The Winter 2016 Fundraising Grid℠ Report revealed these high level insights about the Fundraising software market.
Ease of use isn’t critical - Reviewers were satisfied with more complicated products that offer a robust set of features. While 8 out of 11 of the products featured in the Fundraising Grid℠ Report had ease of use ratings of 80% or below, 7 out of 11 of the products featured in the Fundraising Grid℠ Report were classified as Leaders or High Performers.
Size matters - One size fits all does not apply to fundraising software products, according to reviewers. When selecting a product, it is critical to consider the size of an organization, the amount of donor and donation data, and overall budget for the organization. Some users were dissatisfied with products either having too many or too few features for the needs of their organization.
Cloud is key - More products in the Fundraising category are implemented in the cloud rather than on-premise, and user reviews are highlighting this trend. Reviewers of those products appreciated being able to take their fundraising data on the go.
Products with fewer than 10 reviews are not included in the Grid℠. Some notable products not yet included are TeamRaiser and Accelevents. Users of these products are encouraged to visit the Fundraising category and write a review.
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
The Raiser's Edge | 31 |
85 |
66 |
75 |
Raiser's Edge NXT | 10 |
59 |
58 |
58 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
Bloomerang | 10 |
96 |
28 |
62 |
Classy | 16 |
86 |
32 |
59 |
DonorPro CRM | 15 |
76 |
21 |
48 |
DonorPerfect | 14 |
66 |
31 |
48 |
Greater Giving | 19 |
67 |
30 |
48 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
eTapestry | 23 |
11 |
63 |
37 |
# of Reviews | Satisfaction (normalized) | Market Presence | G2 Score | |
---|---|---|---|---|
NeonCRM | 11 |
58 |
22 |
40 |
Andar/360 | 16 |
27 |
17 |
22 |
Kindful | 10 |
6 |
17 |
11 |
Fundraising software helps organizations, often nonprofits, raise money to fund their cause. Fundraising tools can create landing pages, collect funds online, send transactional emails, help coordinate events, and pull reports on contributions. These products frequently include donor management functionality, which helps to organize and monitor donors and their donations.
Fundraising software for nonprofits can be built into larger nonprofit CRM tools or can be standalone fundraising software tools. While some products are geared toward more traditional fundraising, others incorporate features to facilitate peer-to-peer campaigns.
The Grid℠ represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates fundraising products algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.
Technology buyers can use the Grid℠ to help them quickly select the best fundraising product for their business and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid℠ provides benchmarks for product comparison and market trend analysis.
G2 Crowd rates products and vendors based on ratings and reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique, patent-pending algorithm to this data to calculate the product strength and vendor market presence scores in real time.
The satisfaction rating is affected by the following (in order of importance):
The market presence score is affected by the following (in order of importance):
The ratings in this report are based on a snapshot of the user reviews and social data collected by G2 Crowd up through January 20, 2016. The ratings may change as the products are further developed, the vendors grow, and as additional opinions are shared by users. G2 Crowd updates the ratings on its website in real-time as additional data is received, and we will update this report at least twice per year. By improving their products and support and/or by having more satisfied customer voices heard, contenders may become leaders and niche vendors may become high performers.
Keeping our ratings unbiased is our top priority. We require the use of a LinkedIn account to validate a G2 Crowd user’s identity and employer and verify all reviews manually. We do not allow users to rate their employer’s products or those of their employer’s competitors. Though we share reviews from business partners (they often contain valuable content), we filter out business partner ratings in our aggregate ratings to avoid bias.
Our G2 Crowd staff does not add any subjective input to the ratings, which are determined algorithmically based on data aggregated from publicly available online sources and social networks. Vendors cannot influence their ratings by spending time or money with us. Only the opinion of real users and data from public sources factor into the ratings.
All products in a G2 Crowd category that have at least 10 reviews from real users of the product will be included in the Grid℠. Inviting other users, such as colleagues and peers to join G2 Crowd and share authentic product reviews will accelerate this process.
If a fundraising product is not yet listed on G2 Crowd and it fits the market definition above, then users are encouraged to suggest its addition to the Fundraising category.
The Raiser's Edge has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. The Raiser's Edge has the largest Market Presence among fundraising products. 87% of users rated it 4 or 5 stars and 79% of users believe The Raiser's Edge is headed in the right direction.
The Raiser’s Edge is a fundraising and donor management platform with functions meant to connect fundraisers with their constituents and raise money for an organization. The Raiser’s Edge is owned and managed by Blackbaud.
