announced:

    • in February 2016, IKO System raised 2.5M€ in Series A funding from 3 investors.

    IKO System was rated at or below average for most satisfaction ratings and feature metrics, though the solution did receive above-average ratings for a few metrics such as news/people alerts, connections, and reporting. Reviewers, on average, said that they would be likely to recommend IKO System at a rate of 91%. No new reviews of IKO System have been received since the Winter 2015 Sales Intelligence Grid Report. As such, reviews referenced may not reflect current user sentiment.

    Review Breakdown

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    LinkedIn Sales Navigator
    LinkedIn Sales Navigator
    74 ratings
    3.9 out of 5 stars

    Vendor Information

    • Vendor: LinkedIn (NYSE: LNKD)
    • Location: Mountain View, CA
    • Founded: 2003
    • 2015 Revenue: $2,990.9 MM
    • Employees (Listed on LinkedIn™): 14.2k
    • Website: linkedin.com

    Highest-Rated Features

    Performance and Reliability
    91%
    Average 89%
    Connections
    89%
    Average 84%
    Search
    86%
    Average 86%

    Lowest-Rated Features

    Integration to CRM/Marketing Automation
    52%
    Average 81%
    Reporting
    63%
    Average 81%
    Data Segmentation/Filtering
    74%
    Average 83%

    Executive Summary

    LinkedIn Sales Navigator has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. Sales Navigator has the largest Market Presence among sales intelligence products. 78% of users rated it 4 or 5 stars and 72% of users believe Sales Navigator is headed in the right direction.

    LinkedIn Sales Navigator is a social selling and sales intelligence tool that aids in prospecting and building sales relationships.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • LinkedIn Sales Navigator received 29 new Sales Intelligence reviews.
    • Satisfaction rose 20 points (normalized for the Sales Intelligence category).

    SIGNIFICANT NUMBERS

    Based on LinkedIn Sales Navigator reviewer feedback:

    • 81% of LinkedIn Sales Navigator reviews came from users at small (companies with 50 or fewer employees) or mid-market businesses (companies with 51-1,000 employees).
    • Organizations saw a 64% user adoption on average.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked LinkedIn Sales Navigator's:

    • Data quality. Reviewers mentioned that a high number of prospects discovered through LinkedIn Sales Navigator are up to date due to LinkedIn’s crowdsourced data. As people update their LinkedIn profiles, sales professionals are able to use Sales Navigator to capture new contact information. Users rated the product’s contact data accuracy at 83% satisfaction (avg. 77%).
    • Lead Builder and search. Users appreciated LinkedIn Sales Navigator’s Lead Builder, which allows them to search and filter leads by specific criteria, narrowing results by industry and keyword, among other factors.
    • InMails. LinkedIn Sales Navigator’s InMails help users connect directly with prospects through the LinkedIn network.

    Reviewers disliked LinkedIn Sales Navigator's:

    • Integrations. Users would like to see a larger variety of quality integrations with third-party software. LinkedIn Sales Navigator’s integrations with CRM/marketing automation programs was rated at 52%, the lowest satisfaction rating in the category for that metric (avg. 81%).
    • Cost, which some users found expensive.
    • User interface. A handful of reviewers mentioned that LinkedIn Sales Navigator’s interface is not user friendly and noted that it has a separate interface from a user’s regular LinkedIn account. Users rated LinkedIn Sales Navigator’s ease of use at 78% satisfaction (avg. 88%).

    Reviewers had mixed reactions toward LinkedIn Sales Navigator's:

    • Lead update notifications. Users appreciated receiving a custom news feed with updates on saved prospects, but some found the news feed to be overloaded with unimportant information, burying potentially helpful data.

    LinkedIn Sales Navigator received mixed reviews, with most satisfaction ratings and feature metrics receiving average or below-average ratings. The product did receive above-average ratings for ease of admin, connections, and performance and reliability. Despite these ratings, in short-answer responses users appreciated the product’s ability to find relevant leads and recommended it to build and nurture contact relationships. Reviewers, on average, said that they would be likely to recommend LinkedIn Sales Navigator at a rate of 78%.

