Social Media Suites

 
for Social Media Suites
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Grid℠ Scoring
Contenders
Leaders
High Performers
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Market Presence
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Satisfaction
Market Presence
G2 Score
 

Social Media Suites Definition

Social media suites have the capability to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Suites are intended to fulfill any business need related to marketing or communications teams hoping to utilize social media in their marketing strategy. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the observing, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media in order to measure the effectiveness of practices and provide information to sales, marketing, and customer service activities. Social media suites can benefit business by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings. Social media suites provide the functionality offered by products in social media management, social media monitoring, and social analytics in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customers’ issues and questions via social media.

To qualify as a social media suite, a product must:

  • Plan and publish digital content via social media
  • Engage with communities via social media
  • Report on effectiveness of social media practices
  • Track regions and demographics of audience
  • Analyze performance of posts and campaigns
  • Monitor for related mentions and trends

Report Summary

The Fall 2016 Social Media Suites Grid℠ Report revealed these high-level insights about the social media suites market as a whole:

  • Simplicity meets scope — The simpler a product is, the happier users were overall. Many reviewers described social media suites as easy to use and easy to learn. Users wanted simple, intuitive workflows without giving up dynamic range of toolsets. When a product possesses a steep learning curve, complicated interface, or sacrifices capabilities for convenience, reviewers described poor experiences.
  • Limited platforms — Many users described products as limited in the number of social media platforms they could utilize. Many wanted to post and analyze activity on less common or industry-based social media platforms. Users wanted the same publishing, analytics, and monitoring capabilities for a wide range of platforms, but many reviewers said they could only utilize the most common social media platforms with their social media suite.
  • Poor reporting — Many users were not satisfied with their products’ reporting capabilities. Reviewers wanted more options for exporting and sharing statistics, analytics, and insights. Some working on teams said they had no way to display information with co-workers, limiting collaboration. In addition, many said the product they use can only produce reports for very common social media platforms.

Social Media Suites Grid℠ Description

Products shown on the Grid℠ for Social Media Suites have received a minimum of 10 reviews/ratings in data gathered by August 22, 2016. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid℠:
  • Leaders offer social media suites products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders include: Hootsuite, Digimind Social, Social Studio, NetBase, and Zoho Social
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers include: AgoraPulse, NUVI, Sendible, Oktopost, Falcon.io, Cision Social Media Edition, Audiense, and Plumlytics
  • Contenders have significant Market Presence and resources, but their products have received below average user Satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders include: Lithium, Sprinklr, and Adobe Social
  • Niche products do not have the Market Presence of the Leaders. They may have been rated positively on customer Satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Socialbakers, Spredfast, Tracx, Sysomos, and Unmetric

New Products on Grid℠

Products appearing on the Social Media Suites Grid℠ for the first time are Hootsuite, Digimind Social, AgoraPulse, NUVI, Zoho Social, Cision, Social Bakers, Lithium, Plumytics, Unmetric, and Adobe Social.

Products Not Yet on Grid℠

Products with fewer than 10 reviews are not included on the Grid℠. Some notable products not yet included are SDL SM2, Tailwind, and Attensity. Users of these products are encouraged to visit the Social Media Suites category and write a review.



 

Grid℠ Scores for Social Media Suites

 
The table below shows the Satisfaction and Market Presence scores that determine vendor placement on the Grid℠. To learn more about each of the products, please see the executive profile section.

Leaders

# of Reviews Satisfaction (normalized) Market Presence G2 Score
Hootsuite
272
88
71
79
Digimind Social
127
97
54
75
Social Studio
196
55
77
66
NetBase
132
73
54
63
Zoho Social
27
68
51
59

High Performers

# of Reviews Satisfaction (normalized) Market Presence G2 Score
AgoraPulse
280
97
47
72
NUVI
87
93
49
71
Sendible
139
86
47
66
Cision Social Media Edition
41
54
49
51
Oktopost
36
69
34
51
Falcon.io
26
59
43
51
Plumlytics
12
58
25
41

Contenders

# of Reviews Satisfaction (normalized) Market Presence G2 Score
Lithium
35
41
52
46
Sprinklr
52
21
58
39
Adobe Social
11
0
65
32

Niche

# of Reviews Satisfaction (normalized) Market Presence G2 Score
Socialbakers
20
46
49
47
Audiense
32
54
34
44
Spredfast
41
34
49
41
Tracx
41
39
38
38
Sysomos
49
28
49
38
Unmetric
21
37
35
36

 

Grid℠ Methodology

 

Grid℠ Rating Methodology

The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates social media suites algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Technology buyers can use the Grid℠ to help them quickly select the best social media suite for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.

Grid℠ Scoring Methodology

G2 Crowd rates products and vendors based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and scores in real time. The Summer 2016 Social Media Suites Grid℠ is based off of scores calculated using the G2 Crowd algorithm v2.0 from reviews collected through August 22, 2016. To view the Social Media Suites Grid℠ with the most recent data, please visit the Social Media Suites page.

