Fundraising Products

Products shown on the Grid for Fundraising have received a minimum of 10 reviews/ratings in data gathered by January 20, 2016. Products are ranked by customer satisfaction (based on user reviews) and market presence (based on market share, vendor size, and social impact) and placed into four categories on the Grid:
  • Leaders offer fundraising products that are rated highly by G2 Crowd users and have substantial scale, market share, and global support and service resources. Leaders products include: The Raiser's Edge and Raiser's Edge NXT
  • High Performers provide products that are highly rated by their users, but have not yet achieved the market share and scale of the vendors in the Leader category. High Performers products include: Bloomerang, Classy, Greater Giving, DonorPerfect, DonorPro CRM, and NeonCRM
  • Contenders have significant market presence and resources, but their products have received below average user satisfaction ratings or have not yet received a sufficient number of reviews to validate their products. Contenders products include: eTapestry
  • Niche products do not have the market presence of the Leaders. They may have been rated positively on customer satisfaction, but have not yet received enough reviews to validate their success. Niche products include: Andar/360 and Kindful

Report Summary

The Winter 2016 Fundraising Grid℠ Report revealed these high level insights about the Fundraising software market.

Ease of use isn’t critical - Reviewers were satisfied with more complicated products that offer a robust set of features. While 8 out of 11 of the products featured in the Fundraising Grid℠ Report had ease of use ratings of 80% or below, 7 out of 11 of the products featured in the Fundraising Grid℠ Report were classified as Leaders or High Performers.

Size matters - One size fits all does not apply to fundraising software products, according to reviewers. When selecting a product, it is critical to consider the size of an organization, the amount of donor and donation data, and overall budget for the organization. Some users were dissatisfied with products either having too many or too few features for the needs of their organization.

Cloud is key - More products in the Fundraising category are implemented in the cloud rather than on-premise, and user reviews are highlighting this trend. Reviewers of those products appreciated being able to take their fundraising data on the go.

Products Not Yet on Grid℠

Products with fewer than 10 reviews are not included in the Grid℠. Some notable products not yet included are TeamRaiser and Accelevents. Users of these products are encouraged to visit the Fundraising category and write a review.

Fundraising Grid℠ Scores

The table below shows the satisfaction and market presence scores that determine vendor placement on the Grid℠. To learn more about each of the products, please see the Executive Summaries section.

Leaders

# of Reviews Satisfaction (normalized) Market Presence G2 Score
The Raiser's Edge
31
85
66
75
Raiser's Edge NXT
10
59
58
58

High Performers

# of Reviews Satisfaction (normalized) Market Presence G2 Score
Bloomerang
10
96
28
62
Classy
16
86
32
59
DonorPro CRM
15
76
21
48
DonorPerfect
14
66
31
48
Greater Giving
19
67
30
48

Contenders

# of Reviews Satisfaction (normalized) Market Presence G2 Score
eTapestry
23
11
63
37

Niche

# of Reviews Satisfaction (normalized) Market Presence G2 Score
NeonCRM
11
58
22
40
Andar/360
16
27
17
22
Kindful
10
6
17
11

Grid℠ Methodology

Fundraising Definition

Fundraising software helps organizations, often nonprofits, raise money to fund their cause. Fundraising tools can create landing pages, collect funds online, send transactional emails, help coordinate events, and pull reports on contributions. These products frequently include donor management functionality, which helps to organize and monitor donors and their donations.

Fundraising software for nonprofits can be built into larger nonprofit CRM tools or can be standalone fundraising software tools. While some products are geared toward more traditional fundraising, others incorporate features to facilitate peer-to-peer campaigns.

Grid℠ Rating Methodology

The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates fundraising products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Technology buyers can use the Grid℠ to help them quickly select the best fundraising product for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.

Grid℠ Scoring Methodology

G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor market presence scores in real time.