    Review Breakdown

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    S&P Global Market Intelligence
    S&P Global Market Intelligence
    47 ratings
    4.3 out of 5 stars

    Vendor Information

    • Vendor: McGraw Hill Financial (NYSE: MHFI)
    • Location: New York, NY
    • Founded: 2013
    • 2015 Revenue: $5,313.0 MM
    • Employees (Listed on LinkedIn™): 17.6k
    • Website: www.mhfi.com

    Highest-Rated Features

    Company Data Availability
    87%
    Average 85%
    Reporting
    86%
    Average 81%
    Company Data Accuracy
    82%
    Average 84%

    Lowest-Rated Features

    Lead Builder
    72
    Average 84
    Messaging
    74%
    Average 81%
    Data Cleaning/Enrichment
    74%
    Average 81%

    Executive Summary

    S&P Global Market Intelligence has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. 91% of users rated it 4 or 5 stars and 82% of users believe S&P Global Market Intelligence is headed in the right direction.

    S&P Global Market Intelligence, formerly Capital IQ, provides insights into companies, markets, and data related to both business and financial industries.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • S&P Global Market Intelligence moved from a Leader to a Contender.
    • Satisfaction dropped 22 points (normalized for the Sales Intelligence category).

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked S&P Global Market Intelligence's:

    • Excel plugin, which users praised for international business financial modeling.
    • Centralization of financials for public businesses. Users appreciated being able to view both financial information and EBITDA (earnings before interest, taxes, depreciation, and amortization) for companies that employ potential prospects.

    Reviewers disliked S&P Global Market Intelligence's:

    • Data availability and quality. Users desired access to more complex financial data, especially for private companies. Some experienced data inconsistencies and wished for more comprehensive data offerings. Users rated S&P’s contact data availability at 71% (avg. 80%).
    • User experience. A number of reviewers disliked the user experience of working with S&P Global Market Intelligence, noting that the interface is clunky, outdated, and disorganized, making it difficult to find data. S&P received an 81% satisfaction rating for ease of use (avg. 88%).

    Reviewers had mixed reactions toward S&P Global Market Intelligence's:

    • Quality of support. Some users appreciated S&P’s support team, noting that the live chat feature is especially helpful. However, others listed support as one of the product’s shortcomings. S&P received an 86% rating for quality of support, just below the category average of 87%.

    S&P GLOBAL MARKET INTELLIGENCE NEWS

    Recently, S&P Global Market Intelligence announced:

    • In April 2016, McGraw Hill Financial (NYSE: MHFI) changed its brand name to S&P Global after receipt of a shareholder gentility vote during its Annual Investor Meeting.
    • In May 2016, S&P Global named Krishna Nathan Chief Information Officer.

    S&P Global Market Intelligence was rated at or below average for most feature metrics and satisfaction ratings. The product did receive above-average ratings for its reporting and company data availability metrics. However, users were dissatisfied with outdated data and expressed mixed opinions regarding the company’s support team. Reviewers, on average, said that they would be likely to recommend S&P Global Market Intelligence at a rate of 86%.

    Review Breakdown

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    Hoovers
    Hoovers
    36 ratings
    2.6 out of 5 stars

    Vendor Information

    • Vendor: Dun & Bradstreet (NYSE: DNB)
    • Location: Short Hills, NJ
    • Founded: 1841
    • 2015 Revenue: $1,637.1 MM
    • Employees (Listed on LinkedIn™): 4.8k
    • Website: www.dnb.com

    Highest-Rated Features

    Data Segmentation/Filtering
    77%
    Average 83%
    Search
    69%
    Average 86%
    Company Data Availability
    64%
    Average 85%

    Lowest-Rated Features

    Lead Builder
    47
    Average 84
    Reporting
    55%
    Average 81%
    News/People Alerts
    57%
    Average 82%

    Executive Summary

    Hoovers has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 47% of users rated it 4 or 5 stars and 19% of users believe Hoovers is headed in the right direction.