The Satisfaction rating is affected by the following (in order of importance):

  • Customer satisfaction with end user-focused product attributes based on user reviews
  • Popularity and statistical significance based on the number of reviews received by G2 Crowd
  • Customers' satisfaction with administration-specific product attributes based on user reviews
  • Overall customer satisfaction and Net Promoter Score® (NPS) based on ratings by G2 Crowd users

The Market Presence score is affected by the following (in order of importance):

  • Product market presence
    • Number of employees for product (based on social networks and public sources)
    • Number of product reviews
    • Product social impact based on factors including Twitter followers and domain authority
  • Vendor market presence
    • Number of employees for parent company (based on social networks and public resources)
    • Vendor momentum based on web traffic and search trends
    • Vendor social impact based on Klout score and Twitter followers
    • Age of company (number of years in operation)
    • Employee satisfaction and engagement (based on social network ratings)

Grid℠ Categorization Methodology

Making G2 Crowd research relevant and easy for people to use as they evaluate and select business software products is one of our most important goals. In support of that goal, organizing products and software companies in a well-defined structure that makes capturing, evaluating, and displaying reviews and other research in an orderly manner is a critical part of the research process.

To manage the process of categorizing the software products and the related reviews in the G2 community, G2 Crowd follows a publicly available categorization methodology. All social media suites appearing on the Grid℠ have passed through G2 Crowd's categorization methodology and meet G2 Crowd's category standards.

Many terms that appear regularly across G2 Crowd and are used to aid in product categorization warrant a definition to facilitate buyer understanding. These terms may be included within reviews from the G2 community or in executive summaries for products included on the Grid℠. A list of standard definitions is available to G2 Crowd users to eliminate confusion and ease the buying process.

Rating Changes and Dynamics

The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through August 22, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real time as additional data is received, and this report will be updated as significant data is received. By improving their products and support and/or by having more satisfied customer voices heard, Contenders may become Leaders and Niche vendors may become High Performers.

Trust

Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer. Additionally, we verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.

Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.

Grid℠ Inclusion Criteria

All products in a G2 Crowd category that have at least 10 reviews from real users of the product are included on the Grid℠. Inviting other users, such as colleagues and peers, to join G2 Crowd and share authentic product reviews will accelerate this process.

If an social media suite is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to our Social Media Suites category.

Product Profiles

Product profiles and detailed charts are included for products with 10 or more reviews.
 

*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.


 
Hootsuite
Hootsuite
284 ratings
4.1 out of 5 stars
 

Vendor Information

 
  • Vendor: Hootsuite
  • Location: Vancouver, Canada
  • Founded: 2008
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 1.2k
  • Website: www.hootsuite.com

Product Synopsis

 

Hootsuite has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 88% of users rated it 4 or 5 stars, 82% of users believe it is headed in the right direction, and users said they would be likely to recommend Hootsuite at a rate of 83%. Hootsuite is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
81%
Average 87%
 
Ease of Use
86%
Average 85%
 
Meets Requirements
85%
Average 82%
 
Ease of Admin
86%
Average 85%
 
Ease of Doing Business With
84%
Average 87%
 
Ease of Setup
86%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Sharing
91%
Average 87%
Performance & Reliability
90%
Average 86%
Scalability
90%
Average 85%

Lowest-Rated Features

 
Paid campaign tracking
66%
Average 70%
Social Ads
71%
Average 70%
Influencer Identification
71%
Average 75%
 
Digimind Social
Digimind Social
127 ratings
4.7 out of 5 stars
 

Vendor Information

 
  • Vendor: Digimind
  • Location: New York, NY
  • Founded: 1998
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 171
  • Website: www.digimind.com

Product Synopsis

 

Digimind Social has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 98% of users rated it 4 or 5 stars, 94% of users believe it is headed in the right direction, and users said they would be likely to recommend Digimind at a rate of 93%. Digimind is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.

Satisfaction Ratings

 
 
Quality of Support
95%
Average 87%
 
Ease of Use
92%
Average 85%
 
Meets Requirements
89%
Average 82%
 
Ease of Admin
88%
Average 85%
 
Ease of Doing Business With
93%
Average 87%
 
Ease of Setup
86%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Report exporting
93%
Average 85%
Performance & Reliability
93%
Average 86%
Social Listening
92%
Average 83%

Lowest-Rated Features

 
Sentiment Scoring
79%
Average 71%
Influencer Identification
86%
Average 75%
Paid campaign tracking
88%
Average 70%
 
Social Studio
Social Studio
196 ratings
3.5 out of 5 stars
 

Vendor Information

 
  • Vendor: Salesforce (NYSE: CRM)
  • Location: San Francisco, CA
  • Founded: 1999
  • 2016 Revenue: $6,667.2 MM
  • Employees (Listed on LinkedIn™): 22.9k
  • Website: www.salesforce.com

Product Synopsis

 

Social Studio has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. Social Studio has the largest Market Presence among Social Media Suites products. 68% of users rated it 4 or 5 stars, 80% of users believe it is headed in the right direction, and users said they would be likely to recommend Social Studio at a rate of 70%. Social Studio is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.

