Social media suites have the capability to manage, monitor, and analyze information related to one or multiple social media accounts through a single product. Suites are intended to fulfill any business need related to marketing or communications teams hoping to utilize social media in their marketing strategy. Management includes automating posts, engaging with communities, and integrating accounts across media. Monitoring is the observing, tracking, and gathering of information across social media channels. Analytics is the practice of aggregating data across media in order to measure the effectiveness of practices and provide information to sales, marketing, and customer service activities. Social media suites can benefit business by increasing brand recognition, converting audience members to customers, increasing inbound traffic, minimizing marketing costs, and increasing SEO rankings. Social media suites provide the functionality offered by products in social media management, social media monitoring, and social analytics in a single, comprehensive product. Some products in the category also offer capabilities to purchase and manage ads on social networks, manage online communities, manage online reputations, and provide social customer service functionality to respond to customers’ issues and questions via social media.
To qualify as a social media suite, a product must:
The Fall 2016 Social Media Suites Grid℠ Report revealed these high-level insights about the social media suites market as a whole:
Products appearing on the Social Media Suites Grid℠ for the first time are Hootsuite, Digimind Social, AgoraPulse, NUVI, Zoho Social, Cision, Social Bakers, Lithium, Plumytics, Unmetric, and Adobe Social.
Products with fewer than 10 reviews are not included on the Grid℠. Some notable products not yet included are SDL SM2, Tailwind, and Attensity. Users of these products are encouraged to visit the Social Media Suites category and write a review.
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Hootsuite | 272 |
88 |
71 |
79 |
Digimind Social | 127 |
97 |
54 |
75 |
Social Studio | 196 |
55 |
77 |
66 |
NetBase | 132 |
73 |
54 |
63 |
Zoho Social | 27 |
68 |
51 |
59 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
AgoraPulse | 280 |
97 |
47 |
72 |
NUVI | 87 |
93 |
49 |
71 |
Sendible | 139 |
86 |
47 |
66 |
Cision Social Media Edition | 41 |
54 |
49 |
51 |
Oktopost | 36 |
69 |
34 |
51 |
Falcon.io | 26 |
59 |
43 |
51 |
Plumlytics | 12 |
58 |
25 |
41 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Lithium | 35 |
41 |
52 |
46 |
Sprinklr | 52 |
21 |
58 |
39 |
Adobe Social | 11 |
0 |
65 |
32 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Socialbakers | 20 |
46 |
49 |
47 |
Audiense | 32 |
54 |
34 |
44 |
Spredfast | 41 |
34 |
49 |
41 |
Tracx | 41 |
39 |
38 |
38 |
Sysomos | 49 |
28 |
49 |
38 |
Unmetric | 21 |
37 |
35 |
36 |
The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates social media suites algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.
Technology buyers can use the Grid℠ to help them quickly select the best social media suite for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.
G2 Crowd rates products and vendors based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and scores in real time. The Summer 2016 Social Media Suites Grid℠ is based off of scores calculated using the G2 Crowd algorithm v2.0 from reviews collected through August 22, 2016. To view the Social Media Suites Grid℠ with the most recent data, please visit the Social Media Suites page.
The Satisfaction rating is affected by the following (in order of importance):
The Market Presence score is affected by the following (in order of importance):
Making G2 Crowd research relevant and easy for people to use as they evaluate and select business software products is one of our most important goals. In support of that goal, organizing products and software companies in a well-defined structure that makes capturing, evaluating, and displaying reviews and other research in an orderly manner is a critical part of the research process.
To manage the process of categorizing the software products and the related reviews in the G2 community, G2 Crowd follows a publicly available categorization methodology. All social media suites appearing on the Grid℠ have passed through G2 Crowd's categorization methodology and meet G2 Crowd's category standards.
Many terms that appear regularly across G2 Crowd and are used to aid in product categorization warrant a definition to facilitate buyer understanding. These terms may be included within reviews from the G2 community or in executive summaries for products included on the Grid℠. A list of standard definitions is available to G2 Crowd users to eliminate confusion and ease the buying process.
The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through August 22, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real time as additional data is received, and this report will be updated as significant data is received. By improving their products and support and/or by having more satisfied customer voices heard, Contenders may become Leaders and Niche vendors may become High Performers.
Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer. Additionally, we verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.
Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.
All products in a G2 Crowd category that have at least 10 reviews from real users of the product are included on the Grid℠. Inviting other users, such as colleagues and peers, to join G2 Crowd and share authentic product reviews will accelerate this process.
If an social media suite is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to our Social Media Suites category.
*Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Hootsuite has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 88% of users rated it 4 or 5 stars, 82% of users believe it is headed in the right direction, and users said they would be likely to recommend Hootsuite at a rate of 83%. Hootsuite is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.
Digimind Social has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 98% of users rated it 4 or 5 stars, 94% of users believe it is headed in the right direction, and users said they would be likely to recommend Digimind at a rate of 93%. Digimind is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.
Social Studio has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. Social Studio has the largest Market Presence among Social Media Suites products. 68% of users rated it 4 or 5 stars, 80% of users believe it is headed in the right direction, and users said they would be likely to recommend Social Studio at a rate of 70%. Social Studio is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.
NetBase has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 90% of users rated it 4 or 5 stars, 88% of users believe it is headed in the right direction, and users said they would be likely to recommend NetBase at a rate of 80%. NetBase is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.
Zoho Social has been named a Leader based on receiving a high customer Satisfaction score and having a large Market Presence. 89% of users rated it 4 or 5 stars, 96% of users believe it is headed in the right direction, and users said they would be likely to recommend Zoho Social at a rate of 88%. Zoho Social is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.
AgoraPulse has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. AgoraPulse received the highest Satisfaction score among Social Media Suites products. 99% of users rated it 4 or 5 stars, 96% of users believe it is headed in the right direction, and users said they would be likely to recommend AgoraPulse at a rate of 91%. AgoraPulse is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.
NUVI has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 95% of users rated it 4 or 5 stars, 92% of users believe it is headed in the right direction, and users said they would be likely to recommend NUVI at a rate of 90%. NUVI is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.
Sendible has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 91% of users rated it 4 or 5 stars, 88% of users believe it is headed in the right direction, and users said they would be likely to recommend Sendible at a rate of 84%. Sendible is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.
Cision Social Media Edition has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 88% of users rated it 4 or 5 stars, 79% of users believe it is headed in the right direction, and users said they would be likely to recommend Cision at a rate of 86%. Cision is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.
Oktopost has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 92% of users rated it 4 or 5 stars, 97% of users believe it is headed in the right direction, and users said they would be likely to recommend Oktopost at a rate of 87%. Oktopost is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.
Falcon.io has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 88% of users rated it 4 or 5 stars, 88% of users believe it is headed in the right direction, and users said they would be likely to recommend Falcon.io at a rate of 86%. Falcon.io is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.
Plumlytics has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 100% of users rated it 4 or 5 stars, 100% of users believe it is headed in the right direction, and users said they would be likely to recommend Plumlytics at a rate of 91%. Plumlytics is also in the Social Analytics, Social Media Monitoring, and Social Media Management categories.
Lithium has been named a Contender based on receiving a relatively low customer Satisfaction score and having a large Market Presence. 87% of users rated it 4 or 5 stars, 94% of users believe it is headed in the right direction, and users said they would be likely to recommend Lithium at a rate of 81%. Lithium is also in the Online Community Management, Social Analytics, Social Media Management, Social Customer Service, and Social Media Monitoring categories.
Sprinklr has been named a Contender based on receiving a relatively low customer Satisfaction score and having a large Market Presence. 79% of users rated it 4 or 5 stars, 71% of users believe it is headed in the right direction, and users said they would be likely to recommend Sprinklr at a rate of 73%. Sprinklr is also in the Social Media Management, Brand Advocacy, Social Analytics, Social Advertising, and Social Media Monitoring categories.
Adobe Social has been named a Contender based on receiving a relatively low customer Satisfaction score and having a large Market Presence. 82% of users rated it 4 or 5 stars, 82% of users believe it is headed in the right direction, and users said they would be likely to recommend Adobe Social at a rate of 69%. Adobe Social is also in the Social Media Management, Social Media Monitoring, and Social Analytics categories.
Socialbakers has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 75% of users rated it 4 or 5 stars, 79% of users believe it is headed in the right direction, and users said they would be likely to recommend Socialbakers at a rate of 78%. Socialbakers is also in the Social Analytics, Social Media Management, and Social Media Monitoring categories.