    Hoover’s is a sales and business intelligence database that provides information on companies, employees, and industries.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Hoover’s moved from a Contender to a Niche product.
    • Hoover’s received 5 new Sales Intelligence reviews.

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked Hoover’s:

    • Ease of use. Users found Hoover’s an easy-to-use product for seeking out company contact information. The product’s rating for this metric, however, was below the category average (74% vs. avg. 88%).

    Reviewers disliked Hoover’s:

    • Data quality, which was overwhelmingly reviewers’ most frequent dislike. Users considered Hoover’s data inaccurate, out of date, and disorganized. The product received category-low ratings for all data metrics including: contact data accuracy (33% vs. avg. 77%), company data accuracy (51% vs. avg. 84%), contact data availability (44% vs. avg. 80%), company data availability (64% vs. avg. 85%), and industry research availability (51% vs. avg. 81%).
    • Cost. Reviewers noted that Hoover’s is expensive considering the quality of data received. Some reviewers also noted a high cost per lead.

    HOOVER'S NEWS

    Recently, Hoover's announced:

    • Vendor Dun & Bradstreet was recognized as a 2016 World’s Most Ethical Company by the Ethisphere Institute.

    Hoover's was rated unfavorably overall, receiving below-average ratings for all satisfaction ratings and feature metrics for which it received enough data. Many reviewers warned of data inaccuracies within Hoover’s database. Reviewers, on average, said that they would be likely to recommend Hoover’s at a rate of 51%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    TermScout
    TermScout
    23 ratings
    3.9 out of 5 stars

    Vendor Information

    • Vendor: TermScout Inc.
    • Location: Louisville, CO
    • Founded: 2013
    • 2016 Revenue: n/a (private company)
    • Employees (Listed on LinkedIn™): 13
    • Website: www.termscout.com

    Highest-Rated Features

    User, Role, and Access Management
    89%
    Average 87%
    Performance and Reliability
    86%
    Average 89%
    Contact Data Availability
    85%
    Average 80%

    Lowest-Rated Features

    Integration to CRM/Marketing Automation
    62%
    Average 81%
    Data Segmentation/Filtering
    70%
    Average 83%
    Search
    71%
    Average 86%

    Executive Summary

    TermScout has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 83% of users rated it 4 or 5 stars and 95% of users believe TermScout is headed in the right direction.

    TermScout is a sales intelligence application that provides industry information as well as industry-specific contact data for business prospects.

    MARKET CHANGES

    Since G2 Crowd’s Fall 2015 Sales Intelligence Grid℠ Report:

    • Satisfaction dropped 15 points (normalized for the Sales Intelligence category).

    SIGNIFICANT NUMBERS

    Based on TermScout reviewer feedback:

    • 52% of TermScout reviews came from users at small businesses (companies with 50 or fewer employees), while 35% of reviews were from users at enterprise-level businesses (companies with more than 1,000 employees).

    REVIEWER FEEDBACK

    Based on review ratings and short-answer responses, users liked TermScout's:

    • Data quality. Users said that TermScout’s data is usually accurate and appreciated that their communications with prospects typically go through. This is mirrored in the product’s 83% satisfaction rating for contact data accuracy (avg. 77%).
    • Ease of use. Users found TermScout a simple to understand sales intelligence tool for finding contact information for industry prospects. According to reviewers, the interface is straightforward. The product received a satisfaction rating of 92% for ease of admin (avg. 88%).

    Reviewers disliked TermScout's:

    • Limited integrations. While TermScout does integrate with some programs, users desired more opportunities for integrations and APIs with the other software they use. TermScout received a 62% satisfaction rating for its integrations with CRM/marketing automation tools (avg. 81%).
    • Once a day data releases, which a handful of prospectors found limiting when frequently accessing new contact information.

