Compare Salesforce Marketing Cloud Account Engagement and emfluence Marketing Platform 
At a Glance
Market Segments
Mid-Market (52.5% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
$1,000.00 Per Month
Salesforce Marketing Cloud Account Engagement
Star Rating
(2,395)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansemfluence Marketing Platform
Star Rating
(94)4.3 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$1,000.00 Per Month
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
emfluence Marketing Platform
Small Business
$1,000.00
Per Month
Pricing for active email list size up to 30,000 contacts.
- Unlimited Email Sends
- Unlimited Landing Pages
- Unlimited Support
Free Trial
Salesforce Marketing Cloud Account Engagement
No trial information availableemfluence Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.0
1,720
8.7
81
Ease of Use
7.6
1,760
8.5
82
Ease of Setup
7.2
1,061
8.5
39
Ease of Admin
7.9
1,052
8.7
37
Quality of Support
7.4
1,617
9.3
76
Has the product been a good partner in doing business?
7.9
1,028
9.5
37
Product Direction (% positive)
7.4
1,674
9.3
80
Features by Category
Email Marketing
7.9
1213
|
Verified
8.6
70
|
Verified
8.4
1209
|
Verified
9.2
71
|
Verified
8.1
1197
|
Verified
8.8
71
|
Verified
8.2
1109
|
Verified
8.7
53
|
Verified
Online Marketing
7.4
1105
|
Verified
8.4
49
|
Verified
7.4
929
|
Verified
8.2
42
|
Verified
7.5
882
|
Verified
8.6
44
|
Verified
7.3
957
|
Verified
8.4
50
|
Verified
7.3
894
|
Verified
8.5
8
Lead Management
8.0
1075
|
Verified
8.0
31
|
Verified
7.6
1040
|
Verified
8.0
41
|
Verified
8.0
1081
|
Verified
8.5
45
|
Verified
8.0
1070
|
Verified
7.9
29
|
Verified
8.1
1067
|
Verified
8.4
31
|
Verified
7.8
999
|
Verified
8.0
22
|
Verified
7.9
967
|
Verified
8.2
27
|
Verified
8.3
1071
|
Verified
8.0
23
|
Verified
Campaign Management
7.6
913
|
Verified
8.4
40
|
Verified
7.7
806
|
Verified
8.8
31
|
Verified
7.1
701
|
Verified
8.8
38
|
Verified
6.8
205
Feature Not Available
Social
6.4
397
Feature Not Available
6.6
592
|
Verified
Feature Not Available
6.9
221
|
Verified
8.7
31
|
Verified
7.1
211
|
Verified
Feature Not Available
7.0
183
Feature Not Available
Reporting & Analytics
7.4
1110
|
Verified
8.9
59
|
Verified
6.9
933
|
Verified
8.6
39
|
Verified
6.6
805
|
Verified
Feature Not Available
6.5
751
|
Verified
Feature Not Available
6.5
737
|
Verified
Feature Not Available
Platform
6.9
647
|
Verified
8.5
28
|
Verified
7.8
187
Feature Not Available
8.0
696
|
Verified
9.1
32
|
Verified
7.5
169
|
Verified
Feature Not Available
7.6
128
8.4
16
|
Verified
8.0
688
|
Verified
9.3
28
|
Verified
8.0
140
Feature Not Available
Integration
8.0
685
|
Verified
8.5
28
|
Verified
7.7
547
|
Verified
8.0
17
|
Verified
7.4
510
|
Verified
9.2
12
Lead Intelligence
8.2
52
Not enough data
8.1
52
Not enough data
8.4
52
Not enough data
Lead Management
8.3
53
Not enough data
8.0
53
Not enough data
8.5
53
Not enough data
Marketing Campaigns
8.4
52
Not enough data
8.2
50
Not enough data
8.1
51
Not enough data
8.4
53
Not enough data
8.5
53
Not enough data
Campaign Execution
8.4
49
Not enough data
8.4
50
Not enough data
8.5
50
Not enough data
8.8
50
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.4
37
Not enough data
6.8
37
Not enough data
7.2
37
Not enough data
7.2
37
Not enough data
Edit
7.0
36
Not enough data
7.5
36
Not enough data
7.8
35
Not enough data
Logistics
8.0
35
Not enough data
6.7
34
Not enough data
7.4
35
Not enough data
7.3
36
Not enough data
Generative AI
7.0
22
Not enough data
7.3
22
Not enough data
Platform Basics
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Not enough data
Platform Basics
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
Platform Data
8.5
8
Not enough data
8.8
8
Not enough data
Platform Additional Functionality
8.5
8
Not enough data
Platform Basics
8.2
49
Not enough data
8.3
51
Not enough data
Platform Data
8.0
54
Not enough data
7.8
51
Not enough data
8.1
54
Not enough data
8.2
50
Not enough data
Platform Additional Functionality
8.8
52
Not enough data
8.4
46
Not enough data
8.8
49
Not enough data
Page Customization