Satisfaction Ratings

 
 
Quality of Support
77%
Average 87%
 
Ease of Use
78%
Average 85%
 
Meets Requirements
71%
Average 82%
 
Ease of Admin
81%
Average 85%
 
Ease of Doing Business With
78%
Average 87%
 
Ease of Setup
77%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
User, Role, and Access Management
81%
Average 85%
Social Listening
79%
Average 83%
Social Engagement
78%
Average 86%

Lowest-Rated Features

 
Paid campaign tracking
59%
Average 70%
Social Ads
59%
Average 70%
Report customizability
59%
Average 79%
 
NetBase
NetBase
132 ratings
4.0 out of 5 stars
 

Vendor Information

 
  • Vendor: NetBase Solutions, Inc.
  • Location: Santa Clara, CA
  • Founded: 2004
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 174
  • Website: www.netbase.com

Product Synopsis

 

NetBase has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 90% of users rated it 4 or 5 stars, 88% of users believe it is headed in the right direction, and users said they would be likely to recommend NetBase at a rate of 80%. NetBase is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.

Satisfaction Ratings

 
 
Quality of Support
86%
Average 87%
 
Ease of Use
79%
Average 85%
 
Meets Requirements
78%
Average 82%
 
Ease of Admin
77%
Average 85%
 
Ease of Doing Business With
85%
Average 87%
 
Ease of Setup
74%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Analytics
91%
Average 83%
Social Campaigns
90%
Average 84%
Social Engagement
90%
Average 86%

Lowest-Rated Features

 
Influencer Identification
71%
Average 75%
API/Integrations
72%
Average 78%
Sentiment Scoring
73%
Average 71%
 
Zoho Social
Zoho Social
27 ratings
4.4 out of 5 stars
 

Vendor Information

 
  • Vendor: Zoho
  • Location: Pleasanton, CA
  • Founded: 1996
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 3.51k
  • Website: www.zohocorp.com

Product Synopsis

 

Zoho Social has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 89% of users rated it 4 or 5 stars, 96% of users believe it is headed in the right direction, and users said they would be likely to recommend Zoho Social at a rate of 88%. Zoho Social is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.

Satisfaction Ratings

 
 
Quality of Support
83%
Average 87%
 
Ease of Use
92%
Average 85%
 
Meets Requirements
83%
Average 82%
 
Ease of Admin
96%
Average 85%
 
Ease of Doing Business With
88%
Average 87%
 
Ease of Setup
97%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Report exporting
90%
Average 85%
User, Role, and Access Management
90%
Average 85%
Social Sharing
89%
Average 87%

Lowest-Rated Features

 
Attribution
63%
Average 72%
Competitor analysis
69%
Average 79%
Influencer identification
69%
Average 74%
 
AgoraPulse
AgoraPulse
280 ratings
4.6 out of 5 stars
 

Vendor Information

 
  • Vendor: AgoraPulse
  • Location: Paris, France
  • Founded: 2010
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 18
  • Website: agorapulse.com

Product Synopsis

 

AgoraPulse has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. AgoraPulse received the highest Satisfaction score among Social Media Suites products. 99% of users rated it 4 or 5 stars, 96% of users believe it is headed in the right direction, and users said they would be likely to recommend AgoraPulse at a rate of 91%. AgoraPulse is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
94%
Average 87%
 
Ease of Use
93%
Average 85%
 
Meets Requirements
87%
Average 82%
 
Ease of Admin
92%
Average 85%
 
Ease of Doing Business With
93%
Average 87%
 
Ease of Setup
94%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Listening
94%
Average 83%
Performance & Reliability
93%
Average 86%
Social Reporting
92%
Average 81%

Lowest-Rated Features

 
Influencer identification
80%
Average 74%
Report customizability
82%
Average 79%
API/Integrations
83%
Average 78%
 
NUVI
NUVI
87 ratings
4.5 out of 5 stars
 

Vendor Information

 
  • Vendor: NUVI
  • Location: Lehi, UT
  • Founded: 2011
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 135
  • Website: www.nuvi.com

Product Synopsis

 

NUVI has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 95% of users rated it 4 or 5 stars, 92% of users believe it is headed in the right direction, and users said they would be likely to recommend NUVI at a rate of 90%. NUVI is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.

Satisfaction Ratings

 
 
Quality of Support
96%
Average 87%
 
Ease of Use
90%
Average 85%
 
Meets Requirements
86%
Average 82%
 
Ease of Admin
89%
Average 85%
 
Ease of Doing Business With
94%
Average 87%
 
Ease of Setup
89%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Report exporting
93%
Average 85%
Social Listening
91%
Average 83%
Social Reporting
90%
Average 81%

Lowest-Rated Features

 
Attribution
71%
Average 72%
Paid campaign tracking
72%
Average 70%
Sentiment Scoring
76%
Average 71%
 
Sendible
Sendible
139 ratings
4.2 out of 5 stars
 

Vendor Information

 
  • Vendor: Sendible
  • Location: London, United Kingdom
  • Founded: 2009
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 28
  • Website: sendible.com

Product Synopsis

 

Sendible has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 91% of users rated it 4 or 5 stars, 88% of users believe it is headed in the right direction, and users said they would be likely to recommend Sendible at a rate of 84%. Sendible is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
86%
Average 87%
 
Ease of Use
85%
Average 85%
 
Meets Requirements
84%
Average 82%
 
Ease of Admin
83%
Average 85%
 
Ease of Doing Business With
88%
Average 87%
 
Ease of Setup
82%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Sharing
90%
Average 87%
Social Campaigns
86%
Average 84%
Social Engagement
84%
Average 86%

Lowest-Rated Features

 
Paid campaign tracking
44%
Average 70%
Attribution
60%
Average 72%
Competitor analysis
65%
Average 79%
 
Cision Social Media Edition
Cision Social Media Edition
41 ratings
4.3 out of 5 stars
 

Vendor Information

 
  • Vendor: Cision
  • Location: Chicago, IL
  • Founded: 1892
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 1.58k
  • Website: www.cision.com

Product Synopsis

 

Cision Social Media Edition has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 88% of users rated it 4 or 5 stars, 79% of users believe it is headed in the right direction, and users said they would be likely to recommend Cision at a rate of 86%. Cision is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.