Audiense has been named a High Performer based on receiving a high customer Satisfaction score and having a small Market Presence. 94% of users rated it 4 or 5 stars, 81% of users believe it is headed in the right direction, and users said they would be likely to recommend Audiense at a rate of 83%. Audiense is also in the Social Media Management, Social Analytics, and Social Media Monitoring categories.
Spredfast has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 93% of users rated it 4 or 5 stars, 86% of users believe it is headed in the right direction, and users said they would be likely to recommend Spredfast at a rate of 82%. Spredfast is also in the Social Media Management, Social Analytics, Social Media Monitoring, and Social Customer Service categories.
Tracx has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 80% of users rated it 4 or 5 stars, 82% of users believe it is headed in the right direction, and users said they would be likely to recommend Tracx at a rate of 80%. Tracx is also in the Social Analytics, Social Media Management, and Social Media Monitoring categories.
Sysomos has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 82% of users rated it 4 or 5 stars, 73% of users believe it is headed in the right direction, and users said they would be likely to recommend Sysomos Set at a rate of 73%. Sysomos Set is also in the Social Media Monitoring, Social Analytics, and Social Media Management categories.
Unmetric has been named a Niche vendor based on receiving a relatively low customer Satisfaction score and having a small Market Presence. 95% of users rated it 4 or 5 stars, 80% of users believe it is headed in the right direction, and users said they would be likely to recommend Unmetric at a rate of 84%. Unmetric is also in the Social Analytics, Social Media Management, and Social Media Monitoring categories.
Not enough data to display features ratings.
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Satisfaction | ||||||||||||||||||||||
Likely to Recommend |
83% |
93% |
70% |
80% |
88% |
91% |
90% |
84% |
86% |
87% |
86% |
91% |
81% |
73% |
69% |
78% |
83% |
82% |
80% |
73% |
84% |
82% |
Product Going in Right Direction? |
82% |
94% |
80% |
88% |
96% |
96% |
92% |
88% |
79% |
97% |
88% |
100% |
94% |
71% |
82% |
79% |
81% |
86% |
82% |
73% |
80% |
86% |
Satisfaction by Category | ||||||||||||||||||||||
Meets Requirements |
85% |
89% |
71% |
78% |
83% |
87% |
86% |
84% |
87% |
84% |
79% |
91% |
82% |
76% |
73% |
81% |
82% |
83% |
80% |
75% |
81% |
82% |
Ease of Admin |
86% |
88% |
81% |
77% |
96% |
92% |
89% |
83% |
83% |
89% |
89% |
93% |
83% |
75% |
66% |
94% |
91% |
83% |
76% |
77% |
86% |
85% |
Ease of Doing Business |
84% |
93% |
78% |
85% |
88% |
93% |
94% |
88% |
88% |
95% |
90% |
95% |
85% |
81% |
68% |
86% |
93% |
89% |
88% |
87% |
86% |
87% |
Quality of Support |
81% |
95% |
77% |
86% |
83% |
94% |
96% |
86% |
96% |
92% |
94% |
91% |
82% |
79% |
69% |
81% |
87% |
85% |
89% |
86% |
89% |
87% |
Ease of Setup |
86% |
86% |
77% |
74% |
97% |
94% |
89% |
82% |