    TermScout was rated above average for most satisfaction ratings and feature questions in the Sales Intelligence category. Users appreciated the product’s data accuracy, citing it as a beneficial tool for finding prospects and providing company insights worthy of starting a conversation with a prospect. Users did note, however, that they would like to see more integrations with third-party software products. Reviewers, on average, said that they would be likely to recommend TermScout at a rate of 79%.

    Review Breakdown

    Top Industries Represented

    Vendor Position

    How do you position yourself against your competitors?

    Response provided by: , at

    Satisfaction Ratings

    G2 Crowd users rated sales intelligence software vendors' ability to satisfy their needs as shown in the table below.
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Satisfaction
    Likely to Recommend
    92%
    85%
    89%
    84%
    89%
    84%
    75%
    91%
    91%
    96%
    89%
    88%
    91%
    91%
    95%
    95%
    94%
    78%
    86%
    75%
    69%
    82%
    51%
    79%
    85%
    Product Going in Right Direction?
    96%
    84%
    91%
    82%
    90%
    83%
    76%
    94%
    97%
    100%
    93%
    100%
    89%
    94%
    100%
    100%
    100%
    72%
    82%
    62%
    55%
    92%
    19%
    95%
    85%

    Satisfaction by Category

    Meets Requirements
    85%
    83%
    86%
    86%
    87%
    83%
    76%
    86%
    92%
    93%
    86%
    87%
    88%
    83%
    88%
    87%
    91%
    79%
    83%
    76%
    77%
    84%
    58%
    79%
    84%
    Ease of Admin
    92%
    90%
    89%
    89%
    95%
    86%
    90%
    92%
    94%
    94%
    n/a
    86%
    n/a
    88%
    n/a
    89%
    n/a
    90%
    82%
    82%
    86%
    n/a
    74%
    92%
    88%
    Ease of Doing Business
    93%
    88%
    92%
    89%
    94%
    91%
    85%
    94%
    90%
    94%
    n/a
    92%
    n/a
    91%
    n/a
    98%
    n/a
    79%
    88%
    73%
    98%
    n/a
    69%
    89%
    89%
    Quality of Support
    92%
    87%
    90%
    85%
    90%
    88%
    79%
    90%
    95%
    93%
    93%
    92%
    94%
    90%
    90%
    96%
    96%
    72%
    86%
    76%
    86%
    88%
    51%
    87%
    87%
    Ease of Setup
    94%
    88%
    90%
    92%
    93%
    88%
    90%
    96%
    93%
    95%
    n/a
    86%
    n/a
    89%
    n/a
    91%
    n/a
    84%
    79%
    77%
    86%
    n/a
    78%
    90%
    88%
    Ease of Use
    92%
    90%
    89%
    89%
    91%
    84%
    89%
    91%
    91%
    93%
    92%
    92%
    89%
    87%
    86%
    91%
    89%
    78%
    81%
    79%
    87%
    93%
    74%
    89%
    88%
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Net Promoter Score (NPS)
    Net Promoter Score (NPS) (Range from -100 to +100)
    77
    41
    62
    43
    61
    43
    19
    69
    67
    89
    73
    54
    78
    78
    91
    100
    85
    24
    53
    0
    8
    31
    -44
    17
    51
    *n/a indicates that fewer than five responses were received for the question.