Satisfaction Ratings

 
 
Quality of Support
96%
Average 87%
 
Ease of Use
91%
Average 85%
 
Meets Requirements
87%
Average 82%
 
Ease of Admin
83%
Average 85%
 
Ease of Doing Business With
88%
Average 87%
 
Ease of Setup
80%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Engagement
98%
Average 86%
Social Sharing
96%
Average 87%
Social Campaigns
95%
Average 84%

Lowest-Rated Features

 
Sentiment Scoring
60%
Average 71%
Influencer Identification
64%
Average 75%
Social Reporting
70%
Average 81%
 
Oktopost
Oktopost
36 ratings
4.3 out of 5 stars
 

Vendor Information

 
  • Vendor: Oktopost
  • Location: Ramat Gan, Israel
  • Founded: 2013
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 17
  • Website: www.oktopost.com

Product Synopsis

 

Oktopost has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 92% of users rated it 4 or 5 stars, 97% of users believe it is headed in the right direction, and users said they would be likely to recommend Oktopost at a rate of 87%. Oktopost is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
92%
Average 87%
 
Ease of Use
89%
Average 85%
 
Meets Requirements
84%
Average 82%
 
Ease of Admin
89%
Average 85%
 
Ease of Doing Business With
95%
Average 87%
 
Ease of Setup
86%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Sharing
92%
Average 87%
Social Campaigns
92%
Average 84%
User, Role, and Access Management
92%
Average 85%

Lowest-Rated Features

 
Influencer identification
57%
Average 74%
Social Ads
62%
Average 70%
Paid campaign tracking
66%
Average 70%
 
Falcon.io
Falcon.io
26 ratings
4.3 out of 5 stars
 

Vendor Information

 
  • Vendor: Falcon Social
  • Location: Copenhagen, Denmark
  • Founded: 2010
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 256
  • Website: www.falcon.io

Product Synopsis

 

Falcon.io has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 88% of users rated it 4 or 5 stars, 88% of users believe it is headed in the right direction, and users said they would be likely to recommend Falcon.io at a rate of 86%. Falcon.io is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
94%
Average 87%
 
Ease of Use
86%
Average 85%
 
Meets Requirements
79%
Average 82%
 
Ease of Admin
89%
Average 85%
 
Ease of Doing Business With
90%
Average 87%
 
Ease of Setup
90%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Scalability
97%
Average 85%
Performance & Reliability
96%
Average 86%
Social Sharing
88%
Average 87%

Lowest-Rated Features

 
Influencer Identification
63%
Average 75%
Influencer identification
68%
Average 74%
Sentiment Scoring
71%
Average 71%
 
Plumlytics
Plumlytics
12 ratings
4.5 out of 5 stars
 

Vendor Information

 
  • Vendor: PLUMLYTICS
  • Location: Ontario, Canada
  • Founded: 2013
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 3
  • Website: www.plumlytics.com

Product Synopsis

 

Plumlytics has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 100% of users rated it 4 or 5 stars, 100% of users believe it is headed in the right direction, and users said they would be likely to recommend Plumlytics at a rate of 91%. Plumlytics is also in the Social Analytics, Social Media Monitoring, and Social Media Management categories.

Satisfaction Ratings

 
 
Quality of Support
91%
Average 87%
 
Ease of Use
89%
Average 85%
 
Meets Requirements
91%
Average 82%
 
Ease of Admin
93%
Average 85%
 
Ease of Doing Business With
95%
Average 87%
 
Ease of Setup
86%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Report exporting
100%
Average 85%
Report customizability
97%
Average 79%
Scalability
95%
Average 85%

Lowest-Rated Features

 
Social Listening
86%
Average 83%
Social Measurement
86%
Average 81%
Sentiment Scoring
86%
Average 71%
 
Lithium
Lithium
38 ratings
4.0 out of 5 stars
 

Vendor Information

 
  • Vendor: Lithium Technologies
  • Location: San Francisco, CA
  • Founded: 2001
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 507
  • Website: www.lithium.com

Product Synopsis

 

Lithium has been named a Contender based on receiving a relatively low customer Satisfaction score and having a large Market Presence. 87% of users rated it 4 or 5 stars, 94% of users believe it is headed in the right direction, and users said they would be likely to recommend Lithium at a rate of 81%. Lithium is also in the Online Community Management, Social Analytics, Social Media Management, Social Customer Service, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
82%
Average 87%
 