80% |
86% |
90% |
86% |
81% |
70% |
52% |
97% |
89% |
80% |
75% |
76% |
88% |
83% |
Ease of Use |
86% |
92% |
78% |
79% |
92% |
93% |
90% |
85% |
91% |
89% |
86% |
89% |
85% |
73% |
74% |
89% |
84% |
76% |
81% |
78% |
88% |
85% |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Promoter Score (NPS) | ||||||||||||||||||||||
Net Promoter Score (NPS) (Range from -100 to +100) |
41 |
80 |
-7 |
30 |
56 |
72 |
68 |
42 |
56 |
56 |
62 |
75 |
29 |
8 |
9 |
30 |
44 |
32 |
22 |
2 |
48 |
41 |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Social Marketing | ||||||||||||||||||||||
Social Sharing |
91% |
n/a |
75% |
89% |
89% |
88% |
n/a |
90% |
96% |
92% |
88% |
n/a |
83% |
82% |
74% |
n/a |
86% |
89% |
86% |
n/a |
n/a |
87% |
Social Campaigns |
85% |
n/a |
73% |
90% |
86% |
89% |
n/a |
86% |
95% |
92% |
85% |
n/a |
75% |
83% |
71% |
n/a |
81% |
85% |
89% |
n/a |
n/a |
84% |
Social Engagement |
87% |
n/a |
78% |
90% |
88% |
90% |
n/a |
84% |
98% |
85% |
88% |
n/a |
83% |
85% |
80% |
83% |
87% |
89% |
88% |
n/a |
n/a |
86% |
Social Ads |
71% |
59% |
89% |
n/a |
69% |
62% |
n/a |
69% |
72% |
60% |
n/a |
71% |
62% |
77% |
n/a |
n/a |
69% | |||||
Social Analytics |
76% |
n/a |
71% |
91% |
82% |
91% |
n/a |
77% |
91% |
81% |
85% |
n/a |
75% |
79% |
73% |
89% |
94% |
83% |
86% |
n/a |
n/a |
83% |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Social Monitoring | ||||||||||||||||||||||
Social Listening |
88% |
92% |
79% |
87% |
81% |
94% |
91% |
75% |
82% |
78% |
80% |
86% |
n/a |
88% |
79% |
74% |
82% |
80% |
82% |
85% |
n/a |
83% |
Social Measurement |
74% |
89% |
72% |
83% |
89% |
87% |
76% |
73% |
82% |
81% |
86% |
n/a |
79% |
78% |
86% |
80% |
77% |
80% |
77% |
n/a |
80% | |
Sentiment Scoring |
72% |
79% |
65% |
73% |
78% |
76% |
71% |
60% |
82% |
71% |
86% |
n/a |
58% |
68% |
71% |
73% |
61% |
67% |
56% |
n/a |
70% | |
Influencer Identification |
71% |
86% |
66% |
71% |
74% |
84% |
88% |
68% |
64% |
69% |
63% |
89% |
n/a |
74% |
78% |
69% |
84% |
71% |
79% |
69% |
n/a |
75% |
Social Reporting |
75% |
89% |
71% |
81% |
87% |
92% |
90% |
79% |
70% |
82% |
86% |
90% |
n/a |
82% |
76% |
86% |
80% |
77% |
76% |
74% |
n/a |
81% |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Social Analytics | ||||||||||||||||||||||
Competitor analysis |
85% |
91% |
69% |
83% |
69% |
85% |
83% |
65% |
n/a |
74% |
73% |
89% |
n/a |
69% |
n/a |
84% |
91% |
70% |
84% |
n/a |
n/a |
79% |
Follower analysis |
81% |
90% |
64% |
80% |
89% |
83% |
74% |
n/a |
78% |
80% |
89% |
n/a |
71% |
n/a |
75% |
88% |
75% |
77% |
n/a |
n/a |
80% | |
Content engagement analysis |
84% |
89% |
72% |
73% |
78% |
90% |
83% |
75% |
n/a |
86% |
87% |
88% |
n/a |
84% |
n/a |
74% |
88% |
87% |
79% |
n/a |
n/a |
82% |
Influencer identification |
72% |
92% |
62% |
73% |
69% |
80% |
85% |
68% |
n/a |
57% |
68% |
86% |
n/a |
71% |
n/a |
60% |
90% |
76% |
78% |
n/a |
n/a |
74% |
Paid campaign tracking |
66% |
88% |
59% |
72% |
44% |
n/a |
66% |
n/a |
n/a |
82% |
n/a |
70% |
86% |
n/a |
68% |
n/a |
70% | |||||
Attribution |
81% |
60% |
63% |
71% |
60% |
n/a |
68% |