7.8
51
Not enough data
8.0
52
Not enough data
8.0
51
Not enough data
8.2
47
Not enough data
Page Optimization
8.2
47
Not enough data
7.8
44
Not enough data
8.1
49
Not enough data
7.6
38
Not enough data
Integrations
8.0
37
Not enough data
8.2
51
Not enough data
8.1
42
Not enough data
Generative AI
8.2
11
Not enough data
Lead Monitoring
8.3
49
Not enough data
8.2
49
Not enough data
8.1
48
Not enough data
Data Capture
7.7
47
Not enough data
8.0
49
Not enough data
7.3
45
Not enough data
7.7
49
Not enough data
Analytics
8.0
48
Not enough data
7.7
50
Not enough data
Customization
7.9
51
Not enough data
8.2
50
Not enough data
8.0
48
Not enough data
8.3
47
Not enough data
Lead Intelligence
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Not enough data
Lead Management
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Not enough data
Marketing Campaigns
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Not enough data
Attribution
8.4
39
Not enough data
8.5
40
Not enough data
8.0
36
Not enough data
Discovery
8.3
39
Not enough data
8.4
40
Not enough data
8.3
37
Not enough data
Management
7.9
38
Not enough data
8.4
38
Not enough data
Platform
8.4
40
Not enough data
8.2
38
Not enough data
Marketing Operations
7.8
70
Not enough data
8.2
75
Not enough data
7.9
69
Not enough data
8.6
73
Not enough data
7.5
66
Not enough data
7.9
58
Not enough data
Campaign Activity
8.4
70
Not enough data
8.3
78
Not enough data
8.2
66
Not enough data
8.2
70
Not enough data
8.0
68
Not enough data
7.9
65
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Account Engagement and emfluence Marketing Platform are categorized as Marketing Automation
Unique Categories
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Email Template Builder, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
emfluence Marketing Platform has no unique categories
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
emfluence Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
48.8%
Marketing and Advertising
20.9%
Insurance
4.4%
Food & Beverages
4.4%
Financial Services
4.4%
Banking
4.4%
Other
61.5%
Most Helpful Reviews
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
emfluence Marketing Platform
Most Helpful Favorable Review
Verified User in Internet
The storage and analytic features. The ability to go show engagement to our clients has helped us scale our business with them.
Most Helpful Critical Review
Verified User in Real Estate
I dislike how complicated it is to do simple things. I oftentimes struggle to make changes to groups and to create the proper group based on the criteria.
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Verified User in Internet
The storage and analytic features. The ability to go show engagement to our clients has helped us scale our business with them.
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Verified User in Real Estate
I dislike how complicated it is to do simple things. I oftentimes struggle to make changes to groups and to create the proper group based on the criteria.
Alternatives
Discussions
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Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
Do you offer integrations with other software?
1 comment
Official Response from emfluence Marketing Platform
The emfluence Marketing Platform has integrations with both Microsoft Dynamics and Salesforce. We are also connected to Zapier and offer custom integrations...Read more
What products are available in the emfluence Marketing Platform?
1 comment
Official Response from emfluence Marketing Platform
emfluence offers a wide variety of services. The emfluence Platform itself includes a robust mass market sending engine, automated email campaigns, surveys,...Read more
What is your onboarding process?
1 comment
Official Response from emfluence Marketing Platform
All new emfluence Platform clients receive a 2hr. training, a branded email template, assistance in email authentication and list cleansing (when needed)....Read more
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