Ease of Use
85%
Average 85%
 
Meets Requirements
82%
Average 82%
 
Ease of Admin
83%
Average 85%
 
Ease of Doing Business With
85%
Average 87%
 
Ease of Setup
81%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Sharing
83%
Average 87%
Social Engagement
83%
Average 86%
Social Campaigns
75%
Average 84%

Lowest-Rated Features

 
Social Ads
69%
Average 70%
Social Analytics
75%
Average 83%
Social Campaigns
75%
Average 84%
 
Sprinklr
Sprinklr
52 ratings
3.6 out of 5 stars
 

Vendor Information

 
  • Vendor: Sprinklr
  • Location: New York, NY
  • Founded: 2009
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 1.35k
  • Website: www.sprinklr.com

Product Synopsis

 

Sprinklr has been named a Contender based on receiving a relatively low customer Satisfaction score and having a large Market Presence. 79% of users rated it 4 or 5 stars, 71% of users believe it is headed in the right direction, and users said they would be likely to recommend Sprinklr at a rate of 73%. Sprinklr is also in the Social Media Management, Brand Advocacy, Social Analytics, Social Advertising, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
79%
Average 87%
 
Ease of Use
73%
Average 85%
 
Meets Requirements
76%
Average 82%
 
Ease of Admin
75%
Average 85%
 
Ease of Doing Business With
81%
Average 87%
 
Ease of Setup
70%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Listening
88%
Average 83%
Report exporting
87%
Average 85%
Report customizability
86%
Average 79%

Lowest-Rated Features

 
Sentiment Scoring
58%
Average 71%
Competitor analysis
69%
Average 79%
Follower analysis
71%
Average 80%
 
Adobe Social
Adobe Social
11 ratings
3.5 out of 5 stars
 

Vendor Information

 
  • Vendor: Adobe (NASDAQ: ADBE)
  • Location: San Jose, CA
  • Founded: 1982
  • 2015 Revenue: $4,795.5 MM
  • Employees (Listed on LinkedIn™): 16.2k
  • Website: www.adobe.com

Product Synopsis

 

Adobe Social has been named a Contender based on receiving a relatively low customer Satisfaction score and having a large Market Presence. 82% of users rated it 4 or 5 stars, 82% of users believe it is headed in the right direction, and users said they would be likely to recommend Adobe Social at a rate of 69%. Adobe Social is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.

Satisfaction Ratings

 
 
Quality of Support
69%
Average 87%
 
Ease of Use
74%
Average 85%
 
Meets Requirements
73%
Average 82%
 
Ease of Admin
66%
Average 85%
 
Ease of Doing Business With
68%
Average 87%
 
Ease of Setup
52%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Engagement
80%
Average 86%
Social Listening
79%
Average 83%
Social Measurement
78%
Average 81%

Lowest-Rated Features

 
Social Ads
60%
Average 70%
Sentiment Scoring
68%
Average 71%
Social Campaigns
71%
Average 84%
 
Socialbakers
Socialbakers
20 ratings
3.9 out of 5 stars
 

Vendor Information

 
  • Vendor: Socialbakers
  • Location: San Francisco, CA
  • Founded: 2008
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 418
  • Website: www.socialbakers.com

Product Synopsis

 

Socialbakers has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 75% of users rated it 4 or 5 stars, 79% of users believe it is headed in the right direction, and users said they would be likely to recommend Socialbakers at a rate of 78%. Socialbakers is also in the Social Analytics, Social Media Management, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
81%
Average 87%
 
Ease of Use
89%
Average 85%
 
Meets Requirements
81%
Average 82%
 
Ease of Admin
94%
Average 85%
 
Ease of Doing Business With
86%
Average 87%
 
Ease of Setup
97%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Analytics
89%
Average 83%
Social Measurement
86%
Average 81%
Social Reporting
86%
Average 81%

Lowest-Rated Features

 
Attribution
55%
Average 72%
Influencer identification
60%
Average 74%
Influencer Identification
69%
Average 75%
 
Audiense
Audiense
32 ratings
4.1 out of 5 stars
 

Vendor Information

 
  • Vendor: Audiense
  • Location: London, United Kingdom
  • Founded: 2011
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 9
  • Website: www.audiense.com

Product Synopsis

 

Audiense has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 94% of users rated it 4 or 5 stars, 81% of users believe it is headed in the right direction, and users said they would be likely to recommend Audiense at a rate of 83%. Audiense is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
87%
Average 87%
 
Ease of Use
84%
Average 85%
 
Meets Requirements
82%
Average 82%
 
Ease of Admin
91%
Average 85%
 
Ease of Doing Business With
93%
Average 87%
 
Ease of Setup
89%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Analytics
94%
Average 83%
Competitor analysis
91%
Average 79%
Influencer identification
90%
Average 74%

Lowest-Rated Features

 
Social Ads
71%
Average 70%
Sentiment Scoring
73%
Average 71%
API/Integrations
74%
Average 78%
 
Spredfast
Spredfast
41 ratings
4.1 out of 5 stars
 

Vendor Information

 
  • Vendor: Spredfast
  • Location: Austin, TX
  • Founded: 2008
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 509
  • Website: www.spredfast.com

Product Synopsis

 

Spredfast has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 93% of users rated it 4 or 5 stars, 86% of users believe it is headed in the right direction, and users said they would be likely to recommend Spredfast at a rate of 82%. Spredfast is also in the Social Media Management, Social Analytics, Social Media Monitoring, and Social Customer Service categories.