n/a |
n/a |
n/a |
78% |
n/a |
55% |
84% |
86% |
78% |
n/a |
71% | ||||
Report customizability |
83% |
90% |
59% |
81% |
76% |
82% |
88% |
74% |
n/a |
68% |
87% |
97% |
n/a |
86% |
n/a |
71% |
82% |
71% |
73% |
n/a |
n/a |
79% |
Report exporting |
87% |
93% |
65% |
84% |
90% |
91% |
93% |
74% |
n/a |
81% |
87% |
100% |
n/a |
87% |
n/a |
82% |
88% |
71% |
81% |
n/a |
n/a |
85% |
API/Integrations |
83% |
90% |
69% |
72% |
n/a |
83% |
79% |
70% |
n/a |
84% |
81% |
n/a |
n/a |
78% |
n/a |
74% |
74% |
81% |
81% |
n/a |
n/a |
78% |
Internationalization |
81% |
92% |
74% |
89% |
84% |
68% |
n/a |
84% |
n/a |
n/a |
n/a |
86% |
n/a |
69% |
78% |
79% |
n/a |
n/a |
80% | |||
User, Role, and Access Management |
88% |
88% |
81% |
75% |
90% |
84% |
89% |
78% |
n/a |
92% |
86% |
n/a |
n/a |
84% |
n/a |
83% |
88% |
87% |
84% |
n/a |
n/a |
85% |
Scalability |
90% |
89% |
77% |
76% |
78% |
90% |
87% |
83% |
n/a |
81% |
97% |
95% |
n/a |
82% |
n/a |
70% |
89% |
86% |
87% |
n/a |
n/a |
85% |
Performance & Reliability |
90% |
93% |
77% |
83% |
86% |
93% |
87% |
80% |
n/a |
88% |
96% |
93% |
n/a |
79% |
n/a |
80% |
87% |
82% |
83% |
n/a |
n/a |
86% |
*n/a is displayed when fewer than five responses were received for the question.
A gray box indicates that a vendor has selected that they do not offer that feature.
Additional product data on customer segments, deployment and implementation, user adoption and ROI, and market presence is displayed below.
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Customers by Size | ||||||||||||||||||||||
Small Business (50 or fewer emp.) | 55% | 43% | 27% | 18% | 84% | 76% | 60% | 78% | 34% | 44% | 19% | 82% | 24% | 12% | 9% | 40% | 47% | 22% | 28% | 2% | 10% | 38% |
Mid-Market (51-1000 emp.) | 29% | 27% | 36% | 50% | 16% | 18% | 33% | 17% | 23% | 41% | 42% | 18% | 29% | 40% | 27% | 10% | 47% | 32% | 33% | 53% | 43% | 31% |
Enterprise ( >1000 emp.) | 16% | 30% | 37% | 33% | 0% | 7% | 7% | 5% | 43% | 15% | 38% | 0% | 47% | 48% | 64% | 50% | 7% | 46% | 38% | 45% | 48% | 29% |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Deployment Method | |||||||||||||||||||||
Cloud |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
100% |
On-Premise |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
0% |
Implementation Time | |||||||||||||||||||||
Avg. Months to Go Live |
0.1 |
0.4 |
1.0 |
1.0 |
0.3 |
0.5 |
0.5 |
0.6 |
0.3 |
0.2 |
0.8 |
n/a |
2.1 |
1.3 |
2.0 |
0.5 |
0.1 |
0.9 |
0.6 |
0.8 |
0.4 |
Implementation Method | |||||||||||||||||||||
Led by In-House Team |
95% |
70% |
76% |
60% |
83% |
96% |
97% |
94% |
85% |
100% |
90% |
n/a |
58% |
75% |
67% |
88% |
100% |
73% |
87% |
77% |
57% |
Led by Vendor PS |
5% |
30% |
19% |
40% |
8% |
4% |
3% |
5% |
15% |
0% |
10% |
n/a |
33% |
25% |
33% |
13% |
0% |
27% |
7% |
23% |
43% |
Led by 3rd Party |
0% |
0% |
5% |
0% |
8% |
0% |
0% |
2% |
0% |
0% |
0% |
n/a |
8% |
0% |
0% |
0% |
0% |
0% |
7% |
0% |
0% |
Number of Users Purchased | |||||||||||||||||||||
Median Number of Users Bought |
3 |
3 |
17 |
3 |
3 |
3 |
3 |
3 |
3 |
3 |
7 |
n/a |
37 |
17 |
91 |