The satisfaction rating is affected by the following (in order of importance):

  • Overall Customer Satisfaction and Net Promoter Score (NPS) based on ratings by G2 Crowd users
  • Customer satisfaction with second-level product attributes based on user reviews
  • Popularity and statistical significance based on number of ratings and reviews received by G2 Crowd

The market presence score is affected by the following (in order of importance):

  • Number of employees for product and parent company (based on social networks and public sources)
  • Market share based on share of voice including number of ratings and reviews received
  • Vendor momentum based on web traffic and Google search trends
  • Product social impact based on Klout score and Twitter followers
  • Vendor social impact based on Klout score, Twitter, and LinkedIn followers
  • Revenue and year over year revenue growth rate (if available)
  • Age of company (number of years in operation)
  • Employee satisfaction and engagement (based on social network ratings)

Rating Changes and Dynamics

The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through January 20, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real-time as additional data is received, and we will update this report at least twice per year. By improving their products and support and/or by having more satisfied customer voices heard, contenders may become leaders and niche vendors may become high performers.

Trust

Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer and verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.

Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.

Grid℠ Inclusion Criteria

All products in a G2 Crowd category that have at least 10 reviews from real users of the product will be included in the Grid℠. Inviting other users, such as colleagues and peers to join G2 Crowd and share authentic product reviews will accelerate this process.

If a fundraising product is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to the Fundraising category.

Product Executive Summaries

Executive profiles and detailed charts are included for products with 10 or more reviews.
The Raiser's Edge
The Raiser's Edge
30 ratings
4.0 out of 5 stars

Vendor Information

  • Vendor: Blackbaud (NASDAQ: BLKB)
  • Location: Charleston, SC
  • Founded: 1981
  • 2014 Revenue: $564.4 MM
  • Employees (Listed on LinkedIn): 2.67k
  • Website: www.blackbaud.com

Executive Summary

The Raiser's Edge has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. The Raiser's Edge has the largest Market Presence among fundraising products. 87% of users rated it 4 or 5 stars and 79% of users believe The Raiser's Edge is headed in the right direction.

The Raiser’s Edge is a fundraising and donor management platform with functions meant to connect fundraisers with their constituents and raise money for an organization. The Raiser’s Edge is owned and managed by Blackbaud.

In review ratings and short-answer responses, users liked The Raiser's Edge’s:

  • Data management. Users reported being able to store and track large amounts of data with The Raiser’s Edge.
  • Reputation. According to users, The Raiser’s Edge is a well-known and ubiquitous product in the nonprofit space. Because of this, there are user groups, forums, and independent resources to reference when using The Raiser’s Edge, making it easy to take advantage of the product’s features.
  • Comprehensiveness. Users called The Raiser’s Edge a comprehensive solution for fundraisers with the capacity for upgrades and customizations to match an organization’s needs.

In review ratings and short-answer responses, some users disliked The Raiser's Edge's:

  • Price. Users noted that The Raiser’s Edge is expensive, which could be prohibitive to some nonprofit organizations. Additionally, a handful of reviewers mentioned pressure from Blackbaud’s sales team to add modules, products, and plugins for additional fees.
  • Queries. Some users found it difficult and time consuming to build queries with The Raiser’s Edge, making it complicated to search and pull information from the database.
  • User experience. The Raiser’s Edge is archaic and has an outdated user interface, reviewers said. Some users also mentioned that they would like more up-to-date features such as fields for donors’ social media information, easier phone access, and a simpler interface overall.
  • Complexity. While users appreciated the comprehensive nature of The Raiser’s Edge, some noted that there are too many features that are not applicable to their organizations resulting in multiple windows to navigate and a more complicated and confusing user experience.

The Raiser’s Edge received favorable reviews overall, and has the second highest Satisfaction rating in the Fundraising category. Users recommended The Raiser’s Edge for organizations with a high volume of data and donor information to manage, noting that the product might be a better fit for larger organizations. The Raiser’s Edge offers forums, users groups, and full tutorials, which reviewers advised taking advantage of to avoid being overwhelmed by the complex feature offerings.