Satisfaction Ratings

 
 
Quality of Support
85%
Average 87%
 
Ease of Use
76%
Average 85%
 
Meets Requirements
83%
Average 82%
 
Ease of Admin
83%
Average 85%
 
Ease of Doing Business With
89%
Average 87%
 
Ease of Setup
80%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Engagement
89%
Average 86%
Social Sharing
89%
Average 87%
Content engagement analysis
87%
Average 82%

Lowest-Rated Features

 
Sentiment Scoring
61%
Average 71%
Social Ads
62%
Average 70%
Competitor analysis
70%
Average 79%
 
Tracx
Tracx
41 ratings
4.0 out of 5 stars
 

Vendor Information

 
  • Vendor: Tracx
  • Location: Bethesda, MD
  • Founded: 2009
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 54
  • Website: www.tracx.com

Product Synopsis

 

Tracx has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 80% of users rated it 4 or 5 stars, 82% of users believe it is headed in the right direction, and users said they would be likely to recommend Tracx at a rate of 80%. Tracx is also in the Social Analytics, Social Media Management, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
89%
Average 87%
 
Ease of Use
81%
Average 85%
 
Meets Requirements
80%
Average 82%
 
Ease of Admin
76%
Average 85%
 
Ease of Doing Business With
88%
Average 87%
 
Ease of Setup
75%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Campaigns
89%
Average 84%
Social Engagement
88%
Average 86%
Scalability
87%
Average 85%

Lowest-Rated Features

 
Sentiment Scoring
67%
Average 71%
Paid campaign tracking
68%
Average 70%
Report customizability
73%
Average 79%
 
Sysomos
Sysomos
50 ratings
3.7 out of 5 stars
 

Vendor Information

 
  • Vendor: Sysomos
  • Location: Ontario, Canada
  • Founded: 2007
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 287
  • Website: www.sysomos.com

Product Synopsis

 

Sysomos has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 82% of users rated it 4 or 5 stars, 73% of users believe it is headed in the right direction, and users said they would be likely to recommend Sysomos Set at a rate of 73%. Sysomos Set is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.

Satisfaction Ratings

 
 
Quality of Support
86%
Average 87%
 
Ease of Use
78%
Average 85%
 
Meets Requirements
75%
Average 82%
 
Ease of Admin
77%
Average 85%
 
Ease of Doing Business With
87%
Average 87%
 
Ease of Setup
76%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 
Social Listening
85%
Average 83%
Social Measurement
77%
Average 81%
Social Reporting
74%
Average 81%

Lowest-Rated Features

 
Sentiment Scoring
56%
Average 71%
Influencer Identification
69%
Average 75%
Social Reporting
74%
Average 81%
 
Unmetric
Unmetric
21 ratings
4.2 out of 5 stars
 

Vendor Information

 
  • Vendor: Unmetric
  • Location: New York, NY
  • Founded: 2011
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn™): 78
  • Website: www.unmetric.com

Product Synopsis

 

Unmetric has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 95% of users rated it 4 or 5 stars, 80% of users believe it is headed in the right direction, and users said they would be likely to recommend Unmetric at a rate of 84%. Unmetric is also in the Social Analytics, Social Media Management, and Social Media Monitoring categories.

Satisfaction Ratings

 
 
Quality of Support
89%
Average 87%
 
Ease of Use
88%
Average 85%
 
Meets Requirements
81%
Average 82%
 
Ease of Admin
86%
Average 85%
 
Ease of Doing Business With
86%
Average 87%
 
Ease of Setup
88%
Average 83%

Top Industries Represented

 

Review Breakdown

 
 

Highest-Rated Features

 

Lowest-Rated Features

 

Not enough data to display features ratings.

 

Satisfaction Ratings

 
G2 Crowd users rated social media suites vendors' ability to satisfy their needs as shown in the table below.
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
Satisfaction
Likely to Recommend
83%
93%
70%
80%
88%
91%
90%
84%
86%
87%
86%
91%
81%
73%
69%
78%
83%
82%
80%
73%
84%
82%
Product Going in Right Direction?
82%
94%
80%
88%
96%
96%
92%
88%
79%
97%
88%
100%
94%
71%
82%
79%
81%
86%
82%
73%
80%
86%

Satisfaction by Category

Meets Requirements
85%
89%
71%
78%
83%
87%
86%
84%
87%
84%
79%
91%
82%
76%
73%
81%
82%
83%
80%
75%
81%
82%
Ease of Admin
86%
88%
81%
77%
96%
92%
89%
83%
83%
89%
89%
93%
83%
75%
66%
94%
91%
83%
76%
77%
86%
85%
Ease of Doing Business
84%
93%
78%
85%
88%
93%
94%
88%
88%
95%
90%
95%
85%
81%
68%
86%
93%
89%
88%
87%
86%
87%
Quality of Support
81%
95%
77%
86%
83%
94%
96%
86%
96%
92%
94%
91%
82%
79%
69%
81%
87%
85%
89%
86%
89%
87%
Ease of Setup
86%
86%
77%
74%
97%
94%
89%
82%
80%
86%
90%
86%
81%
70%
52%
97%
89%
80%
75%
76%
88%
83%
Ease of Use
86%
92%
78%
79%
92%
93%
90%
85%
91%
89%
86%
89%
85%
73%
74%
89%
84%
76%
81%
78%
88%
85%
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
Net Promoter Score (NPS)
Net Promoter Score (NPS) (Range from -100 to +100)
41
80
-7
30
56
72
68
42
56
56
62
75
29
8
9
30
44
32
22
2
48
41