In review ratings and short-answer responses, users liked The Raiser's Edge’s:
In review ratings and short-answer responses, some users disliked The Raiser's Edge's:
The Raiser’s Edge received favorable reviews overall, and has the second highest Satisfaction rating in the Fundraising category. Users recommended The Raiser’s Edge for organizations with a high volume of data and donor information to manage, noting that the product might be a better fit for larger organizations. The Raiser’s Edge offers forums, users groups, and full tutorials, which reviewers advised taking advantage of to avoid being overwhelmed by the complex feature offerings.
Raiser's Edge NXT has been named a Leader based on receiving a high customer satisfaction score and having a large market presence. 90% of users rated it 4 or 5 stars and 100% of users believe Raiser's Edge NXT is headed in the right direction.
Raiser’s Edge NXT launched in July 2015, providing a cloud-based toolset of online fundraising and relationship management features. Raiser’s Edge NXT is owned and managed by Blackbaud.
In review ratings and short-answer responses, users liked Raiser's Edge NXT’s:
In review ratings and short-answer responses, some users disliked Raiser's Edge NXT's:
Raiser’s Edge NXT received favorable reviews overall, and was viewed as a positive addition to Blackbaud’s product offerings. Raiser’s Edge NXT users recommended planning well and cleaning data prior to migrating to the product from The Raiser’s Edge or other fundraising programs. As a relatively new product, users appreciated that Raiser’s Edge NXT is evolving and adding additional features, but warned of growing pains throughout the process.
Bloomerang has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. Bloomerang received the highest Satisfaction score among fundraising products. 90% of users rated it 4 or 5 stars and 100% of users believe Bloomerang is headed in the right direction.
Bloomerang is a cloud-based fundraising and donor management platform that allows fundraisers to take a proactive approach to soliciting and collecting donations.
In review ratings and short-answer responses, users liked Bloomerang’s:
In review ratings and short-answer responses, some users disliked Bloomerang's:
Bloomerang received the highest Satisfaction rating in the Fundraising category. Additionally, Bloomerang received above average ratings for all satisfaction ratings in the Fundraising category. User reviews of Bloomerang were overwhelmingly positive, with many enjoying the simplicity of using Bloomerang. While some reviewers expressed dissatisfaction with the program’s email capabilities, many noted that the customer support team is responsive and helpful when issues arise.
Classy has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 88% of users rated it 4 or 5 stars and 73% of users believe Classy is headed in the right direction.
Classy is an online and mobile fundraising platform that emphasizes crowdfunding. Classy facilitates customizable peer-to-peer campaigns; event ticketing and website donations; and providing reporting and analytics insights to fundraisers. Classy received $18M in Series B funding on June 30, 2015.
In review ratings and short-answer responses, users liked Classy’s:
In review ratings and short-answer responses, some users disliked Classy's:
Classy was reviewed favorably overall and received above average ratings for all satisfaction ratings in the Fundraising category. Users recommended Classy for peer-to-peer networking and engaging potential donors throughout the country on a more local scale. Users found the product easy to use, but expressed a desire for more customizations on fundraising pages.
DonorPro CRM has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 100% of users rated it 4 or 5 stars and 88% of users believe DonorPro is headed in the right direction.
DonorPro CRM is a cloud-based donor management and fundraising software solution. This suite product offers fundraising features such as donation tracking, online donations, email marketing, direct marketing, and reporting.
In review ratings and short-answer responses, users liked DonorPro CRM’s:
In review ratings and short-answer responses, some users disliked DonorPro CRM's:
DonorPro CRM received favorable reviews overall, with quality of support being mentioned in the majority of reviews as a well-liked feature. Users noted that the product requires technical skills at times, but found that with support as a resource, as well as training courses, the product becomes easier to use.
DonorPerfect has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 93% of users rated it 4 or 5 stars and 77% of users believe DonorPerfect is headed in the right direction.
DonorPerfect is a fundraising and donor management solution with features for donor database management, personalized communication, online donations, and social network fundraising.
In review ratings and short-answer responses, users liked DonorPerfect’s:
In review ratings and short-answer responses, some users disliked DonorPerfect's:
DonorPerfect received favorable reviews overall, and users recommended it as a strong core for fundraisers due to its robust feature offerings. Users recommended DonorPerfect for smaller nonprofit organizations due to its ability to be customized without the need for technical experience and issues with reporting on large datasets.
Greater Giving has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 89% of users rated it 4 or 5 stars and 83% of users believe Greater Giving is headed in the right direction.
Greater Giving is a nonprofit platform that is geared toward facilitating fundraising events such as galas and auctions. Greater Giving helps nonprofits plan and host events and collect donations both online and in person.