7 |
3 |
17 |
17 |
3 |
3 |
Contract Term | |||||||||||||||||||||
Avg. Contract Term (Months) |
3 |
11 |
15 |
13 |
2 |
3 |
11 |
4 |
9 |
3 |
13 |
n/a |
21 |
15 |
n/a |
12 |
5 |
15 |
16 |
11 |
n/a |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
User Adoption | ||||||||||||||||||||||
Average User Adoption |
69% |
47% |
54% |
57% |
61% |
75% |
57% |
70% |
70% |
71% |
62% |
n/a |
53% |
79% |
63% |
71% |
58% |
77% |
63% |
53% |
53% |
63 |
Avg. Payback Period (Months) |
5 |
6 |
17 |
12 |
5 |
5 |
5 |
7 |
6 |
9 |
11 |
n/a |
n/a |
10 |
n/a |
n/a |
n/a |
n/a |
n/a |
6 |
n/a |
8 |
Hootsuite |
Digimind |
Social Studio |
NetBase |
Zoho Social |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon.io |
Plumlytics |
Lithium |
Sprinklr |
Adobe Social |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos Set |
Unmetric |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Vendor Information | |||||||||||||||||||||
Vendor Name |
Hootsuite |
Digimind |
Salesforce |
NetBase Solutions, Inc. |
Zoho |
AgoraPulse |
NUVI |
Sendible |
Cision |
Oktopost |
Falcon Social |
PLUMLYTICS |
Lithium Technologies |
Sprinklr |
Adobe |
Socialbakers |
Audiense |
Spredfast |
Tracx |
Sysomos |
Unmetric |
Year Founded |
2008 |
1998 |
1999 |
2004 |
1996 |
2010 |
2011 |
2009 |
1892 |
2013 |
2010 |
2013 |
2001 |
2009 |
1982 |
2008 |
2011 |
2008 |
2009 |
2007 |
2011 |
Revenue ($MM) |
n/a |
n/a |
$6,667 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
$4,796 |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Employees on LinkedIn (Vendor) |
1,200 |
171 |
22,919 |
174 |
3,510 |
18 |
135 |
28 |
1,576 |
17 |
256 |
3 |
507 |
1,350 |
16,166 |
418 |
9 |
509 |
54 |
287 |
78 |
LinkedIn Followers |
154,049 |
7,012 |
660,708 |
3,756 |
40,095 |
498 |
2,200 |
484 |
20,624 |
766 |
10,995 |
88 |
12,471 |
33,142 |
592,231 |
20,862 |
1,978 |
12,856 |
2,792 |
4,811 |
3,825 |
Twitter Followers (Vendor) |
7,779,527 |
8,365 |
303,935 |
7,260 |
28,341 |
4,088 |
3,100 |
15,418 |
48,024 |
3,967 |
30 |
6,871 |
12,726 |
29,707 |
469,468 |
136,186 |
201,715 |
31,208 |
2,201 |
26,369 |
5,106 |
Twitter Followers (Product) |
7,786,597 |
8,365 |
155,212 |
7,260 |
28,341 |
4,088 |
3,101 |
15,418 |
47,949 |
3,967 |
12,775 |
6,871 |
12,726 |
29,707 |
30,689 |
136,087 |
201,597 |
31,341 |
2,201 |
26,369 |
5,102 |
Klout Score (Vendor) |
83.0 |
55.0 |
87.0 |
59.0 |
80.0 |
58.0 |
n/a |
63.0 |
42.0 |
54.0 |
61.0 |
62.0 |
76.0 |
63.0 |
89.0 |
70.0 |
56.0 |
62.0 |
51.0 |
54.0 |
55.0 |
Klout Score (Product) |
83.0 |
55.0 |
57.0 |
59.0 |
80.0 |
58.0 |
n/a |
63.0 |
49.0 |
55.0 |
61.0 |
61.0 |
77.0 |
63.0 |
49.0 |
70.0 |
56.0 |
62.0 |
52.0 |
56.0 |
57.0 |
Glassdoor Rating |
|||||||||||||||||||||
Alexa Web Traffic Rank |
486 |
174,202 |
129 |
109,740 |
311,769 |
24,134 |
100,606 |
54,255 |
33,210 |
103,465 |
40,819 |
3,623,242 |
46,772 |
25,346 |
103 |
12,588 |
30,875 |
43,255 |
370,987 |
41,761 |
129,922 |
*n/a is displayed when fewer than five responses were received for the question or when data is not publicly available.
© 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.