 

Feature Comparison

 
G2 Crowd users have evaluated social media suites software products by feature. Feature ratings are representative of reviewers' overall satisfaction with each feature and do not necessarily take into account the breadth of individual product features. The results are shown below.
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
Social Marketing
Social Sharing
91%
n/a
75%
89%
89%
88%
n/a
90%
96%
92%
88%
n/a
83%
82%
74%
n/a
86%
89%
86%
n/a
n/a
87%
Social Campaigns
85%
n/a
73%
90%
86%
89%
n/a
86%
95%
92%
85%
n/a
75%
83%
71%
n/a
81%
85%
89%
n/a
n/a
84%
Social Engagement
87%
n/a
78%
90%
88%
90%
n/a
84%
98%
85%
88%
n/a
83%
85%
80%
83%
87%
89%
88%
n/a
n/a
86%
Social Ads
71%
59%
89%
n/a
69%
62%
n/a
69%
72%
60%
n/a
71%
62%
77%
n/a
n/a
69%
Social Analytics
76%
n/a
71%
91%
82%
91%
n/a
77%
91%
81%
85%
n/a
75%
79%
73%
89%
94%
83%
86%
n/a
n/a
83%
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
Social Monitoring
Social Listening
88%
92%
79%
87%
81%
94%
91%
75%
82%
78%
80%
86%
n/a
88%
79%
74%
82%
80%
82%
85%
n/a
83%
Social Measurement
74%
89%
72%
83%
89%
87%
76%
73%
82%
81%
86%
n/a
79%
78%
86%
80%
77%
80%
77%
n/a
80%
Sentiment Scoring
72%
79%
65%
73%
78%
76%
71%
60%
82%
71%
86%
n/a
58%
68%
71%
73%
61%
67%
56%
n/a
70%
Influencer Identification
71%
86%
66%
71%
74%
84%
88%
68%
64%
69%
63%
89%
n/a
74%
78%
69%
84%
71%
79%
69%
n/a
75%
Social Reporting
75%
89%
71%
81%
87%
92%
90%
79%
70%
82%
86%
90%
n/a
82%
76%
86%
80%
77%
76%
74%
n/a
81%
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
Social Analytics
Competitor analysis
85%
91%
69%
83%
69%
85%
83%
65%
n/a
74%
73%
89%
n/a
69%
n/a
84%
91%
70%
84%
n/a
n/a
79%
Follower analysis
81%
90%
64%
80%
89%
83%
74%
n/a
78%
80%
89%
n/a
71%
n/a
75%
88%
75%
77%
n/a
n/a
80%
Content engagement analysis
84%
89%
72%
73%
78%
90%
83%
75%
n/a
86%
87%
88%
n/a
84%
n/a
74%
88%
87%
79%
n/a
n/a
82%
Influencer identification
72%
92%
62%
73%
69%
80%
85%
68%
n/a
57%
68%
86%
n/a
71%
n/a
60%
90%
76%
78%
n/a
n/a
74%
Paid campaign tracking
66%
88%
59%
72%
44%
n/a
66%
n/a
n/a
82%
n/a
70%
86%
n/a
68%
n/a
70%
Attribution
81%
60%
63%
71%
60%
n/a
68%
n/a
n/a
n/a
78%
n/a
55%
84%
86%
78%
n/a
71%
Report customizability
83%
90%
59%
81%
76%
82%
88%
74%
n/a
68%
87%
97%
n/a
86%
n/a
71%
82%
71%
73%
n/a
n/a
79%
Report exporting
87%
93%
65%
84%
90%
91%
93%
74%
n/a
81%
87%
100%
n/a
87%
n/a
82%
88%
71%
81%
n/a
n/a
85%
API/Integrations
83%
90%
69%
72%
n/a
83%
79%
70%
n/a
84%
81%
n/a
n/a
78%
n/a
74%
74%
81%
81%
n/a
n/a
78%
Internationalization
81%
92%
74%
89%
84%
68%
n/a
84%
n/a
n/a
n/a
86%
n/a
69%
78%
79%
n/a
n/a
80%
User, Role, and Access Management
88%
88%
81%
75%
90%
84%
89%
78%
n/a
92%
86%
n/a
n/a
84%
n/a
83%
88%
87%
84%
n/a
n/a
85%
Scalability
90%
89%
77%
76%
78%
90%
87%
83%
n/a
81%
97%
95%
n/a
82%
n/a
70%
89%
86%
87%
n/a
n/a
85%
Performance & Reliability
90%
93%
77%
83%
86%
93%
87%
80%
n/a
88%
96%
93%
n/a
79%
n/a
80%
87%
82%
83%
n/a
n/a
86%

*n/a is displayed when fewer than five responses were received for the question.