Review Breakdown

Top Industries Represented

Raiser's Edge NXT
Raiser's Edge NXT
10 ratings
4.2 out of 5 stars

Vendor Information

  • Vendor: Blackbaud (NASDAQ: BLKB)
  • Location: Charleston, SC
  • Founded: 1981
  • 2014 Revenue: $564.4 MM
  • Employees (Listed on LinkedIn): 2.67k
  • Website: www.blackbaud.com

Executive Summary

Raiser's Edge NXT has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 90% of users rated it 4 or 5 stars and 100% of users believe Raiser's Edge NXT is headed in the right direction.

Raiser’s Edge NXT launched in July 2015, providing a cloud-based toolset of online fundraising and relationship management features. Raiser’s Edge NXT is owned and managed by Blackbaud.

In review ratings and short-answer responses, users liked Raiser's Edge NXT’s:

  • User interface, which reviewers called simple and elegant. According to reviewers, Raiser’s Edge NXT is easy to learn due to its straightforward interface.
  • Ease of use. Reviewers called Raiser’s Edge NXT user friendly, noting that it is easy to enter and find data. This is mirrored in Raiser’s Edge NXT’s 87% rating for ease of use (avg. 79%).

In review ratings and short-answer responses, some users disliked Raiser's Edge NXT's:

  • Growing pains, which was one of the most frequently mentioned dislikes about the program. Reviewers noted that as a new product, Raiser’s Edge NXT lacks some desired functionality and that Blackbaud is still working to develop and build additional modules.
  • Customer support, which users called slow to respond.

Raiser’s Edge NXT received favorable reviews overall, and was viewed as a positive addition to Blackbaud’s product offerings. Raiser’s Edge NXT users recommended planning well and cleaning data prior to migrating to the product from The Raiser’s Edge or other fundraising programs. As a relatively new product, users appreciated that Raiser’s Edge NXT is evolving and adding additional features, but warned of growing pains throughout the process.

Review Breakdown

Top Industries Represented

Bloomerang
Bloomerang
10 ratings
4.5 out of 5 stars

Vendor Information

  • Vendor: Bloomerang
  • Location: Indianapolis, IN
  • Founded: 2012
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 43
  • Website: bloomerang.co

Executive Summary

Bloomerang has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Bloomerang received the highest Satisfaction score among fundraising products. 90% of users rated it 4 or 5 stars and 100% of users believe Bloomerang is headed in the right direction.

Bloomerang is a cloud-based fundraising and donor management platform that allows fundraisers to take a proactive approach to soliciting and collecting donations.

In review ratings and short-answer responses, users liked Bloomerang’s:

  • Customer service. At 97%, Bloomerang’s satisfaction rating for customer support was the highest rating for this metric in the Fundraising category (avg. 88%). Users called Bloomerang’s customer support team helpful and mentioned receiving an immediate response to support issues. In addition to the support team, users appreciated Bloomerang’s library of tutorials and webinars, as well as its active user forum.
  • Price, which users called affordable for smaller organizations.
  • Ease of use. Reviewers said that Bloomerang’s interface is clean, simple, and user friendly, noting that users do not need technical abilities to effectively utilize the product. At 96%, Bloomerang’s satisfaction rating for ease of use was the highest rating for this metric in the Fundraising category (avg. 79%).

In review ratings and short-answer responses, some users disliked Bloomerang's:

  • Emails. Users were dissatisfied with Bloomerang’s internal emailing functionality, noting that newsletter formats are rigid and not user friendly. According to reviewers, Bloomerang does not allow emails to be scheduled in advance and lacks autosave functionality.
  • Reporting. While reviewers liked Bloomerang’s reporting functionality, some noted that certain tweaks could make the reporting functionality more useful. Some users experienced difficulties with tasks such as filtering complex datasets and exporting field titles into Excel.