    Feature Comparison

    G2 Crowd users have evaluated sales intelligence software products by feature. Feature ratings are representative of reviewers' overall satisfaction with each feature and do not necessarily take into account the breadth of individual product features. The results are shown below.
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Data Availability
    Contact Data Availability
    93%
    76%
    87%
    83%
    84%
    72%
    75%
    81%
    84%
    91%
    88%
    73%
    81%
    80%
    86%
    n/a
    89%
    76%
    71%
    n/a
    76%
    81%
    44%
    85%
    80%
    Company Data Availability
    90%
    86%
    85%
    85%
    85%
    84%
    85%
    85%
    94%
    92%
    87%
    86%
    82%
    82%
    91%
    91%
    86%
    81%
    87%
    n/a
    73%
    86%
    64%
    85%
    85%
    Industry Research Availability
    84%
    83%
    82%
    83%
    79%
    72%
    79%
    90%
    88%
    98%
    78%
    85%
    79%
    86%
    92%
    80%
    76%
    73%
    n/a
    n/a
    90%
    51%
    79%
    81%
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Data Accuracy
    Contact Data Accuracy
    93%
    72%
    85%
    76%
    80%
    69%
    67%
    77%
    76%
    87%
    81%
    80%
    79%
    84%
    84%
    n/a
    87%
    83%
    77%
    n/a
    67%
    74%
    33%
    83%
    77%
    Company Data Accuracy
    92%
    81%
    87%
    81%
    85%
    79%
    79%
    84%
    84%
    93%
    92%
    83%
    83%
    83%
    90%
    91%
    92%
    83%
    82%
    n/a
    81%
    83%
    51%
    81%
    84%
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Features
    Lead Builder
    88%
    84%
    85%
    83%
    85%
    80%
    76%
    86%
    89%
    94%
    100%
    85%
    88%
    84%
    89%
    n/a
    89%
    81%
    72%
    n/a
    n/a
    89%
    47%
    84%
    Integration to CRM/Marketing Automation
    83%
    88%
    85%
    81%
    85%
    71%
    89%
    78%
    90%
    100%
    77%
    88%
    66%
    96%
    n/a
    n/a
    52%
    77%
    n/a
    n/a
    91%
    n/a
    62%
    81%
    Data Cleaning/Enrichment
    86%
    78%
    82%
    79%
    81%
    73%
    82%
    81%
    86%
    89%
    92%
    86%
    77%
    89%
    81%
    n/a
    74%
    n/a
    90%
    n/a
    n/a
    83%
    Data Segmentation/Filtering
    86%
    82%
    84%
    83%
    83%
    77%
    80%
    84%
    89%
    90%
    94%
    83%
    83%
    74%
    93%
    86%
    n/a
    74%
    79%
    n/a
    86%
    86%
    77%
    70%
    83%
    Search
    91%
    85%
    85%
    87%
    88%
    82%
    81%
    88%
    95%
    97%
    87%
    89%
    88%
    82%
    91%
    90%
    95%
    86%
    82%
    n/a
    n/a
    93%
    69%
    71%
    86%
    News/People Alerts
    92%
    84%
    85%
    75%
    84%
    76%
    65%
    90%
    89%
    86%
    n/a
    87%
    87%
    86%
    88%
    91%
    n/a
    82%
    78%
    n/a
    n/a
    84%
    57%
    81%
    82%
    Connections
    94%
    82%
    84%
    81%
    76%
    70%
    90%
    n/a
    78%
    90%
    88%
    92%
    84%
    94%
    89%
    77%
    n/a
    n/a
    80%
    n/a
    76%
    84%
    Reporting
    83%
    81%
    77%
    83%
    78%
    77%
    85%
    89%
    87%
    94%
    82%
    84%
    83%
    84%
    80%
    86%
    63%
    86%
    n/a
    n/a
    n/a
    55%
    74%
    81%
    Messaging
    91%
    76%
    78%
    72%
    67%
    82%
    100%
    79%
    81%
    79%
    94%
    74%
    74%
    n/a
    n/a
    n/a
    n/a
    76%
    80%
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Platform
    Internationalization
    75%
    82%
    68%
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    83%
    n/a
    n/a
    n/a
    n/a
    n/a
    77%
    User, Role, and Access Management
    90%
    85%
    92%
    86%
    86%
    92%
    86%
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    90%
    n/a
    77%
    n/a
    n/a
    n/a
    n/a
    n/a
    89%
    87%
    Performance and Reliability
    94%
    89%
    87%
    88%
    92%
    86%
    90%
    92%
    92%
    n/a
    n/a
    91%
    n/a
    88%
    n/a
    86%
    n/a
    91%
    78%
    n/a
    n/a
    n/a
    n/a
    86%
    89%
    Reporting/Dashboards
    84%
    84%
    90%
    81%
    82%
    84%
    83%
    n/a
    n/a
    86%
    n/a
    n/a
    n/a
    81%
    n/a
    70%
    80%
    n/a
    n/a
    n/a
    n/a
    82%
    Mobile user support
    83%
    79%
    89%
    86%
    70%
    75%
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    68%
    n/a
    n/a
    n/a
    n/a
    n/a
    84%
    79%
    API's
    85%
    84%
    88%
    83%
    88%
    69%
    74%
    83%
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    82%