A gray box indicates that a vendor has selected that they do not offer that feature.


 

Additional Data

Additional product data on customer segments, deployment and implementation, user adoption and ROI, and market presence is displayed below.

Customer Segments Served

Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
Customers by Size
Small Business (50 or fewer emp.) 55% 43% 27% 18% 84% 76% 60% 78% 34% 44% 19% 82% 24% 12% 9% 40% 47% 22% 28% 2% 10% 38%
Mid-Market (51-1000 emp.) 29% 27% 36% 50% 16% 18% 33% 17% 23% 41% 42% 18% 29% 40% 27% 10% 47% 32% 33% 53% 43% 31%
Enterprise ( >1000 emp.) 16% 30% 37% 33% 0% 7% 7% 5% 43% 15% 38% 0% 47% 48% 64% 50% 7% 46% 38% 45% 48% 29%
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Deployment Method
Cloud
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
On-Premise
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%
0%

Implementation Time

Avg. Months to Go Live
0.1
0.4
1.0
1.0
0.3
0.5
0.5
0.6
0.3
0.2
0.8
n/a
2.1
1.3
2.0
0.5
0.1
0.9
0.6
0.8
0.4

Implementation Method

Led by In-House Team
95%
70%
76%
60%
83%
96%
97%
94%
85%
100%
90%
n/a
58%
75%
67%
88%
100%
73%
87%
77%
57%
Led by Vendor PS
5%
30%
19%
40%
8%
4%
3%
5%
15%
0%
10%
n/a
33%
25%
33%
13%
0%
27%
7%
23%
43%
Led by 3rd Party
0%
0%
5%
0%
8%
0%
0%
2%
0%
0%
0%
n/a
8%
0%
0%
0%
0%
0%
7%
0%
0%

Number of Users Purchased

Median Number of Users Bought
3
3
17
3
3
3
3
3
3
3
7
n/a
37
17
91
7
3
17
17
3
3

Contract Term

Avg. Contract Term (Months)
3
11
15
13
2
3
11
4
9
3
13
n/a
21
15
n/a
12
5
15
16
11
n/a
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Average
User Adoption
Average User Adoption
69%
47%
54%
57%
61%
75%
57%
70%
70%
71%
62%
n/a
53%
79%
63%
71%
58%
77%
63%
53%
53%
63
Avg. Payback Period (Months)
5
6
17
12
5
5
5
7
6
9
11
n/a
n/a
10
n/a
n/a
n/a
n/a
n/a
6
n/a
8
Hootsuite
Digimind
Social Studio
NetBase
Zoho Social
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon.io
Plumlytics
Lithium
Sprinklr
Adobe Social
Socialbakers
Audiense
Spredfast
Tracx
Sysomos Set
Unmetric
Vendor Information
Vendor Name
Hootsuite
Digimind
Salesforce
NetBase Solutions, Inc.
Zoho
AgoraPulse
NUVI
Sendible
Cision
Oktopost
Falcon Social
PLUMLYTICS
Lithium Technologies
Sprinklr
Adobe
Socialbakers
Audiense
Spredfast
Tracx
Sysomos
Unmetric
Year Founded
2008
1998
1999
2004
1996
2010
2011
2009
1892
2013
2010
2013
2001
2009
1982
2008
2011
2008
2009
2007
2011
Revenue ($MM)
n/a
n/a
$6,667
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
$4,796
n/a
n/a
n/a
n/a
n/a
n/a
Employees on LinkedIn (Vendor)
1,200
171
22,919
174
3,510
18
135
28
1,576
17
256
3
507
1,350
16,166
418
9
509
54
287
78
LinkedIn Followers
154,049
7,012
660,708
3,756
40,095
498
2,200
484
20,624
766
10,995
88
12,471
33,142
592,231
20,862
1,978
12,856
2,792
4,811
3,825
Twitter Followers (Vendor)
Twitter Followers (Product)
7,786,597
8,365
155,212
7,260
28,341
4,088
3,101
15,418
47,949
3,967
12,775
6,871
12,726
29,707
30,689
136,087
201,597
31,341
2,201
26,369
5,102
Klout Score (Vendor)
83.0
55.0
87.0
59.0
80.0
58.0
n/a
63.0
42.0
54.0
61.0
62.0
76.0
63.0
89.0
70.0
56.0
62.0
51.0
54.0
55.0
Klout Score (Product)
83.0
55.0
57.0
59.0
80.0
58.0
n/a
63.0
49.0
55.0
61.0
61.0
77.0
63.0
49.0
70.0
56.0
62.0
52.0
56.0
57.0
Glassdoor Rating
3.5
3.7
4.1
3.0
4.1
n/a
3.7
n/a
3.0
n/a
4.3
2.8
4.2
4.1
4.1
3.1
n/a
3.9
3.4
2.7
3.9
Alexa Web Traffic Rank
486
174,202
129
109,740
311,769
24,134
100,606
54,255
33,210
103,465
40,819
3,623,242
46,772
25,346
103
12,588
30,875
43,255
370,987
41,761
129,922
 

*n/a is displayed when fewer than five responses were received for the question or when data is not publicly available.


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