In review ratings and short-answer responses, users liked Greater Giving’s:
In review ratings and short-answer responses, some users disliked Greater Giving's:
Greater Giving received mostly favorable reviews overall, and some users recommended the product be used in conjunction with another database for donor and fund management. Greater Giving focuses primarily on event-based fundraising, according to reviewers, so it is important to consider whether the product’s functions meet the needs of an organization. Users found that the Go Time feature can simplify fundraising at events such as auctions and galas.
eTapestry has been named a Contender based on receiving a relatively low customer satisfaction score and having a large market presence. 70% of users rated it 4 or 5 stars and 57% of users believe eTapestry is headed in the right direction.
eTapestry is a cloud-based software program that automates fundraising and donor management processes. eTapestry is owned and managed by Blackbaud.
In review ratings and short-answer responses, users liked eTapestry’s:
In review ratings and short-answer responses, some users disliked eTapestry's:
eTapestry received mixed reviews from users. It has the second highest Market Presence, but also has the second lowest Satisfaction rating, in the Fundraising category. Users found the product difficult to use and it received the lowest rating for ease of use in the Fundraising category. Reviewers did note, however, that eTapestry’s support team is helpful and responsive when issues are reported.
NeonCRM has been named a High Performer based on receiving a high customer satisfaction score and having a small market presence. 91% of users rated it 4 or 5 stars and 100% of users believe NeonCRM is headed in the right direction.
NeonCRM is a web-based fundraising and membership management system geared toward helping nonprofit organizations collect donations. NeonCRM’s mobile responsive donation pages aim to simplify the fundraising process, while branded giving pages allow nonprofits to develop targeted messages to potential donors.
In review ratings and short-answer responses, users liked NeonCRM’s:
In review ratings and short-answer responses, some users disliked NeonCRM's:
NeonCRM received positive reviews from users, who appreciated the product’s reporting features and responsive customer support. Reviewers did note, however, that NeonCRM can be glitchy and difficult to use when attempting to manage duplicate records.
Andar/360 has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 75% of users rated it 4 or 5 stars and 69% of users believe Andar/360 is headed in the right direction.
Andar/360 is a fundraising and donor management product that focuses on workplace giving. A suite product, Andar/360 comprises tools that aim to help organizations manage fundraising and funds distribution efforts as well as manage volunteers and donors.
In review ratings and short-answer responses, users liked Andar/360’s:
In review ratings and short-answer responses, some users disliked Andar/360's:
Users gave the product mixed reviews; many liked Andar/360's comprehensiveness but found the numerous features difficult to use. While users appreciated the product’s reporting capabilities, they disliked a complicated and unattractive user interface. Users recommended utilizing Andar/360’s support features to ease some of the difficulties associated with using the product.
Kindful has been named a Niche Vendor based on receiving a relatively low customer satisfaction score and having a small market presence. 70% of users rated it 4 or 5 stars and 78% of users believe Kindful is headed in the right direction.
Kindful is a nonprofit database that provides a dashboard for financial metrics, fundraising data, marketing communication, and donor engagement analytics.
In review ratings and short-answer responses, users liked Kindful’s:
In review ratings and short-answer responses, some users disliked Kindful's:
Kindful received the lowest Satisfaction rating in the Fundraising category, and users felt that the product is still in the development process, which leads to bugs and glitches. On the other hand, users did like Kindful’s modern user interface and helpful customer support staff.
The Raiser's Edge |
Raiser's Edge NXT |
Bloomerang |
Classy |
DonorPro |
DonorPerfect |