Bloomerang received the highest Satisfaction rating in the Fundraising category. Additionally, Bloomerang received above average ratings for all satisfaction ratings in the Fundraising category. User reviews of Bloomerang were overwhelmingly positive, with many enjoying the simplicity of using Bloomerang. While some reviewers expressed dissatisfaction with the program’s email capabilities, many noted that the customer support team is responsive and helpful when issues arise.

Review Breakdown

Top Industries Represented

Classy
Classy
16 ratings
4.2 out of 5 stars

Vendor Information

  • Vendor: Classy
  • Location: San Diego, CA
  • Founded: 2006
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 147
  • Website: www.classy.org

Executive Summary

Classy has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 88% of users rated it 4 or 5 stars and 73% of users believe Classy is headed in the right direction.

Classy is an online and mobile fundraising platform that emphasizes crowdfunding. Classy facilitates customizable peer-to-peer campaigns; event ticketing and website donations; and providing reporting and analytics insights to fundraisers. Classy received $18M in Series B funding on June 30, 2015.

In review ratings and short-answer responses, users liked Classy’s:

  • Customer support, which was the most frequently mentioned feature of the product. Users called Classy’s customer support personalized, accessible, and friendly. Classy’s quality of support received a 91% rating, 3% higher than the category average (avg. 88%).
  • Personal fundraising pages. Users liked that Classy’s personal fundraising pages help to expand their fundraising network by providing a peer-to-peer platform.
  • Ease of use, which received an 89% satisfaction rating (avg. 79%). Reviewers said Classy is easy to use and intuitive on both the donor-facing and backend sides of the product. A handful of reviewers also commented on Classy’s modern aesthetic.

In review ratings and short-answer responses, some users disliked Classy's:

  • Cost, which some reviewers called expensive for small organizations.
  • Customizability. According to users, it can be difficult to customize the look of Classy’s fundraising pages. Additionally, some users noted that domain masking is only available with an upgraded account.

Classy was reviewed favorably overall and received above average ratings for all satisfaction ratings in the Fundraising category. Users recommended Classy for peer-to-peer networking and engaging potential donors throughout the country on a more local scale. Users found the product easy to use, but expressed a desire for more customizations on fundraising pages.

Review Breakdown

Top Industries Represented

DonorPro CRM
DonorPro CRM
15 ratings
4.4 out of 5 stars

Vendor Information

  • Vendor: DonorPro
  • Location: Wexford, PA
  • Founded: 2003
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 30
  • Website: www.donorpro.com

Executive Summary

DonorPro CRM has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 100% of users rated it 4 or 5 stars and 88% of users believe DonorPro is headed in the right direction.

DonorPro CRM is a cloud-based donor management and fundraising software solution. This suite product offers fundraising features such as donation tracking, online donations, email marketing, direct marketing, and reporting.

In review ratings and short-answer responses, users liked DonorPro CRM’s:

  • Training and support, two of the most frequently mentioned features by reviewers. Users called DonorPro CRM’s customer support team patient, helpful, and quick to respond.
  • Ease of use. Users called DonorPro CRM intuitive and user friendly.

In review ratings and short-answer responses, some users disliked DonorPro CRM's:

  • User interface, which reviewers called utilitarian.
  • Performance speed. DonorPro CRM can be slow to respond and load data, according to users.

DonorPro CRM received favorable reviews overall, with quality of support being mentioned in the majority of reviews as a well-liked feature. Users noted that the product requires technical skills at times, but found that with support as a resource, as well as training courses, the product becomes easier to use.

Review Breakdown

Top Industries Represented

DonorPerfect
DonorPerfect
14 ratings
4.1 out of 5 stars

Vendor Information

  • Vendor: SofterWare, Inc.
  • Location: Horsham, PA
  • Founded: 1981
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 145
  • Website: donorperfect.com

Executive Summary

DonorPerfect has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 93% of users rated it 4 or 5 stars and 77% of users believe DonorPerfect is headed in the right direction.