    *n/a indicates that fewer than five responses were received for the question.

    **A gray box indicates that a vendor has selected that they do not offer that feature.

    Customer Segments Served

    Sales intelligence products serve a range of small-business, mid-market, and enterprise-level customers. The table below shows the breakdown by reviewers' company size.
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    Customers by Size
    Small Business (50 or fewer emp.) 81% 25% 18% 39% 16% 18% 20% 59% 35% 56% 64% 18% 39% 12% 18% 46% 62% 42% 29% 15% 36% 45% 34% 52% 36%
    Mid-Market (51-1000 emp.) 12% 51% 55% 35% 60% 47% 53% 26% 55% 44% 14% 11% 50% 33% 73% 15% 23% 39% 37% 46% 55% 45% 28% 13% 38%
    Enterprise ( >1000 emp.) 6% 24% 26% 26% 24% 35% 27% 15% 10% 0% 21% 71% 11% 55% 9% 38% 15% 19% 34% 38% 9% 9% 38% 35% 24%

    Deployment and Implementation

    Deployment and implementation data for sales intelligence products is shown below.
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Deployment Method
    Cloud
    100%
    100%
    100%
    100%
    89%
    100%
    100%
    100%
    100%
    100%
    100%
    83%
    100%
    100%
    100%
    100%
    100%
    100%
    100%
    100%
    100%
    100%
    100%
    100%
    On-Premise
    0%
    0%
    0%
    0%
    11%
    0%
    0%
    0%
    0%
    100%
    0%
    17%
    0%
    0%
    0%
    0%
    0%
    0%
    0%
    0%
    0%
    0%
    0%
    0%

    Implementation Time

    Avg. Months to Go Live
    0.3
    0.7
    0.3
    0.2
    0.2
    0.4
    1.1
    0.6
    0.3
    0.0
    n/a
    1.3
    n/a
    0.7
    n/a
    n/a
    n/a
    0.9
    n/a
    1.4
    0.6
    n/a
    0.3
    n/a

    Implementation Method

    Led by In-House Team
    98%
    79%
    79%
    89%
    85%
    76%
    88%
    94%
    100%
    n/a
    n/a
    100%
    n/a
    83%
    n/a
    n/a
    n/a
    100%
    n/a
    86%
    88%
    n/a
    100%
    n/a
    Led by Vendor PS
    1%
    17%
    18%
    9%
    15%
    24%
    9%
    6%
    0%
    n/a
    n/a
    0%
    n/a
    17%
    n/a
    n/a
    n/a
    0%
    n/a
    14%
    13%
    n/a
    0%
    n/a
    Led by 3rd Party
    1%
    4%
    4%
    2%
    0%
    0%
    3%
    0%
    0%
    n/a
    n/a
    0%
    n/a
    0%
    n/a
    n/a
    n/a
    0%
    n/a
    0%
    0%
    n/a
    0%
    n/a

    Number of Users Purchased

    Median Number of Users Bought
    3
    7
    17
    3
    7
    7
    37
    3
    91
    3
    n/a
    17
    n/a
    7
    n/a
    n/a
    n/a
    17
    n/a
    3
    3
    n/a
    3
    n/a

    Contract Term

    Avg. Contract Term (Months)
    1
    11
    17
    9
    16
    13
    19
    7
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    9
    n/a
    n/a
    7
    n/a
    *n/a indicates that fewer than five responses were received for the question.