Greater Giving |
eTapestry |
NeonCRM |
Andar/360 |
Kindful |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|
Satisfaction | ||||||||||||
Likely to Recommend |
80% |
83% |
91% |
83% |
87% |
82% |
79% |
69% |
84% |
76% |
71% |
80% |
Product Going in Right Direction? |
79% |
100% |
100% |
73% |
88% |
77% |
83% |
57% |
100% |
69% |
78% |
82% |
Satisfaction by Category | ||||||||||||
Meets Requirements |
86% |
78% |
86% |
86% |
80% |
79% |
80% |
78% |
87% |
83% |
68% |
81% |
Ease of Admin |
85% |
n/a |
98% |
90% |
86% |
84% |
86% |
70% |
84% |
n/a |
74% |
84% |
Ease of Doing Business |
81% |
n/a |
98% |
93% |
93% |
94% |
90% |
71% |
95% |
n/a |
83% |
89% |
Quality of Support |
88% |
86% |
97% |
91% |
89% |
88% |
91% |
82% |
83% |
83% |
94% |
88% |
Ease of Setup |
77% |
n/a |
83% |
88% |
83% |
88% |
81% |
67% |
67% |
n/a |
76% |
79% |
Ease of Use |
75% |
87% |
96% |
89% |
77% |
84% |
80% |
65% |
73% |
71% |
79% |
80% |
The Raiser's Edge |
Raiser's Edge NXT |
Bloomerang |
Classy |
DonorPro |
DonorPerfect |
Greater Giving |
eTapestry |
NeonCRM |
Andar/360 |
Kindful |
Average |
|
---|---|---|---|---|---|---|---|---|---|---|---|---|
Net Promoter Score (NPS) | ||||||||||||
Net Promoter Score (NPS) (Range from -100 to +100) |
37 |
30 |
60 |
25 |
47 |
36 |
32 |
-9 |
45 |
6 |
0 |
28 |
The Raiser's Edge |
Raiser's Edge NXT |
Bloomerang |
Classy |
DonorPro |
DonorPerfect |
Greater Giving |
eTapestry |
NeonCRM |
Andar/360 |
Kindful |
|
---|---|---|---|---|---|---|---|---|---|---|---|
Customer Segments Served | |||||||||||
Small Business (50 or fewer emp.) | 21% | 30% | 60% | 69% | 50% | 67% | 29% | 59% | 82% | 21% | 90% |
Mid-Market (51-1000 emp.) | 55% | 30% | 40% | 31% | 40% | 33% | 53% | 32% | 0% | 79% | 10% |
Enterprise ( >1000 emp.) | 24% | 40% | 0% | 0% | 10% | 0% | 18% | 9% | 18% | 0% | 0% |
The Raiser's Edge |
Raiser's Edge NXT |
Bloomerang |
Classy |
DonorPro |
DonorPerfect |
Greater Giving |
eTapestry |
NeonCRM |
Andar/360 |
Kindful |
|
---|---|---|---|---|---|---|---|---|---|---|---|
Deployment Method | |||||||||||
Cloud |
50% |
100% |
100% |
100% |
100% |
57% |
100% |
100% |
100% |
15% |
100% |
On-Premise |
50% |
0% |
0% |
0% |
0% |
43% |
0% |
0% |
0% |
85% |
0% |
Implementation Method | |||||||||||
Led by In-House Team |
n/a |
n/a |
80% |
77% |
80% |
n/a |
89% |
57% |
86% |
n/a |
67% |
Led by Vendor PS |
n/a |
n/a |
20% |
15% |
20% |
n/a |
11% |
43% |
14% |
n/a |
33% |
Led by 3rd Party |
n/a |
n/a |
0% |
8% |
0% |
n/a |
0% |
0% |
0% |
n/a |
0% |
The Raiser's Edge |
Raiser's Edge NXT |
Bloomerang |
Classy |
DonorPro |
DonorPerfect |
Greater Giving |
eTapestry |
NeonCRM |
Andar/360 |
Kindful |
|
---|---|---|---|---|---|---|---|---|---|---|---|
User Adoption | |||||||||||
Median Number of User Bought |
7 |
n/a |
n/a |
3 |
7 |
n/a |
7 |
7 |
17 |
n/a |
n/a |
Avg. User Adoption |
94% |
n/a |
n/a |
70% |
88% |
n/a |
70% |
29% |
82% |
n/a |
n/a |
*n/a is displayed when fewer than five responses were received.
The Raiser's Edge |
Raiser's Edge NXT |
Bloomerang |
Classy |
DonorPro |
DonorPerfect |
Greater Giving |
eTapestry |
NeonCRM |
Andar/360 |
Kindful |
|
---|---|---|---|---|---|---|---|---|---|---|---|
Vendor Information | |||||||||||
Year Founded |
1981 |
1981 |
2012 |
2006 |
2003 |
1981 |
2002 |
1981 |
2004 |
1998 |
2011 |
Revenue ($MM) |
$564 |
$564 |
n/a |
n/a |
n/a |
n/a |
n/a |
$564 |
n/a |
n/a |
n/a |
Employees on LinkedIn (Vendor) |
2,673 |
2,673 |
43 |
147 |
30 |
145 |
93 |
2,673 |
25 |
22 |
14 |
LinkedIn Followers |
22,515 |
22,515 |
646 |
4,827 |
395 |
486 |
484 |
22,515 |
893 |
43 |
214 |
Twitter Followers (Vendor) |
26,187 |
26,187 |
4,067 |
11,870 |
1,072 |
1,644 |
4,124 |
26,187 |
1,961 |
397 |
867 |
Klout Score (Vendor) |
80.0 |
80.0 |
56.0 |
n/a |
38.0 |
44.0 |
53.0 |
80.0 |
47.0 |
27.0 |
42.0 |
Alexa Web Traffic Rank |
24,792 |
24,792 |
109,679 |
50,291 |
625,842 |
239,100 |
120,539 |
24,792 |
43,944 |
1,461,734 |
195,374 |
© 2016 G2 Crowd, Inc. All rights reserved. No part of this publication may be reproduced or distributed in any form without G2 Crowd’s prior written permission. While the information in this report has been obtained from sources believed to be reliable, G2 Crowd disclaims all warranties as to the accuracy, completeness, or adequacy of such information and shall have no liability for errors, omissions, or inadequacies in such information.