DonorPerfect is a fundraising and donor management solution with features for donor database management, personalized communication, online donations, and social network fundraising.

In review ratings and short-answer responses, users liked DonorPerfect’s:

  • Ease of use, which received an 84% rating (avg. 79%) and was one of users’ most frequently mentioned features. According to reviewers, minimal training is required to use DonorPerfect because the product is intuitive and straightforward.
  • Cloud functionality. DonorPerfect offers an online interface which makes the product accessible anywhere. Users especially appreciated that this allowed them to process payments on the go.
  • Customizability. Reviewers called DonorPerfect flexible and customizable, even for users without technical knowledge. A handful of users liked being able to add custom fields to reports.

In review ratings and short-answer responses, some users disliked DonorPerfect's:

  • Reporting, which reviewers called inaccurate and confusing. Some users mentioned difficulties accessing relevant data and wanted more robust reporting functionality.
  • Security logouts. According to some users, DonorPerfect automatically logs a user out after 15 minutes of inactivity, leading them to lose unsaved data.
  • Data management. Some reviewers experienced trouble entering and editing records, noting that undoing mistakes can be complicated. Users also reported problems with duplicate listings and found it difficult to remove them.

DonorPerfect received favorable reviews overall, and users recommended it as a strong core for fundraisers due to its robust feature offerings. Users recommended DonorPerfect for smaller nonprofit organizations due to its ability to be customized without the need for technical experience and issues with reporting on large datasets.

Review Breakdown

Top Industries Represented

Greater Giving
Greater Giving
19 ratings
4.0 out of 5 stars

Vendor Information

  • Vendor: Greater Giving
  • Location: Beaverton, OR
  • Founded: 2002
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 93
  • Website: www.greatergiving.com

Executive Summary

Greater Giving has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 89% of users rated it 4 or 5 stars and 83% of users believe Greater Giving is headed in the right direction.

Greater Giving is a nonprofit platform that is geared toward facilitating fundraising events such as galas and auctions. Greater Giving helps nonprofits plan and host events and collect donations both online and in person.

In review ratings and short-answer responses, users liked Greater Giving’s:

  • Go Time. A number of reviewers enjoyed Go Time, Greater Giving’s online interface for event night management. According to reviewers, Go Time makes it simple to check in volunteers and attendees and streamline the fundraising process with storefront functionality.
  • Auction management. Users liked that Greater Giving helps to manage auctions and efficiently collect payments from winners.

In review ratings and short-answer responses, some users disliked Greater Giving's:

  • Data management. Some users reported issues with double data entry, leading to duplicate listings within their databases that cannot be easily removed.
  • User interface, which a handful of reviewers called dated and not polished. Users also noted problems with being logged out of Greater Giving’s interface unexpectedly.
  • Integrations. According to some reviewers, Greater Giving is frequently used in conjunction with other fundraising software and donor management products, but does not easily integrate with these other products, leading to extra work.

Greater Giving received mostly favorable reviews overall, and some users recommended the product be used in conjunction with another database for donor and fund management. Greater Giving focuses primarily on event-based fundraising, according to reviewers, so it is important to consider whether the product’s functions meet the needs of an organization. Users found that the Go Time feature can simplify fundraising at events such as auctions and galas.

Review Breakdown

Top Industries Represented

eTapestry
eTapestry
23 ratings
3.5 out of 5 stars

Vendor Information

  • Vendor: Blackbaud (NASDAQ: BLKB)
  • Location: Charleston, SC
  • Founded: 1981
  • 2014 Revenue: $564.4 MM
  • Employees (Listed on LinkedIn): 2.67k
  • Website: www.blackbaud.com

Executive Summary

eTapestry has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. 70% of users rated it 4 or 5 stars and 57% of users believe eTapestry is headed in the right direction.

eTapestry is a cloud-based software program that automates fundraising and donor management processes. eTapestry is owned and managed by Blackbaud.

