Compare Adobe Audience Manager and The Trade Desk 
At a Glance
Market Segments
Enterprise (64.5% of reviews)
Mid-Market (45.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Adobe Audience Manager
Star Rating
(34)4.1 out of 5
Market Segments
Enterprise (64.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerThe Trade Desk
Star Rating
(113)4.5 out of 5
Market Segments
Mid-Market (45.8% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskAdobe Audience Manager vs The Trade Desk
When assessing the two solutions, reviewers found The Trade Desk easier to use, set up, and administer. Reviewers also preferred doing business with The Trade Desk overall.
- Reviewers felt that The Trade Desk meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, reviewers felt that The Trade Desk is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of The Trade Desk over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Adobe Audience Manager
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.3
24
8.7
97
Ease of Use
7.7
27
8.1
94
Ease of Setup
7.4
9
8.1
61
Ease of Admin
6.9
6
8.2
46
Quality of Support
7.4
22
8.9
96
Has the product been a good partner in doing business?
8.1
6
8.9
50
Product Direction (% positive)
7.6
24
8.9
93
Features by Category
Channel Functionality
Not enough data
8.7
61
Platform Interoperability
Not enough data
7.9
32
Campaign Management
Not enough data
7.8
70
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
67
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.7
66
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
7.8
53
|
Verified
Not enough data
8.0
57
|
Verified
Not enough data
8.3
57
|
Verified
Not enough data
7.9
57
|
Verified
Targeting
Not enough data
8.8
68
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.6
53
|
Verified
Platform
Not enough data
8.1
51
|
Verified
Not enough data
7.4
65
|
Verified
Not enough data
8.6
64
Not enough data
8.5
67
|
Verified
Not enough data
8.5
61
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
7.9
52
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
7.8
59
|
Verified
Data Integration
8.8
17
Not enough data
Feature Not Available
Not enough data
7.9
16
Not enough data
7.6
16
Not enough data
7.3
15
Not enough data
Feature Not Available
Not enough data
Data Analysis & Optimization
8.6
16
Not enough data
8.5
13
Not enough data
7.8
17
Not enough data
8.0
16
Not enough data
Platform
8.3
16
Not enough data
8.3
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Not enough data
8.2
11
Not enough data
Platform Interoperability
Not enough data
8.0
21
Mobile Functionality
Not enough data
8.9
42
Campaign Management
Not enough data
7.8
70
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
67
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.7
66
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
7.8
53
|
Verified
Not enough data
8.0
57
|
Verified
Not enough data
8.3
57
|
Verified
Not enough data
7.9
57
|
Verified
Targeting
Not enough data
8.8
68
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.6
53
|
Verified
Mobile
Not enough data
8.4
38
Not enough data
8.3
57
|
Verified
Not enough data
7.9
57
|
Verified
Platform
Not enough data
8.1
51
|
Verified
Not enough data
7.4
65
|
Verified
Not enough data
8.6
64
Not enough data
8.5
67
|
Verified
Not enough data
8.5
61
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
7.9
52
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
7.8
59
|
Verified
Platform Interoperability
Not enough data
8.0
25
Video Functionality
Not enough data
8.5
40
Campaign Management
Not enough data
7.8
70
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
67
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.7
66
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
7.8
53
|
Verified
Not enough data
8.0
57
|
Verified
Not enough data
8.3
57
|
Verified
Not enough data
7.9
57
|
Verified
Targeting
Not enough data
8.8
68
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.6
53
|
Verified
Platform
Not enough data
8.1
51
|
Verified
Not enough data
7.4
65
|
Verified
Not enough data
8.6
64
Not enough data
8.5
67
|
Verified
Not enough data
8.5
61
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
7.9
52
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
7.8
59
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.6
41
Campaign Management
Not enough data
7.8
70
|
Verified
Not enough data
8.4
68
|
Verified
Not enough data
8.5
67
|
Verified
Not enough data
7.5
67
|
Verified
Not enough data
7.7
66
|
Verified
Not enough data
8.6
53
|
Verified
Not enough data
8.7
53
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
7.8
53
|
Verified
Not enough data
8.0
57
|
Verified
Not enough data
8.3
57
|
Verified
Not enough data
7.9
57
|
Verified
Targeting
Not enough data
8.8
68
|
Verified
Not enough data
8.8
66
|
Verified
Not enough data
8.7
65
|
Verified
Not enough data
8.6
53
|
Verified
Demand Side Platforms
Not enough data
8.4
58
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
8.8
57
|
Verified
Platform
Not enough data
8.1
51
|
Verified
Not enough data
7.4
65
|
Verified
Not enough data
8.6
64
Not enough data
8.5
67
|
Verified
Not enough data
8.5
61
|
Verified
Not enough data
8.0
61
|
Verified
Not enough data
7.9
52
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
7.8
59
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Audience Manager and The Trade Desk share no categories
Unique Categories
Adobe Audience Manager is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.9%
Financial Services
9.7%
Broadcast Media
9.7%
Internet
6.5%
Consumer Goods
6.5%
Other
54.8%
Marketing and Advertising
67.3%
Retail
5.6%
Internet
3.7%
Consumer Goods
1.9%
Computer Software
1.9%
Other
19.6%
Most Helpful Reviews
Adobe Audience Manager
Most Helpful Favorable Review
Verified User in Management Consulting
I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across...
Most Helpful Critical Review
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Automates quality ad-buying that ensures our ads are hitting the target market
Most Helpful Critical Review
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Verified User in Management Consulting
I like the fact you can collect 1st, 2nd, 3rd party data which is useful if you have access to advertisers data. Having generated custom segments we have been able to re-evaluate and create new marketing segments. I think the ability to segment across...
Verified User in Marketing and Advertising
Automates quality ad-buying that ensures our ads are hitting the target market
Verified User in Internet
UI does not load ingested data counts for 24-48hrs, lags and is hard to troubleshoot, requires a lot of back and forth with rep. A lot of manual batch uploads of data
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 comment
PJ
YesRead more
Adobe Audience Manager has no more discussions with answers
The Trade Desk has no discussions with answers
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