    User Adoption and ROI

    G2 Crowd reviewers shared their average adoption levels and return on investment in the table below.
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Average
    User Adoption
    Average User Adoption
    76%
    69%
    68%
    68%
    78%
    74%
    58%
    67%
    66%
    n/a
    n/a
    83%
    n/a
    74%
    n/a
    n/a
    n/a
    64%
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    70
    Avg. Payback Period (Months)
    4
    8
    11
    7
    7
    10
    13
    4
    n/a
    n/a
    n/a
    n/a
    n/a
    3
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    8

    *n/a indicates that fewer than five responses were received for the question.

    Market Presence

    Key data on each vendor’s overall scale and market presence is shown below.
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Data.com
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian
    The List Online
    IKO System
    KiteDesk
    xIQ
    Gravitocity
    Sales Navigator
    S&P Global Market Intelligence
    D&B
    NetProspex
    Winmo
    Hoovers
    TermScout
    Vendor Information
    Vendor Name
    Nimble
    InsideView
    DiscoverOrg
    ZoomInfo
    RainKing
    Avention
    Salesforce
    Lead411
    Datanyze
    Unomy
    Salestools.io
    Artesian Solutions
    List Partners Inc
    IKO System
    KiteDesk, Inc.
    Xtra IQ Inc.
    Gravitocity
    LinkedIn
    McGraw Hill Financial
    Dun & Bradstreet
    Dun & Bradstreet
    List Partners Inc
    Dun & Bradstreet
    TermScout Inc.
    Year Founded
    2009
    2005
    2006
    2000
    2007
    1986
    1999
    2001
    2012
    2012
    2014
    2007
    1995
    2009
    2011
    2013
    2003
    2003
    2013
    1841
    1841
    1995
    1841
    2013
    Revenue ($MM)
    n/a
    n/a
    $32
    n/a
    n/a
    n/a
    $6,667
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    $2,991
    $5,313
    $1,637
    $1,637
    n/a
    $1,637
    n/a
    Employees on LinkedIn (Vendor)
    44
    335
    185
    175
    229
    338
    20,293
    13
    49
    17
    18
    74
    87
    31
    28
    6
    2
    14,215
    17,605
    4,801
    4,801
    87
    4,801
    13
    LinkedIn Followers
    1,718
    22,137
    4,052
    5,797
    2,673
    4,680
    599,205
    660
    n/a
    854
    454
    1,758
    1,305
    653
    n/a
    69
    41
    1,678,460
    47,815
    41,126
    41,126
    1,305
    41,126
    109
    Twitter Followers (Vendor)
    Klout Score (Vendor)
    65.0
    60.0
    56.0
    54.0
    38.0
    51.0
    88.0
    33.0
    57.0
    40.0
    51.0
    49.0
    46.0
    44.0
    60.0
    n/a
    18.0
    92.0
    54.0
    63.0
    63.0
    46.0
    63.0
    21.0
    Glassdoor Rating
    4.2
    4.3
    4.5
    4.3
    3.5
    3.3
    4.2
    4.6
    4.0
    4.4
    3.4
    3.1
    3.1
    3.1
    Alexa Web Traffic Rank
    32,358
    66,394
    153,785
    2,599
    71,524
    100,108
    177
    25,833
    62,070
    52,620
    128,242
    706,349
    609,638
    233,822
    325,380
    3,495,967
    7,392,515
    17
    87,471
    25,717
    25,717
    609,638
    25,717
    2,514,187

    © 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.