In review ratings and short-answer responses, users liked eTapestry’s:

  • Cloud-based functionality. Users liked that eTapestry is web hosted, allowing for access of information from anywhere.
  • Chat support, which was one of reviewers’ most frequently mentioned features. Users mentioned that eTapestry’s chat support is responsive and friendly. Quality of support was eTapestry’s highest rated feature at 82% (avg. 88%).

In review ratings and short-answer responses, some users disliked eTapestry's:

  • User interface, which reviewers called clunky and aesthetically outdated.
  • Ease of use. According to users, eTapestry is not intuitive to use. This is reflected in eTapestry’s ease of use rating of 65%, the lowest in the Fundraising category (avg. 79%).
  • Reporting. Users were dissatisfied with eTapestry’s reporting features, calling them limited. Some reviewers mentioned that accessing more advanced reports requires a lot of steps and that there is a steep learning curve with running queries.

eTapestry received mixed reviews from users. It has the second highest Market Presence, but also has the second lowest Satisfaction rating, in the Fundraising category. Users found the product difficult to use and it received the lowest rating for ease of use in the Fundraising category. Reviewers did note, however, that eTapestry’s support team is helpful and responsive when issues are reported.

Review Breakdown

Top Industries Represented

NeonCRM
NeonCRM
11 ratings
4.2 out of 5 stars

Vendor Information

  • Vendor: z2systems
  • Location: Chicago, IL
  • Founded: 2004
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 25
  • Website: www.z2systems.com

Executive Summary

NeonCRM has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 91% of users rated it 4 or 5 stars and 100% of users believe NeonCRM is headed in the right direction.

NeonCRM is a web-based fundraising and membership management system geared toward helping nonprofit organizations collect donations. NeonCRM’s mobile responsive donation pages aim to simplify the fundraising process, while branded giving pages allow nonprofits to develop targeted messages to potential donors.

In review ratings and short-answer responses, users liked NeonCRM’s:

  • Reporting, which users called robust. Some reviewers noted that NeonCRM’s reporting functionality can take time to learn but is worth the effort.
  • Customer support. Users appreciated NeonCRM’s live chat support, and called support staff responsive. In addition to the support team, NeonCRM also provides an easy-to-search knowledge base and online documentation, according to reviewers.
  • Internal emailing. Users liked being able to send automated responses when a donation is made through NeonCRM.

In review ratings and short-answer responses, some users disliked NeonCRM's:

  • Functionality, which some reviewers called basic and glitchy. Users found NeonCRM slow at times and lacking some of the functionality needed by their organizations.
  • Duplicate management. One of the most frequently mentioned frustrations with NeonCRM was duplicate records; according to reviewers, NeonCRM does not deter users from creating duplicate accounts, and removing duplicate listings can be tedious and time consuming. While NeonCRM offers a backend duplicate finder, it was noted that it does not always work.

NeonCRM received positive reviews from users, who appreciated the product’s reporting features and responsive customer support. Reviewers did note, however, that NeonCRM can be glitchy and difficult to use when attempting to manage duplicate records.

Review Breakdown

Top Industries Represented

Andar/360
Andar/360
16 ratings
3.8 out of 5 stars

Vendor Information

  • Vendor: Helix
  • Location: Markham, Ontario, Canada
  • Founded: 1998
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 22
  • Website: www.andar360.com

Executive Summary

Andar/360 has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 75% of users rated it 4 or 5 stars and 69% of users believe Andar/360 is headed in the right direction.

Andar/360 is a fundraising and donor management product that focuses on workplace giving. A suite product, Andar/360 comprises tools that aim to help organizations manage fundraising and funds distribution efforts as well as manage volunteers and donors.

In review ratings and short-answer responses, users liked Andar/360’s:

  • Comprehensiveness. Reviewers noted that Andar/360 has multiple features to aid the fundraising process including donor tracking, fundraising monitoring, and relationship management.
  • Custom reporting. Users mentioned being able to create complex custom reports quickly with Andar/360, allowing users to highlight the data most applicable to their organization.

In review ratings and short-answer responses, some users disliked Andar/360's:

  • User interface, which reviewers called cluttered and dated.
  • Ease of use. According to users, Andar/360 is difficult to navigate and takes multiple steps to complete tasks. At 71%, Andar/360’s satisfaction rating for ease of use was 8% lower than the category average for this feature (avg. 79%).

Users gave the product mixed reviews; many liked Andar/360's comprehensiveness but found the numerous features difficult to use. While users appreciated the product’s reporting capabilities, they disliked a complicated and unattractive user interface. Users recommended utilizing Andar/360’s support features to ease some of the difficulties associated with using the product.

Review Breakdown

Top Industries Represented

Kindful
Kindful
10 ratings
3.6 out of 5 stars

Vendor Information

  • Vendor: Kindful
  • Location: Nashville, TN
  • Founded: 2011
  • 2016 Revenue: n/a (private company)
  • Employees (Listed on LinkedIn): 14
  • Website: kindful.com

Executive Summary

Kindful has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 70% of users rated it 4 or 5 stars and 78% of users believe Kindful is headed in the right direction.

Kindful is a nonprofit database that provides a dashboard for financial metrics, fundraising data, marketing communication, and donor engagement analytics.

In review ratings and short-answer responses, users liked Kindful’s:

  • User interface, which reviewers called easy on the eyes, modern, and sleek.
  • Customer support. Kindful received a 94% rating for quality of support (avg. 88%). Reviewers noted that Kindful’s customer support is highly responsive and easy to reach.
  • Integrations. A handful of reviewers mentioned appreciating that Kindful integrates with a variety of other software products to streamline the fundraising process.

In review ratings and short-answer responses, some users disliked Kindful's:

  • Growing pains. Reviewers mentioned experiencing bugs and glitches when using Kindful, which some attributed to the fact that it is a newer company. Other reviewers mentioned that Kindful employs frequent updates that require a relearning of the program every time a change is made.
  • Cost, which some users mentioned may be prohibitive to smaller nonprofits due to added fees associated with processing donations.
  • Reports. Users noted that Kindful's easily accessible pre-made reports are not easily customizable, and custom reports are difficult to create.

Kindful received the lowest Satisfaction rating in the Fundraising category, and users felt that the product is still in the development process, which leads to bugs and glitches. On the other hand, users did like Kindful’s modern user interface and helpful customer support staff.

Review Breakdown

Top Industries Represented

Satisfaction Ratings

G2 Crowd users rated fundraising software vendors' ability to satisfy their needs as shown in the table below.
The Raiser's Edge
Raiser's Edge NXT
Bloomerang
Classy
DonorPro
DonorPerfect
Greater Giving
eTapestry
NeonCRM
Andar/360
Kindful
Average
Satisfaction
Likely to Recommend
80%
83%
91%
83%
87%
82%
79%
69%
84%
76%
71%
80%
Product Going in Right Direction?
79%
100%
100%
73%
88%
77%
83%
57%
100%
69%
78%
82%

Satisfaction by Category

Meets Requirements
86%
78%
86%
86%
80%
79%
80%
78%
87%
83%
68%
81%
Ease of Admin
85%
n/a
98%
90%
86%
84%
86%
70%
84%
n/a
74%
84%
Ease of Doing Business
81%
n/a
98%
93%
93%
94%
90%
71%
95%
n/a
83%
89%
Quality of Support
88%
86%
97%
91%
89%
88%
91%
82%
83%
83%
94%
88%
Ease of Setup
77%
n/a
83%
88%
83%
88%
81%
67%
67%
n/a
76%
79%
Ease of Use
75%
87%
96%
89%
77%
84%
80%
65%
73%
71%
79%
80%
The Raiser's Edge
Raiser's Edge NXT
Bloomerang
Classy
DonorPro
DonorPerfect
Greater Giving
eTapestry
NeonCRM
Andar/360
Kindful
Average
Net Promoter Score (NPS)
Net Promoter Score (NPS) (Range from -100 to +100)
37
30
60
25
47
36
32
-9
45
6
0
28
*n/a is displayed when fewer than five responses were received for the question

Customer Segments Served

Fundraising products serve a range of small, mid-market, and enterprise customers. The table below shows the breakdown by reviewers' company size.
The Raiser's Edge
Raiser's Edge NXT
Bloomerang
Classy
DonorPro
DonorPerfect
Greater Giving
eTapestry
NeonCRM
Andar/360
Kindful
Customer Segments Served
Small Business (50 or fewer emp.) 21% 30% 60% 69% 50% 67% 29% 59% 82% 21% 90%
Mid-Market (51-1000 emp.) 55% 30% 40% 31% 40% 33% 53% 32% 0% 79% 10%
Enterprise ( >1000 emp.) 24% 40% 0% 0% 10% 0% 18% 9% 18% 0% 0%

Deployment and Implementation

Deployment and implementation data for fundraising products is shown below.
The Raiser's Edge
Raiser's Edge NXT
Bloomerang
Classy
DonorPro
DonorPerfect
Greater Giving
eTapestry
NeonCRM
Andar/360
Kindful
Deployment Method
Cloud
50%
100%
100%
100%
100%
57%
100%
100%
100%
15%
100%
On-Premise
50%
0%
0%
0%
0%
43%
0%
0%
0%
85%
0%

Implementation Method

Led by In-House Team
n/a
n/a
80%
77%
80%
n/a
89%
57%
86%
n/a
67%
Led by Vendor PS
n/a
n/a
20%
15%
20%
n/a
11%
43%
14%
n/a
33%
Led by 3rd Party
n/a
n/a
0%
8%
0%
n/a
0%
0%
0%
n/a
0%
*n/a is displayed when fewer than five responses were received for the question.

User Adoption

G2 Crowd reviewers shared their average adoption levels in the table below.
The Raiser's Edge
Raiser's Edge NXT
Bloomerang
Classy
DonorPro
DonorPerfect
Greater Giving
eTapestry
NeonCRM
Andar/360
Kindful
User Adoption
Median Number of User Bought
7
n/a
n/a
3
7
n/a
7
7
17
n/a
n/a
Avg. User Adoption
94%
n/a
n/a
70%
88%
n/a
70%
29%
82%
n/a
n/a

*n/a is displayed when fewer than five responses were received.

Market Presence

Key data on each vendor’s overall scale and market presence is shown below.
The Raiser's Edge
Raiser's Edge NXT
Bloomerang
Classy
DonorPro
DonorPerfect
Greater Giving
eTapestry
NeonCRM
Andar/360
Kindful
Vendor Information
Year Founded
1981
1981
2012
2006
2003
1981
2002
1981
2004
1998
2011
Revenue ($MM)
$564
$564
n/a
n/a
n/a
n/a
n/a
$564
n/a
n/a
n/a
Employees on LinkedIn (Vendor)
2,673
2,673
43
147
30
145
93
2,673
25
22
14
LinkedIn Followers
22,515
22,515
646
4,827
395
486
484
22,515
893
43
214
Twitter Followers (Vendor)
Klout Score (Vendor)
80.0
80.0
56.0
n/a
38.0
44.0
53.0
80.0
47.0
27.0
42.0
Alexa Web Traffic Rank
24,792
24,792
109,679
50,291
625,842
239,100
120,539
24,792
43,944
1,461,734
195,374

© 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.